The Physician Business Podcast

Amanda Sabicer

The Physician Business Podcast is your weekly resource for building, growing, and sustaining a profitable private medical practice—without burning out. Hosted by Amanda Sabicer, an MBA graduate with healthcare experience and over a decade of experience working with startups, talks on the podcast specifically to physicians who want to leave corporate medicine and launch or scale their own independent clinics. Each episode covers practical business strategies, private practice management tips, and mindset tools to help you create a successful, burnout-free clinic. We dive into topics like entrepreneurship, physician burnout, clinic operations, human resources, and bookkeeping. 🎙️ Weekly episodes  💼 Built for private practice physicians  🩺 Focused on sustainability, profit, and freedom Whether you're planning to leave your job, already running a clinic, or somewhere in between—this podcast gives you the real-world tools to thrive as an independent physician. Disclaimer: This podcast is for educational purposes only.

  1. 4d ago

    Leaving Insurance for Direct Primary Care: What the Transition Really Looks Like with Lynn Masih, CRNP

    **Send us a Text Message! Please include your name and email so we can answer you! Please note, this does not subscribe you to our email list, it's just to answer if you have a questions for us.** Thinking about leaving insurance, but terrified of what happens next? After nearly a decade running an insurance-based primary care practice, family nurse practitioner Lynn Masih was burned out. Reimbursements kept shrinking, admin piled up, and she was under constant pressure to see more patients in less time. So she did the scary thing: she left insurance and rebuilt her practice around a direct care membership model. While there were plenty of "What if nobody comes with me?" moments along the way, Lynn shares in this episode what the transition really looked like, what is different now that she is on the other side, and what her advice is for other clinicians thinking about taking the leap themselves. References Interested in getting more support in marketing your clinic? Join the interest list for the next Fill Your Clinic Bootcamp coming soon! Download my free guide 6 Steps to Opening a Clinic here! Sick of corporate and thinking of starting your own clinic?  Book a free brainstorming session with me! Audio Stamps [00:50] [From ICU to primary care] Why Lynn Masih left critical care to help patients live, not just survive. [03:22] [Going solo] How her mentor's move to concierge pushed her to open her own practice. [06:34] [When insurance stops working] Shrinking pay, 15-minute visits and a billing mess. [18:40] [Discovering direct care] Why direct care suited her better than the concierge model. [22:58] [Switching in uncertain times] Committing to direct care as federal job cuts hit her community. [27:30] [Opting out of Medicare] The deadline that set the timeline for the whole transition. [31:56] [Telling patients] Six weeks, several touch points, and who stayed. [34:43] [Becoming a novice again] The mindset shifts behind rebuilding a practice. [38:47] [Marketing without insurance] How she builds trust and finds new patients. [46:18] [The freedom of membership] Stress-free vacations, protected time and advice for anyone considering the switch. To work with Amanda Sabicer or find out more, check out her website at www.amandasabicer.com.

  2. Sep 23

    How to Stop Overcomplicating Your Private Practice

    **Send us a Text Message! Please include your name and email so we can answer you! Please note, this does not subscribe you to our email list, it's just to answer if you have a questions for us.** Is the “corporate medicine hangover” following you into private practice? You left the bureaucracy behind, but the urgency, overcomplication, and frustration can be harder to shake. Before long, you’re building the clinic you wanted… while bringing the same exhausting mindset with you. In this episode, I’m talking about how to spot that pattern, simplify the way you run your business, and start treating your clinic as something you get to create. Not another system you have to survive. References Interested in getting more support in marketing your clinic? Join the interest list for the next Fill Your Clinic Bootcamp coming soon! Download my free guide 6 Steps to Opening a Clinic here! Sick of corporate and thinking of starting your own clinic?  Book a free brainstorming session with me! Audio Stamps [00:50] [The simple business model] What running your own practice really comes down to. [02:23] [Two corporate hangovers] Why your brain still treats the business side like a threat. [03:34] [Decoupling business from burnout] Unwinding old associations with admin work. [05:47] [You're an artist, not a machine] Rethinking your business as something that evolves. [08:06] [Meeting the revolutionaries] Why finding your people makes the leap less scary. [10:14] [What insurance actually is] The system, stripped down to what it really is. [10:50] [Ask a better question] A simple shift for making decisions in your business. To work with Amanda Sabicer or find out more, check out her website at www.amandasabicer.com.

