Craft Your Practice Method

Lisa Reidsema LMHC
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  • Mental Health

Where the art of therapy meets the business of practice. The Craft Your Practice Method™ Podcast is for therapists building real private practices. Honest conversations about identity, boundaries, systems, money, and credentialing, the parts of practice ownership nobody trained you for. Hosted by Lisa Reidsema, LMHC. New episodes every other Wednesday.

  1. 18h ago

    Episode 13: When Your Practice Isn't Filling

    The hardest place in private practice is the one where you have done everything you were told to do and the calendar still has too much white space in it. This episode gives a real diagnostic on the four most common reasons a practice stalls: fee misalignment, niche problems, low visibility, and a leaking intake process. The goal is to help you figure out which one is actually happening in your case and what to do about it. Resources mentioned in this episode: Launch Lab — Your First 90 Days in Private Practice → craftyourpractice.com/launch Headway — Get credentialed and start seeing insurance clients → craftyourpractice.com/headway Upheal — AI-native EHR built for private practice → craftyourpractice.com/upheal SimplePractice — EHR with scheduling, intake, and client portal → craftyourpractice.com/simplepractice Craft Your Practice: A Guide to Building a Personalized Private Practice — Lisa Reidsema → craftyourpractice.com/books Some links in these show notes are affiliate links. A commission may be earned if you sign up through these links, at no extra cost to you. Only tools that have been personally evaluated are recommended here.

    11 min

  2. Jun 17

    Episode 12: Marketing When It Feels Like Performing

    Episode 12: Marketing When It Feels Like Performing Most therapists do not hate marketing. They hate a particular version of it, the performance-based version that asks them to violate the way they were trained to show up as clinicians. This episode pulls apart what marketing actually is, what findable looks like for a therapist, and the quieter versions of visibility that work over time without requiring you to become someone you are not. Resources: Launch Lab — Your First 90 Days in Private Practice → craftyourpractice.com/launch Headway — Get credentialed and start seeing insurance clients → craftyourpractice.com/headway Psychology Today Therapist Directory → psychologytoday.com Craft Your Practice: A Guide to Building a Personalized Private Practice — Lisa Reidsema → craftyourpractice.com/books Some links in these show notes are affiliate links. A commission may be earned if you sign up through these links, at no extra cost to you. Only tools that have been personally evaluated are recommended here. DM me LAB and I'll send you the Launch Lab link directly. YouTube Ep 15 — Marketing When You Hate Marketing: https://youtu.be/sMiNvLPpLig?si=ebdY7OmsUSsONhL9

    10 min

  3. Jun 3

    Episode 11 Referrals, Reputation, and Community: How Private Practice Therapists Build a Practice That Fills Itself

    Referrals do not come from algorithms. They come from relationships built over time with people who trust your work and think of you when someone in their world needs what you do. In this episode, Lisa Reidsema breaks down how referral networks actually work, who belongs in yours beyond other therapists, and why your reputation is the most durable marketing tool a private practice clinician has. Topics covered: primary care physicians, school counselors, attorneys, and the less obvious referral sources most therapists overlook. Why niche specificity drives referrals. Why community is not optional for long-term practice health. And why the long game is slower than most people want to hear but also more reliable. This episode pairs with YouTube Episode 14: The Long Game: Building a Referral Network That Compounds Over Time. Resources: Launch Lab: craftyourpractice.com/launch

    12 min

  4. May 20

    Episode 10: Insurance — What They Don't Tell You in Grad School

    Nobody explained billing to you in grad school. This episode covers how insurance reimbursement actually works in private practice, contracted rates, credentialing timelines, superbills, denial management, and what nobody prepares you for when you're running it yourself. Plus, the questions to ask before you decide which billing model fits your practice. Resources: Launch Lab — Your First 90 Days in Private Practice → craftyourpractice.com/launch Credentialing Accelerator → craftyourpractice.com/accelerator Craft Your Practice: Credentialing, Insurance, and Getting Paid — Lisa Reidsema → craftyourpractice.com/books DM me LAB and I'll send you the Launch Lab link directly.

    12 min

  5. May 6

    Episode 9 - The Client Journey

    The consultation call, intake process, first session, and ongoing structure aren’t just administrative steps; they shape the entire experience of therapy. In this episode, we walk through the client journey from first contact through the early stages of care and what it actually looks like to build a practice that runs with clarity and consistency. This phase is where clinical work and practice structure meet and where a lot of newer therapists get lost.

    11 min

  6. Apr 15

    Episode 8: Policies, Boundaries, and the Paperwork Nobody Taught You

    Your policies are not administrative formalities. They're clinical tools that shape the therapeutic container before the first session starts. This episode covers the three policies that matter most in early private practice, why documentation needs to be a system rather than a task, and the real connection between administrative disorganization and burnout. Resources mentioned: - Systems That Simplify course: https://www.craftyourpractice.com/courses - Craft Your Practice Companion Workbook: https://a.co/d/0d0AcTr2 - YouTube Ep 10 — Policies That Protect You: coming soon—http://www.youtube.com/@CraftYourPractice - YouTube Ep 12 — Documentation That Doesn't Eat Your Evenings: coming soon

    10 min

  7. Apr 2

    Episode 7: The Money Conversation

    Why does saying your fee feel like a bigger moment than it needs to be? In this episode, Lisa goes into the conversation underneath the number, the beliefs about worth, access, and what money “means” as a therapist. She walks through the worth trap, explains why a sliding scale without a policy creates problems, and describes what it actually sounds like to state your rate without apologizing for it. This is the emotional side of the fee conversation and how to start separating it from the math. Resources mentioned: Private Pay Transition course: https://lessons.craftyourpractice.com/lis_maya-kajabi-sales-page-template_2-5-5-32c3f0d4-74a1-4579-923e-a0ae1e7507d4 Craft Your Practice: Credentialing, Insurance, and Getting Paid: https://a.co/d/3nBl7kj

    11 min

  8. Mar 18

    Episode 6 -HOW TO TRUST YOURSELF WHEN YOU DON’T KNOW WHAT TO SAY

    There are moments in therapy where you genuinely don’t know what to say. The client is looking at you. The silence stretches. And your mind starts scanning for the right question, the right intervention, something to fill the space. It’s uncomfortable. And it’s easy to assume it means you’re doing something wrong. In this episode, I’m walking you through what’s actually happening in those moments—why they feel so destabilizing, and how to stay present without rushing to perform or fix. We talk about: Why not knowing what to say triggers self-doubt What’s happening clinically in those moments How to respond without forcing an intervention And how real confidence in therapy actually builds over time This isn’t about having the perfect response. It’s about learning to trust yourself when you don’t. If you want more structure for building confidence in session and in your practice, start here: https://www.craftyourpractice.com/start

    9 min
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About

Where the art of therapy meets the business of practice. The Craft Your Practice Method™ Podcast is for therapists building real private practices. Honest conversations about identity, boundaries, systems, money, and credentialing, the parts of practice ownership nobody trained you for. Hosted by Lisa Reidsema, LMHC. New episodes every other Wednesday.

Information

  • Creator
    Lisa Reidsema LMHC
  • Years Active
    2K
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    Craft Your Practice Method