Fynd Out with Ragini

Ragini Varma
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India's commerce landscape is being rewritten in real time. The brands shaping it operate with sharper intelligence, deeper systems, and clearer conviction. Fynd Out with Ragini is India's commerce intelligence podcast for founders and operators who want to build with an edge. Every week, I sit down with the architects of India's retail future: founders and operators who've made the hard calls and built systems that scale. We go deep on the decisions, signals, and instincts behind real growth. New episodes every week. Follow now.

  1. 6d ago

    How Jaipur Kurti Used Celebrity Marketing to Build a ₹100Cr Offline Business | Fynd Out With Ragini

    Most D2C founders chase reach. Anuj Mundhra, Founder & MD of Jaipur Kurti chased cash flow. The result is a ₹100Cr brand that has never needed a single VC cheque. In this episode of Fynd Out With Ragini, we sit down with Anuj Mundhra, the Kurti King of India, to decode how he went from being a fabric salesman in Kalbadevi to building one of India's top women's kurta brands, why he listed on the stock exchange instead of raising VC capital, and what the real D2C playbook looks like when cash flow is your only investor. He also reveals how Jaipur Kurti became India's first brand to introduce plus size at no extra cost, why he bet on Madhuri Dixit as their brand ambassador to crack offline retail, and why he believes most D2C brands chasing reach are sitting on a ticking time bomb. Key insights include the 20-60-20 inventory split between core, seasonal and trending that keeps Jaipur Kurti profitable, why cash flow visibility every single day is the only metric that matters in fashion retail, how AI is being used to predict trends and reduce dead inventory, and what Gen Z actually demands from Indian fashion brands in 2026. Whether you are building a D2C brand, managing fashion retail, or trying to understand how Indian women's wear brands scale profitably, this episode is essential commerce intelligence. Don't forget to like, comment, and subscribe to Fynd Out With Ragini for more operator-first conversations with the founders and builders shaping the future of retail, commerce, and consumer intelligence in India. _____________ Time Stamps: (00:00) - In this Video(01:35) - From Salesman to Kurti King(02:42) - Real Lessons to Start D2C(04:50) - Pricing Without Killing Quality(06:23) - The Brand Labelling Scam(08:00) - Finding Official Jaipur Kurti(10:09) - Why Jaipur Kurti Removed COD(11:19) - Best Marketplace for Fashion Brands(12:26) - Staying Ahead of D2C Competitors(13:34) - 3 Analytics Insights for Founders(14:56) - Right Inventory Turnaround for Fashion(16:28) - The 20-60-20 Category Split(17:02) - Reading Indian Fashion Trends Early(17:45) - Listing Instead of Raising VC(19:39) - How Fast to Expand Offline(20:24) - Right Way to Launch in India(21:55) - Are Experiential Stores Worth It(22:34) - Winning Gen Z Without Burning Ads(24:09) - Meta vs Google Ads for Fashion(25:08) - Jaipur Kurti Luxe and Amaiva(26:13) - New Category Launch Announcement(27:05) - When to Expand Your Category(29:46) - What Gen Z Wants From Fashion(30:47) - Best Marketing Channel for ROI(31:36) - Why Madhuri Dixit Was the Right Bet(33:10) - Heritage Craftsmanship vs Trends(33:48) - Why Jaipur Kurti Outsourced Manufacturing(34:38) - Making Size Inclusivity Profitable(36:33) - Sustainable vs Profitable D2C Brand(40:24) - Rapid Fire with Anuj Mundhra(42:29) - Biggest Myth About D2C Playbook(43:39) - Closing and Thank You Catch the entire series on our YouTube channel – new episodes every Saturday! _____________ Links: Fynd Out With Ragini Varma Instagram: https://www.instagram.com/fyndoutwithragini/   Spotify: https://linktw.in/tDCoyf  Apple Podcast: https://linktw.in/eYxOOd   Jaipur Kurti Website: https://jaipurkurti.com/  LinkedIn: https://www.linkedin.com/company/jaipur-kurti-official/  Instagram: https://www.instagram.com/jaipurkurti/  Anuj Mundhra LinkedIn: https://www.linkedin.com/in/anuj-mundhra-a967b835/  Instagram: https://www.instagram.com/anuj.mundhra/  Ragini Varma LinkedIn: https://www.linkedin.com/in/ragini-varma/  Instagram: https://www.instagram.com/raginnivarma/  Fynd LinkedIn: https://www.linkedin.com/company/fynd-shopsense/  Instagram: https://www.instagram.com/gofynd/

