CMO Unplugged - Stories, Strategies and Surprises from the world of B2B Marketing

Chris Hewitt, Chief Storyteller, Berkeley Communications
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I’m Chris Hewitt, and each month I sit down with some of the sharpest CMOs in the business to ask one simple thing: how do you stay ahead when the world is spinning so fast? No press release spin. No buzzwords. Just honest conversations about what works, what fails, and what keeps them up at night. And most of all, what are you doing about it? From brand breakthroughs to data dramas, creative risks to career-defining moments—we cover it all. So whether you’re leading a team, building a brand, or just trying to make sense of the chaos, you’re in the right place.

Episodes

  1. AI isn't the enemy, mediocrity is: Insights from a Seasoned CMO

    FEB 1

    AI isn't the enemy, mediocrity is: Insights from a Seasoned CMO

    Seasoned CMO Paul Taylor talks to Chris Hewitt about the growing pressures on modern CMOs, including shrinking tenures, the metrics that matter and how to squeeze more from your marketing budget.He warns mediocrity, not AI, is marketing’s biggest threat. Paul highlights B2B lessons from B2C, the importance of finance fluency, brand investment, trust and peer networking.Contact Paul: LinkedIn Email Whitepaper:⁠CMOs Tenure - Ten ways to beat the odds and build a legacy Music: Timeless by Alex-Productions

    23 min

  2. TRAILER

    Trailer: From AI and the great content overload, to budget cuts, KPIs and boardroom scrutiny.

    Join host Chris Hewitt in "CMO Unplugged" as we delve into the fast-paced world of B2B marketing. Discover insights from top marketing minds on tackling AI, content overload, and the rise of mediocre marketing. Tune in for stories, strategies, and surprises that will help you stay ahead in the ever-evolving marketing landscape. Music: Timeless by Alex-Productions

    1 min

Trailer

About

I’m Chris Hewitt, and each month I sit down with some of the sharpest CMOs in the business to ask one simple thing: how do you stay ahead when the world is spinning so fast? No press release spin. No buzzwords. Just honest conversations about what works, what fails, and what keeps them up at night. And most of all, what are you doing about it? From brand breakthroughs to data dramas, creative risks to career-defining moments—we cover it all. So whether you’re leading a team, building a brand, or just trying to make sense of the chaos, you’re in the right place.

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