The Drum Podcast

The Drum
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A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building. Hosted on Acast. See acast.com/privacy for more information.

  1. The 2026 Winter Olympics & the future of social strategy

    21H AGO

    The 2026 Winter Olympics & the future of social strategy

    We hear a lot about reactive, always-on social strategies - but what do they look like in practice? We're joined by Uncovered's strategy head Nina Landale to look at this year's Winter Olympics as a case study in the new world of influence. Hosted on Acast. See acast.com/privacy for more information.

    43 min
  2. Global ad spend keeps outpacing GDP. Is a slow-down inevitable?

    FEB 13

    Global ad spend keeps outpacing GDP. Is a slow-down inevitable?

    Following the publication of WARC's Future of Media report - which predicts another blockbuster growth year for the marketing industry (with receipts rising by 9.1% to $1.3th) - we sit down with WARC managing editor Paul Stringer to ask where the money's really going and ask: growth for whom? Hosted on Acast. See acast.com/privacy for more information.

    42 min
  3. Has social killed craft - or reinvigorated it?

    JAN 15

    Has social killed craft - or reinvigorated it?

    The death of craft, like the deaths of so many things, is declared with regularity. One culprit accused of killing it: social and the wider world of digital media. Our guests look into the data and the feelings of real creatives to ask: has social really killed craft? Hosted on Acast. See acast.com/privacy for more information.

    45 min
  4. How subs and ads are transforming the New York Times

    12/04/2025

    How subs and ads are transforming the New York Times

    Tusar Barik, a veteran of Silicon Valley via LinkedIn, joined the New York Times as SVP of marketing at the start of 2025 - a year in which the publisher has seen remarkable growth and profit amid turbulent times for publishers. Barik joins us to tell us how the Gray Lady is continuing to innovate at the spearhead of publishing. Hosted on Acast. See acast.com/privacy for more information.

    44 min
  5. What makes a holiday ad sound Christmassy?

    11/27/2025

    What makes a holiday ad sound Christmassy?

    We're joined by start Charlie Smith, the Grey copywriter-turned-composer behind three of this year's top Christmas ads. Smith give us a peak behind the scenes at how the ads get made - and the creative trends behind 2025's ad- and film-scores. Hosted on Acast. See acast.com/privacy for more information.

    32 min
  6. Introducing Slow The F*ck Down with Emma Harris

    11/13/2025

    Introducing Slow The F*ck Down with Emma Harris

    Today we bring you a taster episode of a sibling podcast from The Drum and Glow London, Slow The F*ck Down with Emma Harris. Harris is joined by Sophie Devonshire and Victoria Fox. Hosted on Acast. See acast.com/privacy for more information.

    47 min
  7. WPP's Matt McNeany on Open Pro and advertising's AI future?

    11/06/2025

    WPP's Matt McNeany on Open Pro and advertising's AI future?

    WPP recently unveiled Open Pro, its AI self-serve offering. It's betting big on the move, hoping it will unlock new clients including SMEs. But can it do so without eating into its traditional agency services? Hosted on Acast. See acast.com/privacy for more information.

    37 min
  8. Nick Manning & Brian Jacobs on why the advertising world is in trouble?

    10/30/2025

    Nick Manning & Brian Jacobs on why the advertising world is in trouble?

    In this introductory episode, The Drum's Steven Antoniewicz interviews the co-founders of the Advertising: Who Cares? movement, Brian Jacobs and Nick Manning. Veterans of the advertising and media worlds, the duo has spent the last year sounding the alarm on major threats to the industry they love. Hosted on Acast. See acast.com/privacy for more information.

    37 min
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About

A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    The Drum
  • Years Active
    2K
  • Episodes
    135
  • Rating
    Explicit
  • Copyright
    © The Drum
  • Show Website
    The Drum Podcast