The Unfiltered Tea with Evie

Evie Tavares
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  • Entrepreneurship

Welcome to The Unfiltered Tea with Evie podcast, where personal brands and service providers come for honest, anti-sleaze marketing advice that actually works. If you're tired of manipulative tactics, sleazy marketing strategies and feeling like you’re the only one who doesn’t have your business all together, you're in the right place. On this podcast, we're diving into copywriting, personal branding strategy, business mindset and balancing business with kids and real life. You'll hear from epic guests including business experts and friends to share their insights and real experiences in life and business Expect real life stories, tactical tips and the occasional spicy Evie moment, all served up with your morning cuppa. So grab your tea, get cozy and let's get into it. Hosted by Evie Tavares, founder of Evie Tavares Branding.

  1. 3d ago

    How to Know When Your Branding Has Hit a Ceiling with Ashley Wyatt

    If your business has grown but your website still makes you cringe when you send someone the link, this episode is for you. Evie sits down with Ashley Wyatt, founder and creative director of Monarch Design Co, to talk about the exact signs that your brand has stopped matching where your business actually is, and why that mismatch is quietly costing you money. Ashley breaks down the real ROI behind rebranding (including a client who booked a $25,000 project she wouldn't have pitched without it), why creative entrepreneurs struggle to outsource, how she uses AI as a tool instead of a replacement for expertise, and what it actually looks like to run a full service micro agency while raising two kids under two. In This Episode The signs a business has outgrown its current brandingWhy raising your rates without the brand to back it up creates a mismatchHow Ashley's brand visioning questionnaire uncovers what a business really needsThe real ROI of investing in brand strategy and copywritingWhy creative entrepreneurs resist hiring outside help, and what it costs themHow Ashley uses AI for mockups and productivity without losing her expertiseThe story behind renaming and trademarking Monarch Design CoBalancing motherhood, sole breadwinning and running an agency Questions Answered in This Episode How do I know if I need to rebrand my business?What is the ROI of investing in branding and copywriting?How do I choose between a DIY rebrand and hiring a designer?What is a brand visioning questionnaire?How should small business owners use AI in branding and design?How do I trademark my business name?How do creative entrepreneurs balance business with motherhood?When should I hire a copywriter instead of writing my own copy? Find Ashley On... Website: https://themonarchdesign.co Instagram: https://www.instagram.com/monarchdesignco/ Find Evie On... Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/ Keywords: branding, rebrand, brand strategy, copywriting, AI in design, creative entrepreneurs, small business branding, motherhood and business

  2. Sep 8

    Legal Basics Every Female Founder Needs to Know with Elena Favaro Viana

    If the word "legal" makes you want to close the tab, this episode is for you. Evie sits down with Elena Favaro Viana, founder of EFV Legal, a boutique law firm built specifically for women in business. Elena breaks down what actually matters when it comes to protecting your business, from the new business bundle every founder needs to why AI generated contracts can cost you more in the long run. She also opens up about building a seven figure law firm around a chronic illness diagnosis and why she never took a maternity leave. In This Episode The new business bundle every founder needs from day one Why "I'm too small for a lawyer" is a costly mindset Sole proprietorship vs incorporation and when to make the switch The real risk behind using AI to write your contracts Wills and estates, and the triggers that mean you need one now How Elena grew EFV Legal to full time in a month and a half Building a business around chronic illness and needing full schedule control Why Elena never took a maternity leave and grew revenue 45% that year Elena's take on AI in the legal industry and where it falls short Questions Answered in This Episode Do I need a lawyer before I make any money in my business? What is the difference between a sole proprietorship and a corporation? What documents does every small business legally need? Is it safe to use AI to write my business contracts? When should I get a will as a business owner? What is a secondary will and do I need one for my corporation? How much does it cost to maintain a corporation each year? How do I know if my business is ready to incorporate? Can I run a business and be a mom without taking maternity leave? Find Elena On... Website: https://www.efvlegal.ca/ Instagram: https://www.instagram.com/elenafavaroviana/ Free Resources: https://www.efvlegal.ca/resources Find Evie On... Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/

  3. Sep 1

    Website Copywriting 101: How to Write a Homepage That Builds Trust and Converts

    Did you know up to 88% of consumers check out a business's website before deciding to buy? In this solo episode, Evie kicks off a brand new series all about website copywriting, breaking down what actually needs to be on each of your core four pages (home, about, services and contact) to build trust, establish authority and move visitors to take action. This episode focuses entirely on the homepage: the home base of your home base. Evie walks through her exact homepage framework, from the headline and subheading down to the footer, and explains why so many websites get stuck reflecting a past version of the business instead of where it's actually headed. In This Episode Why 88% of consumers check out a website before buying and what that means for your businessThe risk of relying only on Instagram instead of owning your websiteWhat to put in your headline and subheading (and why "clever" language can actually hurt you)How to build authority on your homepage with logos, brands and social proofWriting an About Me teaser that gets visitors to see themselves in your storyHow to introduce your services without overwhelming the pageWhere testimonials belong and how to make them work harder for youWhy your "method" or process deserves its own spot on the homepageThe new AI searchability trend: why you need a homepage FAQ section (and how to write one people are actually asking)How to guide visitors through the page with calls to action at the top, middle and bottom Questions Answered in This Episode What should be on my website homepage?How do I write a homepage headline that actually converts?Do I need an FAQ section on my homepage?How does website copy affect SEO and AI search visibility?What's the difference between my About Me page and my homepage About section?How many calls to action should my homepage have?Why is my website not building trust with visitors?Do I really need a website if I already have Instagram? Find Evie On... Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/

