Behind the Scrim

Behind the Scrim pulls back the curtain on the unseen architects of live entertainment. Forget the spotlight, this is where we tell the gripping stories of the unsung heroes who transform concerts, festivals, tours, and events from a dream, into a mind-blowing reality. We dissect that one incredible, unforgettable "it" moment and reveal the sweat, the chaos, and the sheer genius that happens behind the scrim, giving you the definitive inside track on what it takes to bring the world's greatest live experiences to life.

  1. Episode 10

    Allie Lingren

    Waterloo Records is more than a record store—it’s an Austin institution. Ever since opening its doors on April 1st, 1982, Waterloo has claimed the Austin Chronicle’s "Best Record Store" title for 40 consecutive years! Its iconic stage has hosted global superstars, local legends, and unforgettable SXSW activations, serving as the "Musical Town Square" for The Live Music Capital of the World. In this episode, we’re honored to sit down with Allie Lingren, Lead Sound Engineer and Director of A/V for Waterloo Records. Allie has mixed over 260 bands on the Waterloo stage, served as assistant engineer for major label powerhouses like Charley Crockett and Youngblood, and helmed high-profile festival and interview sessions with icons like Ethan Hawke and Robert Rodriguez. Stepping into a role like this doesn’t happen overnight—it takes years of grit, strategic decision making & risk-taking, and the courage to embrace uncomfortable situations to refine your craft at the highest level. Tune in and turn it up for an exclusive, behind-the-scrim look at how one of Austin’s most legendary stages evolved from analog to digital while staying true to its heart and soul. CONTACT Drew: Drew@thewerdcompany.com Feedback - Give feedback. AMA - Submit questions, request an interview, whatever. EPISODE LINKS: Neat Noise Drew Dunavan The Werd Company Waterloo Records SOCIAL LINKS: @neat_noise @dunwerd @thewerdco @waterloorecords SONG LINK: Eli Waters (Intro Music) Follow "Behind the Scrim" on Amazon Music, Apple Podcasts, Spotify, and YouTube today.

    Allie Lingren
  2. Episode 11

    Nate Cross

    Under the cover of Austin’s most eclectic festival, a silent mystery unfolds: how do you orchestrate the sprawling, invisible machinery behind over 80 active stages, 3,500 keynote speakers, 2,000+ official showcasing acts, and 75,000+ credentialed badge holders? Meet Nate Cross, Director of Production for South by Southwest (SXSW), one of the unseen architects keeping the citywide festival running 24/7 for 14 days straight. While most attendees see the food trucks, the headliners, and brand activations, Nate sees a live-action game of logistical Tetris involving over 300,000 festival goers, thousands of audio channels, 15-minute changeovers, and enough gaff tape to wrap the Texas Capitol twice. In this episode of Behind the Scrim, we sit down with Nate to uncover what really happens when the house lights go down, and the madness begins. From starting out as an intern to orchestrating one of the largest multi-venue festival productions on planet Earth, he breaks down the art of keeping cool when the clock is relentlessly ticking. Tune in and turn it up for an exclusive, behind-the-scrim look at how one of Austin’s most legendary festivals has evolved while staying true to its heart and soul. CONTACT Drew: Drew@thewerdcompany.com Feedback - Give feedback. AMA - Submit questions, request an interview, whatever. EPISODE LINKS: SXSW Drew Dunavan The Werd Company Waterloo Records SOCIAL LINKS: @sxsw @the_yukoncornelius @dunwerd @thewerdco @waterloorecords SONG LINK: Eli Waters (Intro Music) Follow "Behind the Scrim" on Amazon Music, Apple Podcasts, Spotify, and YouTube today.

    Nate Cross

About

Behind the Scrim pulls back the curtain on the unseen architects of live entertainment. Forget the spotlight, this is where we tell the gripping stories of the unsung heroes who transform concerts, festivals, tours, and events from a dream, into a mind-blowing reality. We dissect that one incredible, unforgettable "it" moment and reveal the sweat, the chaos, and the sheer genius that happens behind the scrim, giving you the definitive inside track on what it takes to bring the world's greatest live experiences to life.

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