Leadership With a Twist

Heather McGonigal and Barbara Schindler

Where mindful leadership meets practical action... Empowering Leadership Teams' Podcast, Leadership With a Twist, features mother-daughter executive coaching team Heather McGonigal and Barbara Schindler sharing actionable leadership strategies, team empowerment tools, and mindful practices for today's leaders. Join them and guest experts to elevate your leadership skills and discover your authentic leadership potential.

  1. 6d ago

    Scaling by Subtraction: Pam Langord on Marketing, AI, and the Blueprint That Doesn't Exist

    Barbara sits down with Pam Langord, founder of Simply Magic Marketing and a fractional COO who spent over 30 years in marketing and operations, including years inside one of the fastest-growing online coaching companies in the country. That experience showed her exactly what scaling without heart does to real client relationships, and in 2023 she built Simply Magic Marketing to prove the opposite is possible. Her HEART method rests on one premise: you don't have to choose between scaling and staying human. The two dig into what Pam calls scaling by subtraction. Before she touches a single new tactic with a client, she spends the first 30 days mapping the entire customer journey, line by line, to find out what's truly working and what's quietly draining time, energy, and money. She compares it to feng shui for the back end of a business. Clear what's blocking the flow before you add more furniture. One story lands hard: a client's lead gen looked strong on paper, people opting in and booking calls, but the calls weren't converting. The wrong lead magnet was pulling in the wrong people from the start. Once they swapped it, conversions moved from around 5 percent to over 50. Pam and Barbara also talk through AI without romance or panic. Pam automates research and prospecting on LinkedIn but writes and sends every message herself, because discernment isn't something a tool can fake. She keeps her AI avatar in her own branding and doesn't chase every algorithm shift, because reach that costs you your authenticity isn't reach worth having. The conversation closes on the belief Pam returns to again and again with clients who are stuck comparing themselves to someone else's success: there is no blueprint. There's only your true north star, built from your own goals, your own way of working, and the impact you actually want to have. Key Takeaways Scaling without a clear picture of your client journey just multiplies whatever is already broken. A high volume of leads means nothing if they're the wrong leads. Quality converts. Quantity distracts. AI can research, sort, and save time, but sending, deciding, and connecting stay human jobs. Chasing every algorithm change often costs you the audience that actually fits your business. There is no universal blueprint for growth. Your true north star is built from your own goals, not someone else's. Action Steps Pick one client or customer and map their entire journey from first touch to conversion before adding anything new to your funnel. Audit what's running on autopilot in your business right now. A broken welcome sequence or an outdated lead magnet can bleed money for months unnoticed. Write one sentence defining your own true north star, in your own words, not borrowed from a leader you admire. Questions to Reflect On Where in my business have I been adding instead of subtracting? Am I using AI as a research tool, or letting it make decisions I should be making myself? If I stopped comparing my business to someone else's blueprint, what would I build instead? How we can help: Pam Langord is the founder of Simply Magic Marketing and the person coaches call when their systems are held together with tape and good intentions. Known as the Automation Queen, she helps heart-centered entrepreneurs build AI-enhanced marketing that scales without losing the human part. Book a Pulse Check with Pam: PamLangord.com Connect on LinkedIn: @PamLangord Barbara Schindler is an executive coach with over a decade of experience working with business leaders and entrepreneurial companies, specializing in leadership transitions and whole person development. Book a Discovery Call with Barbara: Let’s Chat!Subscribe to Leadership With a Twist!

