Her Path to Revenue

Janelle Amos
  • 5.0 (1)
  • Marketing
  • Updated Weekly

This show spotlights the powerhouse women who are driving revenue, building careers they love, and sharing the untold stories behind how they balance it all. Every episode, we get real about the wins, the pivots, and the mindset it takes to thrive at work and in life. If you want strategies that actually scale companies and stories that remind you what you’re capable of... This podcast is for you.

  1. 1d ago

    Ep. 20. Predictable Revenue, Reinvention & the Power of Momentum - with Deidre Hudson, CMO & GTM Operator and Advisor

    In this episode of Her Path to Revenue, Janelle sits down with Deidre Hudson, a growth-focused marketing executive and former CMO with more than 20 years of experience scaling FinTech, SaaS, and e-commerce companies. Deidre has built her career around turning marketing from a collection of activities into a predictable revenue system. Her approach? Understand the inputs, define the process, operationalize what you can, and free your brain to focus on the work that actually requires creativity and strategic thinking. But this conversation goes well beyond revenue strategy. Deidre opens up about being in a reflective season of life, navigating major personal and professional changes, questioning what she wants next, and learning to challenge the thoughts and assumptions that have shaped her decisions. She shares how stepping back from the constant pressure to “do it all” ultimately helped her approach her next career move differently. We also get into AI, but not in the usual “you better learn this or you’ll fall behind” conversation. Deidre shares how she’s using AI as a second brain and creative extension rather than handing over her thinking to it—and why keeping yourself in the driver's seat matters. And, of course, we get personal. From her go-to confidence boost of Miley Cyrus's Flowers and ChatGPT to the advice she'd give her younger self about faith, forward momentum, and not waiting for perfect, this episode is about building a career and life that actually moves you forward. In this episode, we cover: • How to turn marketing into a more predictable, operationalized revenue system• Why operationalizing the right things can free your brain for higher-value creative work• The difference between the art and science of marketing• What it means to be in a reflective season and intentionally question where you're headed• How personal and professional transitions can change the way you approach your next move• Why Deidre chose a mindset shift over simply “pounding the pavement” in her job search• How to use AI as an extension of yourself instead of letting it do your thinking for you• The AI tools Deidre is exploring and why she's having fun with them• Why retention should be a priority when deciding between optimizing what you already do and building something new• How to navigate the pressure to constantly keep up with AI and technology• Deidre's go-to confidence boost: Miley Cyrus's Flowers and ChatGPT• The role of faith in navigating uncertainty and major life transitions• Why you don't have to wait for perfect—and how forward momentum creates more momentum• The advice Deidre would give herself 10 years ago: believe it's going to be okay and keep moving forward Follow Deidre on LinkedIn: https://www.linkedin.com/in/deidrehudson/ Deidre is also the author of How the F**k Did I Get Here? A Candid Exploration of Identity, Power and Reinvention.

  2. Sep 8

    Ep. 19. Trust Over Hype & Knowing Your Worth with Tamar Gill, CEO, eCore

    In this episode of Her Path to Revenue, Janelle sits down with Tamar Gill, bootstrapped founder, CEO, mom of four, and grandmother, to talk about what it really takes to build a successful company when you don’t have outside funding, a massive marketing budget, or a safety net. Tamar’s journey has been built on hard work, resilience, and a commitment to doing exactly what she says she’s going to do. Over six years, she has grown her company by focusing on something that can be easy to lose sight of in the race for growth: trust. Her philosophy is simple: revenue built on trust lasts longer than revenue built on hype. From being underestimated as a smaller, bootstrapped company competing against larger, VC-backed players to navigating cash flow, hiring, competition, and the pressure of wearing every hat in the business, Tamar shares the lessons she’s learned along the way and why she doesn’t believe you need to win everyone. But this conversation goes beyond revenue and business strategy. Tamar and Janelle also get real about motherhood, entrepreneurship, confidence, being underestimated, and what it means to stop trying to fit into rooms that were never built for you. In this episode, we cover: • Why revenue built on trust lasts longer than revenue built on hype• The importance of setting realistic expectations and overdelivering• What happens when companies promise the world but fail to deliver• Why being bootstrapped can be both an advantage and a challenge• How to compete against larger, VC-backed companies without compromising your values• Why you don’t need to win everyone and how knowing when to walk away can protect your business• The real cost of “cheap” data and why cheap doesn’t always mean cost-effective• What it feels like to be underestimated and how Tamar responds to it• How she balances running a company while raising a family• Why Tamar believes in integrating work and life instead of chasing perfect work-life balance• Her go-to confidence boosters when she needs to remind herself, “You’ve got this”• The advice she would give herself 10 years ago: stop trying to fit into rooms that weren’t built for you and build your own Follow Tamar on LinkedIn: https://www.linkedin.com/in/tamargill/

  3. Aug 31

    Ep. 18. I’m Back Behind the Mic

    After a short break, I'm back bringing you exciting topics. After a four-month maternity leave, I’m officially back with Her Path to Revenue and I couldn’t be more excited to get back to the conversations I love. In this quick comeback episode, I’m sharing a little about why I stepped away, what life looked like during my time off, and what you can expect from the podcast moving forward. Thanks for hanging with me while I took a little break. Now, let’s get back to it!

