The Eventapalooza Podcast

E3 Webcasting

The Eventapalooza Podcast - https://e3webcasting.com/

  1. 1d ago

    The 362 Days That Actually Matter

    Joe Pulizzi built Content Marketing World into a 4,000-person event by treating three days on stage as the least important part of the calendar. Joe Pulizzi is the founder of Content Marketing Institute and Content Marketing World, and the author of Epic Content Marketing, Content Inc., and Burn the Playbook. He joins the podcast to walk through how he built and scaled Content Marketing World from 660 attendees to over 4,000, why staying anchored in one city mattered more than expansion, and how the event's revenue model was built on far more than ticket sales. What You'll Learn City loyalty compounds: Staying in the same host city year after year builds goodwill with local vendors, hotels, and officials that a rotating event can never access.Attendees aren't buying information: People show up to conferences for an experience, not just session content, so the arrival moment matters as much as the agenda.The event is 362 days, not three: Year-round content and communication with the audience is what actually drives attendance and loyalty, not the event itself.On-demand content sells better bundled: Standalone on-demand video packages underperformed, but folding them into an all-access ticket at a modest markup worked well, especially with corporate buyers.Businesses are the better sales target: Corporate accounts have budget and don't negotiate as hard as individual buyers, making them a more efficient audience to court.Group attendance compounds itself: Once one person from a company attends, it becomes far easier to bring the next 30 or 40 employees from that same company.International expansion can cost more than it earns: A profitable satellite event in Sydney still generated less value than putting the same effort into the flagship event.Feeder events exist to funnel, not to profit: Small break-even workshops in cities like Boston, Toronto, and London served as low-cost qualification events that fed the main conference.Time-Stamped Highlights (00:35) Joe Pulizzi's 30 years in publishing and the accidental birth of content marketing(01:14) The 2016 exit and life after Content Marketing Institute(02:06) Life in Cleveland and writing full time(02:45) Joe's favorite event experience: Marketing Rockstars in Germany(03:30) Why attendees show up for an experience, not information(03:38) Taking over Cleveland: banners, billboards, and taxi driver pins(04:54) The case against switching event cities(05:19) Access to the Rock and Roll Hall of Fame and other perks of being a hometown mainstay(06:38) Growing from 660 to 4,000 attendees(07:17) Packaging on-demand video into the all-access ticket(08:12) The "362 days" philosophy and always-on content marketing(09:03) Why businesses are easier to sell than individuals, and the Cisco Systems story(11:46) Why multiple concurrent sessions exist(12:06) Content Marketing World as roughly 50% of overall revenue and the 200,000-subscriber list(12:26) Testing international expansion in Sydney and why London got canceled(13:16) Feeder events: small workshops in Boston, New York, San Francisco, Austin, and Toronto(15:41) Closing advice: sell next year's ticket before attendees leave, and never turn off the engineGuest bio Joe Pulizzi is the founder of Content Marketing Institute and Content Marketing World, and the author of several books including Epic Content Marketing, Content Inc., and his most recent, Burn the Playbook. He co-hosts the podcast This Old Marketing and writes weekly on marketing and career topics. Connect with him on LinkedIn or X. About the Podcast Eventapalooza is a podcast for event producers and organizers covering the strategy, logistics, and business models behind building successful live events. Host bio Tim Arthur has more than 20 years of experience producing video around the globe. He is a film and video production professional with a diversified background in marketing, technology, production, and event coordination, approaching each project with a focus on increasing his clients' and partners' reach and value.

