The Whisky Warrior Podcast

Glen Palmer

Whisky Warrior is a podcast for those who appreciate the craft, culture, and stories behind a great pour. Hosted by Glen Palmer, the show dives deep into the world of whisky - from tasting and collecting to investing, traveling, and uncovering the moments that make a dram memorable. Each episode celebrates the art of whisky in all its forms, exploring different styles, regions, and experiences, while also welcoming conversations around other fine, whisky-adjacent spirits that share the same heritage, craftsmanship, and character. Whether it’s a legendary bottle, a hidden gem, a memorable bar halfway around the world, or the evolving market behind the glass, Whisky Warrior blends insight with enthusiasm. Fun, relaxed, and driven by genuine curiosity, Whisky Warrior is for seasoned connoisseurs and curious newcomers alike - anyone who believes that the best conversations often start with a good drink in hand.

  1. 3d ago

    Wine or whisky — if you were investing for the long term, which would you choose?

    In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer is joined by wine writer and independent consultant Desislava Lyapova to explore the fascinating intersection between fine wine, whisky, collecting, auctions and alternative investment. Desislava shares her unconventional journey from studying theatre, film and television to discovering the cultural world of fine wine — eventually building a career around writing, consultancy and market analysis. Together, Glen and Desislava explore: ✓ Fine wine vs whisky investing ✓ What creates collectible value ✓ Provenance, rarity and scarcity ✓ Fine wine auctions and secondary markets ✓ Why investors return to established names during downturns ✓ The power of brand equity and storytelling ✓ How wine and whisky differ as alternative assets ✓ What the two industries can learn from one another ✓ The people, places and stories behind great bottles It's a conversation that goes beyond what's inside the bottle and explores why some wines and whiskies become desirable, collectible and valuable in the first place. 🍷 Connect with Desislava Lyapova 🔗 LinkedIn: https://uk.linkedin.com/in/desislava-lyapova-4b4087133  🍷 The World of Fine Wine: https://worldoffinewine.com/  🔗 Connect with Glen Palmer 🔗 LinkedIn: https://www.linkedin.com/in/glen-palmer-online/  🌐 Whisky Wealth Mastery: https://whiskywealthmastery.com  📖 Download your FREE Whisky Investment Guide: https://whiskywealthmastery.com/free  🥃 Book a complimentary 15-minute discovery call: https://app.onecal.io/b/glen-palmer/15-minute-discovery-call  🎙️ Book a Whisky Wealth Warrior Podcast recording: https://app.onecal.io/b/glen-palmer/whisky-wealth-warrior-podcast  #WineInvesting #WhiskyInvesting #FineWine #AlternativeAssets #WineInvestment #WhiskyInvestment #WhiskyWealthWarrior

  2. 6d ago

    The People Behind the Drinks Industry | Careers, Hiring & Leadership with Elizabeth O'Kelly

    The People Behind the Drinks Industry | Careers, Hiring & Leadership with Elizabeth O'Kelly Behind every great bottle, brand and drinks business are people — and finding the right people can determine whether a company merely survives or genuinely thrives. In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer is joined by Elizabeth O'Kelly, Co-Founder and Partner of VINOKELLY Drinks Recruitment. From beginning her career in investment banking and FX to building a specialist recruitment business dedicated to the drinks sector, Elizabeth has developed a fascinating perspective on careers, leadership, hiring, personality and workplace culture. Together, Glen and Elizabeth explore what makes people successful, why careers aren't linear, why founders don't necessarily make great leaders, and why seemingly insignificant professional relationships can ultimately transform your career. 🥃 You'll discover: ✅ Why curiosity and adaptability are powerful career traits ✅ Why specialising can help your career — until it doesn't ✅ The difference between founders and leaders ✅ Why businesses lose talented employees ✅ What personality profiling can reveal ✅ Why onboarding and culture matter as much as recruitment ✅ Why career expectations are changing ✅ Why the drinks industry often seems to “choose” people ✅ Why money isn't the only thing driving career decisions ✅ Why small professional interactions compound over time ✅ How weak connections can lead to unexpected opportunities ✅ Elizabeth's advice for breaking into the drinks industry ✅ Why trying too hard to “stand out” can actually be the wrong strategy 👤 Connect with Elizabeth O'Kelly Elizabeth's LinkedIn  https://www.linkedin.com/in/eokelly/  LinkedIn Company Page https://www.linkedin.com/company/vinokelly/?utm_source=chatgpt%2Ecom&originalSubdomain=uk  🔗 LinkedIn https://www.linkedin.com/in/glen-palmer-online/  🌐 Whisky Wealth Mastery https://whiskywealthmastery.com  📖 Download your FREE Whisky Investment Guide https://whiskywealthmastery.com/free  🥃 Interested in whisky cask investing? Book a complimentary 15-minute discovery call to discuss your goals: https://app.onecal.io/b/glen-palmer/15-minute-discovery-call  🎙️ Do you work in the whisky or wider spirits industry? If you'd like to be a guest on the Whisky Wealth Warrior Podcast, you can book your recording slot here: https://app.onecal.io/b/glen-palmer/whisky-wealth-warrior-podcast      #WhiskyWealthWarrior #DrinksIndustry #DrinksCareers #DrinksRecruitment #WhiskyIndustry #WineIndustry #SpiritsIndustry #Leadership #Recruitment #VINOKELLY #ElizabethOKelly #GlenPalmer I particularly like the “Does the drinks industry choose you?” angle from this episode, Glen. That's a cracking hook for one of the Shorts and the social campaign too.

