Powerful On Purpose

Leslie Capps

Powerful on Purpose is a podcast for women who are done playing small and ready to lead boldly. Each episode features candid, unscripted conversations with brilliant women using their gifts, stories, and expertise to build brands, businesses, and missions that impact the world. Expect truth, strategy, and permission to stop shrinking — without pretending, performing, or staying stuck.

  1. 2d ago

    Why Women Entrepreneurs Need a Better Way to Build Business | Robin Sims-Allen | Ep 73

    Women entrepreneurs are building businesses in an increasingly complicated online world—juggling social media platforms, subscriptions, technology, algorithms, content, and the constant pressure to keep up. Entrepreneur and tech founder Robin Sims-Allen believes there has to be a better way. In this episode of Powerful on Purpose, Leslie Capps talks with Robin Sims-Allen, founder and CEO of Phoenix Marcus and founder and CEO of Total Her, about entrepreneurship, women in business, technology, AI, and her vision for creating a platform built by women, for women. Robin's entrepreneurial instincts started early. At eight years old, she already knew she didn't want someone else defining what she would become. Years later, that same instinct—to look at what's already being done and ask, “Why are we doing it like this?”—continues to drive her work. Robin shares the evolution of Total Her from a women-centered community into what she describes as a platform for the future of work and opportunity for women. Her vision includes helping women build and scale businesses, find opportunities, reduce the number of tools and subscriptions they need, and eventually use Her AI as a personalized business partner. We also talk about why women entrepreneurs can become overwhelmed trying to make money across multiple platforms, why authenticity matters in business, and the power of listening to the people you're trying to serve before deciding what to build next. Connect with Robin Sims-Allen: Total Her: https://totalher.co LinkedIn: https://www.linkedin.com/in/robinsimsallen/ Instagram: https://www.instagram.com/rsimsallen/ Subscribe to Powerful on Purpose for conversations with brilliant women using their expertise, stories, and purpose to build businesses and make a positive impact in the world. Chapters 00:00 Meet Robin Sims-Allen 01:28 Creating her own path 03:00 Why Robin built Total Her 06:01 A new future for women 07:46 How Total Her works 12:23 Simplifying online business 14:37 AI as your business partner 17:01 Why women struggle to monetize 19:43 Innovation starts with problems 21:22 What's next for Total Her #powerfulonpurposepodcast #womeninbusiness #womenentrepreneurs #femaleentrepreneur #businessinnovation

  2. 5d ago

    Writing a Nonfiction Book? Start With the Structure | Ep 72

    Writing a nonfiction book when you have too much content can leave you drowning in words. Book structure gives you a clear plan for deciding what belongs, what doesn’t, and how to guide your reader from beginning to end. In this Author Journey episode, Leslie Capps shares Decision #3 of the Four Decisions Framework: Structure. Most aspiring nonfiction authors don't have a shortage of ideas. They have years of expertise, stories, workshops, podcasts, Google Docs, and content—and no clear system for deciding where it all goes. Leslie shares the example of an author who arrived with 50,000 words that made up only two chapters. The answer wasn't necessarily to keep writing. It was to step back and decide what the book needed to accomplish and build a structure around that goal. You'll also learn why structure isn't rigidity. A strong book structure can actually give you more creative flexibility because you understand the purpose of each chapter and can write in the order that works for you. 📖 Ready to stop circling the book? Get personal feedback on what's working, where you're stuck, and the next step to move your book closer to publication: https://authorin30.com/book-audit Subscribe to Powerful on Purpose for more Author Journey episodes about writing a nonfiction book that serves your reader, supports your business, and gets out into the world. Chapters 00:00 Decision #3: Book structure 00:48 Why structure makes writing easier 01:45 When 50,000 words aren't enough 02:40 Decide what belongs in your book 03:35 Don't lose your reader 04:35 Stop drowning in content 05:25 Structure creates flexibility 06:25 Make writing simpler and faster #powerfulonpurposepodcast #authorjourney #nonfictionwriting #bookwriting #authorTips

  3. Aug 10

    Your Money Mindset Isn’t About How Much Money You Have | Scarlett Stanhope | Ep 71

