Why Would They

Why Would They

Network marketing is often misunderstood—we’re here to change that. "Why Would They" explores the "why" behind the world’s most successful network marketers. We sit down with elite team leaders to discuss their firsthand experiences building massive businesses. From the first "no" to the breakthrough moments, we share the strategies and stories that define professional network marketing today. Join us for a deep dive into leadership, recruitment, and the reality of the entrepreneurial journey.

Episodes

  1. 15H AGO

    Why Would They? — Episode 06: Dig the Well Before You’re Thirsty (Brian & Holly Highfield)

    What if your boss called tomorrow and said, “We have to let you go”… and you weren’t scared? In Episode 006, Brian and Holly Highfield share the behind-the-scenes story of how they built leveraged income while working demanding careers—and why it ended up changing everything. Brian was an IT engineer with a major phone company for over two decades, working long weeks while also running nights and weekends coaching travel volleyball. Holly was 20 years into banking, at the peak of her career on paper—but privately burned out, overworked, and craving a future where she wouldn’t need permission to be present for her family. They talk about the early resistance (“I have a real job”), what finally made the light bulb go off, and the moment they realized network marketing wasn’t about hype—it was about options. Then comes the twist: after building real momentum, both of them were unexpectedly let go from their “real jobs”… and instead of panic, they celebrated—because they had already dug the well. In this episode, you’ll hear: How they started when they were already “too busy” The biggest surprise: why friends and family often don’t support you at first The mindset shift that helped them push through the noise Why “plug into the system” beats reinventing the wheel A simple reminder: it was never about walking away from responsibilities—it was about walking toward options.

    32 min
  2. FEB 13

    Why Would They? — Episode 05: One Thing a Day (Mark & Krista Harris)

    What happens when your calling is real… but the math stops working?In Episode 005, Mark and Krista Harris share how a major life shift forced them to rethink income, time, and purpose—and why they ultimately chose network marketing when it wasn’t “their thing.” They went from support-based mission work to living in a basement after the market crash, with Mark wearing the “orange apron” and realizing, up close, what most families are up against: long hours, tight margins, and a future that feels like the same grind for decades. Then an unexpected invitation (and a small borrowed start) turned into a surprising result—profit in weeks, growing belief over time, and a simple daily commitment that changed everything: Do one thing a day. You’ll hear the behind-the-scenes moments that built their foundation—opening their home, running meeting after meeting, stepping up when leadership shifted, and learning that you don’t have to be pushy or salesy… you just have to care about people and stay consistent. In this episode, you’ll hear: The mindset shift from “this won’t work for us” to “we can actually do this” Why consistency beats intensity (especially as a couple) The unexpected “paycheck beyond the paycheck”: relationships, confidence, and impact A powerful reframe on money—as a tool to serve, build legacy, and fund bigger purpose If you’ve ever felt stuck between what you’re called to do and what your current income can support—this one will hit home.

    30 min
  3. JAN 23

    Why Would They? — Episode 02: The Ski Slope Epiphany | Why a Top Doctor Walked Away from His Dream

    In this episode of Why Would They, host Brandon Cunningham dives deep into the life of Dr. Skip Campbell to answer one question: Why would someone at the peak of their professional career leave it all behind? Dr. Campbell shares his journey from being a "rebel" and military veteran to building a thriving chiropractic practice in Colorado, eventually treating professional athletes for the Denver Broncos and the Colorado Avalanche. Despite his success and being $300,000 in debt to start his business, a near-death experience on a ski slope at age 38 changed his perspective forever. Highlights of this episode include: The Price of Success: How Dr. Campbell went from delivering bread and cake to becoming one of the most successful chiropractors in his state. The Illusion of Ownership: The "smell of mortality" on a Colorado mountain that made Skip realize his business actually owned him—and that if he couldn't physically work, his family's income would vanish . Choosing Freedom Over Status: A candid discussion on the struggle for "time and money" and why most adults find themselves in a worse financial position than when they were eighteen . The Power of Proximity: Why surrounding yourself with people who have already achieved what you want is the fastest track to success . Join us as we explore the turning point where a doctor decided that his time and his family were more valuable than his title.

    39 min

Ratings & Reviews

5
out of 5
7 Ratings

About

Network marketing is often misunderstood—we’re here to change that. "Why Would They" explores the "why" behind the world’s most successful network marketers. We sit down with elite team leaders to discuss their firsthand experiences building massive businesses. From the first "no" to the breakthrough moments, we share the strategies and stories that define professional network marketing today. Join us for a deep dive into leadership, recruitment, and the reality of the entrepreneurial journey.

You Might Also Like