CarTalk with Kartik

Nitin Kartik
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U.S. CEOs with $1M-$5M ARR too often hit growth plateaus or worse. Having worked with 50+ CEOs fueling millions in revenue growth, host Nitin Kartik (CEO at Caribou Strategic) shares CEO wisdom from the road of life in 2-minute episodes to help you navigate the curves ahead and crush your targets.

  1. 1d ago

    Different stages, different stories | Ep 320

    CarTalk with Kartik #320: Different Stages, Different Stories What stage is your business in? That’s the question one of my CEO clients and I recently discussed. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here’s my take. Before writing, ask what your business needs today. A startup may need awareness. A growing company may need authority. A mature company may want to shape its industry. Your growth model matters too. Sales-led and community-led businesses need different books. Same CEO, different stage, different book. Your startup hoodie may survive a board meeting. Your startup book strategy should not. Write for where your business is going next. Remember - different stages, different stories. Dive deeper into this topic on page 122 of my bestselling book Product Marketing Wisdom. Check it out on Amazon. Less than 2% of books achieve bestseller status according to Forbes. As a 2X bestselling author featured on the Amazon bestseller list for 86+ weeks as well as on BBC TV & Times Square, and named a Top Consultant of the Year by Product Marketing Alliance, I’m on a mission to transform CEOs into bestselling authors. If you know a CEO who wants to write a bestselling book (the gold standard of thought leadership!) with my done-for-you service (pay ZERO upfront and only pay per week that your book achieves Amazon bestseller status) while I handle the heavy lifting (ghostwriting, cover design, launch, promotion, publicity in NY Times Square & ABCnews / CBSnews / NBCnews affiliates and more) message me!

  2. Sep 6

    Why promising book projects stall | Ep 319

    CarTalk with Kartik #319: Why Promising Book Projects Stall Why do promising book projects stall? That's the question one of my CEO clients and I recently discussed. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take. Enthusiasm is not ownership. Five people can offer to help, yet everyone assumes someone else has Chapter 3. Suddenly, your manuscript has more passengers than drivers. A bestselling book needs one clear owner, deadlines, and follow-through. Good intentions start the journey. Systems cross the finish line. And that’s why promising book projects stall. Dive deeper into this topic in Chapter 15 of the bestselling book 'Millions of Meals Hidden in Plain Sight' by my client Robert Lee, CEO at Rescuing Leftover Cuisine. Check it out on Amazon. Less than 2% of books achieve bestseller status according to Forbes. As a 2X bestselling author featured on the Amazon bestseller list for 85+ weeks as well as on BBC TV & Times Square, and named a Top Consultant of the Year by Product Marketing Alliance, I’m on a mission to transform CEOs into bestselling authors. If you know a CEO who wants to write a bestselling book (the gold standard of thought leadership!) with my done-for-you service (pay ZERO upfront and only pay per week that your book achieves Amazon bestseller status) while I handle the heavy lifting (ghostwriting, cover design, launch, promotion, publicity in NY Times Square & ABCnews / CBSnews / NBCnews affiliates and more) visit: https://cariboustrategic.com/s

  3. Aug 30

    When leadership plans fall apart | Ep 318

    CarTalk with Kartik #318: When Leadership Plans Fall Apart Why do the best leadership stories often begin when the original plan falls apart? That's the question one of my CEO clients and I recently discussed. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take. Readers connect less with a resume wearing a book jacket than with meaningful choices. One client packed twenty years into twenty boxes and chose what belonged in her next chapter. That is leadership: protecting those who count on you while moving forward. Painful? Yes. Great book material? Also yes. Because epic stories are born when leadership plans fall apart. Dive deeper into this topic in Chapter 6 of the bestselling book 'Unmarried' by my client Rina Raichada, CEO at Dentistry on 10. Check it out on Amazon. Less than 2% of books achieve bestseller status according to Forbes. As a 2X bestselling author featured on the Amazon bestseller list for 84+ weeks as well as on BBC TV & Times Square, and named a Top Consultant of the Year by Product Marketing Alliance, I’m on a mission to transform CEOs into bestselling authors. If you know a CEO who wants to write a bestselling book (the gold standard of thought leadership!) with my done-for-you service (pay ZERO upfront and only pay per week that your book achieves Amazon bestseller status) while I handle the heavy lifting (ghostwriting, cover design, launch, promotion, publicity in NY Times Square & ABCnews / CBSnews / NBCnews affiliates and more) visit https://cariboustrategic.com/s

