Love & Hard Money

Brian

Love & Hard Money is a weekly podcast that explores the intersection of Bitcoin, ethics, and business strategy. Each episode features deep dives into sound money principles, monetary history, and how Bitcoin fits into a principled business approach. Hosted by Brian Bundy, founder of Satoshi General, the podcast is designed for business leaders, CFOs, and entrepreneurs who want to understand Bitcoin beyond the hype—grounded in economics, ethics, and practical business experience.

Episodes

  1. 2D AGO

    The Cost Of A Dollar

    Episode 11: "The Cost Of A Dollar" Henry Ford believed that if Americans truly understood the banking and monetary system, there would be a revolution before morning. In this primer episode — built to share with the Bitcoin-curious — Brian walks through three acts: how dollars are actually created (the Treasury/Fed/fractional reserve cycle, and the Cantillon Effect that tells you who benefits), what that monetary architecture has produced in the real world (fiat food, fiat health, fiat relationships, ugly culture, opioids, endless war — and why politics cannot fix any of it), and how Bitcoin's fixed supply and inverted incentive structure points toward something genuinely different. No prior Bitcoin knowledge required. Start here. Send it to someone. Topics covered: The money creation cycle: Treasury bonds, the Federal Reserve, and fractional reserve lendingThe Cantillon Effect: why newly printed money enriches those closest to the printer firstTime preference: the hidden variable connecting monetary policy to civilizational decayFiat food, fiat health, fiat relationships, and the epidemic of meaninglessnessThe opioid epidemic as a wages-of-despair storyWhy sound money constrains war — and fiat money enables itWhy both political parties have agreed on one thing for over a century: print the differenceWhy the structure of the system makes political resolution impossible — and what that means for how you spend your energyBitcoin's 21 million supply cap: the first truly fixed monetary asset in human historyThe incentive inversion: how hard money produces long-term thinkingAddressing the objections: volatility, criminals, intrinsic value, competitionFour practical steps you can take todayRecommended reading/watching: What’s the Problem – Joe Bryant (https://youtu.be/YtFOxNbmD38)The Bitcoin Standard — Saifedean AmmousThe Sovereign Individual — James Dale Davidson & William Rees-MoggWhat Has Government Done to Our Money — Murray RothbardPrinciples of Economics — Carl Menger  www.satoshigeneral.com linkedin.com/in/brian-bundy-b30a529

    34 min

  2. MAR 17

    Do Tariffs Matter?

    Episode 10: Do Tariffs Matter? The tariff debate is one of the most consequential economic conversations of our time — and it's almost entirely missing the point. In this episode, Brian argues that the fight over tariffs is a second-order argument happening inside a fraudulent frame. The real question isn't whether tariffs are good or bad. It's whether free trade is even possible when the money itself is corrupt. What we cover: Why money is half of every transaction — and what happens when that half is crookedThe proof-of-weapons network: Simon Dixon's framework for understanding what actually backs the US dollar (hint: it's not the economy)How the petrodollar system, SWIFT, the IMF, and military force form an interlocking system that controls global purchasing powerA candid look inside Gravitas Chemical — how tariff whipsaw forced a costly supply chain migration from China to Indonesia, and why the math on reshoring doesn't work for small businessesThe two completely different things being called "reshoring" — and why only politically connected corporations are eating from the government troughWhy free trade also means free movement of people — and how dollar hegemony drives the very migration crisis politicians blame on migrantsWhat a Bitcoin-denominated world actually looks like: peer-to-peer trade, honest war financing, and individual wealth sovereignty that no army can seizeWhy "stack accordingly" isn't a political statement — it's a rational response to an unstable signal environmentKey idea: You cannot have free trade without honest money. Half of every transaction is the unit of account. If that half is controlled by the proof-of-weapons network — by the alignment of central banks, defense contractors, and political establishments — the price signal is lying and the measuring stick is crooked. No amount of tariff negotiation changes that. Bitcoin fixes the money. Honest money gives trade a chance to actually be free. Mentioned: Simon Dixon — proof-of-weapons network frameworkNixon closing the gold window (1971) and the petrodollar arrangementGaddafi, Saddam Hussein, and Ayatollah Khamenei as historical examples of dollar hegemony enforcementCHIPS Act, TSMC Arizona, Intel, MP Materials — industrial policy reshoring vs. small business reshoringLove & Hard Money Episode 9 (Solzhenitsyn / Live Not By Lies)www.satoshigeneral.com linkedin.com/in/brian-bundy-b30a529