  2. Aug 11

    Oversaturated: Capturing Content Nobody Watches

    Your festival footage is either paying for next year's event or sitting on a hard drive nobody opens again. Michelle DiBernardo is executive director and president of the Syracuse International Film Festival, now in its 23rd year, and founder of DiBernardo Productions. She has worked in entertainment for 32 years across fashion shows, film festivals, celebrity press, and production management, and joins host Tim Arthur to talk about what it actually takes to run a festival, why so much event content never gets seen, and how attendee-generated video turns a single festival weekend into year-round marketing. What You'll Learn Event chaos is the baseline, not the exception: Every event hits its "fires" close to launch, and the job is managing emergencies, not preventing them.Unused footage is a sunk cost: Volunteer-run and nonprofit events often sit on raw footage for a year or more, by which point it has lost its promotional value.Content is oversaturated, not undervalued: Photography and videography pricing and audience attention have both been reshaped by social media, so quantity of content no longer guarantees reach.Attention spans now cap at seconds, not minutes: Some platforms hold viewers for 30 seconds, others for three minutes, and festival content has to be cut for that reality.Festival content works best as moments, not full recordings: Opening remarks, closing remarks, Q&As, red carpet interviews, and networking footage carry more promotional value than raw session recordings.A story without a finish is wasted access: A crew that shoots hours of footage for a planned segment that never airs has cost the festival time and access with nothing to show for it.Attendee testimonials double as promotion: Asking attendees what their favorite moment was produces content that markets the festival and the film simultaneously.Tagging is a two-way obligation: Festivals and attendees both need to tag each other's content for social reach to actually compound. Time-Stamped Highlights   (0:00) Cold open: the chaos before every event  (0:30) Welcome and Michelle's 32-year path in entertainment  (1:48) Running the Syracuse International Film Festival, now in its 23rd year  (2:34) New this year: the sound bath experience  (3:36) This year's lineup: 35mm screenings, Beavis and Butthead, and festival  awards  (4:39) Not involved from the start: the festival's origin and a Leonardo  DiCaprio anecdote  (5:34) Celebrity interviews and a lifetime of event planning  (6:41) A production manager's day: logistics, safety, and inevitable chaos  (7:52) Picking a favorite event: DiBernardo Productions' teen fashion show  (9:06) A masquerade fashion show in Philadelphia  (9:33) The pitch: turning festival footage into revenue-generating content  (11:23) What that looks like for a film festival: remarks, Q&As, red carpet,  networking  (12:54) The power of hashtagging and sharing  (13:45) Closing comments and where to find DiBernardo ProductionsGuest bio Michelle DiBernardo is Executive Director and President of the Syracuse International Film Festival, now marking its 23rd year, and founder of DiBernardo Productions. She has spent 32 years in entertainment across acting, modeling, production management, and event planning, including fashion shows, celebrity press interviews, and film festival direction. LinkedIn: linkedin.com/in/michelle-dibernardo-10b41576. About the Podcast This podcast talks with event producers, festival directors, and production professionals about what it actually takes to run live events and turn them into lasting content. Host bio Tim Arthur has over 20 years of experience producing video around the globe. He works across marketing, technology, production, and event coordination, approaching each project with a focus on expanding his clients' and partners' reach and value through creative, deliberate production.

  3. Aug 4

    The Credibility Gap: Scoring Every Attendee Before the Keynote

    A search engineer who's spoken at 900 events says the conference business model is dying — unless organizers turn their footage into AI skill files before their competitors do. Dennis Yu is a search engine engineer and event speaker who has spoken at roughly 900 events and produced dozens of his own, including work with the National Funeral Directors Association, A1 Garage, and Marketo. In this conversation with host Tim Arthur, Dennis lays out how AI agents, apprentice-style young hires, and repurposed event footage are replacing traditional conference marketing and vendor relationships. What You'll Learn The $200 question: Every event organizer needs a real answer for why someone should pay to attend instead of learning the same thing free on YouTube or ChatGPT.Live demonstration beats celebrity keynotes: Bringing the actual practitioner who ran the ads or built the strategy on stage outperforms a paid celebrity appearance with no domain expertise.Skill files turn footage into leverage: Years of unused conference recordings can be converted into skill files that AI agents use to execute tasks, not just summarize them.The apprentice model beats affiliates: Hiring a young, motivated in-house apprentice to run AI-powered marketing outperforms outsourcing to affiliates you can't see or manage.Production should be a profit center, not an expense line: AV and webcasting vendors can renegotiate their value by tying content repurposing directly to next year's registration numbers.Content needs a pilot light, not an on/off switch: Events fail to build momentum because organizers go dark for months after the event instead of maintaining engagement year-round.Give away the content to sell the room: Publishing the full playbook for free, with no email gate, builds enough trust that people want to attend in person anyway.AI capability is compounding, not linear: The pace of AI improvement has accelerated sharply in recent weeks, which changes what's operationally possible for small teams right now. Time-Stamped Highlights  (00:00) Introduction and Dennis's 30-year path from Yahoo engineer to 900-event speaker(01:16) The Local Service Spotlight and mentorship from the former American Airlines CEO(03:44) Scaling mentorship into jobs: musical instrument stores, funeral directors, garage doors(06:44) Scoring every attendee at a deal-making conference before the talk(09:36) Why celebrity keynotes like Hillary Clinton and Magic Johnson miss the point(10:32) The Marketo Summit: letting the practitioner, not the vendor, run the session(11:49) The Golden State Warriors case study: $1M spend, $38M in tracked ticket sales(13:47) Publishing playbooks for free instead of gating them behind an email address(15:59) Turning years of conference footage into AI skill files(17:45) The pitch to a skeptical conference organizer: giving away sessions grows attendance(22:00) The apprentice model: hiring a 21-year-old instead of an agency, with pay structure(26:06) Reframing AV and webcasting vendors as a profit center instead of an expense(28:43) The pilot-light strategy for year-round audience engagement(29:42) Closing thoughts on AI's non-linear improvement curve and next steps Guest bio: Dennis Yu is a search engine engineer who began his career at Yahoo in the late 1990s and has since spoken at roughly 900 events, in addition to producing dozens of his own conferences and workshops. He works across industries from music retail to funeral services to home services, teaching organizations how to apply AI-driven marketing and skill-based agent systems. LinkedIn: https://www.linkedin.com/in/dennisyu About the Podcast: Eventapalooza features conversations with event producers, marketers, and technologists on how live events, video production, and AI are converging. Hosted by Tim Arthur, each episode pairs practical production insight with emerging technology trends. Host bio: Tim Arthur is a film and video production professional with more than 20 years of experience producing video around the globe. He brings a background spanning marketing, technology, production, and event coordination, with a focus on helping clients and partners increase their reach and value through creative, discerning production work.