  3. Sep 16

    Making Your Value Visible: The Art of Selling Intangible Care

    **Send us a Text Message! Please include your name and email so we can answer you! Please note, this does not subscribe you to our email list, it's just to answer if you have a questions for us.** Imagine trying to buy a car without knowing the mileage, safety rating, features, or even what makes one car better than another. That’s basically what your prospective patients are doing when they choose a clinician. In this episode, we’re flipping the sales conversation around: what does it feel like to be the person who isn’t the expert? And how can understanding that help you communicate your value, build trust, and make it much easier for the right patients to choose you? References Interested in getting more support in marketing your clinic? Join the interest list for the next Fill Your Clinic Bootcamp coming soon! Download my free guide 6 Steps to Opening a Clinic here! Sick of corporate and thinking of starting your own clinic?  Book a free brainstorming session with me! Audio Stamps [00:50] [The accountant visit] Amanda’s nerve-wracking meeting reveals the anxiety of sitting on the wrong side of a knowledge gap. [06:05] [Physicians as patients] The same knowledge gap hits even clinicians when they're the ones in the exam room. [07:30] [Leaving insurance-based medicine] Out of network, you suddenly have to explain your own value. [09:25] [Why choose you?] The answer feels obvious to clinicians, but patients need it spelled out. [10:21] [Intangible vs. tangible goods] Cars and software have specs to compare; medicine doesn't. [11:05] [The vibe check] With no checklist, patients choose based on vibe alone. [14:00] [Redefining the ideal clinician] Always-on and efficient isn't what patients actually want. [16:07] [Small signals, big trust] The subtle cues that tell a patient you're the real deal. To work with Amanda Sabicer or find out more, check out her website at www.amandasabicer.com.

  4. Sep 9

    The Crab Pot Effect: Why People Try to Pull You Back When You're Making Progress

    **Send us a Text Message! Please include your name and email so we can answer you! Please note, this does not subscribe you to our email list, it's just to answer if you have a questions for us.** You are finally ready to do the thing: quit the job, start the clinic, make the big move. You’re excited, relieved, maybe even a little smug. And then…the opinions arrive. Suddenly your coworker is predicting disaster, your sister has “concerns,” and your spouse is starting to poke holes in the plan. In this episode, we’re talking about why people sometimes get weird the minute you start making real progress, how to tell loving concern from fear dressed up as advice, and what to do when the people around you turn into crabs in a pot and start pulling you back down. References The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield Download my free guide 6 Steps to Opening a Clinic here! Sick of corporate and thinking of starting your own clinic?  Book a free brainstorming session with me! Audio Stamps [00:50] [The pushback pattern] Clients feeling blindsided by resistance from people who originally seemed supportive. [04:37] [Protesting out of love] They genuinely care about you and worry for your wellbeing. [05:10] [Protesting out of self-preservation] When resistance is really about jealousy, lost status, or inconvenience. [09:25] [The crab pot metaphor] Why the people closest to you can end up dragging you back down. [11:09] [Two ways to respond] Stop listening to the naysayers, and let your own example do the talking. To work with Amanda Sabicer or find out more, check out her website at www.amandasabicer.com.

