Billion Dollar Brand

Shaan Rais
  • 5.0 (7)
  • Entrepreneurship
  • Semiweekly

Welcome to Billion Dollar Brand, produced by Shaan Rais Media and hosted by Shaan Rais; personal branding expert, organizational psychologist, and creator of the 120 Day Brand This show is about one thing. It’s about leaders who are done hiding behind their work and ready to make their name mean something more. Each episode will help high-performing leaders clarify their voice, scale their influence, and build a brand that outlives the title on their business card. This isn’t motivation. It’s strategy, backed by evidence, and real conversations about leadership, legacy, and leverage. If you are ready to add a zero to what you earn, let’s get into it.

  1. 2d ago

    It's Never Harriet Tubman Hard | Gloria Mayfield Banks

    Her last year at Mary Kay did $38 million. She was the number one earner for six years running, with a downline of 12,000 people across eight countries. And it started with a high school pizza job and selling hot dogs for her kids' school. Shaan sits down with sales leader, speaker and talent development expert Gloria Mayfield Banks, recorded live at the Tim Storey event in Austin. They get into why selling is really serving, how she positioned herself as the one of one, why the investment only pays when you do the work, the real key to becoming a phenomenal speaker, and why the people who've made it are the ones still listening in the room. In This EpisodeWhy "selling is serving" is the foundation of every big sales numberLeadership as the method you use to change people's livesHow she pushed people past what they thought they could do$50K in, $500K out: when the investment actually matches the outcomeThree keys to becoming a phenomenal speakerStory or system? Her rapid-fire answersWhy "it's never Harriet Tubman hard"The one takeaway: fear covers up the reward on the other side of it Timestamped Highlights [00:00:00] – Cold open: push the eagle out of the nest [00:00:32] – Intro [00:01:21] – $38M in her last year, #1 earner for 6 years [00:02:22] – Pizza, hot dogs and IBM: selling is serving [00:03:26] – 12,000 people in 8 countries: leadership is everything [00:04:49] – How she became the one of one [00:08:23] – You don't have to be like her [00:09:16] – Turning 70 and aging in reverse [00:11:38] – $50K in, $500K out: does investment match outcome? [00:13:18] – How to become a phenomenal speaker [00:15:35] – Rapid fire: high ticket, positioning, story or system [00:18:34] – How to get to a billion: push them out and they'll fly [00:20:17] – Her examples: it's never Harriet Tubman hard [00:21:13] – Breaking past the plateau: talent development [00:22:05] – Her ideal client: the ambitious [00:23:36] – Why the most successful people stay in the room [00:25:08] – The one takeaway: fear hides the reward [00:26:22] – Outro About the Guest Gloria Mayfield Banks is an international speaker, entrepreneur and success strategist. Born and raised in Detroit, she became the number one earner at Mary Kay for six years running, built a team of 12,000 people across eight countries and closed out her final year there at $38 million. Today she teaches sales, leadership and talent development to ambitious leaders around the world. 🔗 Website | LinkedIn | Instagram Important LinksReady to build leverage? Book a call: raisinstitute.com If this episode hit home, follow Billion Dollar Brand on Apple Podcasts or Spotify and leave a five-star rating. It's how more leaders find the show. Billion Dollar Brand is an original production hosted by Shaan Rais. Brought to you by Shaan Rais Media.

