Behind the Roast

Joseph Padin

Behind the Roast is where passion meets process. This podcast takes listeners inside the heart of coffee culture—spotlighting the roasters, baristas, café owners, and creators who turn beans into brands and brews into experiences. Each episode pulls back the curtain on the real stories behind the cup: the wins, the setbacks, the late nights, and the lessons learned along the way. From sourcing and roasting to marketing, community building, and innovation, Behind the Roast delivers unfiltered conversations that educate, inspire, and challenge the status quo. If you care about craftsmanship, entrepreneurship, and the future of coffee, this is where you get the inside scoop—no fluff, just real talk and real impact. Behind the Roast — because every great cup has a story worth telling.

  1. May 8

    Inside the Roastery: Growth, Risk & Great Coffee

    The conversation delves into the art of coffee roasting, market volatility, coffee tasting, roasting process, business growth, and starting small. Cooney shares insights on the challenges of market volatility, the importance of customer feedback, and the gradual growth of a roasting business. Takeaways Understanding market volatility and its impact on pricingThe significance of customer feedback in business growth Chapters 00:00 The Art of Coffee Roasting12:39 Roasting Process and Techniques23:50 Business Growth and Customer Feedback39:54 Starting Small and Growing Gradually Follow Cooney: IG:https://www.instagram.com/chattywrenroasters?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== Facebook: https://www.facebook.com/profile.php?id=100063703442459 Website Order Coffee Beans: https://chattywrenroasters.com/ Email:shop@chattywrenroasters.com Follow Joseph: IG:https://www.instagram.com/thedailybrewreview/ TikTok:https://www.tiktok.com/@thedailybrewreview?is_from_webapp=1&sender_device=pc Youtube:https://youtube.com/@thedailybrewreviewer?si=1OOdC-bpQilCg5-z Podcast: IG:https://www.instagram.com/behindtheroastpodcast/ Website:https://behindtheroastpodcast.riverside.com/ Sponsored Link: Cocinare: https://cocinare.com/?ref=dailybrewreview 10% off your next purchase  Email: thedailybrewreviewer@gmail.com If you're interested in being featured on an upcoming podcast episode—or looking to advertise your business to a targeted coffee-focused audience—reach out via email. I’m actively collaborating with creators, roasters, and brands that want meaningful exposure and real conversation.

    39 min
  2. May 1

    Brewing Content & Coffee: Authenticity, Algorithms, and Growth

    The conversation covers the evolution of content creation, the challenges of creating and promoting content on different platforms, the authenticity of content creation, and the exploration of specialty coffee and coffee-related content. The conversation covers a wide range of topics related to coffee, including brewing methods, equipment, roasting, content creation, and travel. Both speakers share their experiences, preferences, and plans for future content and coffee-related activities. They also discuss the challenges and strategies for content creation and engagement with sponsors. Takeaways Content creation has evolved over the years, with a focus on authenticity and engaging with the right audience.Promoting content on different platforms presents challenges due to varying audience reactions and algorithm differences. Specialty coffee brewing methodsContent creation and engagement with sponsorsCoffee-related travel experiences Chapters 00:00 Evolving Content Creation06:03 Authenticity in Content Creation23:33 Exploring Specialty Coffee and Coffee Content39:08 Exploring Specialty Coffee Brewing Methods53:04 Coffee Preferences and Travel Experiences01:08:01 Engagement with Sponsors and Future Content Plans Follow Jerry: IG:https://www.instagram.com/derryx?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== TikTok:https://www.tiktok.com/@derryxdines?is_from_webapp=1&sender_device=pc Youtube: https://youtube.com/@derryxdines?si=V-0t5vkEoue2nSDw Follow Joseph: IG:https://www.instagram.com/thedailybrewreview/ TikTok:https://www.tiktok.com/@thedailybrewreview?is_from_webapp=1&sender_device=pc Youtube:https://youtube.com/@thedailybrewreviewer?si=1OOdC-bpQilCg5-z Podcast: IG:https://www.instagram.com/behindtheroastpodcast/ Website:https://behindtheroastpodcast.riverside.com/ Email: thedailybrewreviewer@gmail.com If you're interested in being featured on an upcoming podcast episode—or looking to advertise your business to a targeted coffee-focused audience—reach out via email. I’m actively collaborating with creators, roasters, and brands that want meaningful exposure and real conversation.