  4. Apr 21

    Ep. 17. Tough Love & Revenue Fixes - with Summer Poletti, Founder of The Rise of Us

    In this episode of Her Path to Revenue, Janelle sits down with Summer Poletti. A revenue consultant, former corporate leader, and system-building strategist to unpack what it really takes to scale revenue without breaking your team, your pipeline, or yourself. Summer’s journey didn’t follow a straight line. From navigating multiple functions across marketing, customer success, and sales to climbing the corporate ladder while raising her kids, she built her career through grit, adaptability, and a refusal to turn down opportunities to learn. Today, she brings that full-picture perspective to help companies fix what’s actually holding them back from growth. But what stands out most isn’t just her experience—it’s her unapologetic focus on truth: most companies don’t have a pipeline problem… they have a system problem. In this episode, we cover:• Why most companies don’t have a pipeline problem—they have a system problem• The biggest revenue killer: misalignment across marketing, sales, and customer success• How to define what a “good lead” actually looks like (and why it matters)• The real reason sales teams fail to convert—and how to fix it• What founders get wrong when hiring their first salesperson• When (and how) to build systems as you scale• The role of accountability in eliminating team friction and finger-pointing• Why sales is a foundational skill—regardless of your role• The importance of building your personal brand before you need it• Summer’s journey balancing motherhood, leadership, and entrepreneurship Follow Summer on LinkedIn: https://www.linkedin.com/in/summer-poletti-rhymes-with-spaghetti-27207812/ Summer's Podcast Link References: Increasing revenue without adding headcount:https://www.theriseofus.com/podcast/episode/1f5b3a41/6-strategies-to-increase-revenue-without-increasing-headcount What to have in place before you ire:https://www.theriseofus.com/podcast/episode/1d8500f2/hiring-your-first-salesperson-part-2-how-to-avoid-an-expensive-lesson

  5. Apr 14

    Ep. 16. High Energy and Hard Boundaries - with Alice Heiman, Chief Sales Energizer

    In this episode of Her Path to Revenue, Janelle sits down with Alice Heiman—sales advisor, speaker, and self-proclaimed Chief Sales Energizer—to unpack what it really takes to build scalable revenue engines while sustaining your energy, health, and life outside of work. Alice’s journey didn’t start in sales. From special education teacher to working alongside her father at Miller Hyman, to helping sell the company to private equity and eventually advising high-growth CEOs—her path is anything but traditional. But what stands out most isn’t just her experience—it’s how she’s built a career rooted in longevity, discipline, and self-awareness. From navigating burnout and chronic fatigue to designing a workweek that actually supports performance, Alice shares a deeply practical and honest look at what it takes to sustain success over decades—not just quarters. If you’ve ever felt like building revenue comes at the expense of your well-being, this conversation will challenge that assumption. In this episode, we cover:• How Alice transitioned from teaching into enterprise sales and consulting• What she learned from helping sell a company early in her career• Why energy—not just strategy—is a sales leader’s greatest asset• Practical ways to manage low energy, burnout, and even chronic fatigue• The power of calendar discipline and structuring your week for success• Why “balance” looks different for everyone—and how to find yours• The importance of undivided attention in both work and family life• How to build a business that supports your life—not consumes it• The mindset shift from working harder to working smarter Follow Alice on LinkedIn: https://www.linkedin.com/in/aliceheiman/

  6. Apr 7

    Ep. 15. Me on the Mic: Transitioning to Enterprise ABM

    In this episode of Her Path to Revenue, Janelle breaks down a real client story that started with a familiar question: - Should we move upmarket?- Do we need ABM? As companies begin to mature beyond SMB and leadership pushes for more predictable revenue, these questions come up more often—but the answer isn’t as simple as flipping a switch. Janelle walks through how one company, already performing well on paper, realized their go-to-market motion wasn’t built to support an enterprise expansion. Instead of jumping straight into ABM, they took a step back to reassess what actually needed to change. In this episode, you’ll learn: How to evaluate whether moving upmarket is the right next stepWhy account selection should be driven by data—not assumptionsThe shift from selling to individuals to engaging full buying groupsWhat true alignment between marketing and sales actually looks likeHow this approach generated over $1M in qualified enterprise pipeline in 45 daysIf you’re thinking about moving upmarket or exploring ABM, this episode gives you a practical, no-fluff look at what it really takes to make that transition work.

