The Striving

presented by CleanHub

The future won't be perfect. But it's worth striving for. Sustainability doesn't mean getting everything right, it means starting and getting better as you go. The Striving is the podcast for brands that choose to turn sustainability ambition into action. Circular economy practitioners, waste managers & material scientists share honest lessons from the work of building a more circular future. We dig into what's actually working, what isn't, and what it takes to keep moving when the system pushes back.

Episodes

  1. 11/11/2025

    How To Stop Littering: Biggest Plastic Bottle Producer & Recycler Explains | Colm Jordan

    In this conversation, Colm Jordan from Indorama Ventures discusses the company's role in PET recycling and the broader implications of plastic waste management. He highlights the importance of circular economy practices, the challenges faced in recycling economics, and the need for effective policies like the plastic treaty. Colm emphasizes the shared responsibility of corporations and society in managing waste and the significance of the informal sector in recycling efforts. He advocates for a balanced approach to sustainability that considers both environmental and social factors. Takeaways - Indorama Ventures is a leader in PET production and recycling. - PET is one of the most recycled plastics globally, but challenges remain. - The economics of recycling are complex and influenced by market prices. - Technical limitations exist for using PET in certain products like beer. - The future of PET packaging is promising with innovations on the horizon. - Effective plastic treaties must consider both environmental and social impacts. - Shared responsibility is crucial in addressing waste management issues. - The informal sector plays a significant role in waste collection and recycling. - Balancing rights and responsibilities is essential in sustainability discussions. - Transparency in advocacy and lobbying is vital for effective policy-making. Chapters 00:00 Introduction to Indorama Ventures and PET Recycling 02:11 Current State of PET Recycling 05:52 Challenges in Recycling Economics 10:23 Technical Limitations of PET Packaging 15:47 The Future of PET in Packaging and Legislation 19:31 The Role of Extended Producer Responsibility 25:25 Collective Responsibility in Waste Management 26:25 The Role of Extended Producer Responsibility (EPR) 29:34 Transparency and Accountability in Waste Management 30:34 Dignity and Respect in the Informal Sector 33:27 Reimagining EPR for Local Contexts 36:45 Global Inequality and Waste Management 39:59 Externalities and Sustainable Practices 46:12 Advocacy and Transparency in Circular Economy

About

The future won't be perfect. But it's worth striving for. Sustainability doesn't mean getting everything right, it means starting and getting better as you go. The Striving is the podcast for brands that choose to turn sustainability ambition into action. Circular economy practitioners, waste managers & material scientists share honest lessons from the work of building a more circular future. We dig into what's actually working, what isn't, and what it takes to keep moving when the system pushes back.