  2. Oct 27

    How to Turn Your Tax Bill Into an Asset | Julio Gonzalez

    What if the money you hand the government every year was never supposed to leave your business? Julio Gonzalez spent two decades cutting tax bills for Fortune 500 companies before he built Engineered Tax Services to bring those same strategies to everyone else. He sits down with Shaan Rais to expose the gap most operators never knew existed: the largest companies pay a fraction of what small businesses pay on the exact same tax code. Julio breaks down cost segregation, R&D credits, and bonus depreciation in plain language, and shows how a tax liability can be traded for an appreciating asset. He explains why your accountant only touches one of the four levers that lower taxes, and the single question almost no business owner thinks to ask. If you have ever felt the sting of writing that check, this conversation reframes taxes from a penalty into an opportunity. Listen now. Timestamped Highlights [00:03:37] – The gap Julio saw between Fortune 500 tax bills and everyone else [00:06:59] – The real cost of handing half your profits back over 20 years [00:09:38] – Why an engineer, not just an accountant, unlocks hidden write-offs [00:13:53] – The four levers to lower taxes that most firms only touch one of [00:16:23] – Cost segregation explained for anyone who owns property [00:19:05] – How a tax liability becomes an appreciating asset, step by step [00:24:36] – R&D credits: who actually qualifies, and it is not just labs [00:31:35] – Bonus depreciation and why it is now permanent [00:34:30] – When a family office model starts to make sense [00:35:58] – The one question to ask your CPA that almost no one asks [00:52:53] – What legacy means: engineering a better world through philanthropy Mentioned Resources Engineered Tax Services (Julio’s firm) Free tax literacy book and grant report: text ETS to 26786 (offer from the episode) About the Guest Julio Gonzalez is the founder and CEO of Engineered Tax Services, the largest specialty tax engineering firm in the United States. He started ETS in 2001 to bring engineering-based tax strategies once reserved for Fortune 500 companies to mainstream business owners. More than two decades later the firm operates 26 offices nationally and has produced billions in tax savings for clients. Julio advises in Washington, D.C. on tax reform, runs the Gonzalez Family Office across real estate, private equity, and venture capital, and is widely known as “The Most Interesting Man in Tax.” 🔗 LinkedIn | Website | Instagram Important LinksReady to build leverage? Book a call: raisinstitute.com If this episode hit home, follow Billion Dollar Brand on Apple Podcasts or Spotify and leave a five-star rating. It's how more leaders find the show. Billion Dollar Brand is an original production hosted by Shaan Rais. Brought to you by Shaan Rais Media.

  3. Oct 20

    When Your Home Floods at 2 AM | Hugo Garcia

    When your home is flooding or on fire at 2 in the morning, who actually shows up? And what are the mistakes in the first 24 hours that quietly cost you the most? Shaan Rais sits down with Hugo Garcia, founder of Hugo Fire and Water Restoration in Central Florida, a restoration contractor who shows up when homes flood, burn, or fill with mold. Born in Honduras and built on resilience, Hugo turned hard beginnings into a 24/7 business people trust in their worst moments. They get into the real first hour after a major water event, the 15-minute dispatch process, why documentation makes or breaks an insurance claim, and the truth about mold as a silent, airborne threat in Florida homes. If you own property in Florida, this conversation could save you thousands and protect your family’s health. Listen now. Timestamped Highlights [00:01:45] – From Honduras to Florida: the origin most people never expect [00:04:44] – Why his website speaks five languages, and the real reason behind it [00:05:33] – The person who shows up when everything is falling apart at 2 AM [00:07:41] – Inside the 15-minute verified dispatch process most companies can't match [00:08:35] – The real first hour after a major water event, not the marketing version [00:09:32] – Thermal cameras, moisture meters, and the 24 to 72 hour window that changes everything [00:10:51] – Microbial growth or mold? The distinction that keeps clients from panicking [00:12:56] – The first-24-hours mistake that quietly wrecks your insurance claim [00:15:58] – The reputation problem in restoration, and how Hugo refuses to play it [00:22:36] – The hardest moment in business, and the partnership lesson learned the hard way [00:30:32] – The fun fact about mold that most homeowners get dangerously wrong [00:34:49] – Mold as a silent killer: the health connection people miss for months Mentioned Resources IICRC (Institute of Inspection Cleaning and Restoration Certification) BBB (Better Business Bureau accreditation) About the Guest Hugo Garcia is the founder and CEO of Hugo Fire and Water Restoration, a 24/7 emergency restoration company based in St. Cloud and serving Central Florida. Born in Honduras and raised in the United States, he built the company around fast response, careful documentation, and treating every client like family. His IICRC-certified team handles fire, water, storm, and mold damage, helping homeowners and property managers recover when disaster strikes. 🔗 LinkedIn | Website Important LinksReady to build leverage? Book a call: raisinstitute.com If this episode hit home, follow Billion Dollar Brand on Apple Podcasts or Spotify and leave a five-star rating. It's how more leaders find the show. Billion Dollar Brand is an original production hosted by Shaan Rais. Brought to you by Shaan Rais Media.

