The Ingredient Marketing Podcast

Jake Oliver
  • 5.0 (1)
  • Marketing

We talk to food and beverage ingredient suppliers and manufacturers about B2B marketing, and about finding new ways to drive awareness, interest, and demand for their ingredients.www.blueprintdigital.com

Episodes

  1. 6h ago

    The Sweet Spot: Navigating B2B Ingredient Marketing in Baking (Ep. 6)

    In this episode of the Ingredient Marketing Podcast, host Jake Oliver welcomes Alex Allen, Chief Operating Officer of Skinner Baking. With a focus on sweet goods, Skinner Baking specializes in private label and contract manufacturing, producing everything from danishes to brownies. Alex shares insights into the company's growth journey, the challenges of the B2B ingredient market, and the importance of maintaining high product quality while scaling operations. He discusses the evolving landscape of consumer preferences, including the demand for healthier options, and how Skinner Baking is adapting to meet these trends. Join us for a deep dive into the world of baking ingredients, contract manufacturing, and the strategies that drive success in this competitive space. If you would like to chat with us about your marketing needs, grab some time on our calendar: https://blueprintdigital.com/contact/

    15 min

  2. May 22

    From Farm to Table: Revolutionizing Pulse Ingredients (Ep. 5)

    In this episode, Jake speaks with Chris Orms, founder and CEO of Montana Pure Protein, a pulse ingredient company specializing in lentil and chickpea products. Chris shares his journey from a family farm in Montana to creating innovative and nutritious plant-based ingredients. He discusses the unique advantages of pulse ingredients, the challenges of scaling a commercial ingredient business, and the importance of building relationships with small food companies. Listeners will learn about the different product offerings, including lentil flours and extruded snacks, and gain insights into the complexities of the food product development cycle. Whether you're an ingredient supplier or a food developer, this episode is packed with valuable information on navigating the competitive landscape of the food industry. Be sure to subscribe for more valuable discussions on marketing food and beverage ingredients! And if you would like to chat with us, grab some time on our calendar: https://blueprintdigital.com/contact/

    19 min

  3. May 22

    Streamlining Success: Navigating Ingredient Commercialization (Ep. 4)

    In this insightful episode, Jake sits down with Wade Jacobs from DT Solutions Consulting to explore the complexities of ingredient commercialization and supply chain management. Wade shares his expertise on streamlining processes from formulation to distribution, emphasizing the importance of validating claims, vetting suppliers, and building long-lasting relationships within the industry. Listeners will gain valuable insights into the typical lifecycle of product development, the critical role of operational readiness in marketing and sales, and effective strategies for managing samples and supplier relationships. Whether you're an ingredient supplier or involved in food commercialization, this episode is packed with practical advice to enhance your operations and drive success in your business. Be sure to subscribe for more valuable discussions on marketing food and beverage ingredients! And if you would like to chat with us, grab some time on our calendar: https://blueprintdigital.com/contact/

    15 min

  4. Feb 13

    Maximize Your Trade Show ROI: 11 Essential Strategies (Ep. 3)

    In this episode, host Jake Oliver is joined by Chris Slesarchik, SEO director at Blueprint Digital. They share 11 digital marketing strategies that food and beverage ingredient companies can implement to maximize their return on trade shows in 2026. From leveraging social media and email blasts to capturing high-quality marketing creatives, this episode covers essential tactics to enhance your trade show presence. You'll learn how to nurture leads post-event, utilize PPC ads effectively, and much more. Whether you're preparing for an upcoming trade show or looking to improve your marketing efforts, this episode is packed with actionable insights. Be sure to subscribe for more valuable discussions on marketing food and beverage ingredients! And if you would like to chat with us, grab some time on our calendar: https://blueprintdigital.com/contact/

    10 min

  5. Feb 6

    Designing a High-Performing Website for Ingredient Suppliers (Ep. 2)

    In this episode, host Jake Oliver is joined by Chris Slesarchik, SEO director at Blueprint Digital. Together, they dive into the essentials of designing a high-performing website for food and beverage ingredient suppliers. Discover best practices for website navigation, building credibility, and creating a strong path to conversion. Learn how to optimize your site for user experience, ensure easy access to key information, and effectively educate visitors about your ingredients. Whether you're redesigning your website or seeking to improve its performance, this episode is packed with actionable insights to help you attract and convert more leads. Be sure to subscribe for more valuable discussions on marketing food and beverage ingredients! And if you would like to chat with us, grab some time on our calendar: https://blueprintdigital.com/contact/

    13 min

  6. Jan 30

    Building an Effective Keyword Strategy for B2B Food & Beverage Marketing (Ep. 1)

    Welcome to The Ingredient Marketing Podcast. In this episode, host Jake Oliver chats with Chris Slesarchik, SEO director at Blueprint Digital, about building an effective keyword strategy for food and beverage ingredient marketing. Discover how to differentiate between B2B and B2C keywords, the importance of understanding buyer intent, and how high, mid, and low funnel keywords can drive more traffic and conversions. Chris and Jake share valuable insights on crafting SEO and paid search strategies tailored for ingredient suppliers and manufacturers. Whether you’re looking to enhance your website traffic or improve conversions through Google and other search engines, this episode is packed with actionable tips and strategies. Be sure to subscribe for more insights on marketing food and beverage ingredients. And if you would like to chat with us, grab some time on our calendar: https://blueprintdigital.com/contact/

    11 min

  7. Jan 13

    Welcome to The Ingredient Marketing Podcast

    We talk to food and beverage ingredient suppliers and manufacturers about B2B marketing, and finding new ways to drive awareness, interest, and demand for their ingredients.

    22 sec

Trailer

About

We talk to food and beverage ingredient suppliers and manufacturers about B2B marketing, and about finding new ways to drive awareness, interest, and demand for their ingredients.www.blueprintdigital.com

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