Media and the Machine

Rob Kelly
  • 4.9 (10)
  • Technology

AI is the biggest technology shift of our lifetime. This show is about how to profit from it together. Each week I talk with the founders and CEOs closest to AI and Content, the ones figuring this out in real time. I’m also building an AI content business myself and share the lessons I learn along the way. WHAT WE COVER The Titans -- How companies like OpenAI, Anthropic, Google, Meta, and xAI are moving, and why their decisions matter. The Incumbents -- How content giants like Disney, News Corp, Universal Music Group, and Reddit are responding to AI, and what it means for creators and publishers. The Playbook -- Real lessons on AI business models, content strategy, creativity, IP licensing, distribution, and getting paid. Family & Our Future -- Every episode ends with me asking my guest what AI means for our jobs, our families, and the next generation. ABOUT YOUR HOST Rob Kelly has interviewed Steve Jobs and Bill Gates, helped pioneer early web content licensing, and built multiple companies with more than $100 million in total sales. His work has appeared on CNBC, CNN, TIME, and Entrepreneur. Thanks! -Rob Kelly

  1. 2d ago

    Physical AI: Could Training Data Become a $45B Market?

    My guest today is Sce Pike, VP of AI Growth and Solutions at TELUS Digital. She built and sold two companies. Ernst & Young bought her digital consultancy, Citizen. ADT bought her smart-home company, IOTAS. Sce now has her sights set on physical AI and robots. We break down Google’s recent breakthrough where its new Gemini 4 Argon taught a robot to play cornhole. And it made seven shots in a row. But what data makes skills like that possible? And who’s going to supply it? We get specific about what AI labs want. And why robotics companies like Figure AI are getting into the data collection business. We discuss why robots might need a billion training hours. Plus, her forecast of a $45 billion market by 2035. That’s just collecting data for physical AI. Then we explore China’s “data collection cities.” Imagine a hundred thousand  people recording their everyday lives – just to train robots. And why she thinks China (despite being behind the US in LLMs) can be #1 in Physical AI . Plus, a robotic centaur with chainsaw hands. As always, we close talking about AI’s impact on families and jobs. Including advice for her kids. They’re artists—and they’re rebelling against her AI optimism. Please enjoy my conversation with Sce Pike. Thx!Rob Kelly

    Physical AI: Could Training Data Become a $45B Market?

  2. Oct 15

    The Hugging Face Attack: A True AI Thriller in Three Acts

    My guest today is Elissa Shevinsky. We retell the Hugging Face attack in three acts. It’s a thriller with bots breaking rules, naming themselves… and enough twists for a Tom Clancy novel. And it’s all true. I chose Elissa for this interview because she’s one of a kind: a hacker who's been CTO of Cointelegraph and Glimpse Labs. She also advised Rand Paul’s presidential campaign. She’s a regular at DEF CON, the big hacker conference in Las Vegas. And she was close friends with perhaps the most famous hacker of all time: Kevin Mitnick. Our story starts with a hacker game called capture the flag. Then OpenAI’s bots take the game somewhere unexpected. They create a bulletin board and cheer each other on. A ringleader even emerges. We explore ‘perma-death,’ the ‘evolution pool,’ and what bots do when a task is impossible. These bots get creative. They leave covert messages and divide up jobs. When one’s compute runs low, another takes over. Elissa also describes agents reaching out to humans. Their request? Help buying more compute. If your site hosts user uploads ( Think Reddit or Craigslist), pay extra attention here. We explore how vulnerable such sites are to bots. And Elissa uses Jurassic Park to explain how AI security should work. We finish with the human stuff… mostly. Elissa offers to be friends with 20 AI agents. And she reveals her unlikely companion for old age. My thanks to David Perlman for introducing us. You’ll remember his episode, “Buddhism, Bots & Billionaires.” Please enjoy my conversation with Elissa Shevinsky. Thx!Rob Kelly ps:  Elissa mentions hacker Kevin Mitnick in this story. If you want another hacker thriller, check out Takedown: The Pursuit and Capture of Kevin Mitnick by the Man Who Did It -- that's the story of Mitnick as told by New York Times journalist John Markoff. pps: Off-mic, Elissa and I talked about how there was a novel that predicted some of this Hugging Face attack. The name of that book is Exadelic.