  5. Sep 2

    How to Pivot Your Medical Practice Business Model with Kristen Wolfe MD

    **Send us a Text Message! Please include your name and email so we can answer you! Please note, this does not subscribe you to our email list, it's just to answer if you have a questions for us.** What do you do when the career you spent your whole life building suddenly stops working for you? After a wrist injury ended her career as an OB-GYN hospitalist, Dr. Kristen Wolfe had a choice: squeeze herself into another version of corporate medicine, or build something completely different. In this episode, Kristen shares the leap, the detours, and the hard lessons behind building a values-driven practice from scratch. We talk business models, giving away too much free care, corporate leadership, and how 18 months later… the bet on herself is paying off. References Evermore Women’s Health - Dr. Wolfe’s clinic in Colorado Download my free guide 6 Steps to Opening a Clinic here! Sick of corporate and thinking of starting your own clinic?  Book a free brainstorming session with me! Audio Stamps [00:50] [Meet Dr. Kristen Wolfe] OB-GYN hospitalist turned clinic founder. [05:32] [The decision point] Why a wrist injury forced Kristen to leave corporate medicine and seriously consider going out on her own. [09:12] [Taking the leap] The moment she decided to stop waiting and go all in. [11:18] [Getting help early] Investing in a coach and a retreat before seeing a single patient. [14:50] [What good coaching looks like] What she was looking for, and why values alignment beat credentials. [21:24] [Pulled in two directions] Building a clinic while a full-time job offer pulls her in the opposite direction. [24:35] [Corporate vs. clinical leadership] Learning the differences in how physicians and corporate teams make decisions. [32:30] [Finding the first patients] Word of mouth, a DIY website, and two professional directories she swears by. [40:02] [Pivoting the clinic] Fee-for-service to membership, a rebrand, and opening a physical office. [57:02] [Advice for clinic starters] What Kristen wishes she'd known before starting out. To work with Amanda Sabicer or find out more, check out her website at www.amandasabicer.com.

  6. Aug 26

    How Do I Market My Clinic Without Sounding Like an Ad?

    **Send us a Text Message! Please include your name and email so we can answer you! Please note, this does not subscribe you to our email list, it's just to answer if you have a questions for us.** Does marketing your clinic feel confusing, overwhelming, or just a little… awkward? There's no shortage of advice telling you what to do next. Join this platform, boost that post, hire someone, post more, be everywhere. But before you spend time or money chasing any of it, you need to know what actually makes sense for your clinic. In this episode, I sit down with Dr. Matthea Rentea to recap some of the best questions from our recent Fill Your Clinic Bootcamp. We get into whether platforms like Zocdoc and WebMD are worth it, when paid marketing actually makes sense, how to promote your clinic without sounding promotional, and how to start showing up online when you're still finding your voice. References Want to join a premium, immersive experience exclusively for female clinician entrepreneurs ready to scale without sacrifice? Enrollment is now open for the next round of The Female Founders Accelerator, starting in September. Download my free guide 6 Steps to Opening a Clinic here! Book a free brainstorming session with me Audio Stamps [00:50] [Bootcamp recap] Reflecting on the recent "Fill Your Clinic" bootcamp and why outsourcing your marketing and messaging too early leaves you vulnerable. [05:37] [Directory platforms] Breaking down whether Zocdoc or WebMD actually bring in patients. [09:36] [Timing your ad spend] Why ads and boosted posts only work once you know what's already resonating. [12:15] [Personal vs. clinic page] Why people follow you, not your clinic, and how to post in groups without sounding like an ad. [16:15] [Just hit post] Tips for beating first-video fear. [19:49] [Talk like a patient, not a peer] Simplifying your message so it resonates with the people you're trying to reach. [25:20] [You get what you give] Why you can't expect community support without contributing to it. To work with Amanda Sabicer or find out more, check out her website at www.amandasabicer.com.