  3. Aug 10

    Is English Wine the Next Big Thing? | Inside Nine Oaks Vineyard with Martyn Pollock

    🍷 Is English wine entering its breakthrough moment? In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer sits down with Martyn Pollock of Nine Oaks Vineyard to explore the remarkable rise of English wine — and what it really takes to build a vineyard from scratch. Martyn's journey has taken him from growing up beside Oban Distillery to military service, engineering, renewable energy and diplomacy before he and his wife made a life-changing decision: sell their home and pursue their dream of creating a vineyard. Today, Nine Oaks produces small-batch, estate-grown wines from its boutique vineyard in Kent. 🍇 Glen and Martyn discuss: ✔️ Building Nine Oaks Vineyard from scratch ✔️ The rise of English wine ✔️ Entrepreneurship, risk and embracing failure ✔️ Selling the family home to fund a dream ✔️ English terroir and unpredictable weather ✔️ Sustainable vineyard management ✔️ English wine versus Champagne ✔️ Building an authentic premium brand ✔️Wine and whisky cask experimentation ✔️ The future of the English wine industry It's a fascinating conversation about wine, whisky, entrepreneurship, farming, resilience and building something for the long term. 🍷 Connect with Martyn Pollock  👤 Martyn Pollock – LinkedIn https://www.linkedin.com/in/martyn-pollock-a66a0681/  🍇 Nine Oaks Vineyard – Official Website Visit Nine Oaks Vineyard : https://www.nine-oaks.co.uk/    🥃 Connect with Glen Palmer 🔗 LinkedIn https://www.linkedin.com/in/glen-palmer-online/  🌐 Whisky Wealth Mastery https://whiskywealthmastery.com  📖 Download your FREE Whisky Investment Guide https://whiskywealthmastery.com/free  🥃 Interested in whisky cask investing?  Book a complimentary 15-minute discovery call to discuss your investment goals: https://app.onecal.io/b/glen-palmer/15-minute-discovery-call  🎙️ Do you work in the whisky or wider spirits industry? If you'd like to be a guest on the Whisky Wealth Warrior Podcast, you can book your recording slot here: https://app.onecal.io/b/glen-palmer/whisky-wealth-warrior-podcast  🎧 Listen on Podbean: https://whiskywealthwarrior.podbean.com/ #EnglishWine #NineOaksVineyard #MartynPollock #KentWine #WinePodcast #Entrepreneurship #EnglishVineyard #WhiskyWealthWarrior

