The Secret Marketing Diary of Personal Brands

Ginna Tassanelli
  • 5.0 (3)
  • Marketing

You didn’t build your business to chase trends, create 90 pieces of content a week, or guess your way through visibility. You built it because you’re damn good at what you do and you’re ready to be seen, known, and paid like the expert you are. The Secret Marketing Diary of Personal Brands is the show for founders, experts, and CEOs who are tired of watching less-qualified people go viral and want the truth behind what actually builds a brand that sells. Hosted by Ginna Tassanelli, marketing strategist with 24+ years in the game and the powerhouse behind some of the most visible personal brands online, this show is your behind-the-feed look at the messy, magnetic, unfiltered side of brand growth. If you’ve ever asked: - “Why am I doing all this and still not being seen?” - “What do I actually need to post to get premium clients?” - “How do I stand out without selling my soul?” - “Is it too late to grow online if I’ve built my success offline?” - “Why does visibility feel like a full-time job and what’s the shortcut?” This show is for you. Each episode blends sharp strategy with behind-the-scenes truth — the things the gurus won’t say out loud, so you can stop second-guessing and start showing up like the in-demand solution your audience is already searching for. This is where expert brands go from invisible to irresistible without dancing, trending, or burning out. Subscribe now and steal what’s working inside the diary. Your next level of demand starts here.

  1. 2d ago

    Done With Social Media? Here Is How to Market Yourself Without It

    Social media can be exhausting. I will say it because most people in this space will not. But here is what is also true. Doing nothing is not an option if you want your business to grow. This episode is for the established founders and experts in their 40s, 50s, and 60s who built a real business long before anyone was doing Reels — and genuinely does not want to perform online every single day. I give you three tracks. One for the person who does not want to be on social media at all. One for the person who is willing to try it but needs it stripped all the way back to something manageable. And a bonus track for the person who wants to fast track all of it. Real strategies. Real talk. No guilt. DM me the word MARKET on Facebook, Instagram, or LinkedIn and I will personally help you figure out which path makes the most sense for where you are right now. Connect with Ginna:→ Book a Brand Audit - https://ginnat.live/brand-audit    ⭐ Join the Ignite Your Influence Facebook Community: https://ginnat.live/group    ⭐ Connect with Ginna on Facebook: https://www.facebook.com/GinnaMTassanelli/             ⭐ Connect with Ginna on Instagram: https://www.instagram.com/ginnatassanelli/            ⭐ Connect with Ginna on LinkedIn: https://www.linkedin.com/in/ginnatassanelli/    🎙 Subscribe to The Secret Marketing Diary of Personal Brands for weekly no-fluff strategy for established experts ready to stop being invisible online.

  2. Jul 22

    When Strategy Isn't Enough — The Subconscious Pattern Keeping You From Holding More Success with Allie Casazza

    You know what to do. You have the strategy. You have the framework. You have invested in learning exactly how to market yourself and grow your business. And you are still pulling back. Still overthinking. Still changing the plan. Still undercharging. Still avoiding the visibility that would actually move the needle. That is not a strategy problem. That is something happening underneath the strategy. And this episode goes places most marketing conversations will never go. I sat down with Allie Casazza — Subconscious Reprogramming Expert, Founder, Creator of the Daily Reprogramming Ritual, and Best Selling Author — and we did not just talk about why your brain resists the exact actions that would grow your business. We actually went there. Live. On the episode. Allie walked through the specific techniques you can start using right now — today, before your next post, before your next pitch, before your next anything — to literally start shifting the pattern that has been quietly running the show. Breath work. EFT tapping. Visualization. Hypnotherapy. Real exercises. Real science. Real rewiring. This is the conversation I have been wanting to have for a long time because it is the missing piece nobody in the marketing world wants to admit exists. Listen to this one with a notepad. And then listen again. ⭐ Allie also created a free Visibility Rewire resource specifically for this audience. Grab it HERE: https://alliecasazza.com/ginna ⭐ Learn more about Allie at: https://alliecasazza.com/ 📍Connect with Allie Casazza on:Instagram - https://www.instagram.com/allie_thatsme/ Listen on Podcasts - https://alliecasazza.com/podcasts  🎙 Subscribe to The Secret Marketing Diary of Personal Brands for weekly no-fluff strategy for established experts ready to stop being invisible online.

  3. Jul 15

    When Your Launch Flops — The Pre-Launch Strategy That Changes Everything

    You built something incredible. You put it out into the world. And the silence was deafening.That is not a you problem. That is a sequence problem. I'm breaking down the single biggest mistake mission-driven founders make — launching before anyone knew it was coming — and give you the exact three-phase Pre-Launch Momentum System for building the kind of anticipation, curiosity, and trust that makes people say yes before you ever open the door. This is not just for course creators. Whether you are launching a new offer, a service, a community, a membership, or anything else — if you are putting something new into the world this episode is your roadmap. DM me the word LAUNCH on Facebook, Instagram, or LinkedIn and I will personally look at what needs to happen before your next launch. Connect with Ginna:→ Book a Brand Audit - https://ginnat.live/brand-audit    ⭐ Join the Ignite Your Influence Facebook Community: https://ginnat.live/group    ⭐ Connect with Ginna on Facebook: https://www.facebook.com/GinnaMTassanelli/             ⭐ Connect with Ginna on Instagram: https://www.instagram.com/ginnatassanelli/          ⭐ Connect with Ginna on LinkedIn: https://www.linkedin.com/in/ginnatassanelli/   🎙 Subscribe to The Secret Marketing Diary of Personal Brands for weekly no-fluff strategy for established experts ready to stop being invisible online.