  2. Jul 18

    He Returned 40,000 Bookings and Still Built India's Biggest EV Motorcycle Bet | Fynd Out with Ragini

    Did you know India's first geared electric motorcycle was built entirely in-house by a startup from Ahmedabad with zero imported technology? In this episode of Fynd Out With Ragini, we sit down with Mohal Lalbhai, Founder & Group CEO of Matter Motors, to decode how he built the world's only geared electric motorcycle from scratch, why he returned 40,000 pre-bookings because he could not deliver on the promise, and why he believes India could become for motorcycles what China became for EVs globally. From supply chain horror stories and memory chip crises to why the EV charging infrastructure problem in India is the biggest misinformation in the market, Mohal holds nothing back. He also reveals why 8% of Matter's buyers are women, why Tier 2 and Tier 3 cities are outpacing metros in EV adoption, and why the gearbox was not a feature but the heart and soul of the motorcycle. Key insights include how Matter Motors built 100 plus patents with zero imported technology, why India's two wheeler EV market is still at less than 9% penetration and what that means for the next decade, how liquid cooling became the breakthrough that changed everything, and why Mohal believes the winner of India's EV transition will not be the company with the best machine but the one that delivers at scale. If you are interested in electric vehicles India, EV motorcycles, Made in India manufacturing, or deep tech startups, this one is not optional. Don't forget to like, comment, and subscribe to Fynd Out With Ragini for more operator-first conversations with the founders and builders shaping the future of commerce, manufacturing, and consumer intelligence in India. Time Stamps: (00:00) In This Video (01:56) Why Mohal Built an EV Startup (02:44) Building Geared Electric Motorcycle Tech (04:53) Competing with Bajaj and Royal Enfield (06:28) Indian Motorcycle Design Going Global (07:47) First Electric Motorcycle Prototype (09:47) Manufacturing Everything in India (11:02) Production Shutdown Horror Story (14:12) CAFE Rules and EV Advantage (16:43) EV Charging Infrastructure Truth (18:10) Matter Aera Real-World Range (19:10) 100+ Patents and Matter's Moat (22:06) Which EV Variant Is Right for You (22:55) Electric Motorcycle vs Petrol Bike (24:29) Returning 40,000+ Bookings (26:47) EV Bikes Sold So Far (27:56) Electric Motorcycle Production Cycle (29:24) Real Customer Insights (30:57) Tier 2 India Adopting EVs Faster (32:40) EV Pricing in India (34:14) Handling Legacy OEM Competition (35:45) Why Tesla’s Config Won’t Work in India (36:16) Who Is Buying Electric Motorcycles (37:00) Electric Motorcycle Durability (38:23) Book Now Before Diwali (39:31) Future of Matter Motors (40:29) Why Investors Should Watch Matter (41:02) Rapid Fire with Mohal (42:00) Future of EVs in India (43:09) Closing & Thank You Catch the entire series on our YouTube channel – new episodes every Saturday! _____________ Links: Fynd Out With Ragini Varma Instagram: https://www.instagram.com/fyndoutwithragini/   Spotify: https://linktw.in/tDCoyf  Apple Podcast: https://linktw.in/eYxOOd   Matter Website: https://www.matter.in/  LinkedIn: https://www.linkedin.com/company/matterindia/  Instagram: https://www.instagram.com/matter.in/  Mohal Lalbhai LinkedIn: https://www.linkedin.com/in/mrlalbhai/  Instagram: https://www.instagram.com/mohallalbhai/  Ragini Varma LinkedIn: https://www.linkedin.com/in/ragini-varma/  Instagram: https://www.instagram.com/raginnivarma/  Fynd LinkedIn: https://www.linkedin.com/company/fynd-shopsense/  Instagram: https://www.instagram.com/gofynd/

