MyBump2Baby Business Podcast

Carla Lett
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  • MARKETING

MyBump2Baby Business Podcast with Carla Lett This podcast is for family-focused business owners who want to grow without the 5am alarms, hustle culture, or overwhelm. Each week, host Carla Lett shares practical digital marketing tips, honest stories, and guest interviews to help you build a business that works around family life. From pregnancy to preschool brands, parentpreneurs, and family-friendly services, you’ll hear real strategies that make visibility, content, and growth feel doable. Inside the show you’ll discover: Simple marketing tools that save time and bring in more clients.Relatable stories from family-focused business owners who’ve been there.Guest experts sharing their secrets on digital marketing, visibility, and growth.The Play2Profit Path to Success Framework — Carla’s 5-step system to help you grow sustainably. If you’ve ever felt like traditional business advice wasn’t written for you, you’re in the right place. The MyBump2Baby Business Podcast will help you get visible, attract clients, and grow a business you actually enjoy — without burning out. Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information.

Episodes

  1. 6D AGO

    3 Mistakes Killing Your Low-Ticket Sales

    Join the low ticket early bird Explore the Growth Nest Join the Digital Marketing Playground Membership Are you working harder than ever but still feel like you're on a hamster wheel? You’ve heard that low-ticket offers are the key to passive income, but maybe yours isn't selling, or worse—you’re too scared to even launch it. In this episode, I’m pulling back the curtain on the 3 biggest mistakes I see heart-led business owners make when creating low-ticket digital products. We’re talking about the "generosity trap" of over-giving, the "perfection paralysis" that keeps your best ideas hidden, and the "dead-end offer" that fails to lead clients to your higher-level support. I’m sharing exactly how to solve one specific "Initial Itch" for your clients, why an imperfect launch is actually your greatest asset, and how to build a strategic bridge that turns a £9 buyer into a lifelong client. What we cover: • The Over-Giving Trap: Why "War and Peace" is actually stopping your clients from working with you further. • Embracing Imperfection: Why I left the "ums" and "ahs" in my own course to show you that "done is better than perfect." • The Strategic Bridge: How to ensure your low-ticket offer is the first "yes" of many. • The £9 Solution: A behind-the-scenes look at the Low-Ticket in 48 Hours Sprint and how it solves these exact problems for you. If you’re ready to stop overthinking and start automating your expertise, this episode is for you. Ready to launch your own offer in just 48 hours? Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information.

    21 min

  2. FEB 6

    You Already Have the Idea:

    Join the low ticket early bird waitlist Explore the Growth Nest Join the Digital Marketing Playground Membership Feeling overwhelmed by the thought of creating a huge course for passive income? You're not alone! In this episode, Carla Lett, founder of My Bump 2 Baby, cuts through the noise and reveals a powerful truth: you're already sitting on a goldmine of expertise. What feels obvious to you is a breakthrough for someone else. Join Carla as she shares her "Overwhelm-Killer" strategy for turning your existing knowledge into a simple, low-ticket digital product. You'll learn: Why you only need to solve one "Initial Itch" (not the whole problem).How to find your "Boring Goldmine" of ideas in your sent emails and most-asked questions.Simple, ADHD-friendly formats that take less than an hour to create (think checklists, templates, and short audio trainings).This episode is your permission slip to stop over-thinking and start creating. Discover how a small, strategic offer can become the "handshake" that leads to your higher-ticket services. Ready to turn your expertise into passive income? Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information.

    16 min

  3. JAN 30

    Stop Staring at a Blank Screen

    Your freebie https://sites.mybump2baby.com/chatgptguide Explore the Growth Nest www.thegrowthnest.co.uk Explore the Playground Membership https://digital.mybump2business.com/digital-marketing-playground-membership Do you ever sit down to post on social media, stare at the blinking cursor for 20 minutes, and then give up because the kids are awake? You aren't alone. Most business owners treat content like a daily chore, but that’s the fastest way to burnout. In this episode, Carla Lett (The Funnel Queen) reveals her "NEST" framework for creating heart-centered content that actually converts. She shares how to use ChatGPT as your high-level marketing assistant (without sounding like a robot!) and why having a "Digital Brain" is the secret to consistency. What You’ll Discover: The NEST Framework: A simple 4-step system to Nurture, Educate, Solve, and build Trust with your audience.The AI Secret: How to use ChatGPT to write high-converting copy that sounds exactly like you (and uses UK English!).The Ideal Client Shortcut: Why being specific about "one person" changes everything in your marketing.The Trello Hack: How Carla uses a Trello board to store her "Small Win" ideas and never starts from zero.Resources Mentioned: The ChatGPT Prompt Guide: Grab Carla’s top 3 prompts specifically designed for the pregnancy and baby industry. [Link to Freebie Page]The Growth Nest: Explore the all-in-one platform for nurturers who want to focus on their clients, not their code. [Link to Growth Nest]Connect with Carla: Instagram: @mybump2babyWebsite: www.mybump2baby.comMantra of the Week: "Not even more work. Just better leverage." Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information.

