The Ingredient Marketing Podcast

Jake Oliver
  • 5.0 (1)
  • Marketing

We talk to food and beverage ingredient suppliers and manufacturers about B2B marketing, and about finding new ways to drive awareness, interest, and demand for their ingredients.www.blueprintdigital.com

Episodes

  1. Jun 25

    How a Patented Sugar Removal Process Is Reshaping B2B Ingredients — The Growth Playbook Behind It (Ep. 8)

    Kim Anderson, Director of Business Development and Sales and Marketing at NewTree Fruit, joins The Ingredient Marketing Podcast to talk about how a patented sugar-removal process is opening up new formulation possibilities for B2B food and beverage brands.  With NewTree Fruit's breakthrough technology — removing 100% of the sugar from fruit juice while keeping the full nutrient profile intact — Kim shares how the company helps R&D teams, brand marketers, and procurement leaders move from "we can't use fruit juice because of the sugar" to clean-label, nutrient-dense formulations without compromise.  In this conversation, Jake and Kim cover: • How NewTree Fruit's patented process works — and why it unlocks categories that couldn't use fruit juice before • The applications winning right now: canned cocktails, beer, fruit snacks, baked goods, and acidified dairy • How deals actually start — flavor houses, beverage developers, and the sweetener partner that opens doors • Why prototyping (not just samples) is the secret weapon for closing B2B ingredient deals • The growth playbook: LinkedIn, targeted PR, trade shows like the Beverage Forum, and platforms like Keychain • What's next: a 10x capacity expansion, a 2.0 reduced-sugar puree line, and new facilities on the East Coast and Europe  Whether you're a B2B ingredient supplier trying to break into new categories, a brand formulator looking for clean-label solutions, or a marketing leader trying to reach decision-makers in the food and beverage industry, this episode is packed with practical takeaways.  🔗 Connect with Kim Anderson / NewTree Fruit: newtreefruit.com  🔗 Connect with Jake Oliver / Blueprint Digital: blueprintdigital.com  If you would like to chat with us about your marketing needs, grab some time on our calendar: https://blueprintdigital.com/contact/

  2. Jun 25

    Why Most Food Products Fail Before Launch — AI, Validation & 30 Years of Food R&D (Ep. 7)

    David Foerstner, founder of Food Forward, joins The Ingredient Marketing Podcast to talk about what it actually takes to develop a food product that succeeds in today's market. With 30+ years in food product development — including early-career experience at Nestlé — David shares how his team helps mid-size and larger food companies (and ambitious startups) move from concept to commercialization without wasting time or money. In this conversation, Jake and David cover: • Why feasibility studies are becoming the #1 service food brands are buying • How AI is reshaping market research, formulation, and reporting (and what it can't replace) • The validation steps founders should take BEFORE spending big on development • Why trade shows are losing impact — and where B2B food buyers actually are now • The growth playbook that took Food Forward from referrals to LinkedIn thought leadership • The mistake David still sees founders make over and over Whether you're a food entrepreneur with a recipe idea, a manufacturer launching a line extension, or a marketing leader trying to reach decision-makers in the food industry, this episode is packed with practical takeaways. 🔗 Connect with David Foerstner / Food Forward: gofoodforward.com  🔗 Connect with Jake Oliver / Blueprint Digital: blueprintdigital.com If you would like to chat with us about your marketing needs, grab some time on our calendar: https://blueprintdigital.com/contact/

  3. Jun 11

    The Sweet Spot: Navigating B2B Ingredient Marketing in Baking (Ep. 6)

    In this episode of the Ingredient Marketing Podcast, host Jake Oliver welcomes Alex Allen, Chief Operating Officer of Skinner Baking. With a focus on sweet goods, Skinner Baking specializes in private label and contract manufacturing, producing everything from danishes to brownies. Alex shares insights into the company's growth journey, the challenges of the B2B ingredient market, and the importance of maintaining high product quality while scaling operations. He discusses the evolving landscape of consumer preferences, including the demand for healthier options, and how Skinner Baking is adapting to meet these trends. Join us for a deep dive into the world of baking ingredients, contract manufacturing, and the strategies that drive success in this competitive space. If you would like to chat with us about your marketing needs, grab some time on our calendar: https://blueprintdigital.com/contact/

  4. May 22

    From Farm to Table: Revolutionizing Pulse Ingredients (Ep. 5)