  4. Oct 13

    Why You Make Money But Never Keep It | Josh Waxman

    You earn real money. So why is there never anything left at the end of the year? Shaan Rais sits down with Josh Waxman, Founder and CEO of Infinite Capital Solutions, who watched his father build two Philadelphia restaurants and then get broken by money. Josh went the other way, set on mastering the one thing his father never could: not making money, but keeping it. They dig into the gap between income and wealth, why high earners still feel exposed, and the family banking approach the Rockefellers used to stay wealthy for generations, while the Vanderbilts lost it all. Josh also walks through his own collapse, $400,000 in debt at 24. It is a raw talk about legacy, control, and building a financial fortress before you need one. If you earn well but still feel one hard month from the edge, this one is for you. Listen now. Timestamped Highlights [00:04:30] – The question every other interviewer asks Josh first, and why Shaan refused to open with it [00:06:36] – What it does to a kid to watch his father get broken by money [00:14:39] – POS reframed: not point of sale, but the psychological operating system that decides who wins [00:17:06] – $400,000 in debt at 24, over a million in revenue, and every dollar walking out the door [00:30:29] – Why he stopped chasing more money and started controlling the flow of it [00:31:21] – Income versus wealth: the difference nobody ever explained to his father [00:35:14] – The real question that changes everything: not who earns the money, but who profits from it [00:38:09] – Rockefeller versus Vanderbilt: two fortunes, two very different endings [00:39:09] – The castle, the fortress, and the moat, and why a big business alone still gets stormed [00:40:51] – Building a financial system for children and grandchildren he has not had yet [00:57:56] – The first conversation every exposed high earner needs, and who to have it with Mentioned Resources The Wealth Game, the forthcoming book by Josh Waxman The E-Myth Revisited by Michael Gerber Think and Grow Rich by Napoleon Hill Rich Dad Poor Dad by Robert Kiyosaki The Compound Effect by Darren Hardy Knowledge Broker Blueprint by Tony Robbins and Dean Graziosi Cardone Ventures (Brandon Dawson, co-founder and CEO) Grant Cardone Jeffrey Combs About the Guest Josh Waxman is the Founder and CEO of Miami-based Infinite Capital Solutions. As an Authorized Infinite Banking Practitioner, Josh specializes in helping business owners and high-net-worth individuals optimize their cash flow and build private banking systems. His work focuses on financial sovereignty, teaching clients how to keep their capital liquid, protected, and working directly for them rather than traditional banking institutions. 🔗 LinkedIn | Website Important LinksReady to build leverage? Book a call: raisinstitute.com If this episode hit home, follow Billion Dollar Brand on Apple Podcasts or Spotify and leave a five-star rating. It's how more leaders find the show. Billion Dollar Brand is an original production hosted by Shaan Rais. Brought to you by Shaan Rais Media.

  5. Apr 28

    Confident or Competent? (Aspire Speech Part 2)

