American Builders - Presented by TradeGuard

Garrett Amundsen

American Builders is the podcast where the backbone of the country—the contractors, tradesmen, and builders who actually make things—tell their stories.  Presented by TradeGuard, the AI-powered insurance agency built for the trades, the show goes deep with founders who are building America one project at a time. Each episode breaks down how real operators think: the grind of winning bids, managing crews, navigating risk, scaling a business, and everything in between. No fluff. No corporate jargon. Just the truth about what it takes to build something that lasts.  Whether you run a $2M shop or a $200M operation, this is where you’ll learn from the people who’ve already walked the path—what worked, what didn’t, and what the next generation of builders needs to know.  American Builders is for the entrepreneurs keeping America running. And we’re here to tell their stories.

  1. Aug 30

    600% Growth Since 2013... How Doug French Built a $350M/Year Company

    Doug French helped grow Stylecraft Builders from roughly 200 homes a year into one of the largest privately held homebuilders in America—closing nearly 1,000 homes and generating $310 million in annual revenue. In this episode of American Builders, Doug shares how four generations of entrepreneurship shaped his approach to business, leadership, and risk. We discuss Stylecraft’s strategy of entering overlooked Texas markets, using financial discipline to survive downturns, and growing aggressively without betting the company. Doug also breaks down what it takes to successfully lead a family business, remove high performers who damage the culture, build a leadership team that can operate without you, shorten construction timelines, and become the kind of trade partner a major builder wants to keep busy for decades. This conversation covers: How Stylecraft finds opportunities in underserved markets The financial ratios that help builders survive downturns Why the company’s biggest growth has come during difficult markets How Doug transitioned from doing everything to owning the critical 20% What separates great subcontractors from replaceable ones How builders can cut cycle times without sacrificing quality The realities of succession in a multigenerational family business Why Doug still believes homeownership is one of America’s best wealth-building tools This is a conversation about disciplined growth, calculated risk, and building a company capable of lasting for generations. American Builders is presented by TradeGuard. Learn more about TradeGuard: https://tradeguardins.com/ Learn more about Stylecraft Builders: https://www.stylecraft.com/ Follow Doug:  ⁨@DougFrenchOfficial⁩   Follow Garrett: https://www.linkedin.com/in/garrett-amundsen/

    600% Growth Since 2013... How Doug French Built a $350M/Year Company

About

American Builders is the podcast where the backbone of the country—the contractors, tradesmen, and builders who actually make things—tell their stories.  Presented by TradeGuard, the AI-powered insurance agency built for the trades, the show goes deep with founders who are building America one project at a time. Each episode breaks down how real operators think: the grind of winning bids, managing crews, navigating risk, scaling a business, and everything in between. No fluff. No corporate jargon. Just the truth about what it takes to build something that lasts.  Whether you run a $2M shop or a $200M operation, this is where you’ll learn from the people who’ve already walked the path—what worked, what didn’t, and what the next generation of builders needs to know.  American Builders is for the entrepreneurs keeping America running. And we’re here to tell their stories.