12 x 12 Picture Book Podcast

Julie Hedlund
  • 5.0 (24)
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  • Updated Weekly

Podcast for picture book writers by picture books writers with the 12 x 12 Picture Book Writing Challenge founder Julie Hedlund and co-host Kelli Panique www.12x12challenge.com

  1. 14h ago

    033 - What You Need to Know About Press Kits with Kelli Panique

    What You Need to Know About Author Press Kits Kelli Panique has been working behind-the-scenes at events for creatives for almost 15 years now. As a regular part of her job, she contacts and coordinates with speakers for events and has discovered things you can do to make working with you a breeze. Here's what you'll discover in this episode:  Why you need an author website—even if you're not published yet What to put on your website if you're not published yet Why hosting a blog can be useful to you as a writer Combining your interviews and reviews with research on the industry The benefit of interviewing authors Ideas for for posting on social media as a pre-published creator What to put on your About Me page Where to put your Press Kit on your website Should your bio be written in first person or third person? Do you need a short bio or a long bio? What kind of photos to have in your press kit How to name your photos The importance of having downloadable book cover images What someone needs from you when they book you for an event Where to put your social media links Where to find a great example of a press kit What a "sell sheet" is and why you might need one A tool to connect with bookstores and schools A few options for making your press kit accessible   Links mentioned in this episode: Lisa Stringfellow's Essentials of an Author Website - 25% off for podcast listeners Vivian Kirkfield's website Susannah Hill's website Julie's Press Kit page Picture Book Summit's Home Page (Press Kit downloadable in the footer)   If you enjoy the podcast, please like, subscribe, and review so other kidlit writers can find us! Have questions for us or ideas for future episodes? Leave us a quick voicemail here. Thank you for listening!

  2. Aug 13

    032 - Turning Real Life Stories into Picture Books with Emma Walton Hamilton

    Turn real-life anecdotes into stories Author and independent editor Emma Walton Hamilton shares the story of her latest collaboration with her mother, Julie Andrews. Emma not only chats about the inspiration for SHY, but also how they tweaked the true story of a real-life dog who liked to sing into to a fun, kid-friendly picture book. Here's what you'll discover in this episode:  How to take real-life events and turn them into picture books The quirks of the real dog behind the inspiration The connection to her current dog The thread of true story in most of her picture books How pushing the envelope can take the story to the next level Jane Yolen's advice to not let the truth get in the way of a good story Why it's hard to let go of our real-life experiences when writing a story Encouraging kids to have the courage to shine Starting at the ending and working backward in the story Adding kids or child-like characters to make the story kid-friendly How two people can be inspired by the same thing and come up with two very different stories What's next for Emma   Links mentioned in this episode:  Picture Book Summit 2026! Emma is presenting at this year's event. Get $100 when you register before 8/27/26. The Complete Picture Book Submissions System created by Emma and Julie to help you create a submission package that will land you a book deal. Get the free training here.   Books* mentioned in this episode: Shy by Julie Andrews, Emma Walton Hamilton, and Eva Byrne Waiting in the Wings by Julie Andrews, Emma Walton Hamilton, and EG Keller The Enchanted Symphony by Julie Andrews, Emma Walton Hamilton, and Elly MacKay Music Plants Hope by Tonnye Fletcher and Natalia Bruno After the Fall by Dan Santat   Find these books and more in the 12 x 12 Bookshop!  If you enjoy the podcast, please like, subscribe, and review so other kidlit writers can find us!   Have questions for us or ideas for future episodes? Leave us a quick voicemail here.  Thank you for listening!

  3. Aug 6

    031 - Rachel Orr, Tasha Hilderman, and Suzy Levinson

    The Fun Part of Having an Agent After their 12 x 12 webinar about establishing successful agent-client relationships, agent Rachel Orr and her clients (and 12 x 12 members) Tasha Hilderman and Suzy Levinson stayed for an after-party podcast episode to talk about the fun things about writing and working together. Here's what you'll discover in this episode:  Unexpected inspiration Why Suzy's mantra is "Follow the fun!" Why it's important to find the writing style that fits you Thinking about what books you read that make you want to write What Rachel loves about the variety projects she reads as an agent When and if you should take trends into account when writing Evergreen themes The importance of writing what you love How Rachel leverages rejections to find out what editors really want Formulaic vs. non-formulaic One of Rachel's favorite writing exercises How Tasha makes her manuscripts less predictable How working within parameters can be freeing The What If Game How Rachel develops submission lists and how much input her clients have in the process   Links mentioned in this episode:  Picture Book Summit 2026! Get $100 when you register before 8/27/26. How to Set Up and Sustain a Successful Agent/Author Relationship Webinar with Rachel Orr, Tasha Hilderman, and Suzy Levinson - Get 25% off!    Books* mentioned in this episode: Dinos That Drive by Suzy Levinson and Dustin Harbin Lights at Night by Tasha Hilderman and Maggie Zeng Mini Golf Fun! by Tasha Hilderman and Kaly Quarles Gorilla Vanilla by Tasha Hilderman (coming in 2027!) Animals in Pants by Suzy Levinson, Kevin Howdeshell, and Kristen Howdeshell   Find these books and more in the 12 x 12 Bookshop!  If you enjoy the podcast, please like, subscribe, and review so other kidlit writers can find us!   Have questions for us or ideas for future episodes? Leave us a quick voicemail here.  Thank you for listening!