  3. Jul 11

    Why Adults Are Driving the Toy Industry | Hasbro | Fynd Out with Ragini

    Did you know India is quietly becoming one of the world’s most important toy manufacturing and export hubs? Nilay Verma from Hasbro India reveals how Made in India toys are taking over global markets and why adults are becoming one of the fastest-growing segments of toy buyers. In this episode of Fynd Out with Ragini, we sit down with Nilay Verma, Country Head - India & South East Asia, Hasbro, to unpack the multi-billion dollar realities of the Indian toy industry. From the rise of the “Kidult” — adults buying premium collectibles, board games for adults, action figures and fandom-led toys as expressions of identity to how quick commerce India has completely bypassed traditional convenience stores, this conversation covers the retail trends reshaping the toy market in India. Key insights include why India is still missing out on 50% of global toy trends, how e-commerce distribution has democratized access for brands, how toy manufacturing in India is evolving, and what the future holds for Made in India toys, Monopoly board game, Nerf, Play-Doh, Transformers toys, quick commerce, toy retail, and consumer behavior.  Whether you're an entrepreneur, investor, retail professional, or building in the consumer commerce space, this is essential commerce intelligence. Time Stamps: (00:00) In This Video(02:07) Nilay’s Favourite Toy(03:05) Hasbro India(03:56) Indian Manufacturers(04:58) Safety Standards for Toys(06:21) Online vs Offline(08:13) Quick Commerce in India(09:46) Kidults in the Toy Industry(11:57) Young Adults(12:45) Monopoly Experience Center in London(13:46) Consumer Profile(14:45) Brand Community Building(16:40) Hasbro’s Best-Selling Product(17:14) Different Versions of Monopoly(18:35) Monopoly in 5 Indian Languages(20:48) Quick Commerce Insights on Toys(21:49) Nerf and Super Soakers(23:53) Play Holi with Nerf(24:28) Festival-Wise Campaigns(26:04) Strategy to Meet Demand(27:08) Metrics to Look For This Festive Season(29:36) Role of Movies in Toys(30:46) Most Important Metric for a Business(32:03) Gen Z Wanting to Be Screen-Free(35:02) AI and Game Masters(35:59) Top Category in Toys(37:34) Rapid Fire with Nilay(39:58) Play-Doh(41:15) Cracking Distribution in India(43:03) Future of the Toy Industry in India(44:20) Closing & Thank You Links: Fynd Out With Ragini Varma Instagram: https://www.instagram.com/fyndoutwithragini/   Spotify: https://linktw.in/tDCoyf  Apple Podcast: https://linktw.in/eYxOOd   Hasbro Website: https://shop.hasbro.com/en-in  LinkedIn: https://www.linkedin.com/company/hasbro/  Instagram: https://www.instagram.com/hasbroindia/  Nilay Verma LinkedIn: https://www.linkedin.com/in/nilay-verma-a5115213/  Ragini Varma LinkedIn: https://www.linkedin.com/in/ragini-varma/  Instagram: https://www.instagram.com/raginnivarma/  Fynd LinkedIn: https://www.linkedin.com/company/fynd-shopsense/  Instagram: https://www.instagram.com/gofynd/

  4. Jul 5

    How AI, Creators & Quick Commerce Are Reshaping Every Indian Brand's Growth Strategy | Google | Fynd Out with Ragini