    29 min

  3. MAR 10

    Live Not By Lies

    Why do smart people go quiet when you explain inflation to them? They hear the words. They understand the logic. And then they change the subject. In this episode, Brian explores what's really happening in that moment — and why Aleksandr Solzhenitsyn's challenge to Soviet citizens in 1974 may be the most relevant framework for understanding Bitcoin's role in the world today. The lie doesn't survive because powerful people enforce it. It survives because ordinary people participate in it — every day, in small ways, by choosing comfort over truth. Solzhenitsyn's ask wasn't revolution. It was quieter and more dangerous: just stop repeating what you know isn't true. Brian connects this to the hidden nature of inflation, Jeff Booth's deflationary thesis from The Price of Tomorrow, and the civilizational stakes of Bitcoin as an honest measuring stick. He also confronts a real tension: the difference between Bitcoin expanding and Bitcoin being domesticated — and why self-custody isn't just a technical preference but a philosophical commitment. In This Episode Why people shut down when you talk about inflation — and what's really going on beneath that discomfortSolzhenitsyn's description of how systemic lies work: everyone knows, no one saysTechnology is deflationary — so why does everything keep getting more expensive?Bitcoin as the first monetary measuring stick that can't be quietly stretchedThe co-optation risk: ETFs, custodial products, and the difference between adoption and domesticationThe beautiful game theory: why decentralization must be actively defended, not assumedTruth as the foundation of cooperation, prosperity, and civilization itselfReferences & Further Reading Aleksandr Solzhenitsyn, Live Not By Lies (1974 essay)Jeff Booth, The Price of TomorrowConnect Stack sats. Live free. Tell the truth — and insist on truth in money. New episodes every week. www.satoshigeneral.com linkedin.com/in/brian-bundy-b30a529

    19 min
  4. How Far Does Your Love Reach?

    MAR 3

    How Far Does Your Love Reach?

    Why are young people waiting longer to have kids — and what does that have to do with inflation? In Episode 8 of Love & Hard Money, Brian connects monetary policy to family formation, generational thinking, and the quiet cost of living under a system that punishes saving. Plus: the trap no one talks about on the other side of financial discipline. www.satoshigeneral.com linkedin.com/in/brian-bundy-b30a529

    18 min
  5. Why 21 Million: The Hitchhiker's Theory

    FEB 24

    Why 21 Million: The Hitchhiker's Theory

    21 million is what makes Bitcoin work — but where did the number come from? Satoshi was too methodical with everything else for us to assume it was arbitrary. In this episode of Love & Hard Money, Brian walks through why mathematical scarcity is different from every other kind of scarcity we've ever had, why our current payment system is essentially a leaky balloon with an evil clown airbrushed on it, and why the volatility you see in Bitcoin is caused by the exact same people who don't understand it yet.  Then he makes his case for why Satoshi chose 21 million — a hilarious theory that is either completely ridiculous or one the most important footnotes in monetary history.  It just might be improbable enough to be true. You'll have to decide for yourself. www.satoshigeneral.com linkedin.com/in/brian-bundy-b30a529

    16 min
  6. READ ALOUD: The Winds Of Uncertainty (Bonus, Ep. 6)

    FEB 21

    READ ALOUD: The Winds Of Uncertainty (Bonus, Ep. 6)

    In this bonus, midweek episode, I read aloud my children's book, The Winds Of Uncertainty. If you would like to follow along with pictures, they are available in the free e-book download on my website www.satoshigeneral.com. About the book: After losing everything to The Winds of Uncertainty, Eldin sets out on a hero’s journey where he discovers the value of hard work, hard money and truth over lies. This beautifully illustrated story is meant to be handed down generation-to- generation and read aloud to instill values many families hold dear. It teaches that prosperity results from free and fair trade, hard work and initiative and that sometimes you have to embark on an adventure to find the spark within. www.satoshigeneral.com linkedin.com/in/brian-bundy-b30a529

    18 min

  7. FEB 17

    The Winds of Uncertainty

    What if the most important lesson we never teach our kids is what money actually is? In this episode, Brian shares the story behind The Winds of Uncertainty — his children's book about scarcity, abundance, and the hidden forces that shape our economic lives. He talks about why he hired a Nostr artist and paid in Bitcoin, why he's only sold 10 copies and doesn't care, and why he believes it takes a generation to heal a broken relationship with money. From the gold florin that funded the Renaissance to the moment Nixon closed the gold window in 1971 — and everything that came apart after — Brian traces how the money we choose shapes the culture we live in. Fiat money doesn't just inflate prices. It inflates dependence, erodes incentives, and quietly rearranges who wins and who loses. Hard money is the inverse. And that's a lesson worth planting early. The e-book is free. Signed hardcovers are available for Bitcoin at satoshigeneral.com. www.satoshigeneral.com linkedin.com/in/brian-bundy-b30a529