    The Hugging Face Attack: A True AI Thriller in Three Acts

  3. Oct 8

    Ex-Palantir Vet: Your AI Problem Is Really a Data Problem

    My guest today is Ben Amor, co-founder and CTO of DealSage, a startup focused on making enterprise companies AI-native. At DealSage, Ben’s already used hundreds of billions of tokens across OpenAI, Google, and Anthropic. And he’s bringing to his new company lessons from nearly ten years at Palantir, the AI and data company serving governments and large enterprises that’s now worth about $460 billion. Ben worked there as a forward deployed engineer years before that role became commonplace across AI. And he’s generous in sharing what he learned We get into: • the ideas that shaped Palantir under CEO Alex Karp and Chairman Peter Thiel, including Thiel’s famous line that “competition is for losers”; • the six books Palantir handed all employees (including Zero to One); • why they might hold 10-plus meetings before a pilot — and walk away if there’s no clear business outcome; • Ben’s work with Ferrari’s Formula One team; • why Silicon Valley dismissed Palantir’s mix of software and consulting for years; • and how, amazingly, Palantir went public with only about 100 clients. We also get into lessons Ben is applying now: where the real AI advantage lives, how companies can accidentally give private data to LLMs -- and how he’s thinking about AI in schools as a father of young kids. Please enjoy my conversation with Ben Amor. Thx!Rob

    Ex-Palantir Vet: Your AI Problem Is Really a Data Problem

  4. Sep 30

    How Publishers Can Win When AI Replaces the Click

    This week’s episode is a little different -- because I’m the guest! I was honored to appear on The Media Copilot podcast, hosted by Pete Pachal.  Pete has spent more than two decades in tech and media, including senior roles at CoinDesk and Mashable.  Today, he teaches folks in PR, journalism and media how to keep up with AI. Pete and I covered a lot of ground: • We get into the spreadsheet I keep tracking 99 AI licensing deals — and what I’ve learned from studying them. • I share when and why I think OpenAI will settle its lawsuit with The New York Times before its IPO — and how OpenAI can help grow the Times’ business. • We dig into Yelp’s content licensing deal with OpenAI and a business model I call “licensing content to commerce” — where Yelp can turn an AI answer into revenue.  • Pete gets my take on why I believe we are far from running out of content to train AI on. • And we get into my own use of AI — including how I increased my writing productivity 8.7x for my Daily Doc newsletter recommending documentaries (without being a spammer) Now please enjoy my conversation with Pete Pachal (where, this time, he’s the one asking all the questions). Thx!Rob Kelly

    How Publishers Can Win When AI Replaces the Click

  5. Sep 18

    Publishers Block Just 22% of AI Bots. Here’s What They’re Missing

    My guest today is Gavin King, founder and CEO of Known Agents. He was a software engineering manager for Meta’s Instragram for 7 years before that.  This man lives and breathes AI bot traffic Gavin and I dig into a remarkable shift happening on the web: 1/3rd of website traffic is now coming from bots. We break down what those bots are actually doing. And bots often get a bad rap. But, according to Gavin’s data,  96% of the bots actually follow the rules when publishers tell them to stay away. Meanwhile, publishers block only 22% of bots. We go over live data about what % of bots are blocked by such co.s as Gannette, CNN, and AdWeek We also get into the bad news: just 0.1% of human traffic is currently coming from AI chat referrals—and what publishers can do about it, from paywalls and subscriptions to MCPs and building businesses that AI agents can transact with directly. And at the end, Gavin shares his advice for young people entering a job market being reshaped by AI—and whether his own future kids will even go to college. Please enjoy my conversation with Gavin King. Rob Kelly

    Publishers Block Just 22% of AI Bots. Here’s What They’re Missing

  6. Sep 4

    How Sam Altman Gets Power Without Looking Like He's Grabbing It

    The Optimist: Sam Altman, OpenAI, and the Race to Invent the Future by Keach Hagey is one of the best windows I’ve found into the human being behind OpenAI. Hagey, a Wall Street Journal reporter, conducted more than 250 interviews with Sam’s family, friends, teachers, mentors, co-founders, colleagues, investors and portfolio companies—and spent hours interviewing Sam himself. So who is Sam Altman, and how did he get here? • Why Peter Thiel says we should think of Sam as “more of a messiah figure” • Why Paul Graham compared 19-year-old Sam to Bill Gates—and later called him “the god of fundraising” • How a $15,000 investment in Stripe turned into a stake believed to be worth more than $600 million Then there’s the question of how Sam actually accumulates power. • The 2015 email where Sam pitched Elon Musk on a “Manhattan Project for AI” • The early OpenAI power struggle where Elon wanted the CEO title, majority equity and board control—and Sam convinced Greg Brockman to change his mind about putting Elon in charge • How Sam built enormous power at OpenAI while taking zero equity and no super-voting shares And the book gets much more uncomfortable when it turns to trust. • Why one longtime YC partner described Sam as moral and well-intentioned—but also “conflict avoidant,” a poor communicator, and someone who moves so fast he can break trust • The tensions with Ilya Sutskever and OpenAI’s board that eventually led to Sam’s firing—and extraordinary return just days later Then there’s the future Sam is trying to build. • His favorite sci-fi story about humanity being gradually seduced into merging with technology • His view of Burning Man as a glimpse of what life after AGI could look like • The “shrine to human progress” inside his San Francisco home, from a 1.5-million-year-old hand axe to an OpenAI robot hand • And the belief underneath it all: superintelligence may be only “a few thousand days” away What fascinated me most is the contradiction. Sam's an optimist with a doomsday-prepper streak. He's a man with immense power who owns no equity in OpenAI. And he's a connector who helped assemble OpenAI but repeatedly left some of the people closest to him questioning whether they could trust him. Thx, -Rob Kelly