  4. Aug 7

    How Two Sisters Built a Global Premium Drinks Brand From Scratch

    What happens when two sisters spot a gap in the market and refuse to accept the status quo? In this episode, Glen Palmer is joined by Raissa De Haas, Co-Founder of Double Dutch Drinks, to discuss how she and her twin sister Joyce built one of the world's fastest-growing premium mixer brands from the ground up. Today, Double Dutch is enjoyed in more than 45 countries, but the journey has been anything but straightforward. Raissa shares the realities of entrepreneurship, the importance of execution over ideas, overcoming scepticism, building a brand with personality and authenticity, expanding internationally, balancing commercial success with sustainability, and why resilience is one of the most valuable qualities any entrepreneur can possess. Whether you're building a business, working in the drinks industry or simply enjoy hearing inspiring founder stories, this episode is packed with valuable lessons. In this episode: ✔  The story behind Double Dutch Drinks ✔ Scaling into 45+ countries ✔ Building a premium global brand ✔ Entrepreneurship and resilience ✔ Branding and authenticity ✔ Sustainability and B Corp certification ✔ Women in the drinks industry ✔ Leadership and business growth ✔ Advice for future founders Connect with Glen Palmer 🔗 LinkedIn https://www.linkedin.com/in/glen-palmer-online/  🌐 Whisky Wealth Mastery https://whiskywealthmastery.com  📖 Download your FREE Whisky Investment Guide https://whiskywealthmastery.com/free  🥃 Interested in whisky cask investing? Book a complimentary 15-minute discovery call: https://app.onecal.io/b/glen-palmer/15-minute-discovery-call  🎙️ Want to be a guest on the Whisky Wealth Warrior Podcast? Book your recording slot here: https://app.onecal.io/b/glen-palmer/whisky-wealth-warrior-podcast  Learn more about Double Dutch 🌐 https://doubledutchdrinks.com  📸 Instagram: @doubledutchdrinks  💼 LinkedIn: Raissa De Haas

  5. Aug 3

    Behind Every Great Drinks Brand Are Great People | Emma Forster

    Behind every successful bottle on the shelf is a talented team—and finding those people is exactly what Emma Forster has dedicated her career to. In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer sits down with Emma Forster, Director of Drinks at New Chapter Consulting, to explore what it really takes to build exceptional teams in the drinks industry. Over nearly 16 years, Emma has worked with everyone from ambitious start-ups to global names including Bacardi, Rémy Cointreau, Heineken, LVMH, Seedlip and Lucky Saint, helping identify the people who build brands, launch products and drive businesses forward. Together they discuss: ✅ Why networking can transform your career ✅ The qualities recruiters value most ✅ Start-up culture versus corporate recruitment ✅ Building personal brands in today's drinks industry ✅ How employers attract and retain great talent ✅ Career advice for anyone wanting to work in spirits, wine or beer Whether you're already working in the industry or dreaming of joining it, this episode offers valuable insight from someone who's spent almost two decades helping shape the people behind the brands. 🥃 Connect with Emma Forster 🔗 LinkedIn https://www.linkedin.com/in/emmaforster-recruiter-drinks/  🌐 New Chapter Consulting https://newchapter.co.uk/  🥃 Connect with Glen Palmer 🔗 LinkedIn https://www.linkedin.com/in/glen-palmer-online/ 🌐 Whisky Wealth Mastery https://whiskywealthmastery.com  📖 Download your FREE Whisky Investment Guide https://whiskywealthmastery.com/free  🥃 Interested in whisky cask investing? Book a complimentary 15-minute discovery call to discuss your investment goals: https://app.onecal.io/b/glen-palmer/15-minute-discovery-call  🎙️ Do you work in the whisky or wider spirits industry? If you'd like to be a guest on the Whisky Wealth Warrior Podcast, you can book your recording slot here: https://app.onecal.io/b/glen-palmer/whisky-wealth-warrior-podcast  🎧 Listen on Podbean: https://whiskywealthwarrior.podbean.com/

