Made To Imagine: The Social Entertainment Business Podcast

Greenspan
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Made to Imagine: The Social Entertainment Business Podcast explores the business of experiential entertainment. Anchored in mini golf and competitive socializing, the show opens out to the wider world of theming, eatertainment, leisure attractions, and theme park design, build and operation, sharing insight from the creators and operators behind the places where entertainment happens, and the imagination that brings those worlds to life.

Episodes

  1. APR 22

    EP 07: The Art of Staying Grassy | Guest: Jake Hoselton - Grass Clippings / Grass League

    The conversation explores the evolution of the golf industry, focusing on innovative golf experiences and the cultural shift in golf formats. It delves into the unique features of Rolling Hills, the operations of day and night golf, and the establishment of Grass Clippings and Grass League as separate but complementary businesses. The conversation delves into the innovative franchise model of the Grass League, the commercial value and cultural credibility of the league, building franchise fandom and tribal loyalty, the cultural relevance of short format golf, Grass League event demographics and the experience economy, Grass League as an experiential brand, and the future of Grass League and golf entertainment. Takeaways Golf industry evolutionInnovative golf experiences Par 3 golf is a significant part of the Grass League's formatGrass League events are designed to be part of the broader experience economy Chapters 00:00 The Evolution of Golf Entertainment13:27 Rolling Hills: A Unique Golf Facility28:48 Grass Clippings and Grass League35:46 Commercial Value and Cultural Credibility41:39 Cultural Relevance of Short Format Golf48:12 Grass League as an Experiential Brand

    51 min

  2. APR 8

    EP 06: Golf's Gone Mad | Guest: Rory Farr - Mad Swans

    In this episode, Rory Farr, head of planning and development at Mad Swans, discusses the investment decisions, scaling a brand new business, the commercial logic behind premium mini golf, and what any operator in an industry needs to know before they commit to something similar. The conversation also covers the challenges of opening a leisure venue in the winter and the inclusivity at the heart of Mad Swans. Takeaways Investment DecisionsInclusivity at Mad Swans Chapters 00:00 Designing Mini Golf at South Downs

    20 min

  3. MAR 18

    EP 05: Diary of a Mini Golf Mogul | Guest: John Whitehead - Greenspan

    John Whitehead shares his journey from owning a mini-golf business to becoming a lead project consultant at Greenspan Projects. He discusses the challenges, insights, and opportunities in the mini-golf and family entertainment industry, highlighting the importance of playability, venue design, and market trends. Takeaways Mini-golf business complexityImportance of playability and venue design

    27 min

  4. FEB 25

    EP 04: Diversifying with Adventure Play | Guest: Matt Hill - Birdworld

    The conversation covers the rebranding and revitalization of Birdworld, the decision to focus on play, sustainability considerations, revenue and return on investment, post-opening metrics, creating a complete experience, key performance indicators, future plans, and advice for similar venues. Chapters 00:00 Introduction and Rebranding05:25 The Decision to Focus on Play13:48 Sustainability and Practical Design20:18 Revenue and Return on Investment26:58 Creating a Complete Experience33:33 Future Plans and Advice

    33 min

  5. FEB 4

    EP 03: The Experience Economy in Golf | Guest: Matt Stark - Paradigm Golf Group

    The conversation with Matt Stark, Vice President of Partnerships at the Paradigm Golf Group, delves into the innovative approach of creating community-centered golf venues, the integration of tech-infused entertainment and social experiences, and the importance of staff culture and customer experience. Matt shares insights on the evolution of golf venues, the impact of technology, and the significance of building a vibrant staff culture to enhance the customer experience. Takeaways Community-centered golf venuesTech-infused entertainment and social experiencesStaff culture and customer experience Music: Endless - Cushy (via Epidemic Sound)

    30 min

  6. JAN 27

    EP 02: Understanding Competitive Mini Golf | Guest: Pat Sheridan - American Mini Golf Alliance

    In this episode we speak with Pat Sheridan, a veteran competitive mini golfer and passionate ambassador to the game, having founded the Amercian MiniGolf Alliance. We talk candidly about how mini golf buisness owners can get involved in the competitive sport and how they can cater to the hobbyists and serious players and foster those communities at their venue. We also touch on the rise of new styles of mini golf and the rise of tech infusion. Music: Endless - Cushy (via Epidemic sound)

    37 min

  7. JAN 20

    EP 01: Diversification with Adventure Golf | Guest: Ben Laing - Branston Golf & Country Club

    The conversation with Ben Laing from Branston Golf and Country Club covers the history, evolution, and diversification of the country club, with a focus on the integration of Adventure Golf. Ben shares insights on the competitive market analysis, contractor selection, design challenges, operational performance, member reaction, seasonality, and future plans. Music: Endless - Cushy (via Epidemic Sound) The key takeaway is that Adventure Golf can be profitable and attract new audiences, making it a valuable addition to a venue's offerings.

    31 min
  • 7 Episodes

About

Made to Imagine: The Social Entertainment Business Podcast explores the business of experiential entertainment. Anchored in mini golf and competitive socializing, the show opens out to the wider world of theming, eatertainment, leisure attractions, and theme park design, build and operation, sharing insight from the creators and operators behind the places where entertainment happens, and the imagination that brings those worlds to life.

Information

  • Creator
    Greenspan
  • Years Active
    2K
  • Episodes
    7
  • Rating
    Clean
  • Copyright
    © 2026 Greenspan