    Are you still waiting for the market to recognize your worth, or will you boldly claim your space at the top? This no-nonsense solo masterclass features Shaan Rais, a titan in leadership branding, as he shatters the myth that you need another degree or more credentials to win in today’s premium marketplace. With proven frameworks and evidence-based strategies, Shaan reveals how true leaders leap from wantrepreneur to CEO by mastering positioning and perception, not just marketing hype. Every minute you wait is costing you visibility, income, and legacy. Press play NOW to access the exclusive blueprint for confidence-led authority, avoid being “flushed out” by your competitors, and lock in the rarefied air of real legacy leadership. This insight isn’t being taught anywhere else. Rise above the noise with this episode before your competition does. Timestamped Highlights[00:00] – What happens when you treat yourself like luxury? The Four Seasons, Lamborghini, and the game-changing mindset shift[00:00:15] – “If you’re for everybody, you’re for nobody.” The daring rule that separates top-tier leaders from the rest[00:01:27] – Are you battling “identity fracture”? Crushing the imposter syndrome holding back high-achievers[00:02:17] – Pandemic breakthrough: Going live, going all-in, and hitting $450k in less than 90 days using pure confidence[00:02:27] – Why matching confidence to your competence is the real profitability unlock most ignore[00:03:12] – The myth of personal branding: Perception engineering and authority architecture explained[00:04:17] – Are you being “flushed” or rising to phenomenal? The brutal metaphor that will change your trajectory now[00:05:24] – The rare currency of positioning and the doors it unlocks for bold leaders willing to step up Mentioned ResourcesFour SeasonsLamborghiniFacebookAspire Important LinksReady to build leverage? Book a call: raisinstitute.com If this episode hit home, follow Billion Dollar Brand on Apple Podcasts or Spotify and leave a five-star rating. It's how more leaders find the show. Billion Dollar Brand is an original production hosted by Shaan Rais. Brought to you by Shaan Rais Media.

  6. Apr 21

    From Invisible to Invincible (Aspire Speech Part 1)

    Are you haunted by the sense that your true value is hiding in the shadows, undervalued, overlooked, and underappreciated? This episode delivers an unfiltered jolt of hard-won leadership wisdom as Shaan Rais, the architect of the multi-million dollar Leadership Leverage brand, reveals why the “smartest” and most capable rarely run the room while lesser talents command the spotlight and the rewards. This isn’t hype. It’s evidence-based strategy to conquer your greatest business challenge: unlocking positioning leverage that transforms invisible expertise into irresistible authority and impact. Through candid revelation and powerful frameworks, Shaan Rais arms you to overcome hidden barriers, scale your influence, and add a zero to your results almost immediately. Tune in now to break free from self-sabotage, fast-track your legacy, and discover luxury-level insights you won’t hear anywhere else. The future won’t wait for the invisible. Make your next move now. Timestamped Highlights00:00 – Are you more valuable than you are visible? The bold truth about why the talented get left behind02:14 – Why motivation won’t save you—how evidence-based strategy preempts every tactic03:34 – What the smartest people in Fortune 500 rooms always get wrong (and the leverage mistake that costs millions)04:27 – The one sentence that can unlock hidden opportunity and multiply your results now05:58 – Shaan’s eye-opening “Add a Zero” message and the real difference between the three E’s and the three I’s07:22 – Audi vs. Lamborghini: What a luxury car war teaches you about pricing power and premium positioning09:03 – Why founders who know their value earn double for the same work—lessons in strategic self-awareness10:06 – From Harlem to high-impact: The emotional cost and victory of building a brand others said was impossible Mentioned ResourcesJack Welch Management InstituteJack WelchAudiLamborghiniAspire Important LinksReady to build leverage? Book a call: raisinstitute.com If this episode hit home, follow Billion Dollar Brand on Apple Podcasts or Spotify and leave a five-star rating. It's how more leaders find the show. Billion Dollar Brand is an original production hosted by Shaan Rais. Brought to you by Shaan Rais Media.

  7. Apr 14

    End of Year Goals: Write It, Win It!

