The Unfiltered Tea with Evie

Evie Tavares
  • 0.0 (0)
  • ENTREPRENEURSHIP

Welcome to The Unfiltered Tea with Evie podcast, where personal brands and service providers come for honest, anti-sleaze marketing advice that actually works. If you're tired of manipulative tactics, sleazy marketing strategies and feeling like you’re the only one who doesn’t have your business all together, you're in the right place. On this podcast, we're diving into copywriting, personal branding strategy, business mindset and balancing business with kids and real life. You'll hear from epic guests including business experts and friends to share their insights and real experiences in life and business Expect real life stories, tactical tips and the occasional spicy Evie moment, all served up with your morning cuppa. So grab your tea, get cozy and let's get into it. Hosted by Evie Tavares, founder of Evie Tavares Branding.

Episodes

  1. 1D AGO

    Empowering Women Through Strength Training - Behind the Scenes of The Strength Girl with Mia Harris

    In this episode of Unfiltered Tea, Evie Tavares interviews Mia Harris, the founder of The Strength Girl. Mia shares her journey from studying kinesiology to becoming a personal trainer and business owner. She discusses the challenges of running a fitness business, the importance of anti-scale messaging, and how she aims to create a supportive community for women. The conversation also explores the parallels between fitness and entrepreneurship, the significance of mindset, and the need to redefine success beyond traditional metrics. Mia emphasizes the importance of strength training and encourages beginners to embrace their journey without fear. Find Mia on..  Instagram: https://www.instagram.com/thestrengthgirl Website: https://www.thestrengthgirl.com/ Get the FREE Beginner’s Guide to Weightlifting: https://the-strength-girl.myflodesk.com/a-beginners-guide-to-strength-training Find Evie on…  Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/ Takeaways Mia's journey into fitness began with a passion for science and sports. She emphasizes the importance of creating a supportive environment for women in fitness. Mia's approach focuses on strength and empowerment rather than weight loss. She believes in the power of vulnerability in building a personal brand. Mia highlights the importance of mindset in achieving fitness goals. She encourages clients to celebrate their achievements, no matter how small. Mia advocates for a balanced diet filled with whole foods. She stresses the importance of strength training for overall health and longevity. Mia aims to help high achievers find balance in their lives. She believes that success should be redefined beyond revenue and follower counts. Chapters 00:00 Introduction to Mia Harris and Her Journey 03:26 Mia's Educational Background and Early Career 05:54 Transitioning to Business Ownership 08:49 The Strength Girl: A New Beginning 11:41 Rejecting the Scale: A New Approach to Fitness 14:24 Building a Personal Brand and Community 17:13 Navigating Burnout and Sustainable Practices 19:43 Trusting the Process in Fitness and Business 22:29 Redefining Success Beyond Numbers 24:57 Creating a Supportive Community 28:00 Helping High Achievers Learn to Rest 28:27 Breaking Limiting Beliefs 33:03 The Importance of Mindset in Fitness 37:32 Overcoming Gym Intimidation 40:51 Debunking Strength Training Myths 43:58 Connecting with Mia Harris 49:50 Introduction and Welcome 50:13 Encouragement to Share and Subscribe

    50 min

  2. FEB 11

    Get Started With Email Marketing: A Beginner’s Guide

    In this episode of Unfiltered Tea, Evie Tavares dives into the essentials of email marketing, emphasizing the importance of building an email list and overcoming the fear of perfectionism. She discusses how to create valuable content that resonates with your audience and the significance of nurturing relationships without constantly pushing for sales. Evie shares her personal experiences and insights on how to effectively engage with subscribers, making email marketing a vital tool for business growth. Get the Email List Starter Kit FREE in your inbox:  https://evietavaresbranding.myflodesk.com/oinpzeorai Takeaways Email marketing is essential for direct audience engagement.Starting an email list doesn't require perfection.One email a month is sufficient to maintain engagement.Lead magnets can be helpful but are not mandatory.Value and connection should be the focus of your emails.Storytelling can enhance audience engagement.Regular updates about your business can add value.Nurturing your audience is crucial before selling.Avoid overwhelming your audience with constant sales pitches.Future episodes will cover more advanced email marketing strategies.Find Evie on…  Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/ Sound bites "You own your email list!" "Lead with value and connection." "Share your expertise and authority." Chapters 00:00 Introduction to Email Marketing 02:25 Overcoming Perfectionism in Email Marketing 05:52 Crafting Valuable Content for Your Audience 07:46 Nurturing Your Audience Beyond Sales

