BE Yourself

Serhii

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Self-Improvement

On BE Yourself Podcast, I talk to people who do not shy away from expressing their true selves. Whether talking to business folks, artists, experts or influencers, I admire people's desire to stand out and beat the odds by playing to their natural strengths while, at the same time, not trying to win it all.

1d ago

He Spent 22 Years at Disney to Teach Companies This

What can 22 years inside the world’s most iconic entertainment empire teach you about business? In this episode, former Disney leader Ezequiel Abramzon reveals how he spent 22 years at Disney—from hand-drawing classic characters and launching the first Spanish digital platforms to driving regional expansion—and now teaches companies to build a singular brand. Ezequiel shares fascinating history, including how Walt Disney transformed a failed business trip into the creation of Mickey Mouse, proving how adversity sparks true creative innovation. He explains how Disney’s legendary storytelling and cultural adaptations translate into building unforgettable brands that avoid becoming generic commodities. Now guiding post-seed tech startups and founders, Ezequiel applies his 5-step framework—Aware, Focused, Positioned, Distinctive, and Consistent—to help companies stand out in crowded markets. In this video, you’ll learn: - Lessons from Walt Disney, Mickey Mouse, and 80+ years of character magic - How Ezequiel spent 22 years at Disney scaling digital and physical experiences - The 5 steps to creating a singular brand that commands authority - How startups can apply Disney-level brand strategy to win 0:00 - Intro 01:15 - Winding Up at Disney 06:03 - Disney Origin Story 08:05 - Connection with Creativity 04:40 - Proudest Moments with Disney 13:08 - Depicting Stories in a Corporation 15:19 - Reinventions and Culture 18:53 - Lessons from Disney in a New Business 21:09 - Why Companies Can't Stand Out 27:33 - Startup World VS. Corporate 30:11 - Do Startup Owners Lack Experience? 33:05 - Work with Ezequiel 35:11 - Favorite Quote If you're interested in cooperation of any kind, feel free to drop a line: serhiy@beverlyen.com LinkedIn: https://www.linkedin.com/in/sergey-leshchenko-81371198/ Instagram: https://www.instagram.com/serhiybeverly Tik-Tok https://www.tiktok.com/@serhiybeverly My Video Production & YouTube Agency: https://beverlyen.com/production
Sep 27

How an Introvert with ADHD Achieved Media Success

Struggling with task initiation is not about laziness; it is a biological reality for many living with ADHD. In this conversation, I sit down with a mental health advocate Kyrus Keenan Westcott to break down the unseen side of neurodivergence. We move past the myths to discuss how ADHD symptoms actually manifest in daily life, moving away from the common misconception that being unable to start a task is a personal failure. We also look at the reality of executive dysfunction and how shifting your perspective can change how you manage your own brain. This episode is about understanding that your struggles have a root cause, and learning to work with your mind instead of fighting against it. If you are an introvert, someone with ADHD, or looking to achieve success in a media world, this episode is for you. Subscribe for more honest conversations on authenticity, mental health and personal growth. 00:00 - Intro 01:08 - Wearing a Mask to Fit In 02:33 - ADHD & Depression Diagnosis 04:20 - Unseen Symptoms 06:13 - Treating The Disorder 08:26 - Do Strengths & Weaknesses Exist? 10:50 - A Pivot of Perspective in Ky's Life 15:04 - About Vibe with Ky Podcast 18:43 - Introvert in a Media World 22:04 - Being Your Real Self 26:32 - ADHD: Myths and Realities 32:29 - Ky's Brand Monetization 36:03 - Final Message from Ky Ky's Resources ~ Website: https://thevibewithky.com/ YouTube: https://www.youtube.com/@TheVibeWithKy TikTok: https://www.tiktok.com/@thevibewithky Instagram: https://www.instagram.com/thevibewithky/ Keynote Speech: https://www.neurodiversion.org/speakers/kyrus-keenan-westcott --- --- --- If you're interested in cooperation of any kind, feel free to drop a line: serhiy@beverlyen.com LinkedIn: https://www.linkedin.com/in/sergey-leshchenko-81371198/ Instagram: https://www.instagram.com/serhiybeverly Tik-Tok https://www.tiktok.com/@serhiybeverly My Video Production & YouTube Agency: https://beverlyen.com/production
Sep 7

