The Humans in the Loop Podcast

Heather Baker
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Become a top 1% AI thinker and user. ⚫ Have you ever wondered who’s really shaping the AI tools you use every day (and what their priorities are)? ⚫ Do you think about what AI skills your kids will need? ⚫ Have you seriously considered how you could be using AI to boost sales (without losing trust)? ⚫ Are you curious about what companies aren't telling you about how they use AI? This is the kind of stuff we cover at Humans in the Loop - a platform for humans who want to thrive in an AI-shaped world. Bite-size insights, useful tools, deeper thinking. www.thehumansintheloop.ai

  1. 6d ago

    A B2B Lead Generation Strategy is About Saying No.

    A B2B lead generation strategy isn't a list of channels you're running. It's a series of deliberate choices about what you won't do. Two million leads across two decades, and the pattern repeats: most businesses confuse activity with strategy.A strategy is the thinking you do before you act. The deliberate choice of who you're targeting, what you're saying, where you're reaching them, and how the pieces connect. It's also a commitment to what you're not doing.Imagine getting from London to Paris. Paris is your objective. Strategy is how you get there: road, air, train, or sea. Pick one and you've said no to the rest. Tactics are the decisions inside that choice. Most businesses skip that step, pick tactics at random, and end up stuck in Kent.Eight questions to build a real B2B lead generation strategy:1. Who are we trying to reach?2. What are we selling them?3. What stories are we telling?4. Where are we going to reach them?5. With what resources?6. How do they all connect?7. How will we know if it's working?8. What's our rhythm?The answers only mean something if you're equally clear about what you said no to in each one.Strategy is subtraction. The businesses that grow fastest say no to the most.Related reading:The B2B lead generation system on The AI Edit - https://www.theaiedit.ai/blog/lead-generation-system This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thehumansintheloop.ai

    9 min
  2. This Week in AI | EY Falls for AI. Google Rewrites Search. The Real Monet.

    May 22

    This Week in AI | EY Falls for AI. Google Rewrites Search. The Real Monet.

    This week: EY has just withdrawn a marketing report that turned out to be full of AI hallucinations, fake citations, and a reference to a McKinsey study that doesn't exist. Google has announced the biggest overhaul of search in 25 years, putting AI in front of everyone. And thousands of people on X just dismissed a real Monet painting as AI slop, with implications for any business worried about how its work will be received. This Week in AI is live every Friday at 9:15am. My monthly Insider’s Briefing goes deeper - the top stories from the month in 30 minutes, once a month. May’s is on the 2nd of June and it’s free to register here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thehumansintheloop.ai

    11 min
  3. This Week in AI | AI Martin Lewis. The Real Councillor. Anthropic Listens.

    May 15

    This Week in AI | AI Martin Lewis. The Real Councillor. Anthropic Listens.

    This week in AI: three stories that matter for anyone running or building a business. A 72-year-old Chelsea Pensioner lost his life savings to a deepfake of Martin Lewis. A newly elected Norfolk councillor has had to publicly insist he is not AI. And Anthropic has launched a product aimed squarely at small businesses, which may be a turning point. This Week in AI is live every Friday at 9:15am. My monthly Insider’s Briefing goes deeper - the top stories from the month in 30 minutes, once a month. May’s is on the 2nd of June and it’s free to register here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thehumansintheloop.ai

    9 min
  4. This Week in AI | Bad Week for Altman. AI Outdiagnoses Doctors. The Retraction.

    May 8

    This Week in AI | Bad Week for Altman. AI Outdiagnoses Doctors. The Retraction.

    This week in AI: three stories that matter for anyone running or building a business.Sam Altman is having a bad week in court. A Harvard study has shown AI now outperforms emergency room doctors at diagnosis (but there are caveats). And one of the most-cited papers proving ChatGPT helps students learn has been retracted by Nature. This Week in AI is live every Friday at 9:15am. My monthly Insider's Briefing goes deeper - the top stories from the month in 30 minutes, once a month. May's is on the 2nd of June and it's free to register here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thehumansintheloop.ai

    12 min
  5. This Week in AI | The AI Boss. Jobs Are Safe. Digital Zuckerberg.

    Apr 17

    This Week in AI | The AI Boss. Jobs Are Safe. Digital Zuckerberg.

    Thanks to those of you who tuned in. See you same time next week. And don’t forget to register for April’s Insider’s AI Briefing: the 30 biggest AI stories from the last 30 days. All covered in 30 minutes. On the 30th of April. Free to attend the live session (where you can ask questions and stick around for a discussion afterwards). Register here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thehumansintheloop.ai

    9 min
  6. This Week in AI

    Apr 10

    This Week in AI

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thehumansintheloop.ai

    10 min
  7. The Six Pillars of AI Fluency for Leaders

    Mar 12

    The Six Pillars of AI Fluency for Leaders

    AI fluency for leaders is your company’s top priority. This video is about what AI fluency actually means at the leadership level, why it matters now, and how leaders move from simply being aware of AI to being genuinely fluent.Most leaders use AI tools every day. But many are still thinking and leading in exactly the same way they did a few years ago. AI-fluent leaders are different. They’ve changed how they think, how they make decisions, and how they assess risk, speed, and responsibility.In this podcast, I walk through a clear, practical framework for AI fluency at leadership level. Not technical depth. Not tool obsession. But the capabilities leaders actually need in order to lead well in an AI-shaped world.You’ll learn:- What separates AI-aware leaders from AI-fluent ones- Why AI fluency is the highest-leverage investment most organisations can make- The six pillars of AI fluency for leaders, and why each one mattersThis podcast is designed for leaders who want to think clearly about AI, reduce risk, and make better decisions without becoming technical experts.🔗 AI Masterclass for Leaders with a discount: https://www.udemy.com/course/ai-masterclass-for-leaders/?referralCode=AE75C04B29C6740B076E🔗 https://www.theaiedit.ai/ for more info on how to work with me.🔗 TBC to download the core concepts of AI🔗 Why do good people end up in AI ethics crises? (https://www.thehumansintheloop.ai/p/why-do-good-people-end-up-in-ai-ethics) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thehumansintheloop.ai

    7 min
  8. AI and Jobs

    Mar 6

    AI and Jobs

    AI and jobs: February gave us a set of stories that show what’s changing right now, not in theory. AI is intensifying knowledge work instead of reducing it, HR teams are getting flooded with AI-generated grievances, and firms like Accenture are starting to treat AI usage as a promotion input. At the same time, we’re seeing early signs of AI organising human labour through platforms like Rent-a-Human.And it’s not just office work. Autonomous trucking is now pushing past the limits of human driving hours, with Aurora claiming 1,000 miles in 15 hours. So this is what AI and jobs looks like in practice: shifting workloads, shifting expectations, and real operational change happening across very different kinds of work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thehumansintheloop.ai

    6 min
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Become a top 1% AI thinker and user. ⚫ Have you ever wondered who’s really shaping the AI tools you use every day (and what their priorities are)? ⚫ Do you think about what AI skills your kids will need? ⚫ Have you seriously considered how you could be using AI to boost sales (without losing trust)? ⚫ Are you curious about what companies aren't telling you about how they use AI? This is the kind of stuff we cover at Humans in the Loop - a platform for humans who want to thrive in an AI-shaped world. Bite-size insights, useful tools, deeper thinking. www.thehumansintheloop.ai

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