    11 min

  3. FEB 4

    Coming Home to Your Favourite Self in Entrepreneurship and Motherhood with Carly Ottaway

    In this engaging conversation, Evie Tavares and Carly Ottaway explore the journey of entrepreneurship, the importance of collaboration over competition, and the power of storytelling. Carly shares her experiences of letting go of old narratives, the impact of vulnerability in sharing stories, and the challenges of balancing motherhood with running a business. They discuss the significance of authenticity in personal branding and marketing, the mirror effect, and the necessity of finding stillness amidst chaos. The episode concludes with rapid-fire questions that reveal personal insights and reflections on growth and success. Takeaways Collaboration over competition is a powerful mindset.Carly's journey reflects the roller coaster of entrepreneurship.Letting go of old stories is essential for growth.Rewriting narratives empowers individuals to take control of their stories.Sharing vulnerable stories can have a profound impact on others.Motherhood can expand one's capacity for growth and business.Finding stillness is crucial for personal and professional clarity.The mirror effect highlights how our actions reflect on others.Authenticity in marketing is key to building a personal brand.It's important to celebrate small wins and personal growth. Find Carly on…  Instagram | Carly: https://www.instagram.com/itscarlyottaway/ Instagram | Web of Words: https://www.instagram.com/webofwords_/ Website | Carly: https://www.carlyottaway.com/ Website | Web of Words: https://webofwords.ca/ Read Carly’s Book - Coming Home | Amazon Affiliate: https://amzn.to/4jUwsRQ Find Evie on…  Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/ Chapters 00:00 Introduction and Collaboration Mindset 03:05 Carly's Journey into Entrepreneurship 05:51 Letting Go of Old Stories 09:03 The Power of Rewriting Narratives 11:46 The Impact of Sharing Vulnerable Stories 15:03 Navigating the Challenges of Motherhood and Business 18:07 Finding Stillness Amidst Chaos 20:55 The Mirror Effect in Personal Branding 23:48 The Importance of Authenticity in Marketing 26:52 Rapid Fire Questions and Final Thoughts

    55 min

  4. JAN 28

    Overcoming Fear of Judgment in Marketing as a Personal Brand

    In this solo episode of Unfiltered Tea, Evie Tavares reflects on the launch of her podcast, sharing her gratitude for the positive response and discussing the vulnerability that comes with putting oneself out there. She addresses the fear of judgment from others, particularly those in her personal life, and emphasizes the importance of focusing on the audience that truly matters. Evie encourages listeners to start small in their content creation journey, build confidence, and find their unique voice in marketing. She concludes with key lessons learned and a motivational message to keep showing up. Takeaways The response to the podcast launch has been overwhelming.Launching the podcast was a vulnerable experience.Fear of judgment is a common challenge when sharing content.It's important to focus on your ideal audience, not personal connections.Starting small can help build confidence in content creation.People genuinely want to hear from you and connect with your story.Finding joy in your content creation is crucial for success.Marketing is about the energy you bring to your audience.Detaching from the fear of judgment can lead to more authentic sharing.Your unique voice is valuable and needed in the marketplace. Find Evie on…  Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/ Sound bites "Start small and work your way up." "People want to hear from you." "I'm cheering you on!" Chapters 00:00 Podcast Launch and Initial Thoughts 03:19 Vulnerability in Podcasting 04:30 Overcoming Fear of Judgment 06:11 Starting Small and Building Confidence 08:31 Finding Your Unique Voice 09:34 Lessons Learned and Moving Forward 10:21 Introduction and Welcome 10:45 Encouragement to Share and Subscribe