How to Raise Your Prices & Stay Authentic | Matt Essam

Struggling with raising prices? Learn how to overcome the fear of rejection and finally charge what your work is worth. 🎯 Many of us know the logical value of our services, but actually raising prices can feel impossible. In this conversation, business coach Matt Essam looks at why that gap exists and how to move past the internal conflict that holds so many of us back. We explore the intersection of imposter syndrome and pricing, looking at why fear of judgment often stops us from growing our creative business. By shifting our perspective, we can start to see our work more clearly and build a sustainable path forward. 🎙 Subscribe for more honest conversations about the reality of our industry. 0:00 - Intro 02:17 - Why Matt Does What He Does 07:09 - Talented People Lack Confidence 10:25 - Matt's Coaching Sergey 22:25 - The Power of Vulnerability 24:46 - Matt's New Business Chapter 30:41 - The Work That Brings Most Fun 33:07 - Matt's Prices 37:42 - B2B vs B2C 40:03 - Matt's Book for Creative Founders Matt's Resources ~ LinkedIn: https://www.linkedin.com/in/mattessam/ YouTube: https://www.youtube.com/@Matt_Essam IG: https://www.instagram.com/matt_essam/?hl=en -- -- -- If you're interested in cooperation of any kind, feel free to drop a line: serhiy@beverlyen.com LinkedIn: https://www.linkedin.com/in/sergey-leshchenko-81371198/ Instagram: https://www.instagram.com/serhiybeverly Tik-Tok https://www.tiktok.com/@serhiybeverly Host's Video Production & YouTube Agency: https://beverlyen.com/production #authenticity #creatives #beyourselfpodcast
Jun 8

26-Year Counterintelligence Veteran: How to Prevent Corporate Espionage | Ryan Rambo

In this episode of Be Yourself Podcast I am sitting down with Ryan Rambo, a 26-year army counterintelligence veteran and expert in corporate espionage. We dive deep into his transition from military service to the private sector, where he now helps organizations navigate the complex world of modern intelligence. Ryan shares gripping stories from his career, including how to identify a potential Russian spy and the psychological tactics used to manipulate targets. Our conversation explores the vital role of insider threat prevention in safeguarding a company's future. Ryan explains how building trust within a team is actually a primary defense mechanism against those looking to steal trade secrets. We also discuss practical elicitation techniques that professionals can use to uncover hidden risks before they manifest into a crisis. This episode is a masterclass for anyone interested in protective intelligence and the high-stakes reality of global security. Don’t miss these expert insights into the "cat and mouse" game of international spying. 0:00 - Episode Intro 01:42 - What is Counterintelligence? 03:20 - What is so Intoxicating about Espionage 04:30 - Counterintelligence Stories 08:59 - Building Counterintelligence Programs 11:44 - How NOT to Become a Spy 15:25 - Identifying and Exploiting Threats 19:28 - Preventing Corporate Espionage 22:03 - Counterintelligence Services 25:25 - What Makes a Great Counterintelligence Specialist 28:33 - Cybersecurity and Data Breach 31:30 - Advice to Business Owners 37:45 - How to Hire Trustworthy Employees 39:40 - Best Elicitation Method 41:43 - Contact Ryan Ryan's Resources ~ LinkedIn: https://www.linkedin.com/in/ryanrambo/ Company: https://ixnsolutions.com/ YouTube: https://www.youtube.com/@IXNSolutions -- -- -- If you're interested in cooperation of any kind, feel free to drop a line: serhiy@beverlyen.com LinkedIn: https://www.linkedin.com/in/sergey-leshchenko-81371198/ Instagram: https://www.instagram.com/serhiybeverly Tik-Tok https://www.tiktok.com/@serhiybeverly My Video Production & YouTube Agency: https://beverlyen.com/production
Jun 3