  4. Jul 28

    Food Trucks, Blackouts, and the Best Conference We Ever Ran

    A lightning strike, a dead livestream, and a food truck fix borrowed from London: the story of the SauceCon that became company legend.Bill McGee spent nine to ten years at Sauce Labs, joining as an events manager when the company had fewer than 50 employees and going on to build out both the Selenium Conference and SauceCon. He joins host Tim Arthur to talk through Sauce Labs' relationship to the open source Selenium project, the year a lightning strike knocked out power mid-keynote in Austin, and why he still believes in-person events matter more than ever in an AI-driven industry. What You'll Learn:Open source ownership: Selenium co-founder Jason Huggins donated the project's trademark and copyright to the Software Freedom Conservancy before Sauce Labs took its first venture capital, to keep it independent and free to use.Mobile expansion: Appium became the mobile testing counterpart to Selenium, extending Sauce Labs' infrastructure beyond browser testing.Crisis in real time: a lightning strike hit the Austin Hilton mid-keynote and knocked out the livestream until backup generators caught up.Improvised production: the same storm's wind and rain pushed the team to move an outdoor reception under a portico and bring in food trucks.Borrowed ideas travel: the food truck fix came from watching Ministry of Test co-chair Richard Bradshaw run a similar setup at a San Francisco event.Education over lead-gen: SauceCon was built around teaching customers to actually adopt automated testing rather than pushing new sales, which Bill credits with driving retention.Production speed as differentiator: same-day video turnaround set Sauce Labs' events apart from the grassroots, months-later posting typical of open source conferences.Resilience after COVID: despite a two-year pandemic pause, Sauce Labs revived the Chicago-based Selenium Conference once its venue contract came due. Time-Stamped Highlights(00:00) Welcome and introduction(00:40) From banner ads on Netscape to the client side(01:41) Joining Sauce Labs at under 50 employees(02:18) How Selenium and Sauce Labs are actually connected(03:33) Appium: Selenium's mobile counterpart(04:17) Tracing back where they first met: Portland, Austin, Chicago(06:13) Picking a favorite event: SauceCon Austin(07:49) The lightning strike and the dead livestream(08:33) The animated origin story Easter egg(09:02) Pivoting to food trucks mid-storm(09:34) Where the food truck idea actually came from(10:13) Why SauceCon was never about lead generation(12:01) Face-to-face events in the age of AI(13:36) Same-day video turnaround and the conference archive(16:07) Closing comments Guest bio: Bill McGee spent nine to ten years at Sauce Labs, joining as an events manager and marketing generalist when the company had fewer than 50 employees and staying on as it scaled around the open source Selenium testing framework. He led production of the Selenium Conference and SauceCon before leaving full-time work two to three years ago. LinkedIn: https://www.linkedin.com/in/billmcgee About the Podcast: A conversation series featuring event producers, marketers, and technologists talking through the real stories, wins, and near-disasters behind the industry's live events. Host bio: Tim Arthur has spent more than 20 years producing video and live event content around the globe, working across marketing, technology, and production. He approaches each project with an emphasis on extending clients' and partners' reach and value through creative, discerning production.

