Inside La Sala

Lisbeth Graham
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A rebranded space from Rise to Alignment. We are talking messaging, sales and how to create a messaging that sales and a strategy that needs to be tailored to YOUR life.

  1. 6d ago

    How to Start DM Conversations on Instagram and Threads (Without a Script)

    Staring at a blank DM box? In this episode of Inside La Sala, Lisbeth Graham explains why starting DM conversations feels so hard and why the mindset shift matters more than any script or template. DM selling is just a conversation. The fear of sounding salesy is what keeps most people silent. Lisbeth shares three ways to start a conversation on Instagram: engage with a post that genuinely speaks to you and ask a real question, reply to someone's stories with an intentional message, and reach out to new followers to ask what content they want to see. On Threads, she explains why the platform is low lift for DM selling. Engage with people's posts, check the replies tab to find people sharing their struggles, and offer genuine help. She also covers the numbers game mindset (some will buy, some won't, and that's okay) and why nurturing people on Instagram builds trust over time. Key takeaways: DMs are conversations. Ask real questions and stay curious.Story replies are one of the softest, most intimate ways to open a conversation.Threads' replies tab reveals people's struggles, which makes it a goldmine for starting conversations.It's a numbers game. Move on from people who aren't a fit.If you're eagerly friendly with a hidden agenda, people can feel it quickly.Homework: Pick one person you've been wanting to connect with and start a DM this week using one of these approaches. Next episode: the do's and don'ts of DMs, which can make or break your sales. Join the conversation: Click the link to watch this month's free workshop Have questions about DM selling? Message Lisbeth on Instagram at @lisbethgraham.co to see if her one-to-one program is a good fit for you.

  2. Oct 19

    How to Sell in Instagram DMs Without Feeling Salesy

    Do you freeze up every time you try to start a DM? Worried you’ll come across as weird, salesy, or end up as a screenshot everyone laughs at? You’re not alone, and in this episode, Lisbeth Graham introduces a six-week series on how to sell inside the DMs on Instagram and Threads without feeling forced, fake, or pushy. This episode is the roadmap for the series. Lisbeth explains why the DMs are where service business owners can build real relationships and turn conversations into clients, and why selling is a skill you can learn, whether you like it or not. Each upcoming episode covers one piece of the process: How to start DM conversations the right way, using five cold approaches that feel natural and get acceptedThe do’s and don’ts that keep conversations going instead of ending in ghostingHow to get out of the friend zone when you’ve been chatting with someone who doesn’t know you can help themSelling vs. serving, and the mindset switch that changes how you approach every conversationThe three Cs (client, connection, or collab) and where to put your energy with each oneReading the room to tell whether your content is working and when it’s time to move a conversation forwardLisbeth also shares this week’s homework: look at your last five DMs and ask yourself whether each conversation was worth your time and whether it’s worth moving forward. She also previews a shift in her approach for 2027, with more focus on helping business owners become confident salespeople and make the time to sell. WATCH the Free DM selling workshop Ready to see this in practice? Watch Liz's free DM selling workshop where she showed the 6 places you have hidden leads, 5 ways to start a conversation, and 3 approaches to following up. Click here to access the free workshop. Wanna put this in action with Liz on your side? Click the link to connect with Liz over on Instagram to learn about her 4mos selling program.

  3. Oct 7

    How to Re-Engage Cold Leads Without Feeling Awkward

    You've created a freebie... and barely anyone opted in. Sound familiar? In this episode, I'm closing out my follow-up series with the third and final tactic: the exclusive scarcity freebie — one of the easiest, least awkward ways to reignite cold leads and turn them warm again. I'm Lisbeth Graham, your DM sales mentor, and this method is all about giving someone a taste of what it's like to work with you — without it feeling like a random giveaway. In this episode, I break down what actually makes a scarcity freebie work: Why it has to be genuinely exclusive — capped by time, number of people, or both — and why breaking that cap kills your credibilityWhy the freebie must be built around a specific problem your audience has already told you they're struggling with, not something genericHow to follow up after sending it using permission-based selling ("I remember you said you struggled with X — would you like me to send you more info?")Why this tactic comes last in the series — it's for people you've already been talking to, not a replacement for ongoing outreach and selling momentumThe rule I live by: if it's free now and you plan to charge later, actually charge later — and vice versa. Consistency builds trustThe exact questions to ask in your DMs to gather the information that makes personalization possible ("What are you struggling with now?" "Where do you see yourself in six months?")Why asking "can I ask why?" after a "no" gives you the data to create something people actually want — instead of walking away The through-line of this whole series: your DMs only convert when your content and conversations are doing the real work. This episode gives you the last piece of that puzzle. Want help building the content and conversations that actually convert? My 1:1 offer, La Cocina, teaches you how to have intentional, non-awkward DM conversations, ask the right questions, and create content that pre-sells — starting with knowing exactly how much time you actually have to work with. Click the link in the show notes or description to head to my Instagram and DM me to see if it's a good fit. Link: https://www.instagram.com/thelisbethgraham.co Keywords: exclusive scarcity freebie, DM follow-up strategy, how to re-engage cold leads, DM sales mentor, freebie conversion tips, permission-based selling, selling in the DMs, content that pre-sells

