The Money Lever Podcast

Joshua Latimer
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The Money Lever Podcast is for business owners who are done working harder for the same results and are ready to keep more of what they earn. Hosted by Josh Latimer, this podcast breaks down the real levers that drive profit in small and service-based businesses. Not theory. Not fluff. Just practical, proven strategies that put money in your profit pocket, not just your revenue line. Each episode focuses on how to think differently about marketing, pricing, systems, and leverage so your business becomes more predictable, more profitable, and less dependent on your time. You’ll learn how to identify and pull the right money levers so one dollar in produces more dollars out, consistently and sustainably. If you sell a service, run a local business, or lead a growing company and want clarity instead of chaos, this podcast is for you.

  1. EPISODE 1

    Why Your Business Isn’t Growing (It’s Not the Ads)

    Episode Summary In this episode, Josh breaks down one of the most misunderstood truths in business: Everything is marketing, and marketing is everything. Most business owners never intended to become marketers. They started a service business to escape a bad job, earn more freedom, or provide for their family. But whether you sell carpet cleaning, contracting, maid service, donuts, or anything else, marketing is already shaping your results. The real issue is not whether you are marketing. It is how you are thinking about it. Josh reframes marketing as simple, ethical, and unavoidable. It is not manipulation or hype. Marketing is making things known. Your values, your standards, your offers, your leadership, and even your self-talk are all forms of marketing. This episode focuses on identity, mindset, and clarity. Before tactics work, your thinking has to change.

    15 min

  2. EPISODE 2

    This One Trait Predicts Who Wins in Business

    Episode SummaryIn this episode of The Money Lever Podcast, Josh Latimer breaks down one of the most misunderstood and most profitable skills a business owner can develop: marketing stamina. Most owners don’t fail because they’re bad at marketing. They fail because they quit too early. Using a powerful lesson from professional golf called the bounce-back rate, Josh explains why success has less to do with intelligence, talent, or luck and more to do with how fast you recover after things don’t work. If you’ve ever wasted money on ads, tried marketing once and got burned, or felt stuck in a cycle of frustration and second-guessing, this episode will reframe how you think about growth, persistence, and profit. This is about building money levers that compound over time instead of dabbling in tactics that never get a chance to work.

    13 min

  3. EPISODE 3

    The Revenue System That Eliminates Overwhelm

    Episode SummaryIn this episode of The Money Lever Podcast, Josh Latimer introduces a powerful framework called Goal-Based Gap, a repeatable way to hit or exceed any revenue goal without confusion, burnout, or guesswork. Most business owners set goals with good intentions but no real plan. Josh explains why missed goals are rarely caused by lack of information and almost always caused by lack of structure, clarity, and follow-through. You will learn how to break large revenue goals into manageable monthly and weekly gaps, how to use FRAP to close those gaps faster, and how small adjustments to frequency, referrals, average ticket, and pricing can create massive financial momentum. This episode shows you how to stop hoping your numbers work out and start engineering growth on purpose.

    14 min

  4. EPISODE 4

    The Hidden System Behind Every 7–8 Figure Business

    Episode SummaryIn this foundational episode of The Money Lever Podcast, Josh Latimer breaks down what a real money lever actually is and why most business owners misunderstand it. A money lever is not an ad. It is not a postcard, a Facebook creative, or a Google campaign. A money lever is the entire system that moves someone from not knowing you at all to becoming a repeat buyer, referral source, and raving fan. Josh explains how money levers start with making noise through proactive marketing, but only work when paired with stamina, choreography, and intentional systems across every touchpoint. From door knocking to yard signs, from how you answer the phone to how you deliver the job, every detail either strengthens or weakens the lever. This episode reframes marketing as a long-term asset, not a one-time tactic, and shows how cracking just one lever can generate millions if you go deep enough.

    15 min

  5. EPISODE 5

    The Identity Trap That Silently Kills Profit

    Episode SummaryIn this episode of The Money Lever Podcast, Josh Latimer breaks down why profitability is not greedy, not optional, and not something to feel guilty about. In fact, it may be your moral responsibility. Josh introduces the concept of identity range, the invisible financial ceiling that determines how much money you allow yourself to make and keep. Most business owners don’t struggle because of tactics or intelligence, but because their nervous system, beliefs, and self-image won’t allow them to operate at a higher profit level. You’ll learn why people self-sabotage when they earn “too much,” why lottery winners often go broke, and why raising prices feels emotionally uncomfortable even when it’s mathematically obvious. Josh reframes profit as leadership, stewardship, and fuel for growth, not something taken from others. This episode challenges deeply rooted beliefs around money, pricing, and worth and shows why profit is what funds freedom, stability, generosity, and long-term impact.

    15 min

  6. EPISODE 6

    The One Marketing Mistake That Traps Businesses at 500K

    Episode SummaryIn this episode of The Money Lever Podcast, Josh Latimer breaks down one of the most overlooked and misunderstood drivers of business growth: lead attribution. Most small business owners believe they are “doing marketing” but have no real idea where their customers actually come from. Josh explains why guessing, assuming, or lumping everything under “Google” is sabotaging profitability and keeping businesses trapped in the same revenue range for years. Using simple, practical examples, Josh shows how attribution does not require fancy software or a big team. Even a whiteboard or sticky note system can transform how you think about marketing. Once you know exactly where leads come from, how much they spend, and which sources produce the highest value customers, marketing stops being stressful and starts becoming predictable. This episode connects the art of persuasion with the science of numbers, using Leonardo da Vinci as a metaphor for how business owners must think like both an artist and a scientist to build real money levers.

    14 min

  7. EPISODE 7

    This “Package Naming” Trick Prints Money Overnight

    Episode SummaryJosh breaks down choice architecture the behind-the-scenes science big brands use to shape what people buy and shows how small business owners can use the same principles to increase average ticket fast. You’ll learn why simply switching from a la carte to packages can instantly double revenue per job, how package naming creates perceived value, why you should present the most expensive option first, and how a high-ticket decoy offer can steer customers toward your “real” best-seller while building trust at the same time. This episode is about making more money with your brain than your back—using choreography, framing, and pricing psychology to turn your existing services into a predictable money lever.

    15 min

  8. EPISODE 8

    Why Your Follow-Ups Feel Robotic (And How to Fix Them)

    Episode SummaryIn this episode, Josh breaks down choreography—the often-overlooked art of how things happen, not just what you say or do. From customer follow-ups to employee conversations to parenting, choreography is the difference between being ignored and getting instant buy-in. You’ll learn why entrepreneurs are closer to theatrical producers than technicians, how tiny changes in framing, timing, tone, and delivery can massively increase response rates, and how to influence outcomes ethically without manipulation. This episode will change how you text, email, lead, sell, follow up, and communicate—forever.

    14 min
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About

The Money Lever Podcast is for business owners who are done working harder for the same results and are ready to keep more of what they earn. Hosted by Josh Latimer, this podcast breaks down the real levers that drive profit in small and service-based businesses. Not theory. Not fluff. Just practical, proven strategies that put money in your profit pocket, not just your revenue line. Each episode focuses on how to think differently about marketing, pricing, systems, and leverage so your business becomes more predictable, more profitable, and less dependent on your time. You’ll learn how to identify and pull the right money levers so one dollar in produces more dollars out, consistently and sustainably. If you sell a service, run a local business, or lead a growing company and want clarity instead of chaos, this podcast is for you.

Information

  • Creator
    Joshua Latimer
  • Years Active
    2K
  • Episodes
    27
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Joshua Latimer
  • Show Website
    The Money Lever Podcast