    11 min

  5. JAN 21

    The Truth About Anti-Sleaze Marketing

    In this episode of Unfiltered Tea, Evie Tavares discusses the concept of anti-sleaze marketing, emphasizing the importance of integrity and authenticity in marketing practices. She highlights two main tactics that undermine trust: false urgency and scarcity, and pain point poking. Evie advocates for a marketing approach that aligns with personal values and fosters genuine connections with audiences, ultimately leading to better consumer decisions and sustainable business practices. Find Evie on…  Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/ Takeaways Anti-sleaze marketing is crucial for building trust.False urgency and scarcity can damage consumer trust.Pain point poking should be done tastefully.Marketing should align with personal values.Consumers are becoming more aware of marketing tactics.Building trust takes time, but it can be broken quickly.Authenticity in marketing resonates with audiences.Understanding your audience is key to effective marketing.Empowering consumers leads to better buying decisions.Integrity in marketing is essential for long-term success. Quotes: "False urgency and scarcity feel gross." "We are in a trust recession." "Your audience is smart; they can tell." Chapters 00:00 Introduction to Anti-Sleece Marketing 02:50 Understanding False Urgency and Scarcity 05:52 The Impact of Pain Point Poking 08:59 Aligning Marketing with Personal Values More of a reader? Check out the blog version of this episode HERE.

    11 min

  6. JAN 21

    Marketing Foundations for Small Businesses with Kelsey Reidl

    In this episode of the Unfiltered Tea with Evie podcast, Kelsey Reidl shares her journey from studying human resources to becoming a successful marketing consultant. She discusses the importance of understanding the foundation of a business before diving into marketing strategies, the challenges of scatterbrain marketing, and the significance of having a clear mission and mindset. Kelsey also emphasizes the need for human connection in marketing, especially in the age of AI, and shares her insights on time management and the impact of in-person events for community building. The conversation wraps up with rapid-fire questions that reveal Kelsey's personal preferences and future aspirations. Find Kelsey Reidl…  Rain or Shine Podcast: https://www.kelseyreidl.com/podcast Instagram: https://www.instagram.com/kelseyreidl/ Website: https://www.kelseyreidl.com/ Check out her FREE Workshop “How to Rank on ChatGPT” here: https://www.kelseyreidl.com/chatgpt Find Evie on…  Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/ Chapters 00:00 Introduction and First Impressions 01:02 Kelsey's Journey to Entrepreneurship 06:40 Foundations of Marketing Strategy 11:52 Understanding Scatterbrain Marketing 19:08 The Three M's of Marketing 24:43 Time Management and Prioritization 30:30 Building a Day Around Priorities 33:20 The Role of AI in Marketing 39:36 Getting Found on ChatGPT 42:22 Rebranding the Podcast 47:21 The Power of In-Person Community 51:22 Rapid Fire Insights Takeaways Kelsey transitioned from a nutritionist to a marketing consultant after realizing her passion for building systems.Understanding the foundation of a business is crucial before implementing marketing strategies.Scatterbrain marketing leads to disorganization and ineffective strategies.The three M's of marketing are Mission, Mindset, and Main Ingredients.Time management is essential for balancing personal and professional life.AI can assist in marketing, but human connection is irreplaceable.In-person events foster genuine connections and community building.Rebranding can reinvigorate a project and align it with personal values.Joy in marketing strategies is as important as their effectiveness.Building a strong online presence is necessary for visibility in today's market.