    1h 1m
  3. Apr 24

    From Passion to Business: The Rise of 518 Mucho Matcha

    ummary Karina Aycardi shares her journey from passion for matcha to launching 518 Mucho Matcha, a mobile matcha cart. She discusses sourcing high-quality matcha, creating unique flavors, navigating permits, and plans for future growth. matcha, small business, food entrepreneurship, mobile cart, flavor innovation, sourcing, permits, community Sourcing high-quality matcha from Japan Creating unique and memorable matcha flavors Navigating permits and health regulations for mobile food businesses Building community through mobile food entrepreneurship Future growth plans and potential brick-and-mortar expansion  guest   Karina Aycardi Chapters 00:00 Introduction to Karina and Mucho Matcha 01:58 The Journey to Starting a Matcha Business 04:22 Building the Matcha Cart and Community Engagement 06:13 Creative Matcha Flavors and Monthly Specials 08:50 Future Plans for Mucho Matcha 11:26 Sourcing Quality Matcha and Understanding Grades 14:53 The Importance of Matcha Quality and Preparation 17:42 Challenges in the Matcha Business 20:37 Customer Experience and Flavor Profiles 22:50 Misinformation About Matcha and Health 26:59 The Future of Matcha and Personal Experiences 39:44 Exploring Flavor Trends in Matcha 41:58 The Importance of Originality and Consistency 45:02 Customer Preferences and Customization 52:49 Marketing Strategies and Social Media Presence 56:36 Future Plans and Seasonal Offerings  resources 518 Mucho Matcha Instagram - https://www.instagram.com/518muchomatcha/ The Daily Brew Reviewer Instagram- https://www.instagram.com/thedailybrewreview/ The Daily Brew Reviewer TikTok- https://www.tiktok.com/@thedailybrewreview Behind the Roast Podcast Instagram- https://www.instagram.com/behindtheroastpodcast

    1h 2m
  4. Apr 17

    The Ultimate Travel Coffee Hack: Brew Anywhere

    The conversation delves into the birth of Bear box Brew, its journey, product development, customer engagement, expansion plans, brand promotion, coffee sourcing, roasting process, target audience, market strategy, trademarking, new product launch, business growth, expansion into retail, product usage, market trends, retail strategy, distribution, marketing, branding strategy, business growth, market expansion, product enjoyment, consumption habits, and social media and content creation strategy. The conversation covers the development of a social media strategy for a coffee business, insights into the coffee industry, product development, workplace promotion, sustainable practices, business expansion, local manufacturing, distribution, environmental impact, and social media marketing. The guests share their experiences, challenges, and future plans for their coffee business, providing valuable insights into the industry and their journey as entrepreneurs. Takeaways Outdoor-inspired coffee brandExpansion into retailProduct experimentation and development Social media strategyCoffee industry insights Chapters 00:00 Social Media and Content Creation Strategy22:12 Electric Cars and Sustainable Practices27:14 Social Media Marketing and Brand Promotion Follow Bear Box Brew  IG: https://www.instagram.com/bearboxbrew?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== TikTok: https://www.tiktok.com/@bearboxbrew?is_from_webapp=1&sender_device=pc Subscribe to Podcast https://behindtheroastpodcast.riverside.com/