    15 min

  8. FEB 10

    Ep.4 Stop Letting Them Steal From You

    Almost everything you've been told about inflation is wrong. In this episode, Brian breaks down the difference between what inflation actually is versus what we're told it is—and why that distinction matters more than you think. You'll discover why your paycheck feels like it buys less every year despite "low" official inflation numbers, why your parents could afford a house on one income while you can't on two, and why the CPI consistently understates the real erosion of your purchasing power. Brian walks through concrete examples using housing prices, college tuition, and the stock market measured in gold to show the gap between official statistics and lived reality. Learn about the Cantillon Effect, why governments have every incentive to inflate the currency, and how measuring prices in Bitcoin reveals the truth about monetary debasement. Most importantly, understand why the only real protection against inflation is saving in something that can't be inflated. If you've ever felt like you're falling behind despite doing everything right, this episode explains why—and what you can do about it. www.satoshigeneral.com linkedin.com/in/brian-bundy-b30a529

    22 min

  9. FEB 6

    Bonus Episode - A Rant on Money, Power and Bitcoin

    This is a bonus episode. I went off script to highlight some of the evil that we are seeing in the world today and to offer a solution to help build a more beautiful and just future.   If you like this format, let me know by subscribing or commenting.  Either way, we will continue with weekly monologues every Tuesday on the thesis that Hard Money allows us to express love to the world beyond our own homes and families.  There is darkness in the world, but there is also light.  Choose the light. www.satoshigeneral.com linkedin.com/in/brian-bundy-b30a529

    8 min

  10. FEB 3

    Hard Money & The Non-Aggression Principle

    Most of us grew up hearing some version of "Do unto others as you would have them do unto you." But what if our entire monetary system is a systematic violation of this golden rule? In this episode, we explore how money printing violates the Non-Aggression Principle—the simple idea that you shouldn't initiate force or fraud against others. As Jack Mallers puts it, "Money is your time and energy in abstracted form." When the Federal Reserve creates trillions of dollars out of thin air, they're diluting the value you've already earned without your consent. We'll cover: Why monetary debasement is theft, not policyThe Cantillon Effect: how inflation transfers wealth from Main Street to Wall StreetHow legal tender laws force you to participate in a system that robs youThe hidden cost: the multi-generational wealth and long-term thinking that monetary inflation has destroyedWhy Bitcoin offers an alternative built on voluntary exchange instead of coercionThis isn't about politics. It's about the ethical foundation of how we exchange value—and what happens when that foundation is built on force instead of consent. If you've ever wondered why it's so much harder to get ahead than it was for your parents' generation, this episode explains why. And more importantly, what you can do about it. Ready to protect your business from monetary debasement? Visit www.satoshigeneral.com to learn how Bitcoin treasury strategies can help you preserve the value you've created. www.satoshigeneral.com linkedin.com/in/brian-bundy-b30a529

    24 min

  11. JAN 27

    Hard Money And The Costs Of War

    Can hard money constrain governments' ability to finance unpopular wars? In this inaugural episode, we explore a provocative thesis: that money which can't be printed at will—whether gold or Bitcoin—creates democratic accountability by forcing governments to fund wars through direct taxation rather than hidden inflation. We examine the $2.3 trillion cost of the Afghanistan war, current defense spending proposals, and the historical relationship between monetary systems and warfare. From World War I's suspension of the gold standard to Nixon closing the gold window during Vietnam, we trace how the ability to expand money supply has transformed the nature and duration of war itself. This isn't a simple "Bitcoin good, fiat bad" argument. We explore serious counterarguments: wars happened under gold standards too, hard money creates economic constraints that can cause their own problems, and governments might find workarounds even under a Bitcoin standard. The question isn't whether hard money is perfect—it's whether the constraint on war-making power is a feature rather than a bug. Topics discussed: The hidden costs of war finance through monetary expansionHistorical examples: WWI, Vietnam, and the gold standardHow fiscal illusion obscures the true cost of military spendingThe ethical dimensions of financing war through inflationAustrian vs Keynesian perspectives on monetary constraintWhat a Bitcoin standard could mean for government accountabilityMentioned in this episode: Brown University's Costs of War ProjectThe relationship between Bretton Woods and modern warfareBenjamin Anderson's Economics and the Public Welfarewww.satoshigeneral.com linkedin.com/in/brian-bundy-b30a529

    15 min
  • 11 Episodes

About

Love & Hard Money is a weekly podcast that explores the intersection of Bitcoin, ethics, and business strategy. Each episode features deep dives into sound money principles, monetary history, and how Bitcoin fits into a principled business approach. Hosted by Brian Bundy, founder of Satoshi General, the podcast is designed for business leaders, CFOs, and entrepreneurs who want to understand Bitcoin beyond the hype—grounded in economics, ethics, and practical business experience.

Information

  • Creator
    Brian
  • Years Active
    2K
  • Episodes
    11
  • Rating
    Explicit
  • Copyright
    © 2026 Love & Hard Money
  • Show Website
    Love & Hard Money