    58 min

  7. JAN 21

    New Year, New Beginnings: High Impact Practices for 2026

    In this episode, Evie Tavares reflects on her journey as a business owner, emphasizing the importance of community, personal growth, and effective systems. She shares insights on how networking and mentorship have shaped her experience, and discusses the significance of mental health and outsourcing in achieving business success. Evie encourages listeners to focus on their personal and professional development as they navigate their entrepreneurial paths. Want to join me at the incredible events I mentioned? Here's the links! High Vibe Women In-Person Events (Use code EVIE50 to save $50!): https://www.highvibewomen.ca/ High Vibe Women Online Community (Affiliate Link): https://high-vibe-women.circle.so/checkout/online-community?affiliate_code=cbc364 The Inner Circle: https://www.thismothermeansbusiness.com/inner-circle WAVE Events: https://www.instagram.com/waveforwomen/ Takeaways Investing in community is crucial for business growth.Mental load can impact creativity and productivity.In-person connections can lead to lasting relationships.Setting clear boundaries with work and personal life is essential.Finding the right mentor can provide clarity and direction.Therapy can be beneficial for entrepreneurs.Outsourcing tasks can free up time for more important work.Effective communication with team members is key to success.Personal growth is intertwined with professional development.Embracing change and stepping out of comfort zones is necessary for growth. Chapters 00:00 New Year, New Focus 05:19 The Power of Community 09:23 Investing in Personal Growth 13:26 Systems and Outsourcing for Success 13:33 The Burden of Mental Load 15:53 Redefining Success and Personal Goals 18:09 Looking Ahead: Excitement for 2026 18:26 Introduction and Welcome 18:49 Encouragement to Share and Subscribe Find Evie on…  Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/

    19 min

  8. JAN 21

    Unfiltered Beginnings: Evie's Story

    In the inaugural episode of the Unfiltered Tea with Evie podcast, host Evie Tavares shares her journey from banking to entrepreneurship, detailing her experiences in starting a brand photography business and transitioning to full-time entrepreneurship. She emphasizes the importance of personal branding, hard work and authenticity in building a successful business while balancing motherhood. Evie also discusses the lessons learned along the way and offers valuable advice for aspiring entrepreneurs. Takeaways Evie Tavares is the founder of Evie Tavares branding.She transitioned from banking to entrepreneurship after becoming a mother.Evie struggled with postpartum OCD and anxiety during her first maternity leave.She started dabbling in photography as a hobby before turning it into a business.Evie learned about business and marketing through podcasts while on maternity leave.She focused on brand photography after discovering it through a podcast guest.Evie offered free services to businesses to gain experience and feedback.She emphasizes the importance of building systems and contracts in business.Evie quit her part-time job to focus on her growing business in April 2024.She believes in the value of hard work and authenticity in entrepreneurship. Get the goods that were mentioned: Books (aff links) Coming Home by Carly Ottaway - https://amzn.to/4jUwsRQHow Are You Really? by Jenna Kutcher - https://amzn.to/4qII6CbTwo Weeks Notice by Amy Porterfield - https://amzn.to/4qMAXkoChapters 00:00 Welcome to Unfiltered Tea with Evie 00:59 Evie's Journey to Entrepreneurship 09:48 Building a Brand Photography Business 13:52 The Transition to Full-Time Entrepreneurship 18:02 Lessons Learned and Future Aspirations Find Evie on…  Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/ More of a reader? Check out this story in blog form here.

    26 min
  • 8 Episodes

About

Welcome to The Unfiltered Tea with Evie podcast, where personal brands and service providers come for honest, anti-sleaze marketing advice that actually works. If you're tired of manipulative tactics, sleazy marketing strategies and feeling like you’re the only one who doesn’t have your business all together, you're in the right place. On this podcast, we're diving into copywriting, personal branding strategy, business mindset and balancing business with kids and real life. You'll hear from epic guests including business experts and friends to share their insights and real experiences in life and business Expect real life stories, tactical tips and the occasional spicy Evie moment, all served up with your morning cuppa. So grab your tea, get cozy and let's get into it. Hosted by Evie Tavares, founder of Evie Tavares Branding.

Information

  • Creator
    Evie Tavares
  • Years Active
    2K
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    © 2025 Evie Tavares