  4. Jul 30

    030 - Alyssa Reynoso-Morris: Getting the Gig After Party

    The ins and outs of author visits As a past 12 x 12 webinar speaker, Alyssa Reynoso-Morris brought us Getting the Gig! A jam-packed webinar with ideas and tools to use to land more speaking gigs and supplement your author income. In today's podcast, we talk about how to get the most bang for your buck as you begin visiting schools and book speaking gigs, funny author visit stories, and more!  Here's what you'll discover in this episode:  Where to focus your efforts if you're just starting author visits Which events pay the author more Which events sell the most books Alyssa's process for reaching out to bookstores, schools, and conferences How many inquiries she sends per week and how many turn into bookings How many visits she gets from referrals at other events Her experience working with a booking agent How her experience learning to read late in elementary school influences how she writes for kids today How she keeps the read-aloud aspect in mind as she writes Funny stories from school visits Why authors have to diversify their income streams Links mentioned in this episode:  25% off Alyssa's webinar: Getting the Gig Alyssa's resources for writers Books* mentioned in this episode: Bold, Brilliant, and Latine by Alyssa Reynoso-Morris and Sol Cotti Gloriana, Presente: A First Day of School Story by Alyssa Reynoso-Morris and Doris M Rodríguez-Graber Plátanos Are Love by Alyssa Reynoso-Morris and Mariyah Rahman The Bronx Is My Home by Alyssa Reynoso-Morris and Kim Holt Pieces of Home by Alyssa Reynoso-Morris (debuting April 2027) The Last Cuentista by Donna Barba Higuera Kindred by Octavia Butler Watercress by Andrea Wang and Jason Chin Find these books and more in the 12 x 12 Bookshop!  If you enjoy the podcast, please like, subscribe, and review so other kidlit writers can find us!   Have questions for us or ideas for future episodes? Leave us a quick voicemail here.  Thank you for listening!

  5. Jul 23

    029 - Rainbow Arcs After Party with Daria Peoples

    Do you change your writing or does your writing change you? In early 2026, Daria Peoples gave a webinar about Rainbow Arcs and plotting the internal and external arcs of your story in a way that can save you time in the drafting process and help you see holes in works-in-progress. In this episode, we talk to Daria directly after the presentation, and we dig a little deeper into some of the aspects of the webinar and give each other a little therapy along the way. Here's what you'll discover in this episode:  The power of writing—whether you get published or not Writing and illustrating without an audience Creating no matter the outcome How your writing impacts you What happens when a book resonates with your readers The responsibility of writing for children How kids get to the heart of the matter Self-care when writing and illustrating tough topics Making changes based on Daria's plot arc for internal and external emotions How other people around us can see the themes of our work before we do What's next for Daria   Links mentioned in this episode:  25% off Daria's webinar: Rainbow Arcs   Books* mentioned in this episode: This Is It by Daria Peoples Hello, Mister Blue by Daria Peoples America, My Love, America, My Heart by Daria Peoples My Love for You is the Sun by Julie Hedlund and Susan Eaddy I Got Next by Daria Peoples   Find these books and more in the 12 x 12 Bookshop!  If you enjoy the podcast, please like, subscribe, and review so other kidlit writers can find us!   Have questions for us or ideas for future episodes? Leave us a quick voicemail here.  Thank you for listening!