  5. Jul 23

    Launching a Mars Conference the Week NASA Fell Apart

    Three people, one AI agent, and a maritime defense conference with the Navy League. This is how small teams are now launching profitable events from zero. Brian D'Erario is co-founder of Kerri, a holding company for B2B media and events that partners with niche creators and associations to launch conferences from scratch. The conversation covers his path from The Wall Street Journal to Morning Brew to Archaea Media Group, the launch of the Kinetic hardware engineering conference, the upcoming Ironclad Maritime Summit with the Navy League, and how his team's AI agent, Kerry, handles operations, outreach, and logistics behind a three-person events team. What You'll Learn Room composition: Getting the right people in the room matters more than ticket sales or sponsorship, which both follow downstream of content and network.Zero-to-one launches: Small, focused first events, like Kinetic's 325 attendees and 27 sponsors, outperform trying to go big immediately.No tech debt as an advantage: Starting without a legacy CRM or existing software stack lets a new company build AI-native operations from day one.AI agents in events: An AI agent can run outreach, newsletter inventory, and booth planning, leaving content and direct sales as the two functions that stay human.Association partnerships: Groups with strong networks but no events expertise, like the Navy League, are prime partners for teams that know how to launch and profit from a show.Sponsor satisfaction is inflated in year one: An 80% satisfaction score from a first-year event should be read cautiously, since sponsors tend to be more forgiving on a debut show.Personalization at scale: AI makes it possible to give every attendee a personalized manifest of sessions, speakers, and relevant sponsors, even in a 10,000-person conference.External shocks can derail a launch: A Lunar and Mars Summit was hit by a government travel ban and a leadership change days before the event, showing how fragile a first-year launch can be.Time-Stamped Highlights (00:00) The Content Engine Your Conference Already Has(01:19) From The Wall Street Journal to Morning Brew(01:58) Launching B2B Summits Coming Out of COVID(02:31) Zero to One at Archaea Media: Space, Defense, and Nuclear(03:13) Building Kerri as a Holding Company for Niche Media(04:19) Hardware FYI and the 20,000-Engineer Newsletter(04:49) Kinetic: 325 People, 15 Booths, 27 Sponsors(05:04) "Making the Room Correct" as the First Rule of Launching(05:26) Ironclad Maritime Summit With the Navy League(07:26) Meet Kerry, the AI Agent Behind the Company(07:45) What Stays Human: Content and Sales(08:43) Three People, One Show, an 80% Satisfaction Score(10:11) The Lunar and Mars Summit That Hit Every Headwind(11:55) South by Southwest and Why Decentralized Events Work(13:02) Closing Thought: Content, Network, and Making People Feel Seen Guest bio Brian D'Erario is a co-founder at Kerri, a B2B holding company that builds events and media products with niche creators and associations. He previously worked in media and events at The Wall Street Journal, Morning Brew, and Archaea Media Group, where he helped launch space, defense, and nuclear-focused conferences from scratch. LinkedIn: https://www.linkedin.com/in/brian-d-erario-4b0b23121 About the Podcast Eventapalooza is a conversation series with the people building, running, and reinventing live events, covering the strategy, technology, and production decisions behind them. Host bio Tim Arthur has over 20 years of experience producing video and live events around the world. He works across marketing, technology, and production, and currently leads content at E3 Webcasting, helping event producers and associations broadcast and record their events

