The Booming Boomer

Hadiza Isma El-Rufai

The Booming Boomer podcast features conversations with inspiring individuals across Africa, sharing stories, insights, and experiences on entrepreneurship, culture, and more. Hosted by Hadiza Isma El-Rufai.

Episodes

  1. JAN 25

    Markets, Money, and Growth in Agriculture | Hafsah Jumare | EP:5

    In episode 5 of The Booming Boomer Podcast, we sit down with Hafsah Jumare, Founder and CEO of CoAmana, an agri-tech company operating across Nigeria and Kenya to strengthen and digitize traditional and informal agricultural markets.Hafsah breaks down how informal markets really function, why farmers lose produce when buyers and pricing are unclear, and how CoAmana supports market leadership and participants with tools like farmer and retailer registration, price discovery, and access to services such as financing and insurance. She also shares the real startup journey behind building in agriculture, including analysis paralysis, pivoting based on market reality, raising financing locally and internationally, handling policy shocks that caused losses, and managing people and talent challenges while scaling.If you’re interested in agri-tech in Africa, entrepreneurship in Nigeria and Kenya, startup lessons, and what it takes to build real infrastructure in complex markets, this episode is for you.Guest: Hafsah Jumare (Founder/CEO, CoAmana)Host: The Booming Boomer PodcastTopics covered: • Agri-tech and informal agricultural markets in Nigeria and Kenya • Reducing produce losses through better market access • Digitising market systems, leadership structures, and trade workflows • Starting late, learning by doing, and overcoming analysis paralysis • Pivoting, raising funding, and scaling across borders • Managing risk, policy shocks, and internal team challenges#TheBoomingBoomer #AgriTech #Entrepreneurship

    18 min

About

The Booming Boomer podcast features conversations with inspiring individuals across Africa, sharing stories, insights, and experiences on entrepreneurship, culture, and more. Hosted by Hadiza Isma El-Rufai.