How He Became a Navy SEAL Sniper | Shawn Farson

In this episode of Be Yourself Podcast, we speak with Shawn Farson, a former Navy mechanic turned Navy SEAL Sniper, about his journey of joining the Navy, through service and into civilian life. He shares insights on veteran transition, military mindset, and the challenges of adjusting to life after Navy life. We discuss PTSD, veteran mental health, and the lasting effects of war, as well as lessons in resilience, trust in teams, and personal growth gained through Navy SEAL training and service in the US military. Shawn also reflects on broader issues like the Ukraine war and post-war recovery, highlighting the importance of supporting veterans worldwide. Finally, he introduces Find-a-Fit, a company helping veterans find meaningful careers by matching their skills with employers—bridging the gap in career transition. 0:00 - On This Episode 1:03 - The Start of Sean’s Military Career 4:28 - The Role of Swimming in SEAL Training 13:06 - 10 Years Into Service 16:01 - Reaching Sniper Status 21:57 - Do Veterans Struggle with PTSD? 28:24 - Ukraine’s Recovery After War 31:40 - Leadership Lessons from the Military 35:51 - Why Companies Should Hire Veterans 41:36 - Reinventing Yourself After Service Find-a-Fit: https://findafitt.com/ If you're interested in cooperation of any kind, feel free to drop a line: serhiy@beverlyen.com LinkedIn: https://www.linkedin.com/in/sergey-leshchenko-81371198/ Instagram: https://www.instagram.com/serhiybeverly Tik-Tok https://www.tiktok.com/@serhiybeverly My Video Production & YouTube Agency: https://beverlyen.com/production #military #navyseals #veterans
May 24

He Moved to LA With $300 and a Dream (Here’s What Happened) | Darin Rios

In this episode of the Be Yourself podcast, I’m joined by Darin Rios, a high-level personal brand strategist in Los Angeles who works with A-list celebrities and entrepreneurs. Darin shares a raw and inspiring story about moving to LA at 25 with only $300, prepared to live in his car just to make his vision a reality. We go behind the scenes of the pivotal moment his career took a massive leap: landing a Coca-Cola commercial shoot with Kevin Hart. Despite showing up with "rinky-dink" equipment and battling intense imposter syndrome, his grit led to an orchestrated, serendipitous opportunity in filmmaking working with Johnny Depp. We dive deep into how the fire of adversity forges a strong character and why taking 100% responsibility is the key to an authentic life. Darin’s journey is a powerful reminder that you don't need permission to be "good enough"—you just have to show up and figure it out. 🎥✨ Enjoyed this conversation? Make sure to subscribe to the Be Yourself Podcast for more stories on expressing your true self! 🎙️🔔 0:00 - Episode Intro 01:35 - Arriving in LA 03:57 - The Gig with Kevin Hart & Coca-Cola 07:16 - Weird Dreams Fulfillment 09:48 - Working with Johnny Depp 18:59 - Why Darin Didn't Give Up 21:02 - Office Work Misery 23:08 - Survival's Brain 25:54 - Is Suffering Necessary? 31:25 - Success from Adversity 36:35 - The Walls We Create 38:05 - Luck is Earned 38:53 - Darin's Clients' Pain 43:27 - How To Lead An Authentic Life Darin's Resources ~ IG: https://www.instagram.com/darinrios/ 1-1- Waitlist: https://stan.store/darinrios Website: https://www.thereveragency.com/ -- -- -- If you're interested in cooperation of any kind, feel free to drop a line: serhiy@beverlyen.com LinkedIn: https://www.linkedin.com/in/sergey-leshchenko-81371198/ Instagram: https://www.instagram.com/serhiybeverly Tik-Tok https://www.tiktok.com/@serhiybeverly My Video Production & YouTube Agency: https://beverlyen.com/production
May 18

From Corporate Finance to Media & Culture | Bradley Orford-Hall (xRave Ventures)