    In this episode of Fynd Out With Ragini, we sit down with Roma Datta Chobey, Managing Director of Connected Consumer Commerce at Google India, to decode the findings of Google and Deloitte's landmark report, The $250 Billion Commerce Frontier, and what it means for every brand, founder, and creator building in India right now. Read the full report here: https://www.deloitte.com/content/dam/assets-zone1/in/en/docs/industries/consumer/2026/in-consumer-future-of-commerce-report-final.pdf We go deep into how AI is fundamentally changing the way Indians search and discover products, why creators are set to influence 30% of all retail spend by 2030, and how 60 million consumers beyond India's metros are digitally active but still not transacting and what brands must do to convert them.  From agentic commerce and virtual try-ons to live commerce, quick commerce, and the rise of tier two India, Roma breaks down the four forces, Inspired, Intelligent, Instant, and Immersive, that will add $100 billion to India's commerce growth by 2030. This episode is a masterclass in Commerce Intelligence, understanding how Google sees the future of shopping in India, and why the brands that start building for AI, creators, and unified commerce today will own the next decade. Don't forget to like, comment, and subscribe to Fynd Out With Ragini for more operator-first conversations with the founders, builders, and industry leaders shaping the future of retail, commerce, and consumer intelligence in India. Time Stamps: (00:00) Precap (01:49) Introduction (03:50) Google × Deloitte Report (04:41) Insight for Brands (06:16) Google Lens Searches (07:12) How to Rank First on Google (11:06) Festive Season Trend for Brands (13:22) YouTube Shopping Affiliate Program (14:10) AI & Immersive Experiences (15:05) Inspired Commerce (16:16) Oreo Pongal Campaign (18:13) Creators Influencing Purchase (22:36) GlamAR by Fynd (22:50) Is Virtual Try-On Gimmicky? (25:45) Unified Commerce (29:55) Experiences & Experiential Stores (31:05) Quick Commerce (33:02) Brand Strategy for Tier 2 (36:11) The 4 "I's" & What Investors Should Bet On (37:22) Conversational & Live Commerce (40:09) Agentic Commerce (42:58) Rapid Fire with Roma (44:44) Must-Watch for Brands (45:31) 3 Things Brands Should Do Now (46:27) Closing & Thank You Catch the entire series on our YouTube channel – new episodes every Saturday! Links: Podcast Review Form: https://bit.ly/4tOBbJ2   Fynd Out With Ragini Varma Instagram: https://www.instagram.com/fyndoutwithragini/   Spotify: https://linktw.in/tDCoyf  Apple Podcast: https://linktw.in/eYxOOd   Roma Datta Chobey LinkedIn: https://www.linkedin.com/in/roma-datta-chobey-8474bb31/  Website: https://www.google.com/  Ragini Varma LinkedIn: https://www.linkedin.com/in/ragini-varma/  Instagram: https://www.instagram.com/raginnivarma/     Fynd Website: https://www.fynd.com/  LinkedIn: https://www.linkedin.com/company/fynd-shopsense/  Instagram: https://www.instagram.com/gofynd/

  5. Jun 27

    Why India Is the World's Next Manufacturing Superpower and How Fynd Is Building It | Farooq Adam | Fynd Out with Ragini

    In this episode of Fynd Out With Ragini, we sit down with Farooq Adam, Founder of Fynd, to decode how his AI-native design and sourcing platform is compressing India's 150-day fashion supply chain down to 21 days and why brands across India and globally are already manufacturing collections on it. We go deep into the design explosion model that generates hundreds of options from a single prompt, the AI agent that helps brands identify their ICP and launch in new geographies, and why small-batch manufacturing is quietly reducing working capital requirements for India's garment manufacturers while making brands faster and leaner than ever before. This episode is a masterclass in Fashion Commerce Intelligence, understanding how AI is reshaping the entire fashion value chain in India, and why the China Plus One moment is the biggest structural opportunity Indian manufacturing has seen in decades. Why You Should Watch: - How Fynd cuts the design-to-shelf cycle from 150 days to just 21 days. - Why Farooq believes brands should sell before they manufacture. - How Fynd's AI agent eliminates guesswork when launching into new categories and markets. - Why small-batch manufacturing reduces working capital while improving speed and quality. - Why AI-powered photo shoots are becoming production-ready and could replace traditional shoots by 2026. - How India's fiber-to-retail value chain positions it as the strongest China Plus One sourcing destination. Don't forget to like, comment, and subscribe to Fynd Out With Ragini for more operator-first conversations with the founders and builders shaping the future of retail, commerce, and consumer intelligence in India. Time Stamps: (00:00) Precap (01:44) Introduction (01:56) China +1 Strategy (02:47) Why India (03:41) Lessons from China (04:57) GST Rationalisation (05:29) AI Photoshoot (08:00) Fynd Sourcing Platform (08:52) Idea to Market Lifecycle (13:57) Merging Brand Identity with AI (16:26) Fynd Design Platform in 30 Seconds (17:00) Designers vs AI (17:39) Design Curation for Brands (19:05) Helping Brands in Sourcing (23:59) Brand QC (24:40) Manufacturer QC (25:38) Sampling (26:21) Launch Playbook (28:29) Minimum MOQ (29:19) Helping Large Retailers (33:26) One Platform for Everything (34:18) Future for 2026 Catch the entire series on our YouTube channel – new episodes every Saturday! _____________ Links: Podcast Review Form: https://bit.ly/4tOBbJ2   Fynd Out With Ragini Varma Instagram: https://www.instagram.com/fyndoutwithragini/   Spotify: https://linktw.in/tDCoyf  Apple Podcast: https://linktw.in/eYxOOd   Farooq Adam LinkedIn: https://www.linkedin.com/in/farooqadam/   Instagram: https://www.instagram.com/farooqadam/   Website: https://www.fynd.com/   Ragini Varma LinkedIn: https://www.linkedin.com/in/ragini-varma/  Instagram: https://www.instagram.com/raginnivarma/     Fynd LinkedIn: https://www.linkedin.com/company/fynd-shopsense/  Instagram: https://www.instagram.com/gofynd/