    Are you tired of setting goals that never seem to materialize, watching your competitors achieve what you know you deserve? In this solo episode, Shaan Rais, the evidence-driven King of Branding & Positioning, reveals the surprising, proven rituals behind year-end business planning and why writing goals unlocks thrilling, life-changing success. Discover how top leaders structure their ambitions, leverage environment for clarity, and use physical notes as a brand-building lever. With raw stories and exclusive frameworks, Shaan shows you how to make your objectives tangible and why the pain of staying “invisible” gets worse every day you delay. Press play now, because if you wait, you risk plateauing, missed opportunities, and watching less-qualified rivals win. This episode delivers elite, actionable insights that high-impact leaders won’t find anywhere else. Timestamped Highlights00:02 – The thrilling ritual that transforms Shaan’s end-of-year energy into planning magic00:18 – Why “water is created for me” and how environment fuels uncommon creativity00:32 – The bold, global vision that started with a single handwritten note01:09 – The evidence-based moment when writing made dreams real, leading to international opportunities01:30 – How uncovering decade-old goals proved every victory—down to the last detail02:03 – Surprising truths: Nothing on the list remained undone—most were conquered within a year03:05 – Immediate manifestation: Why written goals accelerate achievement every single day03:56 – The powerful call to action for leaders ready to grow with unmatched clarity Important LinksReady to build leverage? Book a call: raisinstitute.com If this episode hit home, follow Billion Dollar Brand on Apple Podcasts or Spotify and leave a five-star rating. It's how more leaders find the show. Billion Dollar Brand is an original production hosted by Shaan Rais. Brought to you by Shaan Rais Media.

  8. Apr 7

    Don't Feel Bad About Your Success

    Do you secretly worry you should downplay your ambition just to fit in? What if standing bold in your success is exactly how you win next-level respect and impact? Shaan Rais, the evidence-based leadership strategist and “King of Branding & Positioning,” walks you through his underdog journey from a hated job basement with a BlackBerry to a multi-million dollar personal brand. This episode is a punchy masterclass in how resilience, vision, and unapologetic self-belief set leaders apart from doubters and imitators. If you feel stuck, “too early,” or unseen, this conversation unpacks the emotional edge, habits, and internal frameworks that unlock iconic confidence and authority. Listen now. The pain of playing small is real, and if you wait, tomorrow’s opportunities may never show up. This episode reveals battle-tested, exclusive takeaways you won’t hear from anyone else in the game. Timestamped Highlights00:01 – What happens when you start out with nothing but a BlackBerry and a hated day job?00:22 – The “wake up at 3 AM” lifestyle no one talks about and why it changes leaders01:23 – Getting laughed at for a billion-dollar vision—how to own it before anyone else believes01:41 – The myth of overnight success: Making content on your lunch break, before anyone cared02:54 – Why they called him “Church” and how embracing your reputation fuels brand dominance04:00 – The walking coaching sessions that sparked a luxury empire (rain, heat, or snow)05:25 – The pain, grind, and proof: What really happens in your first decade of chasing a vision06:22 – The real law of vision: Every step you take toward it—one step comes back to yoularity Mentioned ResourcesThe 7 Prerequisites to Success: Pathways to Paramount Performance (book by Shaan Rais)KineMaster (video editing mobile app)Long Island Railroad Important LinksReady to build leverage? Book a call: raisinstitute.com If this episode hit home, follow Billion Dollar Brand on Apple Podcasts or Spotify and leave a five-star rating. It's how more leaders find the show. Billion Dollar Brand is an original production hosted by Shaan Rais. Brought to you by Shaan Rais Media.

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5
out of 5
7 Ratings

About

Welcome to Billion Dollar Brand, produced by Shaan Rais Media and hosted by Shaan Rais; personal branding expert, organizational psychologist, and creator of the 120 Day Brand This show is about one thing. It’s about leaders who are done hiding behind their work and ready to make their name mean something more. Each episode will help high-performing leaders clarify their voice, scale their influence, and build a brand that outlives the title on their business card. This isn’t motivation. It’s strategy, backed by evidence, and real conversations about leadership, legacy, and leverage. If you are ready to add a zero to what you earn, let’s get into it.

Information

  • Creator
    Shaan Rais
  • Years Active
    2026
  • Episodes
    20
  • Rating
    Clean
  • Copyright
    Shaan Rais Media©
  • Show Website
    Billion Dollar Brand