    18 min

  4. JAN 23

    February Content Planning

    Hello and welcome to another episode of My Bump2Babies business podcast, where we empower you to grow your business effectively, even with limited time. In this episode, we dive into the essential content strategies for February, helping you harness the opportunities this month presents for your brand. Let’s brainstorm some content ideas for February. Consider creating a series of posts leading up to Valentine’s Day, focusing on themes of love and care. You could share tips on how to pamper oneself or loved ones, which can be particularly engaging. Additionally, think about hosting a giveaway or a special promotion to celebrate the month. Interactive content such as polls or Q&A sessions can also boost engagement and provide valuable insights into your audience’s preferences. Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information.

    18 min

  5. JAN 16

    Low Ticket Products for Passive Income

    Links Mentioned - Watch the Growth Nest Loom - https://www.loom.com/share/ec90ce6e3da74f93969af5a274cf0d8f Join The Growth Nest https://biz.mybump2baby.com/the-growth-nest/ Join the Playground https://digital.mybump2business.com/digital-marketing-playground-membership Freebie Low Ticket Guide https://sites.mybump2baby.com/low-ticket-worksheet Business Boost - https://digital.mybump2baby.com/special-offer-fb Low-Ticket Offers: The Secret Weapon for Passive Income & Business Growth Stop trading time for money. In this episode, Carla Lett—founder of My Bump2Baby and The Growth Nest—reveals exactly how low-ticket offers can revolutionise your pregnancy and pre-school business. Why This Episode Matters: If you're a doula, sleep consultant, baby class instructor, or parenting coach, you're likely trading time for money. You show up, you deliver, you get paid. But what happens when you take time off? When you go on holiday? When you want to spend more time with your family? Low-ticket offers are the answer. They're small digital products that generate income automatically—even when you're asleep. In This Episode, You'll Discover: What Low-Ticket Offers Are:Small digital products (PDFs, ebooks, masterclasses, checklists) priced between £7-£27 that solve one specific, immediate problem for your ideal client. Why They Matter: • Generate passive income 24/7 • Build trust with potential clients • Naturally lead to higher-ticket offers • Create a "try before you buy" experience • Turn followers into paying customers The Psychology of Paying Customers:Why people who pay (even just £7) take action, stay engaged, and become loyal clients. Discover why free offers often fail, but low-ticket offers convert. Real-World Examples:Learn how Carla uses low-ticket offers to generate consistent revenue. From her ChatGPT Prompt Trello Board to her Business Boost package, discover what's working in real businesses. The Sales Funnel Effect:How a single low-ticket offer becomes the gateway to your entire business. Watch how clients naturally progress from low-ticket products to premium coaching, memberships, and courses. Positioning Your Offer:The strategic framework for choosing a low-ticket offer that solves an immediate problem AND naturally positions your premium services as the obvious next step. Your Action Step: Download Carla's free list of 50 low-ticket offer ideas specifically designed for pregnancy and pre-school businesses. These ideas are proven to convert and naturally lead to higher-ticket offers. Find the link in the show notes. Perfect For:Doulas, sleep consultants, baby massage instructors, hypnobirthing coaches, postnatal fitness trainers, parenting coaches, and any parent-focused business owner wanting to scale beyond 1:1 services. Keywords: low-ticket offers, passive income, digital products, business growth, sales funnel, pregnancy business, parenting business, online business strategy, scaling a business, digital marketing Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information.

    21 min

  6. JAN 9

    How to Plan Your Quarter in One Nap Time (Or Coffee Break)