  6. Jun 21

    Why Broadway's 40,000 Sq Ft Bet Is Changing How India Discovers Brands | Sankalp Kathuria | Fynd Out with Ragini

    In this episode of Fynd Out With Ragini, we sit down with Sankalp Kathuria, Co-Founder and CEO of Broadway, to decode how he built India's most ambitious offline platform for D2C brands and why Rana Daggubati, Nikhil Kamath, and Vivek Biyani all bet on it. From six years at Zomato to opening a 40,000 sq ft store in Mumbai's Bandra that pulled 8,500 visitors in a single Sunday, Sankalp reveals the exact model behind Broadway, an experiential retail platform housing 200+ curated D2C brands across fashion, beauty, wellness, and lifestyle.  We go deep into the business model evolution from rental arbitrage to commission-based revenue sharing, the curation committee that no founder, including Sankalp himself sits on, and why Broadway is fast becoming the place where VCs scout their next investment without a single pitch deck. This episode is a masterclass in Commerce Intelligence, understanding the future of offline retail in India, and cracking the code to building a platform that makes D2C brands profitable in the physical world. Why You Should Watch: - How Broadway evolved from a rental arbitrage model to a commission-based structure where Broadway only makes money when brands make money. - Why Sankalp removed himself from every brand selection decision and handed it to a committee with an average age of 23. - The exact store economics that allow strong-performing D2C brands to clear 25% EBITDA from a single Broadway location. - How Broadway installed RFID across its warehouse to make offline and online inventory sync seamlessly and why this is the missing piece in every omnichannel play in India. - Why Sankalp believes 90% of commerce in relevant categories will be instant commerce within three years and the specific Broadway model being built to capture that shift. - How VCs are now walking into Broadway stores to scout brands and gauge live consumer reaction instead of sitting through pitch decks. - The one structural reason Blinkit and Zepto will never be able to replace what Broadway is building for premium D2C brands. Don't forget to like, comment, and subscribe to Fynd Out With Ragini for more operator-first conversations with the founders and builders shaping the future of retail, commerce, and consumer intelligence in India. Time Stamps: (00:00) Precap(01:12) Launching Broadway in Bandra(02:21) Idea and Execution Behind Broadway(05:27) Roles of Co-founders(05:53) Experiential Retail Store vs Store with Good Lighting(08:49) Getting D2C Brands Offline(11:35) Criteria for Brand Selection(13:58) Sankalp’s Pitch to Brands(17:04) Should New Brands Go To Broadway(18:05) New Brand vs Legacy Brand(19:07) Customer Profile(20:27) Managing Anxiety of Similar Brands(21:40) How Brands and Broadway Make Money(24:09) Who Manages Store Staff(25:37) Return Rate(26:53) Consumer Benefits(27:48) Sankalp’s Investor Pitch(28:10) Dealing with Copycats(30:19) Handling Price Differentiation(32:38) Content to Commerce Offline(34:09) Customer Conversion Rates(35:08) Will Broadway Open Stores in Tier 2 & 3(35:51) Broadway vs Kiosk(38:17) Quick Commerce vs Broadway Model(40:16) Nikhil Kamath “WTF” Advice(41:26) Sankalp’s Leadership Model(42:54) Rapid Fire with Sankalp(44:10) Making Broadway Successful(44:46) Closing & Thank You Links: Fynd Out With Ragini Varma Instagram: https://www.instagram.com/fyndoutwithragini/   Spotify: https://linktw.in/tDCoyf  Apple Podcast: https://linktw.in/eYxOOd   Sankalp Kathuria LinkedIn: https://www.linkedin.com/in/sankalpkathuria/  Instagram: https://www.instagram.com/sankalpkathuria/  Broadway Website: https://shop.broadwaylive.in/  LinkedIn: https://www.linkedin.com/company/broadwaylive/  Instagram: https://www.instagram.com/experiencebroadway_/  Ragini Varma LinkedIn: https://www.linkedin.com/in/ragini-varma/  Instagram: https://www.instagram.com/raginnivarma/  Fynd LinkedIn: https://www.linkedin.com/company/fynd-shopsense/  Instagram: https://www.instagram.com/gofynd/