  4. Jul 8

    The Environment Strategy Most People Overlook — And Why It Could Be Changing Your Business Outcomes with Jayn Simpson

    You are thinking about your content. Your messaging. Your visibility.And almost nobody is thinking about what is literally surrounding them while they show up online. In this episode I sat down with Jayn Simpson, founder of Styled To Rise, to talk about the environment strategy most personal brands are completely overlooking, and why it could be changing the outcome of your business more than you realize. We get into why your workspace is either reinforcing who you are becoming or quietly working against you, the real science behind environment and human performance, and her three tactical first steps for transforming a space that no longer supports your next level. We also get specific about CEO workspace and Zoom presence — lighting, camera angle, backdrop styling — because the impression you make online happens in seconds, before you ever say a word. This is a different kind of episode. And it might be exactly the one you need. ⭐ Want help designing a space that actually supports your next level? Book a free Space Alignment Call with Jayn here: https://calendly.com/jayn-styledtorise/aligned-space-audit  ⭐ Learn more about Jayn at: https://www.styledtorise.com 📍Connect with Jayn Simpson on:LinkedIn - https://www.linkedin.com/in/jayn-simpson/  Instagram - https://www.instagram.com/jaynsimpson/   🎙 Subscribe to The Secret Marketing Diary of Personal Brands for weekly no-fluff strategy for established experts ready to stop being invisible online.

  5. Jul 1

    What the Oprah Effect Teaches Us About Building a Trusted Personal Brand

    You have a polished bio. A clean brand. Content that says all the right things.And your ideal client still does not feel like they know you. In this episode I break down what the Oprah Effect actually teaches us about building a personal brand people trust and how Oprah, Sara Blakely, and Brené Brown have each used this same approach throughout their personal brand journeys to build some of the most trusted names in the world. I give you the exact four-part framework, the Story to Authority Arc, for using your real, unapologetic self in your content to build that same kind of trust starting now. I also get personal about the years I hid behind a logo, the sweat when starting a live video, and the launches that humbled me after 24 years in sales. This is the tactical playbook for showing up as the real version of you in a way that actually builds your business. DM me the word STORY on Facebook, Instagram, or LinkedIn and I will personally help you apply this. Connect with Ginna:→ Book a Brand Audit - https://ginnat.live/brand-audit  ⭐ Join the Ignite Your Influence Facebook Community: https://ginnat.live/group ⭐ Connect with Ginna on Facebook: https://www.facebook.com/GinnaMTassanelli/            ⭐ Connect with Ginna on Instagram: https://www.instagram.com/ginnatassanelli/          ⭐ Connect with Ginna on LinkedIn: https://www.linkedin.com/in/ginnatassanelli/  🎙 Subscribe to The Secret Marketing Diary of Personal Brands for weekly no-fluff strategy for established experts ready to stop being invisible online.

  6. Jun 18

    How to Protect Your Brand, Framework, and Content From AI — Trademark and Copyright Basics Every Coach Needs to Know

    You named your framework. You built your signature system. You have been using it publicly for years.And if someone else trademarked it tomorrow — you might have zero recourse. In this episode I sat down with Jennifer Webber, JD — a trademark attorney with over 20 years of experience working with entrepreneurs to protect their vision, whether that vision came from decades of specialized expertise or a brand new business idea. We get into trademarks versus copyright, the contract clauses every coach and consultant needs and probably does not have, and the AI rule almost nobody knows — if AI created it, you cannot copyright it. Period. Jennifer also reminds us of something every business owner needs to hear — entrepreneurship is never linear, and protecting what you have built is one of those practical next steps that is easy to put off until it is too late. This conversation will change how you think about everything you have built. 📍 Find Jennifer and her upcoming classes: https://www.startgrowthrive.io/ Connect with Jennifer on socials:FB: https://www.facebook.com/entrepreneurshipcollective IG: https://www.instagram.com/entrepreneurshipcollective/ Connect with Ginna:→ Book a Brand Audit - https://ginnat.live/brand-audit  ⭐ Join the Ignite Your Influence Facebook Community: https://ginnat.live/group ⭐ Connect with Ginna on Facebook: https://www.facebook.com/GinnaMTassanelli/            ⭐ Connect with Ginna on Instagram: https://www.instagram.com/ginnatassanelli/          ⭐ Connect with Ginna on LinkedIn: https://www.linkedin.com/in/ginnatassanelli/  🎙 Subscribe to The Secret Marketing Diary of Personal Brands for weekly no-fluff strategy for established experts ready to stop being invisible online.