    47 min
  5. Mar 27

    Building a Tea Empire: Lessons from Short and Stout Tea

    The conversation delves into the journey of Short and Stout Tea, the challenges of surviving in the tea business, the expansion and growth of the business, transitioning from a tea lounge to a mall location, the challenges of opening a second location, lessons learned from business contracts, the importance of quality and mission creep in business, technology and business operations, learning from tea suppliers in Tokyo, cultural perspective and business credibility, differentiating Short and Stout Matcha, educational focus and quality of matcha, understanding the health benefits of matcha, different grades and styles of matcha, consistency and expectations in matcha, differences in matcha preparation, innovation and evolution of matcha, health benefits and components of matcha, concerns and misconceptions about matcha, the future of matcha and tea trends, social media influence and business strategy, and the brewing process and quality of tea. The conversation covers the art of brewing chai and tea syrups, the balance between convenience and the tea experience, creating a relaxing tea environment, tea education and workshops, exploring different tea brewing styles, seasonal tea offerings and specialty lattes, innovative tea products and workshops, the tea lounge experience and popular menu items, collaboration with Nine Pin Cider and tea cans, cold foam toppings and tea technology, daily tea drink and brewing methods, and future plans and tea experience philosophy. Takeaways Passion for tea turned into a thriving businessThe unique experience that Short and Stout Tea offers Tea education and workshopsQuality over flashPersonalized tea experience Chapters 00:00 The Journey of Short and Stout Tea07:12 Lessons Learned from Business Contracts13:09 Differentiating Short and Stout Matcha18:32 Differences in Matcha Preparation24:28 Concerns and Misconceptions about Matcha34:44 Social Media Influence and Business Strategy41:12 The Art of Brewing Chai and Tea Syrups48:10 Exploring Different Tea Brewing Styles53:58 Innovative Tea Products and Workshops59:35 Cold Foam Toppings and Tea Technology01:04:42 Future Plans and Tea Experience Philosophy resources Short and Stout Tea - https://shortandstouttea.com Matcha from Japan - https://en.wikipedia.org/wiki/Matcha guest links Website - https://shortandstouttea.com Instagram - https://instagram.com/shortandstouttea Facebook - https://facebook.com/shortandstouttea

    1h 5m
  6. Mar 20

    The Secret to Building a Community-Driven Coffee Shop That Thrives in Seasonality

    The conversation with Christine Hernandez, owner of Broadway Coffee, delves into the journey of building a community space through coffee, conversations, and community engagement. It explores the challenges, wins, and future plans of the local coffee shop, highlighting lessons learned, business growth, and the impact of social media on business promotion. Additionally, it discusses the competition, niche, industry trends, and future business plans, including the expansion into liquor, beer, and wine offerings. The conversation covers the themes of community support, resilience, local business engagement, unusual coffee orders, innovative coffee creations, personal coffee preferences, balancing multiple careers and passions, and content creation and authenticity in social media. Takeaways Community EngagementBusiness Evolution Community supportAuthenticity in social media Chapters 00:00 Building a Community Space08:46 Social Media and Business Promotion14:31 Competition and Niche26:47 Future Business Plans33:30 Local Business and Social Media Engagement41:16 Personal Coffee Preferences and Business Management47:25 Content Creation and Authenticity in Social Media Follow: https://www.instagram.com/behindtheroastpodcast?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== https://www.instagram.com/thedailybrewreview/ https://www.instagram.com/broadwaycoffeesaratoga/ https://behindtheroastpodcast.riverside.com/

    49 min

About

Behind the Roast is where passion meets process. This podcast takes listeners inside the heart of coffee culture—spotlighting the roasters, baristas, café owners, and creators who turn beans into brands and brews into experiences. Each episode pulls back the curtain on the real stories behind the cup: the wins, the setbacks, the late nights, and the lessons learned along the way. From sourcing and roasting to marketing, community building, and innovation, Behind the Roast delivers unfiltered conversations that educate, inspire, and challenge the status quo. If you care about craftsmanship, entrepreneurship, and the future of coffee, this is where you get the inside scoop—no fluff, just real talk and real impact. Behind the Roast — because every great cup has a story worth telling.