Lawyer-tuned-author-turned-publisher CEO Naren Aryal saw something most traditional publishers missed: founders, entrepreneurs, and thought leaders no longer needed gatekeepers to reach their audience—they needed a faster, smarter, more founder-aligned way to scale authority. That insight became the foundation for Amplify Publishing Group, one of the leading hybrid publishing companies helping experts, executives, and entrepreneurs bring books to market while retaining more control, ownership, speed, and upside. Along the way, Naren helped legitimize one of publishing’s fastest-growing sectors, built a category-defining business, and ultimately scaled Amplify Publishing Group to a successful 8x exit. In conversation with Josh Linkner, Naren shares why the most dangerous founders understand leverage, how books create far more than royalties, and why modern entrepreneurs must own their audience instead of renting attention from traditional gatekeepers. He also discusses disrupting entrenched industries as an outsider, navigating the emotional complexity of selling a founder-led business, and why authority compounds faster than advertising. In this episode, we discuss: 1. The gatekeepers aren’t smarter than you: Why Naren believes founders no longer need traditional permission structures to build influence and reach. 2. The outsider’s edge: How approaching publishing as a lawyer and entrepreneur—not an industry insider—helped Naren spot opportunities others ignored. 3. The most dangerous founders scale leverage: Why books can become powerful engines for credibility, customer acquisition, investor attention, and enterprise value. 4. AI won’t replace great storytelling: How Naren thinks about balancing AI-powered tools with authentic human insight, expertise, and voice. 5. A book isn’t the finish line. It’s the platform: Why the strongest founders use books to create long-term leverage far beyond book sales alone. Meet the guest As CEO of Amplify Publishing Group and co-author of The Thought Leadership Handbook, Naren advises industry experts and thought leaders on the opportunities and challenges that exist in the ever-evolving world of publishing. Naren’s visionary leadership has spearheaded a critical disruption of the publishing industry and has legitimized the fastest-growing sector of the market to date. About Amplify Publishing Group Most traditional publishing models were built for gatekeepers, not entrepreneurs. Authors often surrender control of their IP, timelines, royalties, and audience relationships in exchange for limited support and slow-moving distribution systems. At the same time, founders and thought leaders increasingly need books to do more than sell copies — they need them to build authority, attract customers, grow platforms, and create long-term enterprise value. Amplify Publishing Group is a leading hybrid publishing company helping entrepreneurs, executives, and thought leaders bring high-quality books to market with greater speed, ownership, and strategic impact. By combining premium publishing services with founder-first economics and distribution, Amplify helps authors transform books into scalable platforms for influence, credibility, audience growth, and business expansion. Meet the host Josh Linkner is a rare blend of business, art, and science. He's the New York Times bestselling author of four books, and widely regarded as one of the world's foremost innovation and leadership experts. On the business front, he’s been the founder and CEO of five tech companies, which created over 10,000 jobs and sold for a combined value of over $200 million. He’s also the co-founder and Managing Partner of Muditā Venture Partners—an early-stage venture capital firm investing in groundbreaking technologies. Over the last 30 years, he’s helped over 100 startups launch and scale, creating over $1 billion of investor returns. While proud of his business success, his roots are in the dangerous world of jazz music. He’s been playing guitar in smoky jazz clubs for 40 years and has performed nearly 2,000 concerts around the world. About Mudita Venture Partners Mudita Venture Partners is different by design. We invest in early-stage, post-revenue, AI-first B2B companies—backing founders who are building what’s next. About 80% of our capital goes directly into operating companies. The remaining 20% fuels Mudita Studios, where we turn bold ideas into venture-backable businesses from the ground up. We believe exceptional returns and meaningful impact can—and should—coexist. Beyond capital, we bring deep operator experience, a philosophy of co-creation, and a hands-on team committed to moving at founder speed. We don’t just fund companies—we help build them. This is venture built for the future. • Website: https://muditavp.com/ • Escape Velocity: https://muditavp.com/escape-velocity/ • YouTube: https://www.youtube.com/@MuditaVenturePartners • LinkedIn: https://www.linkedin.com/company/muditavp/ • X/Twitter: https://x.com/muditavp• This podcast on all platforms: https://muditavp.com/podcast/choose-your-hard/ Timestamps0:00 Introducing Naren Aryal1:47 What Is Amplify Publishing Group? 3:13 Transitioning from Children's Books to Thought Leadership 7:02 Disrupting the Traditional Publishing Model 11:05 How to Disrupt Yourself and the Impact of AI 16:47 Navigating an Exit and Selling the Company 19:35 Transitioning from Majority to Minority Owner 23:19 Advice for Starting a Brand New Company Today 25:07 Using a Book as a Catalyst for Business Growth