In this episode of Be Yourself Podcast, I am joined by Bradley Orford-Hal, who is an investor, advisor and a startup founder. As the visionary mind behind xRave Ventures, Bradley shares his fascinating journey from investment banking to bridging the critical gap between capital markets and global culture. This conversation serves as a guide on finding what we truly want in life, exploring how to shift from superficial metrics of success like fame and autopilot competence to true, intentional alignment. We dive deep into why money is merely a tool for exchange, the borderless power of music and community, and the essential role of curiosity and travel in understanding yourself. If you are ready to dismantle rigid societal boxes and build a life that genuinely nourishes your soul, this episode offers the courage and clarity you need to step into your raw authenticity. 0:00 - Episode Teaser & Intro 01:23 - What Does xRave Venture Do? 06:18 - Why a Culture-Oriented Business? 08:54 - Business Stories that Shaped You 11:01 - Evolving Definition of Success 13:34 - The WHY Behind our Actions 16:34 - The Trap of Money 18:35 - Desiring Fame 21:16 - Importance of Healthy Relationships 24:38 - Why Does Brad Travel 28:50 - Bringing People Together 31:40 - Creativity and Ideas 35:05 - What is Real Art and Why We Make It 37:37 - Social Media vs Making Meaning 41:40 - When Should We Think About Purpose Connect with Bradly ~ LinkedIn: https://www.linkedin.com/in/hellobradley/ xRave Ventures: https://www.xraveventures.com/ - - - - If you're interested in cooperation of any kind, feel free to drop a line: serhiy@beverlyen.com LinkedIn: https://www.linkedin.com/in/sergey-leshchenko-81371198/ Instagram: https://www.instagram.com/serhiybeverly Tik-Tok https://www.tiktok.com/@serhiybeverly My Video Production & YouTube Agency: https://beverlyen.com/production
May 5

From 80-Hour Burnout to Millions: Richard Moore’s Sales Masterclass

In this episode, we dive deep into the journey of Richard Moore, who transitioned from 80-hour burnout in the corporate world to generating millions in sales as a conversion coach. Richard breaks down his "Sales Masterclass," challenging the mainstream narrative that viral reach equals business success. Instead of chasing empty metrics, he explains how to achieve client acquisition through alignment and targeting premium buyers who are ready to invest. You will learn why most social media strategies are based on "hope" rather than actionable conversion, and how to productize yourself by finding work that feels like play. Richard also shares his personal story of overcoming a "mental implosion" to design a life of freedom and integrity. Whether you are a solopreneur or a sales leader, this conversation offers a blueprint for building a high-impact personal brand on LinkedIn. Don't forget to like this video and subscribe to the channel for more insights on expressing your true self! 0:00 - Intro 01:31 - The Biggest Myth in Social Selling 05:20 - What Personal Brand is NOT 08:46 - Strategy Change 13:17 - Who's Watching You 15:35 - Richard's Personal Story 22:58 - Focus on What We Love 30:53 - The Comparison Disease 33:57 - Should We Find/Start a Community 38:44 - 2 LinkedIn Tips To Implement Today 47:30 - Final (Practical) Message Richard's Resources: Website: https://www.therichardmoore.com/ Community: https://artofsell.co/ LinkedIn: https://www.linkedin.com/in/richardjamesmoore/ ~ ~ ~ A Note from Host ~ ~ ~ If you're interested in cooperation of any kind, feel free to drop a line: serhiy@beverlyen.com LinkedIn: https://www.linkedin.com/in/sergey-leshchenko-81371198/ Instagram: https://www.instagram.com/serhiybeverly Tik-Tok https://www.tiktok.com/@serhiybeverly My Video Production & YouTube Agency: https://beverlyen.com/production

On BE Yourself Podcast, I talk to people who do not shy away from expressing their true selves. Whether talking to business folks, artists, experts or influencers, I admire people's desire to stand out and beat the odds by playing to their natural strengths while, at the same time, not trying to win it all.

Creator

Serhii
Years Active

2026
Episodes

47
Rating

Explicit
Copyright

© 2026 Serhii
Show Website

BE Yourself