  7. Jun 3

    For the CEO Who Is Done With More Content, More Posting, More Trends, and More Hacks — Here Is Your Client Acquisition Strategy

    You posted. It did well. People liked it, saved it, maybe even shared it.And not one person reached out ready to buy. Here is what nobody in the content creation world wants to admit. Posting more is not a client acquisition strategy. It never was. And if your social media is full of great content but your inbox has zero conversations moving toward a sale — that is not a content problem. That is a system problem. In this episode I break down the DM Cashflow Framework — the exact client acquisition system I use with established coaches and consultants to turn social media attention into actual sales conversations without creating more content, chasing trends, or following another hack that worked for someone else in 2021. We get into why your DMs are one of the most powerful and most underused sales tools you have right now, why the algorithm actually rewards you for using them, and the two types of outreach that will immediately start moving people from follower to paying client. This is the episode most content coaches do not want you to hear. → DM me the word CASHFLOW on Facebook, Instagram, or LinkedIn and I will personally look at what is happening between your content and your conversions. → Book a Brand Audit - https://ginnat.live/brand-audit  ⭐ Join the Ignite Your Influence Facebook Community: https://www.facebook.com/groups/ElevateYourPersonalBrandStyleandVisibility ⭐ Connect with Ginna on Facebook: https://www.facebook.com/GinnaMTassanelli/          ⭐ Connect with Ginna on Instagram: https://www.instagram.com/ginnatassanelli/       ⭐ Connect with Ginna on LinkedIn: https://www.linkedin.com/in/ginnatassanelli/     🎙 Subscribe to The Secret Marketing Diary of Personal Brands for weekly no-fluff marketing strategy for coaches, consultants, and established experts who are done being invisible online.

  8. May 28

    The Block That Six Figures in Coaching Couldn't Fix — And What Finally Did with Natasha Golinsky

    Okay I have to be honest with you. I did not know this conversation was going to go where it went. And I am so glad it did. You have invested in the coaches. The courses. The communities. You know what to do. And you are still stuck in the same place. What if the block has nothing to do with your business at all? Natasha Golinsky is an eCommerce agency founder, trauma-informed business coach, four-time RBC Women of Influence nominee, mom of three, and breast cancer butt-kicker. She spent six figures trying to fix something that strategy was never going to touch. And what she shares in this episode is the conversation most business coaches are not having — and honestly should be. We went deep. Like really deep. And I think this might be one of the most important episodes I have ever recorded for female founders. We talked about... Why strategy and skill-building will never move a block that lives in your nervous systemWhat trauma-informed business coaching actually is and why it works when everything else has notHow Natasha stepped completely out of her agency during cancer treatment — and the business thrivedWhy you as you is already your unique positioning — no gimmick requiredWhat is actually running the show inside your business without you even knowing itGo listen. You will know why the second it starts. 📍 Find Natasha on LinkedIn: https://www.linkedin.com/in/natashagolinsky/ 📥 Natasha is also sharing her Virtual Contractors resource — everything you need to know about building a team that runs without you. Grab it here: https://onpurposeprojects.gumroad.com/l/virtualcontractors Connect with Ginna:→ Book a Brand Audit - https://ginnat.live/brand-audit   ⭐ Join the Ignite Your Influence Facebook Community: https://ginnat.live/group ⭐ Connect with Ginna on Facebook: https://www.facebook.com/GinnaMTassanelli/           ⭐ Connect with Ginna on Instagram: https://www.instagram.com/ginnatassanelli/         ⭐ Connect with Ginna on LinkedIn: https://www.linkedin.com/in/ginnatassanelli/     🎙 Subscribe to The Secret Marketing Diary of Personal Brands for weekly no-fluff strategy for established experts ready to stop being invisible online.

See All (23)

Trailer

5
out of 5
3 Ratings

About

You didn’t build your business to chase trends, create 90 pieces of content a week, or guess your way through visibility. You built it because you’re damn good at what you do and you’re ready to be seen, known, and paid like the expert you are. The Secret Marketing Diary of Personal Brands is the show for founders, experts, and CEOs who are tired of watching less-qualified people go viral and want the truth behind what actually builds a brand that sells. Hosted by Ginna Tassanelli, marketing strategist with 24+ years in the game and the powerhouse behind some of the most visible personal brands online, this show is your behind-the-feed look at the messy, magnetic, unfiltered side of brand growth. If you’ve ever asked: - “Why am I doing all this and still not being seen?” - “What do I actually need to post to get premium clients?” - “How do I stand out without selling my soul?” - “Is it too late to grow online if I’ve built my success offline?” - “Why does visibility feel like a full-time job and what’s the shortcut?” This show is for you. Each episode blends sharp strategy with behind-the-scenes truth — the things the gurus won’t say out loud, so you can stop second-guessing and start showing up like the in-demand solution your audience is already searching for. This is where expert brands go from invisible to irresistible without dancing, trending, or burning out. Subscribe now and steal what’s working inside the diary. Your next level of demand starts here.

Information

You Might Also Like