Travel Chapters with Tripadvisor

Tripadvisor
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Travel Chapters is a new podcast hosted by Scott Wegener, travel expert and Head of Asia Pacific for Tripadvisor.
 Each episode blends Tripadvisor’s and Scott’s global insights with candid conversations from the people shaping tourism today. From shifting traveller behaviour to destination reinvention, the series explores how data and storytelling come together to reveal what’s next in travel.

Episodes

  1. Exploring the Northern Territory Beyond the Icons

    JAN 22

    Exploring the Northern Territory Beyond the Icons

    The Northern Territory is vast, remote and unlike anywhere else. But how do Etravellers discover experiences beyond the headline attractions? In this episode, Scott Wegener speaks with Suzana Bishop of Tourism NT about guiding visitors toward meaningful, lesser-known experiences while protecting the places and communities that make the Territory special. Suzana shares how Indigenous leadership, local storytelling and carefully managed growth allow travellers to go deeper, from street art and local cafés to community-led cultural experiences. She also explains why Tripadvisor plays a crucial role in trip planning, helping travellers discover authentic experiences in a destination where time, scale and seasonality matter. #Tripadvisor #Travelchapters #TravelMarketing #TravelPodcast #NorthernTerritory #travelaustralia #AustraliaTravel #TravelNT

    1h 10m
  2. Inside the Life of a Travel Writer

    JAN 16

    Inside the Life of a Travel Writer

    In this episode of Travel Chapters with Tripadvisor, we chat to writer and storyteller Ash Jurberg, who has visited 110 countries and built a career on capturing the human side of travel. Ash shares how he finds “the story within the story” on his adventures, capturing sensory details and spontaneous encounters to remind us that the best travel writing is rooted in empathy and authenticity. He explains why Tripadvisor forums are more valuable for trip research than AI, and what getting lost while drunk in Mongolia can teach you about human connection and immersive experiences. #Tripadvisor #Travelchapters #TravelMarketing #TravelWriting #TravelStorytelling #GlobalTravel

    1h 4m
  3. Singapore Tourism’s Next Era: Building a Flagship Destination Brand

    12/30/2025

    Singapore Tourism’s Next Era: Building a Flagship Destination Brand

    How do you reposition a nation from a stopover to a destination that travellers genuinely connect with? In this episode, our host Scott Wegener, Head of Asia Pacific at Tripadvisor, sits down with Kenneth Lim, CMO at Singapore Tourism Board. Kenneth leads the charge in shaping Singapore’s destination narrative, deepening customer insights and investing in marketing innovation to keep Singapore top of mind. Kenneth discusses what it takes to move beyond visitor growth and build quality tourism by attracting travellers who engage with Singapore’s culture, experiences and identity.  The conversation also explores the growing importance of: • Events tourism as a driver of inbound travel • Experiential travel and the rise of curated, story-driven experiences • Cultural and social sustainability, preserving Singapore’s multicultural roots while avoiding overtourism. Listen in to discover how destination marketing is being reimagined and what it means for the future of global travel.

    1h 6m
  4. Travel Chapters - Trailer

    TRAILER

    Travel Chapters - Trailer

    What drives our love for travel—and how are those motivations changing in real time? Hosted by Scott Wegener from Tripadvisor, Travel Chapters is a podcast that explores the decisions, data, and human stories shaping the future of travel. Each episode features conversations with leaders and innovators across tourism and hospitality, unpacking evolving traveler behavior, emerging trends, and the strategies helping destinations grow. Grounded in Tripadvisor’s global insights and brought to life through honest, hopeful conversations, Travel Chapters goes beyond the numbers to uncover the emotional moments—resilience, creativity, and connection—that make travel meaningful. If you’re curious about where travel is heading and the stories behind the world’s most impactful experiences, you’re in the right place.

    1 min

Trailer

About

Travel Chapters is a new podcast hosted by Scott Wegener, travel expert and Head of Asia Pacific for Tripadvisor.
 Each episode blends Tripadvisor’s and Scott’s global insights with candid conversations from the people shaping tourism today. From shifting traveller behaviour to destination reinvention, the series explores how data and storytelling come together to reveal what’s next in travel.

Information