  4. Sep 30

    Black Friday DM Sales Tips: Following Up With Past Leads

    Got a Black Friday sale, a holiday offer, or any deal with a deadline coming up? If you're not following up with your past leads about it, you're leaving sales on the table — and today's episode shows you exactly how to fix that. I'm Lisbeth Graham, your DM sales mentor, and this is part three of my follow-up series. This week we're breaking down the deadline-driven offer: how to reach out to leads who've gone quiet, remind them why they came to you in the first place, and give them a real reason to say yes before the clock runs out. In this episode, I cover: Why keeping your deadline honest (no exceptions, no "just for you") builds the kind of trust that keeps people coming backHow to follow up with old leads using their specific pain point, not a generic "hey, checking in"Why follow-up is a numbers game, and how going back through your last 10 DM conversations can uncover leads you forgot aboutThe "in addition to" strategy — why I skip discounts and instead add value to a deadline offerHow to use permission-based selling and "assume the sale" language to move a conversation forward without sounding pushyA real story about a client I followed up with for an entire year before she signed — and what that follow-up ultimately changed for her business and lifeWhy your deadline offer should be a lower-ticket entry point, not your high-ticket program, and how a small yes leads to a bigger one If you've ever hesitated to follow up because you didn't want to feel pushy, this episode reframes exactly why following up is a service, not a bother — and gives you the language to do it with confidence. Ready to build a business where following up, creating content, and closing sales actually fit into your real life? My 1:1 offer, La Cocina, is a 4-month program that starts by auditing your time and your ideal client before diving into DM selling and content that pre-sells — because none of the sales strategy works if you never have time to follow up. Click the link in the show notes or description to head to my Instagram, send me a DM, and let's see if it's a good fit for you. Link: https://www.instagram.com/thelisbethgraham.co Keywords: deadline offer strategy, DM sales follow-up, Black Friday sales tips, permission-based selling, assume the sale, how to follow up with leads, DM sales mentor, selling in the DMs

  5. Sep 23

    How to Follow Up in the DMs Without Sounding Desperate

    You've followed up once. Maybe twice. Then... nothing. If you've ever sent a "just checking in" message and gotten ghosted, this episode is going to change the way you follow up for good. I'm Lisbeth Graham, your DM sales mentor, and this week we're diving into the first tactic from my follow-up series: the Incentive Follow-Up. Here's the problem — most follow-ups are so generic that they give a lead zero reason to reply. "Just checking in" doesn't work. It never has. What does work is reminding someone exactly what they told you they were struggling with, and giving them a real reason to come back to the conversation. In this episode, I break down: Why the phrase "just checking in" kills your DM sales conversations before they startHow to reiterate a lead's specific struggle back to them so your follow-up feels personal, not copy-pastedThe 3-part incentive follow-up structure: remind them of their struggle, connect it to something new (a freebie, low ticket offer, or workshop), and always end with a questionWhy the incentive has to be something new — not a recycled pitch — and how to reposition an old offer honestlyHow to handle "not right now" without pushing, and why asking "can I ask why?" gives you valuable data instead of a dead endWhy permission-based selling (ending every message with a question) puts the ball back in their court and makes follow-up feel natural instead of pushyHow to track conversations in a pipeline so you always know who's warm, who's cold, and who needs re-engaging through stories, comments, and DMs If you're tired of getting left on read, this episode gives you the exact language to reopen a cold conversation with intention — without sounding salesy or desperate. Want to go deeper on this? My 1:1 offer, La Cocina, teaches you not just how to create content that pre-sells, but how to find leads, start conversations, and build a real follow-up routine into your business — plus live roleplay where I throw objections at you so you can practice handling them with confidence. Click the link in the description or show notes to head to my Instagram, send me a DM, and let's see if it's a good fit. Link: https://www.instagram.com/thelisbethgraham.co Keywords: DM follow-up strategy, how to follow up with leads, incentive follow-up, DM sales mentor, cold lead re-engagement, sales messaging tips, follow-up scripts, selling in the DMs

  6. Sep 17

    How to Follow Up Without Being Awkward (DM Sales Series, Part 1)