    Scaling by Subtraction: Pam Langord on Marketing, AI, and the Blueprint That Doesn't Exist
  2. Aug 26

    Navigating Business Evolution: Strategies for CEOs and Business Leaders

    Every entrepreneurial business starts as one thing: the founder's brain and the business are fused together. Heather McGonigal and Barbara Schindler open this episode by naming the moment that fusion breaks apart. As a company matures, the business develops its own identity, its own reputation, its own momentum in the marketplace, separate from the person who built it. That separation isn't a problem you solve once. It's a gap that keeps shifting, and CEOs who ignore it end up either forcing personal passions into the business without asking whether they belong there, or watching their team push back on good ideas simply because nobody built a process for filtering them. Heather and Barbara walk through a real coaching example: a CEO deepening a company's identity around social responsibility through an animal rescue fundraiser, and how that decision plays out differently when it's run through the strategic plan versus dropped on a team as a surprise. They dig into why AI is accelerating this challenge for a lot of founders right now, why the spark of a new idea still matters even as a company grows past needing the founder to be its only source, and what a real strategic agreement between CEO and team looks like in practice. Key Takeaways The founder and the business start as one identity and separate as the company matures. That gap needs regular attention, not a one-time conversation. New ideas, whether from the CEO's personal life, AI tools, or team members, need a filter. Not every spark belongs in the business. A strategic plan only works as a decision-making tool if it's treated as a living document the whole team revisits together. Action Steps Pull out your strategic plan before your next new idea conversation and use it as the anchor, not an afterthought. Build a standing brainstorm process, weekly or monthly, where new ideas get vetted by the team before they reach the CEO. Name, out loud with your team, what personal interests or passions you're considering bringing into the business identity, and ask if it fits the plan already in motion. Questions to Reflect On Where has my personal identity started blending into my company's identity without a real conversation about it? When my team pushes back on a new idea, am I hearing no, or am I hearing we need a process for this? Is my strategic plan something we actually use to make decisions, or a document we wrote once and filed away? Want to talk through how to build this kind of strategic filter with your team? Book a complimentary coffee chat: https://www.empoweringleadershipteams.com/coffeechat About the Hosts: Coach Heather and Coach Barbara are the lead Executive Coaches of Empowering Leadership Teams. They specialize in helping entrepreneurial businesses and their teams meet the moment and become the most empowered they can be to work together and achieve optimal results. With deep expertise in leadership development, team dynamics, and navigating organizational transition, they bring practical, actionable wisdom to leaders facing the challenges of today's rapidly changing business environment. Weekly Leadership With a Twist Newsletter:  https://www.empoweringleadershipteams.com/huddle-subscribe Subscribe & Review: If you found value in this episode, please subscribe to our podcast and leave us a review. Your feedback helps us create content that serves entrepreneurial leaders like you, and it helps other leaders discover these conversations. Questions or topics you'd like us to address in future episodes? Send us a message at or leave a comment on our latest post. Cheering You On!

    Navigating Business Evolution: Strategies for CEOs and Business Leaders
  3. Aug 19

