Wish I Knew

Emily Trenouth

Wish I Knew is where ambition meets honesty. Hosted by Emily Trenouth, the show features unfiltered conversations with founders, creators and leaders shaping business, culture and modern work. Each episode explores the defining moments, mindset shifts and lessons they wish they’d known sooner - from career pivots and personal growth to confidence, self-belief and modern success. These are real conversations about what it actually takes to build a career, a personal brand and a life you love - beyond the highlight reel. New episodes every Tuesday - follow along so you don’t miss an episode.

Episodes

  1. FEB 3

    Building a Viral Beauty Brand from Scratch | Aimee Connolly , Founder of Sculpted by Aimee

    Aimee Connolly is the founder of Sculpted by Aimee, one of the fastest-growing and most respected beauty brands in the UK and Ireland.What started on beauty counters at 16 became a global brand built on self-belief, education, and an obsessive focus on community.In this episode of Wish I Knew, Aimee shares the real story behind building Sculpted – from backing herself at 23, to navigating doubt, growth, leadership, and the pressure of scaling a business without external investment.We talk about trusting your gut, building loyal communities, balancing creativity with commercial reality, and what it actually feels like to grow from a one-woman operation to a team of 100+.This is an honest, practical conversation for anyone building a brand, leading a business, or considering taking the leap.Chapters00:00 Introduction02:10 Starting on beauty counters at 1607:00 Sales, confidence & resilience11:00 Why she backed herself at 2315:00 The early turning points in Sculpted19:00 Cutting through noise & outside opinions24:00 Bootstrapping & scaling without investment31:00 Community-led growth & brand loyalty38:00 Leadership, pressure & personal resilience46:00 Balancing CEO life & founder visibility53:00 Highs, lows & redefining success59:00 Advice for aspiring founders💙 Podcast Partner: HeightsThis episode is supported by Heights – science-backed supplements designed to support brain health, energy, and focus.Get 20% off your first month:🔗 www.heights.com/wishiknewCode: WISHIKNEW20 #AimeeConnolly #SculptedByAimee #BeautyFounder #BuildingABrand #FemaleEntrepreneur #FounderPodcast #WishIKnew

    1h 8m

About

Wish I Knew is where ambition meets honesty. Hosted by Emily Trenouth, the show features unfiltered conversations with founders, creators and leaders shaping business, culture and modern work. Each episode explores the defining moments, mindset shifts and lessons they wish they’d known sooner - from career pivots and personal growth to confidence, self-belief and modern success. These are real conversations about what it actually takes to build a career, a personal brand and a life you love - beyond the highlight reel. New episodes every Tuesday - follow along so you don’t miss an episode.

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