  4. Aug 25

    How to Stop Overfunctioning and Start Choosing Yourself with Mel Grime

    If you've ever felt like resting more just isn't fixing your exhaustion, this episode is for you. Evie sits down with Mel Grime, a registered holistic nutritionist, burnout and midlife coach, and yoga teacher, to talk about what actually causes burnout, why "just rest more" is terrible advice and how women can start choosing themselves again after years of putting everyone else first. Mel shares her own journey from panic attacks and an autoimmune diagnosis to rebuilding her life piece by piece, plus the simple framework she now uses to guide other women through the same process. In This Episode We Cover: How Mel went from holistic nutritionist to burnout and midlife coach after her own health crisisWhy food was never really the root issue for her clientsThe difference between being tired and being in true burnoutWhy "you just need more rest" doesn't work for chronic stressThe science behind your nervous system, sleep and why burnout blocks real recoveryMel's ALIGN method for helping women reconnect with themselvesThe guilt and shame that comes with asking for help (and how to work through it)How to start asking for support in small, safe stepsWhy letting go of control is part of healing from overfunctioningMel's free 5-day audio series, Coming Home to Her Questions Answered in This Episode: What is the difference between burnout and being tired?Why doesn't resting fix burnout?How does stress affect the nervous system and sleep?How do I know if I'm stuck in people-pleasing or perfectionism?How do I start asking for help without feeling guilty?What is nervous system regulation and why does it matter?How do moms in business avoid burnout while growing a business?What is the ALIGN method?How do I stop overfunctioning and give up control at home? Quotes From This Episode: "There is no magic wand that is going to make all these things go away." – Mel Grime "The first baby step is always beginning to choose themselves." – Mel Grime "Burnout is actually when you are in long periods of chronic stress without recovery." – Mel Grime Find Mel On... Website: https://www.melaniegrimerhn.com/ Instagram: https://www.instagram.com/melaniegrimerhn/ Free 5-Day Audio Series (Coming Home to Her): https://melaniegrimecoaching.kit.com/6a76340c7d Find Evie On... Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/

  5. Aug 13

    Become Her Now: Visibility, Confidence & Personal Branding with Victoria Mae

    Become Her Now: Visibility, Confidence & Personal Branding with Victoria Mae | The Unfiltered Tea with EvieIn this episode of The Unfiltered Tea with Evie, host Evie Tavares sits down with brand photographer and marketing strategist Victoria Mae to talk about visibility, confidence, and building a personal brand as a woman entrepreneur. Victoria shares how she's building the largest personal brand agency for women in Canada, why "becoming her now" beats waiting for a five-year plan, and how to show up online even when you're camera shy. What You'll LearnWhy you don't need to wait until you've "made it" to be visibleHow to stop feeling camera shy and build real confidence in photosThe link between showing up consistently and actual revenueHow to find your authentic personal brand voice using client testimonialsWhy "getting dressed for a client" every day changes your energy and outputThe power of a CEO manifesto for stepping into your future selfHow much of your life you actually need to share on social mediaQuestions This Episode AnswersHow do I become more visible on social media as an entrepreneur?Why am I not confident in front of the camera?How do I build a personal brand that feels authentic to me?Do I have to share everything about my life to have a personal brand?How does visibility actually connect to revenue and sales?What is a CEO manifesto and how do I write one?How do I get over camera shyness for photoshoots and content?How many times does someone need to see my offer before they buy?Episode Highlights[00:00] Victoria's mic-drop moment: you don't need permission to become her [03:02] Why Victoria is building the largest personal brand agency for women in Canada [04:44] What's really behind the fear of being visible online [06:10] Finding your authentic brand voice through client testimonials [09:24] How photoshoots help clients "become" their future selves [12:41] Advice for women who feel camera shy or "not photogenic" [14:07] The mindset shift that precedes a big business breakthrough [22:44] Victoria's CEO manifesto practice and why it works [28:27] The real connection between visibility and revenue [31:20] Rapid fire: tea order, confidence rituals, and a dream 2026 collab About Victoria MaeVictoria Mae is a brand photographer, marketing strategist, and agency owner on a mission to build the largest personal brand agency for women in Canada. From brand photography to full content strategy, she helps women become visible, authentic, and unforgettable online—turning followers into clients and dreams into thriving businesses. Find Victoria on: Instagram: https://www.instagram.com/victoriamaebrands Website: https://www.victoriamae.ca Find Evie on: Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/