    The Power Shift: Embracing Team Authority for Entrepreneurial Success

    For decades the model was simple. One brilliant leader sits at the top, holds every answer, and the team waits for direction. Heather McGonigal and Barbara Schindler open this episode by naming exactly why that model breaks down in a business moving at today's pace. When change outruns what one person can track in their own head, authority has to move too, out into the team. Barbara shares a coaching story about a team member who owned the leadership meeting agenda on paper but kept getting overridden by a supervisor determined to hold the room. The fix wasn't a louder voice. It was sharing her thinking alongside her draft, so there was nothing left to talk over. Heather follows with a story from her own Thanksgiving table, where a guest tried to rewrite a menu that wasn't hers to control. Different rooms, same pattern: authority gets fuzzy the second someone forgets whose lane they're actually in. They close on the tension so many capable leaders carry between being kind and being direct, and why "too nice" is often a sign of not trusting the authority you already have. Key Takeaways Top-down authority and control cannot keep pace with how fast business moves today. Authority belongs to the role, anchored by a job description and a functional org chart, not to personality or seniority. Confusing kindness with hedging keeps capable people from stepping fully into their authority. Action Steps Pull up your job description and your team's functional org chart this week. Confirm every role has three to five clear responsibilities attached to it. Next time you draft something for the team, an agenda, a proposal, a plan, send your thinking along with the draft instead of just the draft. Notice one moment this week where you say something "nicely" instead of clearly. Rewrite it with more direction, same care. Questions to Reflect On Where in my role am I still asking permission for something I already have authority over? Am I overriding someone else's role because I need to feel like the expert in the room? If my next performance review addressed exactly how I'm showing up in this situation, what would it say? Want to talk through how team authority is showing up on your leadership team? Book a complimentary coffee chat with Heather and Barbara:https://www.empoweringleadershipteams.com/coffeechat About the Hosts: Coach Heather and Coach Barbara are the lead Executive Coaches of Empowering Leadership Teams. They specialize in helping entrepreneurial businesses and their teams meet the moment and become the most empowered they can be to work together and achieve optimal results. With deep expertise in leadership development, team dynamics, and navigating organizational transition, they bring practical, actionable wisdom to leaders facing the challenges of today's rapidly changing business environment. Weekly Leadership With a Twist Newsletter:  https://www.empoweringleadershipteams.com/huddle-subscribe Subscribe & Review: If you found value in this episode, please subscribe to our podcast and leave us a review. Your feedback helps us create content that serves entrepreneurial leaders like you, and it helps other leaders discover these conversations. Questions or topics you'd like us to address in future episodes? Send us a message at or leave a comment on our latest post. Cheering You On!

    The Power Shift: Embracing Team Authority for Entrepreneurial Success
  4. Aug 12

    Mastering Intentional Leadership: Where's Your Energy Really Going?

    Heather McGonigal opens this episode by naming energy as a resource with real limits, and Barbara Schindler builds out the framing they use at Leadership With a Twist: mindset, intention, and self-awareness. The conversation grew out of coaching a client returning to work after maternity leave, someone who suddenly had to get specific about where her hours and attention were going, work versus family versus herself. Heather and Barbara use that real situation to unpack something every leader deals with, whether their circumstances are changing or not. Energy leaks happen quietly, usually through worry, rumination, or carrying a hard meeting's emotional residue into the next task. They introduce the pause as the tool that catches a draining pattern before it spreads, and they're specific about the dose: 90 seconds to two minutes, not a long break. Barbara shares her own ritual, making a cup of tea, as a way of creating space to process before moving on. They also walk through what they call the advanced power of the pause, giving a tense team situation 24 hours before deciding whether it needs your intervention at all, because distance often changes what you see. The second half of the conversation covers building end-of-day and end-of-week reviews as agreements with yourself. Heather shares a client example of a Friday note that previews the coming week's priorities for herself and her team, and her own flexible Friday practice, structured meetings early in the week and open space at the end to finish on her own terms. Key Takeaways Energy is a limited resource, and leadership starts with managing your own on purpose. A 90-second to two-minute pause interrupts an energy leak before it compounds into a drained day. Daily and weekly self-agreements build a rhythm that steadies you when the workload doesn't cooperate. Action Steps Build a 2-minute end-of-day check-in: where did my energy go, and what does tomorrow need? Try the advanced pause. Give a tense team situation 24 hours before you decide to act on it. Set a flexible Friday, or an equivalent open block, to close out your week on your own terms. Questions to Reflect On Where did my energy actually go today, and where did I intentionally direct it? What agreement could I make with myself that would steady me during a chaotic week? Am I pausing to process, or am I carrying yesterday's meeting into today's work? Want to build habits like these into your leadership rhythm? Book a complimentary coffee chat: https://www.empoweringleadershipteams.com/coffeechat About the Hosts: Coach Heather and Coach Barbara are the lead Executive Coaches of Empowering Leadership Teams. They specialize in helping entrepreneurial businesses and their teams meet the moment and become the most empowered they can be to work together and achieve optimal results. With deep expertise in leadership development, team dynamics, and navigating organizational transition, they bring practical, actionable wisdom to leaders facing the challenges of today's rapidly changing business environment. Weekly Leadership With a Twist Newsletter:  https://www.empoweringleadershipteams.com/huddle-subscribe Subscribe & Review: If you found value in this episode, please subscribe to our podcast and leave us a review. Your feedback helps us create content that serves entrepreneurial leaders like you, and it helps other leaders discover these conversations. Questions or topics you'd like us to address in future episodes? Send us a message at or leave a comment on our latest post. Cheering You On!

