That Agency Show

Kyle Sulerud and Drew Carrell
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  • MARKETING
  • UPDATED WEEKLY

A deep dive into the business of lead generation and pay-per-lead models. This podcast follows the journey from agency work to generating and selling over $1M per month in leads, building internal systems to support scale, and solving the real challenges around supply, demand, margins, and growth. Hosts Kyle Sulerud and Drew Carrell cover what works, what breaks, and what they wish they had known earlier, including pricing, client management, vendors, software, partnerships, and scaling without losing control.

Episodes

  1. JAN 23

    Freelancing Origins of an 8-Figure Agency | That Agency Show Ep. 2

    This episode of That Agency Show covers the journey of starting a career as a freelancer, detailing the progression from low-paying gigs and unprofitable businesses to finally cracking the $10,000/month barrier. https://thatagencygroup.comhttps://usejuiced.comKey Sections:00:00 Opening teaser and episode setup01:50 Kyle: Early life, college, and chasing passion vs career07:24 Starting first business: foreclosure maintenance11:13 First business struggles and ultimate failure16:38 Pivot to junk removal with a used U-Haul17:23 Marketing to find junk removal customers18:47 Juggling full-time job, school, and the business19:16 Going all-in: quitting the call center21:18 Mastering Google Ads during the winter slowdown24:13 Fiverr gig: $5 ad setups and first Google Ads offers29:50 First recurring fee client and realizing the value of recurring income34:04 Hiring a VA to help scale, first team member38:12 Upgrading to experienced VA from the Philippines (still with the company today)42:48 Big milestones: $480 and $4,000 clients48:56 Selling junk removal to focus on Google Ads53:03 Using Facebook Ads to grow a community and generate leads58:12 Stabilizing at $10,000/month and key learnings01:00:19 Transition from freelancer to agency: hiring for client support01:01:05 Evolving the offer and niching down (Kyle & Drew)01:02:05 Drew: personal journey, early work experience, and discovering marketing01:13:25 Early affiliate mistakes, quitting, outreach, first clients01:25:41 Delivery challenges, COVID wins, joining AdLeg01:33:47 Tragedy leads Drew to fully focus on AdLeg

    1h 39m

  2. JAN 16

    The Secrets to Scaling a Digital Agency to 8 Figures a Year | That Agency Show Ep. 1

    The founders of Leadzolo, Kyle Sulerud and Drew Carrell, share their full journey of how they built their hybrid agency to over $25 million in revenue in four years. They pull back the curtain on the challenges of scaling an eight-figure digital agency, the simplicity of their model, and how they built a business that allows them to take time off and pursue the lifestyles they love, from traveling the world to running ultra marathons.https://thatagencygroup.comhttps://usejuiced.comIn this episode, we cover:0:00 - Introduction: A $25 Million Agency Doing $1M/Month in Revenue0:20 - Learning the Agency World the Hard Way (Warrior Forum Advice)1:11 - Scaling from Freelancer to an 8-Figure Agency2:10 - The Founders' North Dakota Trip and the Full Leadzolo Story3:09 - The Problem with Masterminds and Courses Run by Non-Operators4:33 - The Truth About Profitability and Revenue Peaks (Up to $1.7M in a Month)5:10 - Why "Learning on Somebody Else's Dime" is a Huge Disservice6:12 - Who This Show is For: From Freelancers to $1M/Month Agency Owners7:11 - What to Expect: The Entire Agency Journey Mapped Out8:33 - The Problem with Short Agency Podcasts and the Need for Deep Content9:19 - Starting with the End in Mind: Our Hybrid Agency Model and Proprietary Software10:40 - Our Promise: No Gatekeeping Content or Selling Information11:59 - Engage With Us to Drive Future Episodes12:53 - Join Our Free Agency Community: ThatAgencyGroup.com14:55 - The Current Model: Simple, Not Complicated15:46 - The Hybrid Agency Model Explained (Pay-Per-Lead vs. Retainer)17:01 - How Our Software Monetizes More Leads and Solves Client Pain Points19:45 - 16 Team Members Managing 450 Active Clients20:18 - The Complexity of the Old Retainer-Only Agency Model (20 Clients with 16 Staff)21:46 - Why Our Agency is Hands-Off and Automated22:57 - The High Cost of Client Communication and Unnecessary Complexity23:49 - Selling the Result: The Ultimate Benefit of Pay-Per-Lead24:55 - Why We Don't Use SOPs for Intelligent Team Members27:39 - The Guru's Take: "If you need SOPs, you have s****y team members"28:10 - Tracking the Right KPIs (Including Hourly for $20k/Day Ad Spend)30:00 - Hiring Problem-Solvers Over SOP-Followers31:36 - Grant Cardone and Real-Time KPI Tracking32:53 - Why We Run a Virtual Agency34:39 - The Expense and Feasibility of an In-Person Office35:08 - Drew's Traveling Lifestyle (8 Cities in 6 Weeks)36:19 - Keynote Speaking and Live Lead Calls on Stage42:19 - How Leadzolo Provided Drew's Dream Lifestyle42:43 - Kyle's Lifestyle: Family Man, Running, and Backpacking in Minnesota44:27 - Focusing on High-Level Projects and Not Talking to Clients47:20 - Kyle's Passion: Building and Scaling an Agency48:43 - Creating a Simple Business That Allows You to Do the Things You Love50:33 - Next Episode: Starting as Freelancers

    52 min
  • 2 Episodes

About

A deep dive into the business of lead generation and pay-per-lead models. This podcast follows the journey from agency work to generating and selling over $1M per month in leads, building internal systems to support scale, and solving the real challenges around supply, demand, margins, and growth. Hosts Kyle Sulerud and Drew Carrell cover what works, what breaks, and what they wish they had known earlier, including pricing, client management, vendors, software, partnerships, and scaling without losing control.

Information

  • Creator
    Kyle Sulerud and Drew Carrell
  • Years Active
    2K
  • Episodes
    2
  • Rating
    Explicit
  • Copyright
    © Kyle Sulerud and Drew Carrell
  • Show Website
    That Agency Show