  6. Jul 16

    028 - Chiara Colombi on Why AI Can't Replace Picture Book Creators

    What you need to know about AI In 2025, Chiara Colombi gave our most asked-about webinar called "What Kidlit Creators Need to Know About AI." Chiara works with an AI data privacy firm and was able to break down what we as creatives need to know about this technology to use it wisely and to protect ourselves and our work.  Now, a year later, Chiara returns to give us an update about AI and children's publishing—and it's not all bad news!  Here's what you'll discover in this episode:  Why Chiara is the perfect person to give us insight into AI from a creator's perspective How her writing led her to work in AI Why you should learn about how AI works—even if you never use it What's going on with the Anthropic AI lawsuit How AI is affecting different industries Why there are reasons for hope Publishers want human-created text and art The importance of human translators Discussions about AI at Bologna Market analysis by AI - Yes or no? Using AI in your marketing Publishing contracts and AI AI Detection Tools Used by Publishers  Links mentioned in this episode:  25% off Chiara's webinar: What Kidlit Creators Should Know About AI AI and Publishing: FAQ for Writers from Jane Friedman 023: Julie in Bologna Authors Guild AI Model Contract Clauses Books* mentioned in this episode: Rocket Ship, Solo Trip by Chiara Colombi and Scott Magoon Rocket Beams, Lunar Dreams by Chiara Colombi and Scott Magoon Your Name is a Song by Jamilah Thompkins-Bigelow and Luisa Uribe Find these books and more in the 12 x 12 Bookshop!  If you enjoy the podcast, please like, subscribe, and review so other kidlit writers can find us!   Have questions for us or ideas for future episodes? Leave us a quick voicemail here.  Thank you for listening!

  7. Jul 9

    027 - Kari Lavelle & Lindsay Leslie Team Up for Author Visits

    You've got a friend in me! In this episode, Kelli Panique chats with Kari Lavelle (pronounced CAR-EE) and Lindsay Leslie. Their writing friendship began when they were both just starting to write picture books, bloomed as they critiqued each other's work, and continues to blossom as they do author visits together! Could having an author visit partner be the key to your success? Find out how this partnership works in today's episode.  Here's what you'll discover in this episode:  How they met and when they started writing The role their friendship played when times were tough The number one recommendation they give aspiring writers Why writing friendships are important outside of critique groups The challenge of debuting books and author visits during the pandemic What's a booking agent and how they work Determining the value of your author visit and what to offer Why they started doing author visits together How their visits work even though one writes fiction and the other writes nonfiction  How they involve the kids in their presentations What has evolved in their visits over the years The difference between presenting to younger grades versus older grades The surprising preferences of younger readers versus older readers Their tips for reigning in an excited audience Funny things that happened during author visits Their advice for writers just starting with author visits   Links mentioned in this episode:  How Now Booking Lindsay Leslie on Instagram and Bluesky Find Kari Lavelle on Instagram and Bluesky   Books* mentioned in this episode: Gus Hearts the Bus by Lindsay Leslie and Geeta Ladi So You Want to Build a Library by Lindsay Leslie and Aviel Basil Dusk Explorers by Lindsay Leslie and Ellen Rooney Butt or Face by Kari Lavelle We Move the World by Kari Lavelle and Nabi H. Ali Ode to Grapefruit: How James Earl Jones Found His Voice by Kari Lavelle and Bryan Collier   Find these books and more in the 12 x 12 Bookshop!  If you enjoy the podcast, please like, subscribe, and review so other kidlit writers can find us!   Have questions for us or ideas for future episodes? Leave us a quick voicemail here.  Thank you for listening!

  8. Jul 2

    026 - Does Your Picture Book Have Enough Hooks?

    Hook, hook, does your book have enough hooks? In this episode, Julie gives an overview of picture book hooks and why they are so important in today's children's publishing market.   Here's what you'll discover in this episode:  The importance of having multiple hooks in your picture book manuscript The influence of the publishing market on hooks The definition of hooks in picture books Why agents and editors are looking for multiple hooks or entry points The difference between hooks and layers Are agents and editors only looking for high concept books? Kid-facing hooks vs. Adult-facing hooks Different categories of hooks in picture books Julie's Hook, Line, or Stinker workshop at Picture Book Summit 2026   Links mentioned in this episode:  Get the 12 x 12 Guide to Picture Book Hooks HERE. Get the 12 x 12 Guide to Layers in Picture Books HERE. Join Julie at the online Picture Book Summit 2026 HERE.   Books mentioned in this episode: Stalagmite and Stalactite by Drew Breckmeyer Dalmartian by Lucy Ruth Cummins   Find these books and more in the 12 x 12 Bookshop!  If you enjoy the podcast, please like, subscribe, and review so other kidlit writers can find us!   Have questions for us or ideas for future episodes? Leave us a quick voicemail here.  Thank you for listening!

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Podcast for picture book writers by picture books writers with the 12 x 12 Picture Book Writing Challenge founder Julie Hedlund and co-host Kelli Panique www.12x12challenge.com

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