    Mastering Intentional Leadership: Where's Your Energy Really Going?
  5. Aug 5

    Navigating Modern Leadership: Authenticity Amidst AI Disruption

    Heather McGonigal and Barbara Schindler open this episode from opposite coasts, one in a Vermont rainstorm, one in a California heat wave, and use the weather as an entry point into something bigger. Disruption is the current condition of business and life, not a phase to wait out. AI is only one piece of it. The political climate, the economy, your family, your role, your company's response to market pressure, all of it is shifting at once and rarely in the same direction. Heather and Barbara name three capabilities every leader needs to build right now: mindset, intention, and self-awareness. They walk through a real coaching example of someone newly promoted into management who caught herself spiraling over a small mistake and used self-awareness to reset her thinking mid-thought. Heather makes the case that in an economy where companies are investing less in training their people, no one is coming to save you from your own overflowing plate. You have to build that muscle yourself. The conversation lands on authenticity as something you co-create with the disruption around you rather than something you protect by staying quiet. Barbara reframes it as leading your part: speaking up when something needs to be said, revising your approach when it doesn't, and staying grounded enough to choose on purpose. Key Takeaways Disruption isn't a phase. It's the current operating condition, and your relationship to it matters more than the disruption itself. Mindset, intention, and self-awareness aren't soft skills. They're the leadership skills that determine how well you navigate everything else. No one is coming to rescue you from an overflowing plate. Self-advocacy is now a required skill, not an optional one. Authenticity isn't about avoiding disruption. It's about co-creating your response to it while staying true to your values. Action Steps The next time you catch yourself spiraling over a mistake, pause and name your mindset out loud before you react to it. Write down your intention for one recurring meeting or interaction this week, and check in afterward on whether you led from it. Identify one place at work where you've stayed quiet assuming someone else would speak up. Decide this week whether that's still the right call. Questions to Reflect On Where in your work life are you waiting to be rescued instead of advocating for yourself? What's your default reaction when you make a small mistake in a high-visibility moment, and does it serve you? What would change if you treated self-awareness as a skill to train instead of a personality trait you either have or don't? Want to talk through how to build these three skills on your team? Book a complimentary coffee chat: https://www.empoweringleadershipteams.com/coffeechat About the Hosts: Coach Heather and Coach Barbara are the lead Executive Coaches of Empowering Leadership Teams. They specialize in helping entrepreneurial businesses and their teams meet the moment and become the most empowered they can be to work together and achieve optimal results. With deep expertise in leadership development, team dynamics, and navigating organizational transition, they bring practical, actionable wisdom to leaders facing the challenges of today's rapidly changing business environment. Weekly Leadership With a Twist Newsletter:  https://www.empoweringleadershipteams.com/huddle-subscribe Subscribe & Review: If you found value in this episode, please subscribe to our podcast and leave us a review. Your feedback helps us create content that serves entrepreneurial leaders like you, and it helps other leaders discover these conversations. Questions or topics you'd like us to address in future episodes? Send us a message at or leave a comment on our latest post. Cheering You On!

