This Is Creating

Sara Tavasolian

SUBSCRIBE FOR HIGH LEVERAGE FOUNDER INSIGHTS How high-impact companies are really built. I'm Sara Tavasolian — founder, interaction designer and tech strategist. Each episode breaks down the trade-offs, decisions and scaling challenges behind the world's most durable ventures across technology, AI and design, focusing on the systems, incentives and capital dynamics that determine who wins. I’ve built startups, designed award-winning products, and created immersive experiences exploring technology, design and strategy. This show is about seeing those patterns clearly before they cost you.

  1. Oct 25 ·  Bonus

    DESIGN FOR THE PEOPLE, CHARGE THE SYSTEM | Luisa Charles

    Tech investors dump cash into software because it scales fast and prints money. Design led projects often struggle because they focus on helping people who can't afford to pay.Good intentions don't pay the bills. You can either spend your life fighting capitalism or learn to work inside it.The secret is finding deep pockets in the system who benefit when you solve the end user's problem. Big companies or governments will gladly fund your work if it saves them cash or keeps them compliant.Subscribe for full interviews here: → https://www.youtube.com/@Tavasolian Connect with me: → https://www.instagram.com/thisiscreatingpodcast/ → https://www.linkedin.com/in/sara-tavasolian/

  2. Oct 18 ·  Bonus

    IS YOUR WORKPLACE READY FOR AI TRANSFORMATION? | Ziqq Rafit

    Ever wonder why so many companies push AI, but nobody on the ground actually uses it?In this clip from my interview with Ziqq, we talk through why true AI transformation fails when people feel threatened by it. If your team is confused about their roles or worried about job security, even the best software goes unused. Subscribe for full interviews here: → https://www.youtube.com/@Tavasolian Connect with me: → https://www.instagram.com/thisiscreatingpodcast/ → https://www.linkedin.com/in/sara-tavasolian/

  3. Oct 11 ·  Bonus

    "Create MEMORIES and brand equity" | Michele Robles

    Subscribe for more content here: → https://www.youtube.com/@Tavasolian Connect with me: → https://www.instagram.com/thisiscreatingpodcast/ → https://www.linkedin.com/in/sara-tavasolian/

  4. Oct 4 ·  Bonus

    How To Find Your Purpose As An Entrepreneur | Christophe El-Khoury

    Subscribe for more content here: → https://www.youtube.com/@Tavasolian Connect with me: → https://www.instagram.com/thisiscreatingpodcast/ → https://www.linkedin.com/in/sara-tavasolian/

  5. Sep 28 ·  Bonus

    Why Founders Waste Years Building Products Nobody Wants | Henrik Djurestål

    Subscribe for more content here: → https://www.youtube.com/@Tavasolian Connect with me: → https://www.instagram.com/thisiscreatingpodcast/ → https://www.linkedin.com/in/sara-tavasolian/

  6. Sep 27

    From Corporate PR to Dragon’s Den | Tanyka Davson

    What happens when you spend years assuming founders are built differently—and then you become one yourself? In this episode, I sit down with Tanyka Davson, co-founder of Cubbi. Tanyka went from corporate PR to co-founding a discount platform for new parents with her sister, Olivia. They built their first MVP themselves, pitched 1,000 brands to launch with 30, landed 5,000 sign-ups in two weeks, and pitched on Dragons’ Den—a week before Olivia gave birth. Tanyka opens up about overcoming imposter syndrome, leaving corporate, raising money, and what it really takes to back yourself. Tanyka shares: How to build and test an MVP on a budget before spending thousands Why she built a six-month financial runway before quitting her job What it was really like pitching Cubbi on Dragons' Den Why raising too much investor money can actually hurt an early-stage startup Why they’ve turned down investors who weren’t the right fit How to unlearn corporate habits and why 80-hour work weeks are a myth Why the most productive thing a founder can do is step away from a problemThis is a masterclass in staying resilient and taking the leap. I hope you enjoy it. (00:00:00) Introduction and Tanyka’s Background(00:02:03) The Idea Behind Cubbi(00:04:57) Building the First MVP(00:07:34) Why Tanyka Finally Decided to Start(00:10:27) The Journey to Dragon’s Den(00:12:46) What It’s Really Like Pitching on Dragon’s Den(00:15:11) Why Investors Underestimate the Parent Market(00:17:49) Working With Brands and Finding the Opportunity(00:20:16) Hiring the First Team Members(00:22:26) From Corporate Life to Founder Life(00:23:29) Building a Business With Your Sister(00:25:56) What Happened After the Dragon’s Den Investment(00:28:18) Building a Community Around Cubbi(00:30:49) Managing Customer Expectations(00:32:31) Growing With Their First Users(00:34:33) The Reality of Being a Founder(00:37:19) Why Doing Less Can Make You More Productive(00:39:01) Leaving Corporate and Losing Financial Stability(00:40:07) Why You Shouldn’t Quit Your Job Too Early(00:42:21) What First-Time Founders Learn About Fundraising(00:44:18) Why Raising Too Much Money Can Hurt(00:45:42) What’s Next for Cubbi(00:47:15) The Advice Tanyka Would Give Herself(00:47:38) Why She No Longer Believes in the Founder Type(00:49:19) The Hardest Lesson She’s Learned(00:50:51) Taking Cubbi Beyond the UK Follow Tanyka Davson: LinkedInCubbi: cubbi.ukSubscribe for more content: YouTube Connect with me:Instagram: @saratavasolianLinkedIn: Sara Tavasolian

  7. Sep 24 ·  Bonus

    Why Students Still Can't Find Housing | Roger Tofft

    City leaders keep trying to fix the housing crisis using the exact same old playbook. They ignore new tech completely, so nothing changes year after year. Bringing in younger builders who actually use AI gives cities fresh answers to massive problems. We have to start working across borders and using better tools to get real homes built for everyone. Full episode on the channel 👆 Subscribe for more content here:→ https://www.youtube.com/@Tavasolian Connect with me:→ https://www.instagram.com/thisiscreatingpodcast/→ https://www.linkedin.com/in/sara-tavasolian/

  8. Sep 17 ·  Bonus

    How To Sell Jewellery Without Making A Single Piece | Dario Rjeili

    Made to order, not made to waste. Dario Rjeili explains how the jewelry industry has spent decades overproducing. Making 20 versions of the same ring just to cover every size and stone variation. In this clip he breaks down how digital production cuts that to 2, what traceability from mine to finger actually looks like, and why the next generation will expect to know exactly where what they wear comes from. Full episode on the channel 👆 Subscribe for more content here:→ https://www.youtube.com/@Tavasolian Connect with me:→ https://www.instagram.com/thisiscreatingpodcast/→ https://www.linkedin.com/in/sara-tavasolian/

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About

SUBSCRIBE FOR HIGH LEVERAGE FOUNDER INSIGHTS How high-impact companies are really built. I'm Sara Tavasolian — founder, interaction designer and tech strategist. Each episode breaks down the trade-offs, decisions and scaling challenges behind the world's most durable ventures across technology, AI and design, focusing on the systems, incentives and capital dynamics that determine who wins. I’ve built startups, designed award-winning products, and created immersive experiences exploring technology, design and strategy. This show is about seeing those patterns clearly before they cost you.

Information

  • Creator
    Sara Tavasolian
  • Years Active
    2026
  • Episodes
    29
  • Rating
    Explicit
  • Copyright
    © Sara Tavasolian
  • Show Website
    This Is Creating