    Money mindset, scarcity beliefs, self-worth, and entrepreneurship are deeply connected—and making more money doesn’t automatically create a healthy relationship with money. In this episode of Powerful on Purpose, Leslie Capps talks with financial empowerment coach Scarlett Stanhope, aka The Biz Hippie, about changing the way we think, feel, and act around money so it can support the work and life we want. Scarlett looked successful on paper at a remarkably young age: a 3.9 GPA, no credit card debt, $30,000 in savings, and a clear career path. But underneath those accomplishments was a scarcity-driven relationship with money and a belief that success required working harder, achieving more, and postponing the life she wanted. Scarlett breaks down the three scarcity seeds—“not enoughness,” unworthiness, and starving artist syndrome—and explains why they can become especially powerful for coaches, healers, artists, and other creative entrepreneurs. When the work you're selling is deeply personal, money can quickly become tangled up with your sense of worth. You'll also learn a simple way to examine your own relationship with money by looking beyond your bank balance and asking how you think about money, feel about money, and use money. Because abundance isn't simply having more. For Scarlett, it's being able to live a life you love without money holding you back—starting now. Scarlett's free resource to help you take the next step in understanding and transforming your relationship with money. 🎁Discover Your Money Mindset Type: https://thebizhippie.com/quiz Subscribe to Powerful on Purpose for conversations with brilliant women using their stories, expertise, and purpose to create meaningful change. Chapters 00:00 Meet Scarlett Stanhope 01:25 When success isn't enough 03:45 Rewriting your money story 05:15 Money isn't just the numbers 07:10 The three scarcity seeds 09:40 Entrepreneurship exposes money beliefs 11:35 Redefining abundance and success 13:35 How you think about money 15:25 How you feel and use money 17:35 Start changing your money story #powerfulonpurposepodcast #moneymindset #scarcitymindset #entrepreneurmindset #financialempowerment

  4. Aug 6

    Decision #2: What Promise Are You Making Your Reader? | Ep 70

    Writing a nonfiction book gets much easier when you know exactly what you're promising your reader. In this Author Journey episode, Leslie Capps shares Decision #2 of the Four Decisions Framework: defining the clear outcome your reader should receive from your book. Most authors know their book topic, but a topic isn't the same thing as a promise. Your promise answers a much more important question: What should your reader understand, experience, believe, or be able to do differently after finishing your book? Once you're clear on that promise, it becomes a filter for the entire writing process. Does this chapter belong? Does this story support the reader's journey? Does each section move them toward the outcome you promised? That clarity can prevent thousands of unnecessary words—and help you create a more focused, useful nonfiction book. If you're writing a book, relaunching one, or sitting on thousands of words wondering what comes next, this episode will help you step out of “just keep writing” mode and get clear on where you're actually taking your reader. 📖 Download the Four Decisions Workbook: https://authorin30.com/4decisions Subscribe to Powerful on Purpose for more Author Journey episodes about writing, publishing, and using your book to grow your impact. Chapters 00:00 Why authors get stuck 00:55 Decision #2: Your book's promise 01:45 A topic isn't a promise 02:35 Make a promise you can deliver 03:30 Your promise becomes the filter 04:30 What belongs in your book? 05:30 Keep your reader on the journey 06:20 The one question to answer #powerfulonpurposepodcast #authorjourney #nonfictionwriting #bookwriting #writingtips

  5. Aug 2

    Your Body Is Always Listening | Dr. Carolyn Hatton on Mindset, Identity & Healing | Ep 69

    Mindset, identity, and self-talk shape far more than we realize. In this episode of Powerful on Purpose, Leslie Capps sits down with Dr. Carolyn Hatton—former dental surgeon, success coach, speaker, and soon-to-be author—to explore how the stories we tell ourselves influence our health, confidence, and the life we create. Carolyn introduces her powerful concept that your body is always listening—to your thoughts, your beliefs, and the stories you repeatedly tell yourself. She shares how major life transitions, identity shifts, resilience, and even writing a book helped her gain greater clarity about her purpose and message. One of my favorite moments is Carolyn's perspective on writing a book. She explains that while books create credibility, their greatest gift is the clarity they bring to your thinking, message, and mission. In this episode you'll learn: ✅ Why your body listens to your thoughts and beliefs ✅ How identity shifts impact confidence ✅ Why resilience often comes from life's hardest moments ✅ The surprising value of writing a book ✅ Why clarity matters more than credibility Connect with Dr. Carolyn Hatton LinkedIn: https://www.linkedin.com/in/carolyn-hatton-6a453143/ Be sure to subscribe for more conversations with women who are using their stories, expertise, and purpose to make a positive impact in the world. Chapters 00:00 Welcome to Dr. Carolyn Hatton 01:35 Your body is always listening 03:55 Carolyn's Aspen transformation 07:20 Belonging without losing yourself 10:10 Why everyone needs a coach 13:45 Helping women rewrite their stories 16:45 What dentistry taught Carolyn about people 20:15 Why writing a book creates clarity 21:55 Resilience and rewriting your story 22:45 Final thoughts #powerfulonpurposepodcast #mindset #resilience #womenempoweringwomen #personalgrowth