    Navigating Modern Leadership: Authenticity Amidst AI Disruption
  6. Jul 29

    Mastering Mindset: The Path to Thriving in Business

    Overwhelm rarely announces itself. It creeps in through the meeting that keeps repeating the same way, the fix that keeps resurfacing under a new name, the sense that you're pulling something off again without knowing how many more times you can pull it off. In this episode, Heather McGonigal and Barbara Schindler name what they're seeing across their coaching work right now: leaders and teams sustaining the unsustainable, and the three very different paths available once you notice it. They break down the difference between surviving a hard season on hope alone, fixing it by patching the surface without touching the root, and leading the change by starting with your own mindset, intention, and self-awareness before you ask anything of your team. Barbara shares a coaching story about a client who spent a full day cold-calling volunteers, script after script, and caught herself getting cranky mid-call. She stopped. That small moment points to something much bigger about self-awareness as a leadership skill. If your team meetings keep happening and the real conversations keep happening after the meeting ends, this episode is for you. Key Takeaways Overwhelm is the feeling of powerlessness, and it doesn't hold still. Left unaddressed, it spirals into burnout, then breakdown. Surviving and fixing both keep you circling the same problem. Survival runs on hope that circumstances will change. Fixing patches the surface and moves the issue to a new spot. Leading the change starts with the leader, not the team. Mindset, intention, and self-awareness come first, in that order. Self-awareness means noticing your own limit before it shows up as irritability, shutdown, or a decision you'll regret. Action Steps Notice one place right now where you're sustaining something unsustainable. Name it out loud, even just to yourself. Before your next fix, ask whether you're solving the surface problem or the one underneath it. Take one small, honest risk this week — share the thought you'd normally keep to yourself, or change a habit that no longer serves you. Questions to Reflect On Where in your leadership are you surviving instead of leading? What problem have you fixed more than once because you never got underneath it? What would it look like to be more true to yourself in your next difficult conversation? Ready to talk through what leading the change looks like for you and your team? Book a complimentary coffee chat with Heather or Barbara:https://www.empoweringleadershipteams.com/coffeechat About the Hosts: Coach Heather and Coach Barbara are the lead Executive Coaches of Empowering Leadership Teams. They specialize in helping entrepreneurial businesses and their teams meet the moment and become the most empowered they can be to work together and achieve optimal results. With deep expertise in leadership development, team dynamics, and navigating organizational transition, they bring practical, actionable wisdom to leaders facing the challenges of today's rapidly changing business environment. Weekly Leadership With a Twist Newsletter:  https://www.empoweringleadershipteams.com/huddle-subscribe Subscribe & Review: If you found value in this episode, please subscribe to our podcast and leave us a review. Your feedback helps us create content that serves entrepreneurial leaders like you, and it helps other leaders discover these conversations. Questions or topics you'd like us to address in future episodes? Send us a message at or leave a comment on our latest post. Cheering You On!

    Mastering Mindset: The Path to Thriving in Business
  7. Jul 22

    The Intuitive Leader: Harnessing Inner Wisdom for Innovation

    AI can gather your data and organize your options in seconds. It cannot tell you when something feels off. Coach Heather and Coach Barbara sit down for a conversation about inner wisdom, the intuition and gut instinct that partners with strategy and data, and why it belongs in your leadership decisions. They unpack why entrepreneurial teams build unsustainable habits under pressure, how a five-minute break restores more capacity than pushing through, and why modeling a gut check in a meeting gives your whole team permission to do the same. Key Takeaways Inner wisdom is a decision-making input, not a replacement for strategy or data. Unsustainable habits form when leaders make fast decisions under pressure, and those habits eventually lead to burnout. Modeling a gut check in team meetings builds psychological safety and stronger collaborative thinking. Intuition is a muscle. Skip practicing it and it weakens. AI is an intellect partner. It cannot sense when something is off in the room. Action Steps Before your next big decision, pause and check how it actually feels, not just what the data says. Model a gut check out loud in your next team meeting. Build a five-minute break into every two hours of focused work. Questions to Reflect On Am I factoring in my own capacity when I set deadlines, or am I just pushing through? Where has a fast decision under pressure become an unsustainable habit on my team? Do I trust myself enough to say out loud when something doesn't feel right? Want to talk through how inner wisdom shows up on your leadership team? Book a complimentary coffee chat with Heather and Barbara: https://www.empoweringleadershipteams.com/coffeechat   About the Hosts: Coach Heather and Coach Barbara are the lead Executive Coaches of Empowering Leadership Teams. They specialize in helping entrepreneurial businesses and their teams meet the moment and become the most empowered they can be to work together and achieve optimal results. With deep expertise in leadership development, team dynamics, and navigating organizational transition, they bring practical, actionable wisdom to leaders facing the challenges of today's rapidly changing business environment. Weekly Leadership With a Twist Newsletter: https://www.empoweringleadershipteams.com/huddle-subscribe Subscribe & Review: If you found value in this episode, please subscribe to our podcast and leave us a review. Your feedback helps us create content that serves entrepreneurial leaders like you, and it helps other leaders discover these conversations. Questions or topics you'd like us to address in future episodes? Send us a message at or leave a comment on our latest post. Cheering You On!