    How Sam Altman Gets Power Without Looking Like He's Grabbing It

  7. Aug 25

    Anthropic Is Watermarking AI Content. Publishers Need the Other Half.

    My guest today is Erik Svilich, the CEO of Encypher, a technology company that lets you prove who created a piece of content — and whether AI made it, changed it, or took it. The tech is called C2PA -- think of it as a nutrition label for content… And Anthropic just announced they're using it to watermark everything created on Claude. Erik authored the text provenance spec for C2PA and co-chairs its task force alongside Google, OpenAI, Adobe, Microsoft, and the BBC. • We talk about what this Claude watermarking moment means for AI companies who are now required by law to do it — under the EU AI Act and California's AI Transparency Act • Erik explains how this finally gives publishers and creators visibility into what AI is doing with their content — and gives them a stronger hand in AI licensing deals. • GEO/AI SEO -- He explains why chasing AI search rankings is a red herring — including how AI answers citing Reddit dropped from 3-5% to half a percent in just two weeks Like I do with all my guests, we end by talking about AI's impact on our jobs, our families, and the future.  I especially enjoyed Erik's advice for kids ages 10 to 18 in this new era of AI -- including what a new form of college looks like.  And his prediction on how soon he thinks we'll see a billion-dollar company run by zero people. Enjoy! Rob Kelly

    Anthropic Is Watermarking AI Content. Publishers Need the Other Half.

  8. Aug 10

    OpenAI Should Pay Studio Ghibli $20M/Year — And AI SEO Should Die

    My guest today is Eric Burgess, CEO of Credtent, a Public Benefit Corporation devoted to getting creators paid by AI. He's also a professional game designer. I loved Eric’s critical thinking on things we covered such as: • Why OpenAI should pay Studio Ghibli $20 million a year for the style he says they ripped off• Why the new AI SEO should “die in the crib• What the favorite games of Sam Altman, Demis Hassabis, Dario Amodei, Mark Zuckerberg and Elon Musk reveal about how they think• What an AI bubble could mean for M&A—including predictions on who buys OpenAI, Anthropic and Perplexity• Whether “the pitchforks” are coming for Big AI• How Eric runs Credtent with nine humans and 35 AI agents I also pin Eric down on his prediction for when we reach the "age of abundance". Please enjoy my conversation with Eric Burgess. Thx!Rob Kelly

    OpenAI Should Pay Studio Ghibli $20M/Year — And AI SEO Should Die
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4.9
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About

AI is the biggest technology shift of our lifetime. This show is about how to profit from it together. Each week I talk with the founders and CEOs closest to AI and Content, the ones figuring this out in real time. I’m also building an AI content business myself and share the lessons I learn along the way. WHAT WE COVER The Titans -- How companies like OpenAI, Anthropic, Google, Meta, and xAI are moving, and why their decisions matter. The Incumbents -- How content giants like Disney, News Corp, Universal Music Group, and Reddit are responding to AI, and what it means for creators and publishers. The Playbook -- Real lessons on AI business models, content strategy, creativity, IP licensing, distribution, and getting paid. Family & Our Future -- Every episode ends with me asking my guest what AI means for our jobs, our families, and the next generation. ABOUT YOUR HOST Rob Kelly has interviewed Steve Jobs and Bill Gates, helped pioneer early web content licensing, and built multiple companies with more than $100 million in total sales. His work has appeared on CNBC, CNN, TIME, and Entrepreneur. Thanks! -Rob Kelly

Information

  • Creator
    Rob Kelly
  • Years Active
    2026
  • Episodes
    31
  • Rating
    Clean
  • Copyright
    © Media and the Machine
  • Show Website
    Media and the Machine

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