  7. Aug 19

    Behind the Scenes: What Your Clinic Needs First

    **Send us a Text Message! Please include your name and email so we can answer you! Please note, this does not subscribe you to our email list, it's just to answer if you have a questions for us.** What does a business consultant actually do when you hire one? That’s usually the part people are curious about. Do we start with your numbers? Your marketing? Your schedule? The team issue that’s been slowly driving you nuts? A big part of my job is figuring out what’s actually keeping your clinic from moving forward, because the thing you think is the problem isn’t always the thing we need to tackle first. In this episode, I'm taking you behind the scenes of how I work with physician business owners: how I decide what to tackle first, the five areas that tend to come up again and again, and why our first priority might be very different from the problem you thought you hired me to solve. References Struggling to fill your clinic schedule? Join our 3-day Fill Your Clinic Bootcamp! From August 18-20th, Dr. Matthea Rentea and I will be teaching the 7 marketing strategies to get more patients.    Ep.3: Why Work-Life Balance Is Failing You (And What to Do Instead) Want to join a premium, immersive experience exclusively for female clinician entrepreneurs ready to scale without sacrifice? Enrollment is now open for the next round of The Female Founders Accelerator, starting in September. Download my free guide 6 Steps to Opening a Clinic here! Book a free brainstorming session with me Audio Stamps [02:20] [A recurring prospect question] "What do you actually do with new clients?" [04:52] [Reading between the lines] A "clinic" problem that was actually about childcare and redefining what a good mom looks like. [07:33] [Your clinic, your rules] Ditching corporate hours for a schedule you actually choose (even if it feels uncomfortable at first). [09:48] [Making sense of the numbers] Going through accounting together so it stops feeling scary. [11:50] [The HR reality check] More staff, more people-problems (and why you can't keep putting it off). [13:53] [Getting visible] Marketing, target audiences, and a mention of the Fill Your Clinic Bootcamp (Aug 18–20). [15:05] [Pricing it right] Weighing membership vs. fee-per-visit to find a model that fits your clinic. [16:38] [No either/or] Why building the business and protecting your family shouldn't be in competition. To work with Amanda Sabicer or find out more, check out her website at www.amandasabicer.com.

  8. Aug 12

    Efficient vs. Intentional: Rethinking What Makes a Successful Patient Visit (Without Running Behind)

    **Send us a Text Message! Please include your name and email so we can answer you! Please note, this does not subscribe you to our email list, it's just to answer if you have a questions for us.** You left corporate medicine to have deeper conversations with your patients. So why does the thought of a longer visit make you break out in a cold sweat? Corporate medicine trains you so well to prize efficiency, that even after you leave, the old operating system keeps running in the background. You’re building the clinic of your dreams... and now you're scared to actually use the time you're fighting for. In this episode, I break down why that tension exists and how to get past it. I'll share the four components of what I call an "intentional conversation," a few very relatable stories from my own doctor visits, and a reframe to use next time you feel yourself rushing a patient. References Struggling to fill your clinic schedule? Join our 3-day Fill Your Clinic Bootcamp! From August 18-20th, Dr. Matthea Rentea and I will be teaching the 7 marketing strategies to get more patients.    Want to join a premium, immersive experience exclusively for female clinician entrepreneurs ready to scale without sacrifice? Enrollment is now open for the next round of The Female Founders Accelerator, starting in September. Download my free guide 6 Steps to Opening a Clinic here! Book a free brainstorming session with me Audio Stamps [00:50] [Intro] On the road with family, plus a theme from this week's client sessions. [01:50] [The fear] Why clinicians worry about "talking too much" after leaving corporate medicine. [05:28] [Mindset shift] Reconnecting with why you left corporate medicine in the first place. [07:15] [New North Star] Trading "stay efficient" for "what does this patient need right now?" [08:44] [The 4 components] Understanding, connection, prioritization, and framing success. [15:30] [Intentional ≠ unlimited] Staying clinician-led while keeping boundaries and connection. To work with Amanda Sabicer or find out more, check out her website at www.amandasabicer.com.

About

The Physician Business Podcast is your weekly resource for building, growing, and sustaining a profitable private medical practice—without burning out. Hosted by Amanda Sabicer, an MBA graduate with healthcare experience and over a decade of experience working with startups, talks on the podcast specifically to physicians who want to leave corporate medicine and launch or scale their own independent clinics. Each episode covers practical business strategies, private practice management tips, and mindset tools to help you create a successful, burnout-free clinic. We dive into topics like entrepreneurship, physician burnout, clinic operations, human resources, and bookkeeping. 🎙️ Weekly episodes  💼 Built for private practice physicians  🩺 Focused on sustainability, profit, and freedom Whether you're planning to leave your job, already running a clinic, or somewhere in between—this podcast gives you the real-world tools to thrive as an independent physician. Disclaimer: This podcast is for educational purposes only.