    The Intuitive Leader: Harnessing Inner Wisdom for Innovation
  8. Jul 15

    Leading Boldly: Harnessing Courageous Confidence

    Being nice is quietly weakening your leadership. In this episode, Heather McGonigal and Barbara Schindler name a pattern they see constantly in coaching: leaders who soften their message, pull back after one rejection, or take on responsibility for how someone else feels about a hard decision. Heather and Barbara unpack the difference between courageous confidence and self-protection, why your job is to make sure your message is received, not to control the outcome, and how the best business decisions never come from an emotional rollercoaster. They walk through the pause as your first line of defense, the prep, action, results cycle every team needs to complete, and why letting people process their own emotions is a gift, not a withholding. Key Takeaways Courageous confidence means owning your perspective, your role, and your voice, even when the room stays quiet. Your responsibility ends at a message clearly sent and confirmed received. The decision on the other end is not yours to control. You are not responsible for another person's emotional regulation. Holding that line with compassion is what keeps your leadership steady. The best business decisions come from a grounded, prefrontal-cortex-online state, never from an emotional rollercoaster. Every business cycle, prep, action, results, needs to fully complete, including rest, before the next round of thinking begins. Action Steps Before your next high-stakes conversation, prepare your message so clearly that the other person has everything they need to decide. Confirm they understood you, then let the outcome be theirs. This week, notice one moment you start managing someone else's emotional reaction instead of standing in your own role. Name it, then return to the facts. Build a pause into your next tense moment, ten minutes, an hour, a day, before you respond. Use it to get grounded before you decide anything. Questions to Reflect On What would it look like if I led with more confidence this week? Where am I over-functioning for someone else's emotional experience instead of trusting them to manage it? Has my team fully completed the prep, action, results cycle, including rest, before we plan what comes next? Ready to apply this to your team? Book a complimentary coffee chat with Heather and Barbara on courageous confidence and self-leadership:https://www.empoweringleadershipteams.com/coffeechat   About the Hosts: Coach Heather and Coach Barbara are the lead Executive Coaches of Empowering Leadership Teams. They specialize in helping entrepreneurial businesses and their teams meet the moment and become the most empowered they can be to work together and achieve optimal results. With deep expertise in leadership development, team dynamics, and navigating organizational transition, they bring practical, actionable wisdom to leaders facing the challenges of today's rapidly changing business environment. Weekly Leadership With a Twist Newsletter: https://www.empoweringleadershipteams.com/huddle-subscribe Subscribe & Review: If you found value in this episode, please subscribe to our podcast and leave us a review. Your feedback helps us create content that serves entrepreneurial leaders like you, and it helps other leaders discover these conversations. Questions or topics you'd like us to address in future episodes? Send us a message at or leave a comment on our latest post. Cheering You On!

    Leading Boldly: Harnessing Courageous Confidence

About

Where mindful leadership meets practical action... Empowering Leadership Teams' Podcast, Leadership With a Twist, features mother-daughter executive coaching team Heather McGonigal and Barbara Schindler sharing actionable leadership strategies, team empowerment tools, and mindful practices for today's leaders. Join them and guest experts to elevate your leadership skills and discover your authentic leadership potential.