  6. Jul 15

    Badge Scans Are a Bad Metric

    Badge scans tell you if a trade show booth failed. They don't tell you why, and Nick Borelli's building a business on that gap. Nick Borelli works in vision AI for the event space, applying facial analysis technology (via Zenus) to measure attendee sentiment, dwell rates, and engagement at trade shows, keynotes, and activations. He also teaches an AI certification course for PCMA called "Enhancing Events with AI." The conversation covers what ethical facial analysis actually measures, why badge scans are a poor proxy for event success, and how he thinks about AI as an "engine of perspectives" rather than an answer machine. What You'll Learn Aggregate sentiment analysis: Facial analysis tools can measure crowd-level sentiment and dwell rates without collecting biometric data on individuals.Badge scans are a binary trap: Judging a show as good or bad off a single scan target ignores impressions, dwell rate, and sentiment data that tell a fuller story.Exhibitor trust builds over time: First-year exhibitors should expect high bounce rates and should be coached to measure awareness, not conversion.A/B testing works within a single booth: Multiple sensors in one space can test layout, session format, and messaging changes in real time.AI produces average output by design: Asking AI to "do the task" returns competent mediocrity because it's trained on the average case.AI works better as a perspective generator: Asking AI what's often overlooked or who gets forgotten in a design produces more value than asking it to execute.B2C events outperform B2B on experience: Because B2C shows aren't transactional, they're forced to focus on belonging and experience rather than lead capture.Curiosity is the differentiator going forward: The gap between people who ask AI follow-up questions and those who take the first answer will define career relevance.Time-Stamped Highlights:    (00:00) Welcome and background in event technology  (01:00) Life on the road: 60+ trips a year and travel realities  (02:59) Podcasting history and the metaverse hype cycle  (05:29) Joining Zenus and selling "ethical facial analysis"  (07:37) How the technology works: aggregate math, not biometrics  (09:35) Badge scans vs. impressions, dwell rates, and sentiment  (11:19) A/B testing booth design and session formats  (13:10) Who belongs in a trade show booth (and why not salespeople)  (14:49) Real-time dashboards and the culture shift needed to use them  (20:08) Year one vs. year two: coaching exhibitors on trust and metrics  (22:22) Why video testimonials land better than data pitches  (25:03) Teaching AI certification for PCMA  (27:48) AI as an engine of perspectives, not an execution tool  (30:30) Agentic builds and staying "in the loop"  (36:21) Favorite events: World of Concrete, CES, and Fanatics Fest  (38:22) B2C vs. B2B experience design  (40:18) Closing thought: curiosity as the future differentiator Guest bio Nick Borelli has worked in events since the late 1990s across hospitality, venue sales, marketing, and event technology, including roles at venues like the Rock and Roll Hall of Fame. He now works in the vision AI space at Zenus, applying facial analysis to attendee behavior insights, and has taught PCMA's "Enhancing Events with AI" course for three and a half years. LinkedIn: https://www.linkedin.com/in/nickborelli/ About the Podcast Eventapalooza features conversations with event industry professionals on production, technology, and the forces reshaping how events are planned and experienced. Host bio Tim Arthur has over 20 years of experience producing video around the globe. A film and video production professional with a background spanning marketing, technology, and event coordination, he approaches every project with a focus on increasing his clients' reach and value through creative, discerning production.

  7. Jul 7

    The Casino Night That Defined a Decade of Open Source Events

    A vendor and an end-user on the same stage does more for open source adoption than any case study you could write yourself. Dan Brown is a Marketing and Communications Director at the Linux Foundation, where he has worked for roughly 12 years across event strategy and marketing for projects including LF Energy, Decentralized Trust (formerly Hyperledger), Confidential Computing, and Linux Foundation Europe. The conversation covers how event video gets repurposed into blogs, case studies, and social clips, and what separates a forgettable event from a memorable one. What You'll Learn Speaker recruitment: Guests are more likely to accept a speaking slot when they know the session video will extend their reach well beyond the room.AI-assisted repurposing: Session transcripts can now be turned into blog posts and summaries quickly, making sessions more discoverable to search engines and AI tools.The vendor-plus-end-user format: Pairing a vendor with the customer using their tool, such as a utility company, produces case study material more convincing than either party could produce alone.Social clipping: Long sessions get cut into short clips for social platforms where attention spans are shorter, preserving the value of a 30-minute talk in a fraction of the runtime.Event scale tradeoffs: Smaller events, such as a 40-person gathering in Lyon, allow for deeper engagement than 10,000-person conferences.Milestone events warrant bigger production: The 25th anniversary of Linux at LinuxCon Toronto prompted a black-tie, casino-themed evening event to match the significance of the occasion.Open source runs media infrastructure: Widely used tools like FFmpeg and the Academy Software Foundation's visual effects tools are open source.Career breadth builds better event marketing: Dan's path through PR agency work, event production companies (RSA Conference, VMworld), and in-house Linux Foundation roles gives him a multi-sided view of what makes events work. Time-Stamped Highlights00:00 - Cold open: the LinuxCon Toronto 25th-anniversary night 00:27 - Intro & Dan's background: PR and marketing in tech01:32 - From PR agency to running big tech conferences02:27 - Going in-house at the Linux Foundation03:33 - Current projects: LF Energy, Decentralized Trust, Confidential Computing, LF Europe04:53 - Favorite event: the LinuxCon Toronto casino black-tie night06:55 - Why small events matter too (a 40-person summit in Lyon)08:00 - Turning event video into marketing content09:23 - Vendor + end-user case studies (LF Energy example)11:15 - Open source runs the world (FFmpeg, Academy Software Foundation)11:52 - Wrap-upGuest bioDan Brown is a Marketing and Communications Director at the Linux Foundation, where he has worked for approximately 12 years across event strategy for projects including LF Energy, Decentralized Trust, Confidential Computing, and Linux Foundation Europe. His background spans two decades in tech-sector PR and marketing, including time at an event production company running conferences such as RSA Conference and VMworld. LinkedIn: https://www.linkedin.com/in/dbrownusc/ About the PodcastEventapalooza is a conversation series exploring how event professionals plan, produce, and extract value from live and hybrid events. Host bioTim Arthur has over 20 years of experience producing video around the globe. He works across marketing, technology, production, and event coordination, and is affiliated with E3 Webcasting, which supports event producers and organizations with professional-grade broadcast and streaming production.

