The Humans in the Loop Podcast

Heather Baker

Become a top 1% AI thinker and user. ⚫ Have you ever wondered who’s really shaping the AI tools you use every day (and what their priorities are)? ⚫ Do you think about what AI skills your kids will need? ⚫ Have you seriously considered how you could be using AI to boost sales (without losing trust)? ⚫ Are you curious about what companies aren't telling you about how they use AI? This is the kind of stuff we cover at Humans in the Loop - a platform for humans who want to thrive in an AI-shaped world. Bite-size insights, useful tools, deeper thinking. www.thehumansintheloop.ai

  1. 6d ago

    A B2B Lead Generation Strategy is About Saying No.

    A B2B lead generation strategy isn't a list of channels you're running. It's a series of deliberate choices about what you won't do. Two million leads across two decades, and the pattern repeats: most businesses confuse activity with strategy.A strategy is the thinking you do before you act. The deliberate choice of who you're targeting, what you're saying, where you're reaching them, and how the pieces connect. It's also a commitment to what you're not doing.Imagine getting from London to Paris. Paris is your objective. Strategy is how you get there: road, air, train, or sea. Pick one and you've said no to the rest. Tactics are the decisions inside that choice. Most businesses skip that step, pick tactics at random, and end up stuck in Kent.Eight questions to build a real B2B lead generation strategy:1. Who are we trying to reach?2. What are we selling them?3. What stories are we telling?4. Where are we going to reach them?5. With what resources?6. How do they all connect?7. How will we know if it's working?8. What's our rhythm?The answers only mean something if you're equally clear about what you said no to in each one.Strategy is subtraction. The businesses that grow fastest say no to the most.Related reading:The B2B lead generation system on The AI Edit - https://www.theaiedit.ai/blog/lead-generation-system This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thehumansintheloop.ai

    9 min
  2. The Six Pillars of AI Fluency for Leaders

    Mar 12

    The Six Pillars of AI Fluency for Leaders

    AI fluency for leaders is your company’s top priority. This video is about what AI fluency actually means at the leadership level, why it matters now, and how leaders move from simply being aware of AI to being genuinely fluent.Most leaders use AI tools every day. But many are still thinking and leading in exactly the same way they did a few years ago. AI-fluent leaders are different. They’ve changed how they think, how they make decisions, and how they assess risk, speed, and responsibility.In this podcast, I walk through a clear, practical framework for AI fluency at leadership level. Not technical depth. Not tool obsession. But the capabilities leaders actually need in order to lead well in an AI-shaped world.You’ll learn:- What separates AI-aware leaders from AI-fluent ones- Why AI fluency is the highest-leverage investment most organisations can make- The six pillars of AI fluency for leaders, and why each one mattersThis podcast is designed for leaders who want to think clearly about AI, reduce risk, and make better decisions without becoming technical experts.🔗 AI Masterclass for Leaders with a discount: https://www.udemy.com/course/ai-masterclass-for-leaders/?referralCode=AE75C04B29C6740B076E🔗 https://www.theaiedit.ai/ for more info on how to work with me.🔗 TBC to download the core concepts of AI🔗 Why do good people end up in AI ethics crises? (https://www.thehumansintheloop.ai/p/why-do-good-people-end-up-in-ai-ethics) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thehumansintheloop.ai

    7 min

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Become a top 1% AI thinker and user. ⚫ Have you ever wondered who’s really shaping the AI tools you use every day (and what their priorities are)? ⚫ Do you think about what AI skills your kids will need? ⚫ Have you seriously considered how you could be using AI to boost sales (without losing trust)? ⚫ Are you curious about what companies aren't telling you about how they use AI? This is the kind of stuff we cover at Humans in the Loop - a platform for humans who want to thrive in an AI-shaped world. Bite-size insights, useful tools, deeper thinking. www.thehumansintheloop.ai