  7. Jun 12

    How He Built a ₹1,000Cr Brand Without Falling Into the Overfunding Trap | Sidhant Keshwani | Libas | FOWR27 | Ragini Varma

    In this episode of Fynd Out With Ragini, we sit down with Sidhant Keshwani, Founder & CEO of Libas, to break down the exact systems behind the only Indian wear brand that has held the #1 spot on Myntra every single month for a decade — without dropping to #2 once. This isn't a founder origin story. It's an operator's blueprint. Sidhant built Libas to ₹1,000Cr bootstrapped, with a team of 20 people for the first five years, by engineering speed into every single process — from design to dispatch to returns.  He reveals the proprietary system that tells him within 48 hours whether a product will sell, the dark store model he's building to crack quick commerce for fashion, and why he believes any brand not on quick commerce within two years will fail.  If you run a brand, manage a supply chain, or are building anything in Indian retail, this episode is the closest thing to a masterclass you'll find. What Operators Will Take Away: - How Libas identifies a winning product in 48 hours while the industry takes 20 days — and how that single system drives every reorder decision. - Why Sidhant still personally interviews every hire across a 500+ person team, and the one thing he's actually testing for. - The exact marketplace-to-retail-to-stores sequencing Libas followed — and why the order matters more than the strategy. - How targeting 18–30 year olds exclusively unlocked the 40+ consumer without a single rupee spent on them. - The dark store model Libas is building right now to solve the one problem that makes quick commerce structurally impossible for most fashion brands. - Why a 45% return rate doesn't hurt Libas — and the refurbishment system that makes that possible. - The only reason Sidhant believes a brand should ever raise capital — and why he waited 10 years to do it. Don't forget to like, comment, and subscribe to Fynd Out With Ragini for more operator-first conversations with the founders and builders shaping the future of retail, commerce, and consumer intelligence in India. Time Stamps: (00:00) Precap(01:23) Midas Touch of Libas(02:00) Father-Son Duo(03:19) When To Raise Funds(05:29) Qualities Sidhant Looks For When Hiring(06:21) Why Indian Wear and Not Ethnic Wear(08:15) Zara of Indian Wear(11:40) Repeat Rate of Libas(12:31) Designing for Indians(14:09) Competing with Locals(17:58) Being #1 on Myntra(19:53) Handling Returns(21:23) Scammers Sending Fake Products(22:56) Launching the First Store(24:16) Metric Sidhant Measures Every Day(26:24) Ensuring Less Wastage(27:43) Big Bet on Quick Commerce(31:54) Can AI Understand Indian Crafts(33:01) Indian Retailers Adopting AI(33:33) Managing Size Mismatch(34:54) 3 Top Learnings from Libas(36:36) Celebrity vs Influencer-Led Content(37:14) Global Factors Affecting Fashion Businesses(39:47) Rapid Fire with Sidhant(42:31) IPO for Libas(42:45) What if Zara Launches Indian Wear(43:11) Making Indian Wear Cool Again(43:48) Closing & Thank You Catch the entire series on our YouTube channel – new episodes every Saturday! _____________ Links: Fynd Out With Ragini Varma Instagram: https://www.instagram.com/fyndoutwithragini/   Spotify: https://linktw.in/tDCoyf  Apple Podcast: https://linktw.in/eYxOOd   Sidhant Keshwani LinkedIn: https://www.linkedin.com/in/sidhant-keshwani-643a50b2/  Instagram: https://www.instagram.com/sidhantkeshwani/  Libas Website: https://www.libas.in/  LinkedIn: https://www.linkedin.com/company/libasindia/  Instagram: https://www.instagram.com/libasindia/  Ragini Varma LinkedIn: https://www.linkedin.com/in/ragini-varma/  Instagram: https://www.instagram.com/raginnivarma/  Fynd LinkedIn: https://www.linkedin.com/company/fynd-shopsense/  Instagram: https://www.instagram.com/gofynd/