  6. Jul 24

    Social Media Strategy, Content Creation and Visibility with Kristine Sondergaard

    If you've ever felt like you're posting into a void or stressing over the algorithm, this episode is for you. Evie sits down with Kristine Sondergaard, social media strategist and content director, to talk about building a business from one referral, creating content that actually converts and why visibility doesn't have to mean posting seven times a week. Plus, Evie and Kristine team up to do live Instagram audits on five real business owners, giving you tangible, real time feedback you can apply to your own page today. In This Episode How Kristine grew her social media business from a single referralThe difference between content strategy for your own page versus your clientsAttraction, nurturing and selling content and how to use each one"Mad libbing" hooks and how to build a swipe file of ideasHow to avoid looking like everyone else when hopping on trendsWhy stories are your warmest audience on InstagramReframing visibility as a somatic, nervous system experienceLive audits on five Instagram pages covering bios, pinned posts, highlights and hooksWhy founder led content is outperforming business pages Questions Answered in This Episode How do I grow a social media business from scratch?What is a content strategy for Instagram and how do I create one?What is attraction, nurturing and selling content?How do I write better hooks for Instagram Reels?Should I hop on social media trends for my business?Do I need a business Instagram page or a personal one?How often should I post on Instagram to be visible?What should I include in my Instagram bio?Are Instagram highlights still necessary in 2026?How do I get feedback on my Instagram profile?Why aren't people watching my videos or reels?How do I overcome visibility fears in my business? Find Evie On... Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/ Find Kristine On... Instagram: https://www.instagram.com/socialswithkristine/

  7. Jul 6 ·  Bonus

    What Slowing Down in Portugal Taught Me About Burnout, Business and Coming Home Different

    If you've ever come back from vacation determined to change your pace, only to slide right back into old habits within a week, this episode is for you. Evie shares the honest, unfiltered reflections from her recent trip to Portugal, the burnout she was heading toward before she left, and the small daily shifts she's making to stay slowed down now that she's home. In This Episode Why Evie almost burned out before going on vacationThe version of herself she rediscovered in the north of PortugalWhat locals in Portugal taught her about slowing downSmall daily habits she's changed since coming home (phone, mornings, mindset)Why she keeps her phone out of her bedroom overnightHer honest thoughts on using the Brick app to reduce phone distractionA simple self care swap that's helped her slow down her morningsWhy personal growth has become just as big a part of running her business as strategy Questions Answered in This Episode How do I avoid burnout as a business owner?How do I slow down after coming back from vacation?What are some simple morning habits to reduce phone use?How does mindset work affect business growth?How do I stop overworking myself before a big trip or deadline?What is the Brick app and does it actually help with phone addiction?How do entrepreneurs balance rest with running a business?Why is personal growth important for business owners? Mentioned in This Episode Brick (phone-free mornings, discount code in show): https://www.getbrick.com/EVIE09618 Acre75 (local subscription box, mentioned soap): https://acre75.ca Find Evie On... Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/

  8. Jun 18

    How to Pivot, Build Recurring Revenue and Stop Going It Alone with Jo and Lyndon

    Jo and Lyndon are a husband and wife business coaching duo who went from running a photography company to building a thriving coaching business and membership. They share the real story behind their pivot, how they work together and why creatives struggle to build recurring revenue. In This Episode How Jo started her first business at 11 years oldWhat it actually looked like going into business together as a coupleHow they divide roles so they can move fasterWhy creatives get stuck chasing one-off projects and how to break the cycleThe feast and famine trap and what recurring revenue actually looks likeThe real reason they pivoted from photography to coachingThe burn the boats strategy and the Triple P FrameworkHow The Breakroom membership was born from a group chatWhy you cannot sell community and what to sell insteadHow watching your story viewers can turn into paying clients Questions Answered in This Episode How do I know when it is time to pivot my business?How do I stop the feast and famine cycle?What are the different types of recurring revenue models?What is the burn the boats strategy in business?How do I launch a membership without copying someone else?How do I make a big business decision when the timing feels uncertain? Grab their free guide: 80 Ways to Make Your Business More Profitable https://joandlyndon.kit.com/c1ee5a2d0e Join The Breakroom Membership https://www.joandlyndon.com/the-breakroom Find Jo and Lyndon on... Instagram: https://www.instagram.com/joandlyndon/ Website: https://www.joandlyndon.com Find Evie on... Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/

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About

Welcome to The Unfiltered Tea with Evie podcast, where personal brands and service providers come for honest, anti-sleaze marketing advice that actually works. If you're tired of manipulative tactics, sleazy marketing strategies and feeling like you’re the only one who doesn’t have your business all together, you're in the right place. On this podcast, we're diving into copywriting, personal branding strategy, business mindset and balancing business with kids and real life. You'll hear from epic guests including business experts and friends to share their insights and real experiences in life and business Expect real life stories, tactical tips and the occasional spicy Evie moment, all served up with your morning cuppa. So grab your tea, get cozy and let's get into it. Hosted by Evie Tavares, founder of Evie Tavares Branding.

Information

  • Creator
    Evie Tavares
  • Years Active
    2026
  • Episodes
    29
  • Rating
    Explicit
  • Copyright
    © 2025 Evie Tavares

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