  6. Jul 30

    The First Decision Every Nonfiction Author Must Make | Ep 68

    Most nonfiction authors don't have a writing problem—they have a decision problem. In this Author Journey episode, Leslie introduces Decision #1 of her Four Decisions Framework: Know Your Reader. Before you write a word, you need to know who you're helping and why that reader picked up your book in the first place. Trying to write for everyone may sound generous, but it makes writing harder. Without a clear reader, it's difficult to know which stories belong, what examples matter, and how to create a book that truly connects. In this episode, you'll discover: Why writing for everyone creates confusion How one reader becomes your writing filter The simple shift that makes writing faster and more focused Why clarity before Chapter One saves months of rewriting 📖 Download the FREE Four Decisions Workbook and start building your nonfiction book with clarity and confidence. 👉 https://authorin30.com/4decisions Subscribe for the next episode, where we'll explore Decision #2: What promise are you making to your reader? Chapters 00:00 Welcome to Author Journey 00:12 Writing isn't the problem 00:42 The real reason authors get stuck 01:02 Decision #1: Know Your Reader 01:35 Why "everyone" isn't your audience 02:00 Think of your book as a conversation 02:20 The house guest analogy 03:05 Your reader becomes your filter 03:45 A real author example 04:35 Download the Four Decisions Workbook #powerfulonpurposepodcast #authorjourney #bookwriting #nonfictionauthors #writingtips

  7. Jul 27

    Forget Perfect. Build a Life Around Progress Instead | Monica Packer | Ep 67

    Perfectionism doesn't make us better—it keeps us stuck. If you've ever felt like you're either overachieving or completely frozen, this conversation will change how you think about progress, habits, and success. In this episode of Powerful on Purpose, Leslie Capps sits down with Monica Packer, founder of About Progress, identity and habits coach, podcast host, and author of Sticky Habits. Together they explore perfectionism, habit formation, women's personal growth, identity, self-compassion, and why traditional productivity advice often fails women. Monica shares her own journey from battling eating disorders and perfectionism to creating a movement built around progress instead of perfection. She explains why perfectionism isn't really about achieving perfection—it's about tying our identity to outcomes—and how women can finally step off the exhausting cycle of all-or-nothing thinking. The conversation also dives into Monica's "Do Something List," why habits should support us instead of control us, and how invisible labor changes the way women need to approach productivity and personal growth. In this episode you'll learn: Why perfectionism isn't what you think it is How to replace shame with self-compassion The power of creating a "Do Something List" Why women need a different approach to habits How invisible labor impacts our energy and time Why habits should serve you—not the other way around ✨ Connect with Monica Packer Website: https://aboutprogress.com Podcast: About Progress Pre-order Sticky Habits: https://stickyhabitsbook.com Free Do Something List training: https://aboutprogress.com/dsl If you enjoyed this conversation, be sure to subscribe for more inspiring interviews with women who are using their stories, businesses, and expertise to make a positive impact in the world. Chapters 00:00 – Meet Monica Packer 01:15 – Perfection isn't the goal 03:30 – The hidden cost of perfectionism 06:20 – Why shame keeps us stuck 07:30 – The first step toward progress 09:10 – The Do Something List 15:30 – Why women need different habits 18:00 – Invisible labor changes everything 24:00 – Habits should help you 24:35 – Connect with Monica #powerfulonpurposepodcast #aboutprogress #perfectionism #habitformation #personalgrowth

  8. Jul 23

    The 4 Decisions Every Author Must Make First | Ep 66

    "Just start writing." It's probably the most common advice aspiring authors hear—and it may be the very thing keeping you stuck. In this episode of Powerful on Purpose: The Author Journey, Leslie Capps shares why writing isn't the problem. Instead, most authors get overwhelmed because they haven't made the key decisions that shape a successful book. If you've been thinking about writing a book, have a half-finished manuscript, or feel buried under years of content, this episode will help you approach the process with greater clarity. Drawing from her own experience of writing a book in just 30 days after years of struggling with traditional writing advice, Leslie explains how making a handful of intentional decisions changed everything. Rather than staring at a blank page, she discovered that defining the reader, the promise, the structure, and the purpose of the book made writing dramatically easier. If you're an expert who knows your knowledge belongs in a book, this episode introduces the Four Decisions framework and explains why writing a book begins long before Chapter One. In this episode you'll learn: Why "just start writing" often leads to overwhelm The real reason most books stall How clarity creates momentum Why every successful book starts with decisions, not chapters What to expect in the upcoming Four Decision Framework series ✨ Join the Author Lab If you're ready to stop wondering where to start and begin making the right decisions for your book, join us for a free Author Lab session. https://authorin30.com/labregister Be sure to subscribe so you don't miss the next episode, where Leslie begins unpacking the first of the Four Decisions every author needs to make before writing Chapter One. Chapters 00:00 – Welcome to The Author Journey 00:50 – Why "just start writing" failed 02:20 – My 30-day book challenge 03:45 – Writing isn't the problem 05:15 – The decisions that matter 06:40 – Why books stall 07:45 – Writing doesn't have to be lonely 09:10 – Introducing the Four Decisions #powerfulonpurposepodcast #authorjourney #writingabook #authors #bookwriting

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Powerful on Purpose is a podcast for women who are done playing small and ready to lead boldly. Each episode features candid, unscripted conversations with brilliant women using their gifts, stories, and expertise to build brands, businesses, and missions that impact the world. Expect truth, strategy, and permission to stop shrinking — without pretending, performing, or staying stuck.