  8. Jun 30

    What Metal Detectors Don't Catch

    A security veteran explains why the real threats at your event are never the ones metal detectors are built to catch. John Lafferty is a sports, entertainment, and hospitality security consultant who started as a stagehand and arena snow-removal worker before moving through convention center operations, military police service, and freelance security work for clients including the Linux Foundation, Cloud Native, and Adobe. The conversation with host Tim Arthur covers what years of building operations experience teaches you to spot, how AI is changing both the threat landscape and the tools available to security teams, and why the people on an event team matter more than the venue or budget. What You'll Learn Trained eyes catch what protocols miss: A stagehand background trains you to notice a burlap sack taped unusually to an I-beam, the kind of anomaly that formal security checklists won't flag.Weapons detection has blind spots: Rigging gear wrapped inside a banner, as seen at a Minnesota Vikings event, will not register on metal detection.AI is shifting protest dynamics: Public anxiety about AI replacing jobs or taking over is becoming a new trigger point for brand-targeted protests at trade shows and conferences.AI is replacing static information tools: Beta-tested AI bots that answer attendee questions instantly are starting to replace printed post orders and other paper-based guides.Open-source intelligence has gotten easier: AI tools make it faster to research the history of protest groups or organizations that may pose a risk to a brand.Suitcasing is the oldest ambush tactic: Unauthorized advertising, branded jackets, or guerrilla pamphleting at trade shows is typically addressed through a show's code of conduct rather than prevention.Code of conduct enforcement has limits: Once ambush advertising or guerrilla marketing escalates to a mass scale, there is little a security team can do beyond addressing individual violations.Client care extends beyond the contract: A vendor relationship becomes a partnership when a client follows up on a crew member's wellbeing, such as during a medical emergency in Shanghai. Time-Stamped Highlights: (00:00) Introduction and welcome(00:30) From stagehand to arena operations(03:00) The burlap sack in the steel(04:49) A purity-minded assumption corrected(05:19) Favorite events and the people behind them(07:14) The easel incident in Tel Aviv(08:52) Fire marshal days and a room with no aisles(09:54) Locked in a conference room in Bangalore(11:04) The Shanghai hospital story(13:15) Looking out for the crew at 2 a.m.(15:26) 30 years in events and loving the chaos(16:10) How AI is reshaping security threats(18:09) AI replacing post orders and paper guides(20:27) Ambush advertising and suitcasing(22:11) Closing thoughts Guest bio John Lafferty is a security and life safety consultant with over 30 years of experience spanning stagehand work, arena and convention center operations, military police service, and freelance security leadership for major clients including the Linux Foundation, Cloud Native, and Adobe. He specializes in guest safety, crowd movement, and life safety planning for large-scale sports, entertainment, and trade show events. LinkedIn: https://www.linkedin.com/in/jolafferty About the Podcast Eventapalooza is a podcast covering events, experiences, and the people who bring them to life, featuring conversations with industry professionals about what makes events succeed. Host bio Tim Arthur is a film and video production professional with over 20 years of experience producing video around the globe. He brings a background in marketing, technology, production, and event coordination to each project, with a focus on increasing client and partner reach and value.

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The Eventapalooza Podcast - https://e3webcasting.com/