    "Carla, I don't have time to plan my business." If you've ever said this (or thought it), this episode is for you. Most business planning advice assumes you have hours of uninterrupted time. But as a parent-focused business owner, you don't. You're working during nap time, between school runs, or grabbing a coffee break between clients. And yearly plans? They sound great in January, but by March, life has happened—kids get sick, clients cancel, and your carefully crafted plan is gathering dust in a drawer. So what's the solution? 90-day sprints. In this episode, Carla shares her exact system for planning your quarter in less than an hour. You'll learn how to: ✅ Set one needle-moving goal for the quarter (not 10 overwhelming ones)✅ Break it down into three manageable monthly projects✅ Create realistic weekly tasks that fit around school hours (no evenings, no weekends)✅ Honour your season of life—whether you're in a growth season or a rest season✅ Review and adjust every 90 days so you stay flexible as life changes This isn't about doing more. It's about doing what matters. Carla also shares her own 2026 goals (122 Growth Nest members and 300 Playground members) and breaks down exactly how she's planning her quarters to hit those targets without burning out. Plus, she talks about why she only takes one client a day now, how she blocks her calendar to protect her energy, and why stepping out of your comfort zone is essential for growth. What You'll Learn: • Why yearly plans don't work for busy parents (and what to do instead) • The power of 90-day sprints and how to create them • How to set one big goal and break it into three smaller projects • How to map your goals into your calendar so they're actually realistic • Why celebrating your wins (however small) is essential • How to honour your season of life and adjust your goals as you change Free Download: Grab the free 90-Day 'Nap-Time' Planner workbook mentioned in this episode! It's the exact system Carla uses to plan her quarters, and it takes less than an hour to complete. https://sites.mybump2baby.com/goalsetting Ready for More Support? •The Growth Nest: An all-in-one marketing platform with email marketing, funnels, social media scheduling, and more. Perfect if you need the tech sorted. https://biz.mybump2baby.com/the-growth-nest/ The Playground: Carla's membership community for digital marketing strategy, training, co-working sessions, and a supportive community of parent-focused business owners. https://digital.mybump2business.com/digital-marketing-playground-membership Connect with Carla:Instagram: @MyBump2Baby Don't forget to subscribe, leave a review, and tag Carla on Instagram with your 90-day plan—she'd love to hear from you! Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information.

    26 min

  7. JAN 2

    Let’s Plan a 2026 That Actually Feels Good

    In this episode, I’m walking you through how to plan your content and your business for January 2026 in a way that actually feels doable. We’re talking about slowing things down, getting clear on what you really want this year, and creating a business that works around your life — not one that drains it. I’m sharing what changed for me when I stopped trying to do everything and started building systems that gave me time back. We’ll talk about planning content without overwhelm, creating income that doesn’t rely on you being “on” all the time, and how to set boundaries that protect your energy. If you’re feeling tired, stuck, or like you’ve been running on empty for a while, this episode is for you. It’s a gentle reset. A chance to reflect on where you are, what you actually want, and how to move forward in a way that feels supportive rather than stressful. You’ll also hear how I plan content for January, how I use awareness days without burning out, and why having even one small passive income stream can change everything. This isn’t about doing more. It’s about doing what matters — and doing it in a way that fits your life. Grab a cuppa, take a breath, and let’s plan a calmer, more sustainable 2026 together. If you want support, structure and a place to grow without doing it alone come and join the Playground and I will be in your corner cheering you and teaching your strategies that move the needle on all year long. Click here for the special offer is on the Playground right now Click here for more ease with our all in one marketing system The Growth Nest Here is your workbook for January 2026 Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information.

    25 min

  8. 11/18/2025

    December Content Strategy:

    Welcome to the MyBump2Baby Business Podcast! I'm your host, Carla Lett, founder of MyBump2Baby, the Growth Nest, and creator of the Digital Marketing Playground. In this episode, we're diving deep into your December content strategy specifically for pregnancy, birth, baby, toddler, and family-focused businesses. December is magical, but it can also be chaotic. Over the last nine years in business, I've watched businesses thrive and unfortunately, some close. Content is a massive part of that success, and getting it right in December can set you up for an incredible January. In this episode, you'll learn: • Why most business owners get December content wrong (and how to avoid their mistakes) • How to understand your audience's mindset in December and what they really need • The content mix strategy: balancing festive fun with genuine value • Cyber Monday strategy and how to leverage low ticket offers • How to use freebies strategically to build your email list • Why December is the perfect time to book out your January calendar • The difference between reels and static posts (and when to use each) • How to include calls-to-action without feeling pushy • Email marketing strategy for December that actually converts Key Takeaway: You don't have to post every day to be successful. Strategic content beats volume every single time. I'd rather you have 3-5 amazing strategic posts than 10 posts that don't lead anywhere. Resources mentioned in this episode • FREE: 30 Daily Content Prompts for December (link in show notes) • The Full December Sandbox: 31 pregnancy captions, 31 baby/toddler captions, 8 weekly emails, 10 reel titles, and awareness days - just £14.97 Connect with me: • Instagram: @mybump2baby • Website: mybump2baby.com If you found this episode helpful, please share it with another business owner who needs to hear this. Let's make December your best month yet! Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information.

    18 min

  9. 10/31/2025

    November Content Planning Made Simple:

    https://business.mybump2baby.com/widget/bookings/batchbookedbreathe Feeling the content juggle as we head into November? Between Bonfire Night, Black Friday and the first whispers of Christmas, it’s easy for your marketing to slide to the bottom of the list. But staying visible doesn’t have to mean burning out. In this episode of the My Bump 2 Baby Business Podcast, Carla shares: Key November awareness days you can use in your posts.A simple 3-pillar content plan to keep you consistent.How to batch your content so you’re not posting from panic at 9pm.Ideas for tying your posts back to your services so parents know how to work with you.Whether you’re a sleep consultant, birth worker or run any family-focused business, this episode will help you plan ahead, save time and show up with confidence. ✨ Bonus: Don’t miss the free batching workshop mentioned inside, where you’ll also get Carla’s £27 Content Planning Goodies Pack. Stay visible. Stay consistent. Take back your evenings. Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information.