    In this episode, Jake speaks with Chris Orms, founder and CEO of Montana Pure Protein, a pulse ingredient company specializing in lentil and chickpea products. Chris shares his journey from a family farm in Montana to creating innovative and nutritious plant-based ingredients. He discusses the unique advantages of pulse ingredients, the challenges of scaling a commercial ingredient business, and the importance of building relationships with small food companies. Listeners will learn about the different product offerings, including lentil flours and extruded snacks, and gain insights into the complexities of the food product development cycle. Whether you're an ingredient supplier or a food developer, this episode is packed with valuable information on navigating the competitive landscape of the food industry. Be sure to subscribe for more valuable discussions on marketing food and beverage ingredients! And if you would like to chat with us, grab some time on our calendar: https://blueprintdigital.com/contact/

  5. May 22

    Streamlining Success: Navigating Ingredient Commercialization (Ep. 4)

    In this insightful episode, Jake sits down with Wade Jacobs from DT Solutions Consulting to explore the complexities of ingredient commercialization and supply chain management. Wade shares his expertise on streamlining processes from formulation to distribution, emphasizing the importance of validating claims, vetting suppliers, and building long-lasting relationships within the industry. Listeners will gain valuable insights into the typical lifecycle of product development, the critical role of operational readiness in marketing and sales, and effective strategies for managing samples and supplier relationships. Whether you're an ingredient supplier or involved in food commercialization, this episode is packed with practical advice to enhance your operations and drive success in your business. Be sure to subscribe for more valuable discussions on marketing food and beverage ingredients! And if you would like to chat with us, grab some time on our calendar: https://blueprintdigital.com/contact/

  6. Feb 13

    Maximize Your Trade Show ROI: 11 Essential Strategies (Ep. 3)

    In this episode, host Jake Oliver is joined by Chris Slesarchik, SEO director at Blueprint Digital. They share 11 digital marketing strategies that food and beverage ingredient companies can implement to maximize their return on trade shows in 2026. From leveraging social media and email blasts to capturing high-quality marketing creatives, this episode covers essential tactics to enhance your trade show presence. You'll learn how to nurture leads post-event, utilize PPC ads effectively, and much more. Whether you're preparing for an upcoming trade show or looking to improve your marketing efforts, this episode is packed with actionable insights. Be sure to subscribe for more valuable discussions on marketing food and beverage ingredients! And if you would like to chat with us, grab some time on our calendar: https://blueprintdigital.com/contact/

  7. Feb 6

    Designing a High-Performing Website for Ingredient Suppliers (Ep. 2)

    In this episode, host Jake Oliver is joined by Chris Slesarchik, SEO director at Blueprint Digital. Together, they dive into the essentials of designing a high-performing website for food and beverage ingredient suppliers. Discover best practices for website navigation, building credibility, and creating a strong path to conversion. Learn how to optimize your site for user experience, ensure easy access to key information, and effectively educate visitors about your ingredients. Whether you're redesigning your website or seeking to improve its performance, this episode is packed with actionable insights to help you attract and convert more leads. Be sure to subscribe for more valuable discussions on marketing food and beverage ingredients! And if you would like to chat with us, grab some time on our calendar: https://blueprintdigital.com/contact/

  8. Jan 30

    Building an Effective Keyword Strategy for B2B Food & Beverage Marketing (Ep. 1)

    Welcome to The Ingredient Marketing Podcast. In this episode, host Jake Oliver chats with Chris Slesarchik, SEO director at Blueprint Digital, about building an effective keyword strategy for food and beverage ingredient marketing. Discover how to differentiate between B2B and B2C keywords, the importance of understanding buyer intent, and how high, mid, and low funnel keywords can drive more traffic and conversions. Chris and Jake share valuable insights on crafting SEO and paid search strategies tailored for ingredient suppliers and manufacturers. Whether you’re looking to enhance your website traffic or improve conversions through Google and other search engines, this episode is packed with actionable tips and strategies. Be sure to subscribe for more insights on marketing food and beverage ingredients. And if you would like to chat with us, grab some time on our calendar: https://blueprintdigital.com/contact/

  9. Jan 13

    Welcome to The Ingredient Marketing Podcast

    We talk to food and beverage ingredient suppliers and manufacturers about B2B marketing, and finding new ways to drive awareness, interest, and demand for their ingredients.

Trailer

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We talk to food and beverage ingredient suppliers and manufacturers about B2B marketing, and about finding new ways to drive awareness, interest, and demand for their ingredients.www.blueprintdigital.com

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