THE COMMERCIAL CONTENT PODCAST

Norbert Henning
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  • MARKETING

From TV to social, gaming, XR, and the impact of AI. In conversations with producers, creatives and marketing professionals, we analyze new formats, new technology and new workflows, and how they transform the commercial media landscape and it’s business models. This podcast connects the dots and provides insights for anyone in advertising, who wants to understand where commercial content is heading next.

Episodes

  1. AI in commercial content production

    JAN 29

    AI in commercial content production

    In this first episode, I sit down with Max Penk, to talk about how AI is reshaping commercial content production. We start with childhood media, first encounters with advertising and favorite channels, before we dive into why AI is more than “a new tool”, how it changes classic TVC production logic, what full AI productions look like in practice, and why human craft still makes the difference.

    1h 2m
  • 1 Episode

About

From TV to social, gaming, XR, and the impact of AI. In conversations with producers, creatives and marketing professionals, we analyze new formats, new technology and new workflows, and how they transform the commercial media landscape and it’s business models. This podcast connects the dots and provides insights for anyone in advertising, who wants to understand where commercial content is heading next.

Information