If rising healthcare costs, leaner HR teams, and financial pressure are forcing a harder look at benefits, this episode shows how employers can use those programs more strategically to manage risk, support their people, and reinforce the culture they are trying to build. Resources Mentioned: • 2026 On the Pulse Report: Insights on Employee Benefits Trends – Download this free report for forward-looking trends in employee benefits, including healthcare cost management, specialty strategy, workforce risk, and employee experience. https://imacorp.com/insights/hr- insights-on-the-pulse-report-2026 • Visit imacorp.com to connect with the IMA team and learn more about building smarter employee benefits. Listen and Subscribe: Share this episode with a fellow HR leader and subscribe to On the Pulse with IMA on your favorite podcast platform for more practical insights. Have questions or topics you’d like covered? Reach out via imacorp.com. Episode Description: Kelly Bowman sits down with Colleen Savoie, National Specialty Practice Leader at IMA Financial Group, to discuss why employee benefits can no longer stop at placing coverage. Colleen explains the pressures hitting employers and employees at the same time, including faster cost increases, multimillion-dollar claims, leaner HR teams, and shifting reimbursement that pushes more cost onto employer plans. She also points to the openings inside that disruption: AI that turns data into earlier action, clients more willing to leave the status quo, and benefit programs that can mitigate risk and reinforce culture. They cover why specialization matters in pharmacy, stop loss, captives, and industry practices, how that expertise should still feel seamless to the client, and how advisors should decide what deserves attention. Whether you are trying to understand what is driving cost, align HR and finance, or decide if your advisor is still leading the work, Colleen offers a practical place to start. Guest Bio: Colleen Savoie is National Specialty Practice Leader at IMA Financial Group. Based in Anchorage, Alaska, she has spent nearly 30 years working with complex employee benefit strategies, including self-funded health plans, purchasing coalitions, specialty practices, and legislative issues. Her work focuses on helping employers connect benefits to people strategy, manage emerging risk, and use specialized expertise in areas such as pharmacy, stop loss, captives, and industry practices. She also serves on the board of Alaska PAWS, formerly the Alaska SPCA. Host: Kelly Bowman Key Timestamps: 00:00 – 00:49: Introduction to rising costs, stretched HR teams, and the chance to rethink what benefits can accomplish. 00:49 – 01:19: Show intro and welcome. 01:19 – 02:42: Getting to know Colleen: Anchorage, travel, cooking, the outdoors, and board service with Alaska PAWS. 02:42 – 06:55: The biggest client challenges: faster cost growth, multimillion-dollar claims, access issues, leaner HR teams, and employee financial pressure. 06:55 – 09:29: Reasons for optimism: AI that turns data into action, guided enrollment, and tools that help employees find the right coverage and providers. 09:29 – 10:37: Why financial pressure is opening the door to new funding, specialty pharmacy, and communication approaches. 10:37 – 11:59: How Colleen’s view of benefits has shifted from coverage in place to programs that reinforce culture and business goals. 11:59 – 14:47: What clients should be thinking about: connecting benefits to compensation, retirement, workers’ comp, future workforce needs, and culture. 14:47 – 17:51: Why specialization matters, from industry practices to stop loss, captives, pharmacy, and data. 17:51 – 18:50: How specialist work stays connected and still feels seamless from the client’s side. 18:50 – 21:51: How to decide what deserves attention: business goals, affordability, HR capacity, and the people who rely on the plan. 21:51 – 23:18: What good guidance looks like, red flags to watch for, and why the consultant should drive the process. 23:18 – 24:19: What the most successful employers will be doing differently three years from now. 24:19 – 26:11: What to stop doing, and the first step: tell your advisor what you want, then understand what is driving cost and behavior. 26:11 – 28:11: What gives Colleen the most optimism, and her hope that employers will look at people strategy as a whole. 28:11 – End: Closing thanks and show outro. Resources Mentioned (Repeated for Convenience): • 2026 On the Pulse Report: Insights on Employee Benefits Trends – Download this free report for forward-looking trends in employee benefits, including healthcare cost management, specialty strategy, workforce risk, and employee experience. https://imacorp.com/insights/hr- insights-on-the-pulse-report-2026 • Visit imacorp.com to connect with the IMA team and learn more about building smarter employee benefits. Listen and Subscribe (Repeated for Convenience): If you enjoyed this episode, share it with a fellow HR leader and subscribe to On the Pulse with IMA on your favorite podcast platform for more practical insights. Have questions or topics you’d like covered? Reach out via imacorp.com.