  7. Mar 31

    Ep. 14. Why Women Need to Stop "Helping" & The Rise of Fractional - with Melissa Moody, Co-Founder of Wednesday Women

    Melissa Moody doesn’t believe in chasing logos. She believes in doing work that actually matters—and building businesses that last. In this episode of Her Path to Revenue, Janelle sits down with Melissa Moody—former Google leader, startup CEO, and now co-founder of Wednesday Women—to unpack what happens when you blend traditional SaaS growth with mission-driven business. After 14 years at Google during some of the most transformative moments in marketing—search, mobile, video, programmatic—Melissa made the leap into early-stage startups and eventually into building a company of her own. But Wednesday Women didn’t start as a business. It started as a simple idea: highlight one extraordinary woman every week. That small ripple turned into something much bigger. In this conversation, Melissa shares what it really takes to turn a mission into a sustainable company—and why so many founders struggle when emotion enters the equation. From pricing challenges to building a business model that actually works, to the growing shift toward fractional leadership and redefining success on your own terms—this episode is equal parts tactical and deeply human. If you’ve ever wrestled with aligning purpose and revenue, this one will hit. In this episode, we cover: • Why “the logo” doesn’t matter—and what actually does• The biggest mistake founders make when building mission-led businesses• Why pricing gets harder (and more emotional) when purpose is involved• How Wednesday Women grew from a side project into a full business• The rise of fractional leadership and what it signals about the market• Why curiosity—not confidence—is the ultimate power move in leadership• How to trust intuition alongside data when making career decisions Connect with Melissa on LinkedIn: https://www.linkedin.com/in/melissammoody/ [WEBINAR] The Rise of Non-W2 Leadership: Why More Executive Women Are Rethinking Traditional Roles: https://watch.getcontrast.io/video-access?slug=wednesday-women-the-rise-of-non-w2-leadership-why-more-executive-women-are-rethinking-traditional-roles&token=YYmtkfZTkW8VoXeqndzo3fzf

  8. Mar 24

    Ep. 13. Hired Pregnant. Built $200M. No Apologies w/ Joelle Kaufman, CTO @ GTM Flow

    Joelle Kaufman has built her career around one simple truth: curve balls aren't the exception — they're the whole game. In this episode of Her Path to Revenue, Janelle sits down with Joelle Kaufman — 30-year tech executive, bestselling author, cancer survivor, and founder of Go-To-Market Flow — to unpack what it actually takes to build and scale revenue organizations when life keeps throwing you off course. Before advising leaders on strategic revenue growth, Joelle spent three decades in the trenches — from negotiating what she believes was the first seven-figure AI contract in history as a business school student, to walking into a CEO's office seven months pregnant and saying "I should be your CRO." That willingness to shoot her shot — even when the odds were stacked — is what shaped everything about how she leads today. Together, Janelle and Joelle dive into the real mechanics behind revenue leadership, including why reframing failure is the foundation of real confidence, how time constraints actually make you a better leader, and what most women get dangerously wrong about career advancement. They also get into the human side of building an extraordinary career — from navigating pregnancy in the C-suite to battling cancer without slowing down, and why balance is a myth you need to stop chasing. If you're a revenue leader, founder, or operator who's ever wondered how to keep climbing when life keeps interrupting, this conversation will change how you think about curve balls. In this episode, we cover: Joelle's non-linear path from consulting to negotiating the first seven-figure AI contract in historyWhy she walked into her CEO's office seven months pregnant and asked for the CRO roleHow reframing failure is the real foundation of confidenceWhat her best salesperson taught her about focus, qualification, and winningWhy time constraints are actually a career superpowerThe myth of work-life balance — and what triage really looks likeHer advice by decade: collect experiences in your 20s, focus in your 30s, lead boldly in your 40sFollow Joelle on LinkedIn: https://www.linkedin.com/in/joellekaufman/

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This show spotlights the powerhouse women who are driving revenue, building careers they love, and sharing the untold stories behind how they balance it all. Every episode, we get real about the wins, the pivots, and the mindset it takes to thrive at work and in life. If you want strategies that actually scale companies and stories that remind you what you’re capable of... This podcast is for you.

Information

  • Creator
    Janelle Amos
  • Years Active
    2026
  • Episodes
    21
  • Rating
    Explicit
  • Copyright
    © Janelle Amos
  • Show Website
    Her Path to Revenue