Kyero Pro

Kyero.com

Kyero Pro Podcast is a practical, no-nonsense podcast for real estate agents working with international buyers in Spain. Hosted by Martin Dell, co-founder of Kyero, and Alfredo Bloy-Dawson, real estate consultant, the show is designed to help agents better understand the foreign buyer market - and, more importantly, how to generate and convert more leads into completed sales. Between them, Martin and Alfredo bring decades of experience from both sides of the industry: building and running one of Spain’s leading international property portals, and working directly with agents on the ground.

Episodes

  1. 4D AGO

    Google Ads for Estate Agents in Spain: Strategy, Budget and Lead Quality

    In Episode 5 of the Kyero Pro Podcast, host Martin Dell, Co-Founder of Kyero.com, is joined by lead generation expert Tom Bayley, Costa del Sol agency owner and author Sean Woolley, and real estate marketing consultant Alfredo Bloy-Dawson for a practical, experience-driven conversation on paid media for estate agents in Spain - with a particular focus on Google Ads.The episode breaks down how Google advertising works in real terms for real estate agencies in Spain and beyond. The panel covers what Google Ads are and how they differ from SEO and portal lead generation, when paid search is the right channel for an agency, and how to assess whether competitors are succeeding or simply overspending. They also examine budget considerations and ROI, the trade-off between lead quality and lead volume, common mistakes agents make with PPC campaigns, and how paid media can work for off-plan projects or agencies without strong portal inventory.Whether you're an estate agent in Spain exploring pay-per-click for the first time, or already investing in paid media and questioning its performance, this episode offers a structured, candid discussion to help you make sharper strategic decisions.The Kyero Pro Podcast is made for professional estate agents in the Spanish property market who want practical, commercially focused insights on lead generation, marketing, and growth.Advertise your properties on Kyero 👉 https://www.kyero.com/en/join

    1h 19m

  2. FEB 5

    Real Estate SEO in 2026 with Kevin Gibbons (Resignal) — What Works, What Doesn’t, and AI’s Impact

    In episode 4 of the Kyero Pro Podcast, Martin Dell and Alfredo Bloy-Dawson speak with Kevin Gibbons, CEO of Resignal, about the state of SEO in 2026. We discuss what works today, what no longer works, how AI and LLMs are changing search, and practical ways real estate agents can evaluate SEO proposals, set realistic goals, and allocate budgets. Who this episode is for- Real estate agencies (new and established) deciding how to invest in SEO and paid search- Marketers balancing brand, demand generation, and multi-channel search- Teams assessing the impact of AI and LLMs on organic visibilityNext episodeWe speak with an agent who built a business on Google Ads. We cover what works, what to avoid, and how to decide if Google Ads is right for your market.Get in touch with Kyero: https://www.kyero.com/en/join

    1h 9m

  3. JAN 30

    Understanding & Evaluating Portals for International Buyers in Spain

    In this third episode of the Kyero Pro Podcast for estate agents in Spain who work with international buyers, Martin Dell (Co-founder of Kyero.com) and consultant Alfredo Bloy Dawson are joined by Eugenio Oliden, Commercial Director at Kyero.com to discuss property portals.

    1h 12m
  4. Main Lead Sources for Agents in Spain Selling to International Buyers

    JAN 22

    Main Lead Sources for Agents in Spain Selling to International Buyers

    In this second episode of the Kyero Pro Podcast -a 6-part series for estate agents in Spain who work with international buyers - hosts Martin Dell (Co-founder of Kyero) and consultant Alfredo Bloy Dawson discuss the main lead sources available to agents in this market. They outline what works, what does not, and how to improve conversion through better follow-up and attribution. Subscribe for weekly episodes focused on practical strategies for winning and converting international buyer demand in Spain.Get in touch with Kyero: https://www.kyero.com/en/join

    1h 4m

  5. JAN 15

    Market Shifts for Estate Agents in Spain - SEO, Portals, AI and Leads

    Welcome to the first episode of the Kyero Pro Podcast, a 6-part series for estate agents in Spain who work with international buyers. Host Martin Dell (Co-founder of Kyero) and consultant Alfredo Bloy Dawson discuss how the market and marketing channels have evolved, what’s working now, and how agents can plan for the next phase.In this episode:- The evolution of portals, SEO and paid ads over 20+ years- Why lead generation is harder to measure in international markets- The impact of AI and changing Google dynamics on traffic and costs- International buyer trends across Spain’s coasts and islands- How agents can evaluate lead sources and build a durable pipeline- Why broad, consistent marketing outperforms short-term switches- The history of Kyero and lessons from past market cycles Subscribe for weekly episodes focused on practical strategies for winning and converting international buyer demand in Spain.Get in touch with Kyero: https://www.kyero.com/en/join

    53 min
  • 5 Episodes

About

Kyero Pro Podcast is a practical, no-nonsense podcast for real estate agents working with international buyers in Spain. Hosted by Martin Dell, co-founder of Kyero, and Alfredo Bloy-Dawson, real estate consultant, the show is designed to help agents better understand the foreign buyer market - and, more importantly, how to generate and convert more leads into completed sales. Between them, Martin and Alfredo bring decades of experience from both sides of the industry: building and running one of Spain’s leading international property portals, and working directly with agents on the ground.

Information

  • Creator
    Kyero.com
  • Years Active
    2K
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © Kyero.com
  • Show Website
    Kyero Pro