  4. Aug 23

    Save It for Book Two | Ep 317

    CarTalk with Kartik #317: Save It for Book Two Could too many ideas weaken your book? That’s the question one of my CEO clients and I recently discussed. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by Product Marketing Alliance, here’s my take. CEOs rarely lack ideas. The danger is cramming every story and framework into one book until it resembles an all-you-can-eat buffet. My filter: Does it create real reader value? Does it support a business goal? If yes, keep it. If not, save it for LinkedIn or Book Two. Focused books are easier to read, remember, recommend, and position as bestsellers. Share what readers need, not everything you know. The rest, save it for book two. Dive deeper into this topic on page 124 of my bestselling book Product Marketing Wisdom. Check it out on Amazon. Listen to CarTalk with Kartik on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app! Less than 2% of books achieve bestseller status according to Forbes. As a 2X bestselling author featured on the Amazon bestseller list for 83+ weeks as well as on BBC TV and in Times Square, and named a Top Consultant of the Year by Product Marketing Alliance, I’m on a mission to transform CEOs into bestselling authors. If you know a CEO who wants to write a bestselling book (the gold standard of thought leadership!) with my done-for-you service (pay ZERO upfront and only pay per week that your book achieves Amazon bestseller status) while I handle the heavy lifting (ghostwriting, cover design, launch, promotion, publicity in NY Times Square & ABC news / CBS news / NBC news affiliates and more) message me!

  5. Aug 16

    The meaning behind milestones | Ep 316

    CarTalk with Kartik #316: The Meaning Behind Milestones What does your biggest metric mean beyond the number? That's the question one of my CEO clients and I recently discussed. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take. CEOs love big numbers. Add a percentage and suddenly everyone wants a pie chart. But numbers impress readers. Stories make them care. For example, 22 million pounds of rescued food sounds impressive. The donors, volunteers, and daily handoffs make it unforgettable. When I help CEOs shape their books, that human meaning is what we uncover. We find the meaning behind milestones. Dive deeper into this topic in Chapter 16 of the bestselling book 'Millions of Meals Hidden in Plain Sight' by my client Robert Lee, CEO at Rescuing Leftover Cuisine. Check it out on Amazon. Listen to CarTalk with Kartik on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!

  6. Aug 10

    Purposeful Vulnerability | Ep 315

    CarTalk with Kartik #315: Purposeful Vulnerability What if the chapter you’re most afraid to share is the one your readers most need? That's the question one of my CEO clients and I recently discussed. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take. When I help CEOs shape bestselling books, I remind them that polished victories are not enough. Perfect gets tiring, like LinkedIn before coffee. Readers remember the quiet kitchen, untouched bananas, and leadership under pressure. Purposeful vulnerability turns lived experience into believable wisdom, and believable wisdom builds trust. So practice purposeful vulnerability. Dive deeper into this topic in Chapter 7 of the bestselling book 'Unmarried' by my client Rina Raichada, CEO at Dentistry on 10. Check it out on Amazon. Listen to CarTalk with Kartik on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!

  7. Aug 2

    Price your books for profit, prestige, or reach? | Ep 314

    CarTalk with Kartik #314: Pricing Your CEO Book Should CEOs price their books for profit, prestige, or reach? That's the question one of my CEO clients and I recently discussed. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take. Many CEOs price a book as a final checkbox. Pick $14.99, cross your fingers, and wait for Amazon confetti. But price shapes reach, positioning, and perceived value. The goal is not maximum royalties. It is maximum business impact through credibility, conversations, speaking opportunities, and clients. Price for the outcome, then adjust. That’s how you price your CEO book. Dive deeper into this topic on page 126 of my bestselling book 'Product Marketing Wisdom'. Check it out on Amazon. Listen to CarTalk with Kartik on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!

  8. Jul 26

    Escape unlimited CEO overtime | Ep 313

    CarTalk with Kartik #313: Escape Unlimited CEO Overtime How do you know if you're building a business or a burden? That's the question one of my CEO clients and I recently discussed. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take. If every decision, explanation, and customer question still depends on you, you may have built yourself a job with a CEO title and unlimited overtime. A book turns the expertise in your head into a system others can understand, repeat, and carry forward. That is how your ideas scale without your calendar staging a rebellion. So escape unlimited CEO overtime. Dive deeper into this topic in Chapter 17 of the bestselling book 'Millions of Meals Hidden in Plain Sight' by my client Robert Lee, CEO at Rescuing Leftover Cuisine. Check it out on Amazon. Listen to CarTalk with Kartik on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!

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About

U.S. CEOs with $1M-$5M ARR too often hit growth plateaus or worse. Having worked with 50+ CEOs fueling millions in revenue growth, host Nitin Kartik (CEO at Caribou Strategic) shares CEO wisdom from the road of life in 2-minute episodes to help you navigate the curves ahead and crush your targets.

Information

  • Creator
    Nitin Kartik
  • Years Active
    2026
  • Episodes
    83
  • Rating
    Clean
  • Copyright
    © Nitin Kartik
  • Show Website
    CarTalk with Kartik