  8. May 30

    What India's Intimate Wear Market Gets Completely Wrong | Krvvy | FOWR26 Ragini Varma

    In this episode of Fynd Out With Ragini, we sit down with Yash, Co-founder & CEO of Krvvy (StayKrvvy), to decode how he left London investment banking to build India's first shapewear brand redesigned from scratch — for Indian bodies, Indian weather, and Indian women who are done being uncomfortable. From cutting open old bras to understand the engineering, to scenting out a gap that Jockey, Skims, and every global brand missed, Yash reveals the "unsexy" moves that are quietly building a category-defining intimate wear brand across tier 1, 2, and 3 India. We explore the neuroscience of comfort, the brutal truth about Indian fabric and humidity, and why selling a feeling is the hardest and most defensible business you can build. This episode is a masterclass in Commerce Intelligence, understanding the power of product-first brand building, and cracking the code to disrupting a taboo category that half of India's population uses every single day but almost nobody talks about. Time Stamps: (00:00) Precap(01:32) Introduction of Yash(02:36) How Did Krvvy Start(07:57) Initial Category(10:53) First Customers of Krvvy(11:58) Alphabets vs Numericals in Sizing(14:47) Why Skims is Not For India(15:35) Tier 2 & Tier 3 Awareness(18:36) Sustainability vs Repetition(21:23) Educating People About Shapewear(23:05) Advice by Gynaecologists(25:19) Is Yash Scared of Competition(26:10) Function vs Fashion(27:03) How is Krvvy Competing with Jockey(29:04) Krvvy’s First Celebrity Order(29:54) Yash’s Content Playbook(31:25) Which Cities Perform Best(33:39) Quick Commerce is the New Commerce(37:12) Credibility vs Revenue vs Profitability(38:56) Dealing with Negative Reviews(40:11) Building Relations with Customers(42:23) The Lil’ Flea in Bombay(43:31) Shapewear for New Moms(45:12) Are Flea Markets Worth It for Brands(47:09) Shark Tank Experience(50:05) India Building Global Brands(52:57) Rapid Fire with Yash(54:17) Why Choose Krvvy(55:25) Advice by Yash(55:41) Closing & Thank You Links: Fynd Out With Ragini Varma Instagram: https://www.instagram.com/fyndoutwithragini/   Spotify: https://linktw.in/tDCoyf  Apple Podcast: https://linktw.in/eYxOOd   Podcast Review Form: https://bit.ly/4tOBbJ2  Yash Goyal LinkedIn: https://www.linkedin.com/in/yash-goyal-2807/  Instagram: https://www.instagram.com/yashg_2/  Krvvy Website: https://krvvy.com/  LinkedIn: https://www.linkedin.com/company/krvvy/  Instagram: https://www.instagram.com/staykrvvy/  Ragini Varma LinkedIn: https://www.linkedin.com/in/ragini-varma/  Instagram: https://www.instagram.com/raginnivarma/  Fynd Website: https://www.fynd.com/  LinkedIn: https://www.linkedin.com/company/fynd-shopsense/  Instagram: https://www.instagram.com/gofynd/

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About

India's commerce landscape is being rewritten in real time. The brands shaping it operate with sharper intelligence, deeper systems, and clearer conviction. Fynd Out with Ragini is India's commerce intelligence podcast for founders and operators who want to build with an edge. Every week, I sit down with the architects of India's retail future: founders and operators who've made the hard calls and built systems that scale. We go deep on the decisions, signals, and instincts behind real growth. New episodes every week. Follow now.

Information

  • Creator
    Ragini Varma
  • Years Active
    2026
  • Episodes
    30
  • Rating
    Clean
  • Copyright
    © Ragini Varma
  • Show Website
    Fynd Out with Ragini