    17 min

  10. 10/24/2025

    Why Knowing Your Ideal Client is a Game-Changer for Your Business

    Free workshop https://sites.mybump2baby.com/batch-booked-breathe In this episode of the My Bump2Baby Business Podcast, Carla shares why knowing your ideal client is the foundation of every strong business. If you’ve ever worried about “niching down too much” or struggled to create content that lands, this episode will help. You’ll learn how defining your ideal client makes marketing easier, builds trust, and attracts the right people who value what you do. With real-life stories and simple steps, Carla shows how this work can transform your confidence and clarity as a business owner. 👉 Keywords: ideal client, small business marketing, content strategy, how to attract clients. Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information.

    14 min

  11. 10/17/2025

    Mindset for Mums in Business

    Feeling like you “should” be doing it all… and doing none of it? Same. In this episode of the MyBump2Baby Business Podcast, I’m joined by Claudia, a motherhood identity coach, to talk straight about mindset for mums in business. We unpack the biggies: imposter syndrome, people-pleasing, pricing without resentment, comparisonitis, and that sneaky negativity bias that makes one grumpy comment feel louder than a thousand kind ones. Claudia shares simple, doable tools to help you: step into your business identity (without another 47 certificates),set kinder boundaries so you don’t burn out,talk about your offers with confidence (selling = serving), andkeep your focus on the right next step for your season.We also chat community, why beginner-friendly beats “overwhelm in a box”, and how to handle feedback without hiding under the duvet. If you’ve ever wondered “Who am I to do this?”, this chat will feel like a deep breath and a brew. Shout to our Growth Nest users Flic (Creating Dreams Sleep Solutions) and Amanda (North Star Nurture) for sharing how an all-in-one system and a supportive Playground make showing up easier—and a lot less faff. Listen in, take what helps, and remember: you matter. Your work helps families thrive. Let’s make business feel lighter, one tiny shift at a time. Book a free 30-min call – https://link.claudiasabinawellness.com/widget/booking/Gpsl0DBDnQ9s9y7gtYwl use Discount CARLA10 – off any coaching package/ course Download: Guided meditation – “Step into Successful Business Owner -https://link.claudiasabinawellness.com/widget/form/Y4JCbfZ9pzUlFaehM55q Instagram –https://www.instagram.com/claudia_sabina_wellness/ Podcast –https://www.claudiasabinawellness.com/podcast Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information.

    59 min

  12. 10/02/2025

    The 3 Traps Heart-Led Business Owners Fall Into (And How to Spot If You’re In One)

    Book your free visibility training with me https://business.mybump2baby.com/widget/bookings/visibility-workshop In this episode of MyBump2Baby’s Business Podcast, host Carla Lett – founder of MyBump2Baby, The Growth Nest, and Systems & Strategy Mentor for family-focused businesses – shares the three biggest traps that heart-led business owners fall into again and again. Carla opens up about her own journey from passion-fuelled burnout to building a business with strong foundations, clear boundaries, and strategies that actually work. You’ll discover: Why saying yes to everyone keeps you stuck and drains your energy.How pricing guilt holds you back from charging your worth.The hidden burnout loop many parents in business fall into (and how to spot if you’re there). If you’ve ever felt overwhelmed, underpaid, or stretched too thin, this episode will help you recognise where you might be slipping into one of these traps. Carla shares the what you need to know now – and shows you why strong systems, values, and strategy are the key to building a business that supports you as much as you support your clients. Listen in to feel seen, understood, and reminded that success doesn’t require a 5am alarm clock – just the right systems and strategies. Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information.

    19 min
  • 12 Episodes

About

MyBump2Baby Business Podcast with Carla Lett This podcast is for family-focused business owners who want to grow without the 5am alarms, hustle culture, or overwhelm. Each week, host Carla Lett shares practical digital marketing tips, honest stories, and guest interviews to help you build a business that works around family life. From pregnancy to preschool brands, parentpreneurs, and family-friendly services, you’ll hear real strategies that make visibility, content, and growth feel doable. Inside the show you’ll discover: Simple marketing tools that save time and bring in more clients.Relatable stories from family-focused business owners who’ve been there.Guest experts sharing their secrets on digital marketing, visibility, and growth.The Play2Profit Path to Success Framework — Carla’s 5-step system to help you grow sustainably. If you’ve ever felt like traditional business advice wasn’t written for you, you’re in the right place. The MyBump2Baby Business Podcast will help you get visible, attract clients, and grow a business you actually enjoy — without burning out. Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information.

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