    Welcome back to Inside La Sala! I'm Lisbeth Graham, your DM sales mentor — and yes, the show has a brand-new name and a fresh direction. If you've ever gone quiet after someone said "not right now" in your DMs, this episode is for you. Here's the truth: writing emails, tweaking your website, and batching content feels productive — but if you're not following up, more leads won't translate into more sales. Studies show only about 52% of people ever follow up with a warm lead. The other 48%? They're leaving money on the table. In this episode, I introduce the three follow-up tactics we'll unpack over the next few weeks: The Valuable Incentive — a follow-up offer tailored to one person's specific pain point, used when someone was interested but didn't take action.The Deadline-Driven Offer — a time-bound promotion (think Black Friday or a seasonal special) that works only when you keep your word and avoid fake scarcity.The Exclusive Scarcity Freebie — a brand-new, low-ticket or free offer used to re-engage leads who've gone cold, especially after months of silence. I also share why saying "let me know" is quietly killing your DM sales conversations, how to reignite a cold lead without sounding fake, and why entering every conversation with a "research, not closing" mindset actually leads to more sales, not fewer. If you struggle with following up, staying consistent, or knowing what to say when someone goes quiet, this is the episode to start with — next week we go deep on tactic #1: the Valuable Incentive. Ready to build a real follow-up routine and sell confidently in the DMs? My 1:1 offer, La Cocina, is a 4-month program built to help you create content that presells, show up in your DMs with confidence, and develop a consistent follow-up system — plus live roleplay where we work through real objections together. (The group offer is closed until January, but 1:1 spots are open now.) Click the link in the show notes to head to my Instagram and DM me to see if it's a fit. Keywords: DM sales strategy, follow-up tactics, how to follow up with leads, DM sales mentor, sales messaging, cold lead follow-up, content that presells, DM selling tips Link: https://www.instagram.com/thelisbethgraham.co

  7. Aug 18

    The Repivot: How I Finally Built an Offer That Feels Like Me

    In this episode of Inside La Sala, Lisbeth pulls back the curtain on the messiest, most honest business pivot of her career — and why it finally led her back to the thing she was gifted at all along. After 18 months of hiring coach after coach, second-guessing her gut, and building a done-for-you offer that drained her instead of lighting her up, Lisbeth walks through the real story behind her rebrand: the goal that changed everything (paying off debt, $1,000/month, no exceptions), the moment her business coach told her point blank "this offer isn't good," and the realization that she'd been trying to cater to everyone instead of doing the one thing that actually works for her clients — turning Threads content into DM conversations that close. She's teaching two things now, full stop: how to create content that pre-sells, and how to follow up in the DMs without being a creep or a pushover. This episode sets up a mini-series on the follow-up tactics that turned a "no" into a fully booked client — and why most people quit right when the real sale is about to happen. In this episode: The real reason Lisbeth walked away from her done-for-you offerHow one clear financial goal reshaped every business decision that followedWhy "everyone else is doing it this way" is the fastest way to lose your own messageThe Threads → Stories → DMs method that's driven nearly all of her client salesA preview of the follow-up series coming over the next four episodesMentioned in this episode: Connect with Lisbeth on Instagram: @shewritesspicy4 spots open for 1:1 support — DM to applyNext episode: The three follow-up tactics that turn cold DMs into booked clients.

  8. Aug 11

    Episode 2: The Perfect Sales Strategy Doesn't Exist. Here's What to Build Instead

    Here are 5 SEO-friendly episode titles, followed by full show notes. Episode Title Options"Why Your Sales Strategy Keeps Failing (It's Not What You Think)""The Perfect Sales Strategy Doesn't Exist — Here's What to Build Instead""How to Build a Sales Strategy Around Your Real Life (Not Someone Else's)""Sales Strategy for Busy Entrepreneurs: Capacity, Boundaries & Follow-Up""Why You're Losing Sales to Follow-Up (Not Skill)"Podcast Show NotesWhat if the perfect sales strategy isn't something you find — it's something you build from your own life? In this episode of Inside La Sala, Liz breaks down why copy-paste sales templates fail busy entrepreneurs, and what to build instead. Liz gets real about losing sales to competitors who simply followed up more consistently, the moment she had to admit her "20 hours a week" was her real capacity, and why she's choosing slow and steady over burnout right now. If you've ever felt guilty for not posting as much as everyone else, or wondered why your sales strategy never sticks, this episode is your permission slip to build something that actually fits your life. In this episode: Why the "perfect" sales strategy isn't external — it's internalThe real story behind losing 2 sales to better follow-up (not better offers)How to build a strategy that's creative but not duplicated from someone elseThe 3 things every sales strategy needs to account for: capacity, time, and lifestyleLiz's honest breakdown of her actual weekly hours and why she set that boundaryA follow-up tactic that goes beyond "just checking in"Why comparing your results to someone else's $10K sale is missing the full picture Key Takeaway: Your sales strategy shouldn't be duplicated from anyone else's. It should be built around how much time you actually have, what season of life you're in, and where you naturally close — not a generic framework that ignores your reality. Mentioned in this episode: Last week's episode on the power of DM sales (link back to it)Next week's episode: why DMs are the best place to convert leads Connect with Liz: Follow on Instagram: Instagram Rate & review on Spotify or Apple Podcasts

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About

A rebranded space from Rise to Alignment. We are talking messaging, sales and how to create a messaging that sales and a strategy that needs to be tailored to YOUR life.

Information

  • Creator
    Lisbeth Graham
  • Years Active
    2026
  • Episodes
    33
  • Rating
    Clean
  • Copyright
    © 2026 Lisbeth Graham
  • Show Website
    Inside La Sala