  6. Jul 31

    What Really Happens Inside a Whisky Cask? | Matt Burgess Explains

    Most people know whisky is matured in oak barrels—but very few understand the incredible science taking place inside every cask. In this episode of the Whisky Wealth Warrior Podcast, I sit down with Matt Burgess, Founder of MB Consultancy, former Diageo Wood & Cask Scientist, and former specialist at the legendary Speyside Cooperage. With nearly two decades of experience in whisky maturation, wood science and cask development, Matt takes us behind the scenes to explain how casks influence flavour, quality and ultimately the value of every whisky. Whether you're a whisky enthusiast, distiller, collector or whisky cask investor, this episode will completely change the way you think about maturation. In this episode we discuss: ✔️ What really happens inside a whisky cask ✔️ First Fill vs Refill casks ✔️ Bourbon, Sherry and exotic cask maturation ✔️ Why oak species matter ✔️ Climate change and its impact on whisky ✔️ The biggest mistakes distilleries make ✔️ Choosing the right cask for long-term whisky investment ✔️ The future of whisky maturation   Connect with Matt Burgess 🔗 LinkedIn https://www.linkedin.com/in/matt-alun-burgess/  📸 Instagram https://www.instagram.com/gid_wi_wid/   🥃 Connect with Glen Palmer 🔗 LinkedIn https://www.linkedin.com/in/glen-palmer-online/  🌐 Whisky Wealth Mastery https://whiskywealthmastery.com  📖 Download your FREE Whisky Investment Guide https://whiskywealthmastery.com/free   Interested in whisky cask investing? Book a complimentary 15-minute discovery call to discuss your goals: https://app.onecal.io/b/glen-palmer/15-minute-discovery-call   🎙️ Do you work in the whisky or wider spirits industry? If you'd like to be a guest on the Whisky Wealth Warrior Podcast, you can book your recording slot here: https://app.onecal.io/b/glen-palmer/whisky-wealth-warrior-podcast

  7. Jul 15

    🥃 The Man Behind the World’s Most Iconic Spirits Brands | James Espey OBE

    What does it take to build some of the world’s most recognisable drinks brands? In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer has the absolute pleasure of interviewing an absolute legend in the sprits industry James Espey OBE—he is one of the most influential figures the global spirits industry has ever produced. Over a career spanning more than five decades, James has helped shape iconic brands including Baileys, Malibu, Johnnie Walker Blue Label, Chivas Regal 18, and The Classic Malts. He’s also the founder of the prestigious Keepers of the Quaich, recognising outstanding contributions to Scotch whisky worldwide. This isn’t just a conversation about whisky. It’s a masterclass in leadership, marketing, entrepreneurship and building brands that stand the test of time. In this episode we discuss: 🥃 How some of the world’s biggest spirits brands were created 🚀 Why great brands are built over years, not months 🤝 James’ philosophy of leadership and teamwork 📈 The biggest mistakes entrepreneurs make when growing a business 🌍 How Scotch whisky became a truly global product 🏆 The story behind the Keepers of the Quaich 💡 The importance of patience, vision and long-term thinking Whether you’re passionate about whisky, building a business or simply love hearing stories from industry legends, this is an episode you won’t want to miss. Connect with James Espey 🌐 James Espey OBE: https://www.jamesespey.com LI: https://www.linkedin.com/in/james-espey-obe-42309ba/ 🏅 Keepers of the Quaich: https://www.keepersofthequaich.co.uk Free Whisky Investing Guide If you’d like to learn how whisky casks can become part of a long-term investment portfolio, download my free guide: 🥃 https://whiskywealthmastery.com/free The Whisky Wealth Warrior Podcast brings you conversations with distillers, founders, investors and industry pioneers from around the world, uncovering the people, stories and strategies behind some of the greatest spirits ever created. If you enjoyed this episode, please follow the podcast, leave a review and share it with someone who loves great stories and great spirits. 🥃🍻

  8. Jun 29

    🥃 From Scientist to Award-Winning Distiller: Paul Shand’s Alchemy of Australian Whisky

    What if the search for gold led you to discover something even more valuable? In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer is joined by Paul Shand, founder of Tria Prima Distillery, alongside returning guest Chris Greta from Still Life Stories, for a fascinating conversation about science, storytelling and the pursuit of exceptional whisky. Paul’s journey is anything but ordinary. After a distinguished career as a geochemist, he left the world of scientific research to follow a lifelong passion for whisky. The result was Tria Prima Distillery—an award-winning Australian distillery inspired by the ancient principles of alchemy, where barley, water and oak become modern-day “liquid gold.” Together we explore how science shapes great whisky, why branding matters just as much as what’s in the bottle, and why helping others may be the greatest legacy a distiller can leave. In this episode: 🥃 Paul’s remarkable journey from geochemist to award-winning distiller ⚗️ The fascinating story behind the name Tria Prima 🏆 How science influences fermentation, distillation and maturation 🎨 Why Tria Prima’s branding has become as distinctive as its whisky 📖 Chris Greta’s passion for discovering hidden whisky stories 🌏 The rise of Australian single malt whisky 🥃 What it really takes to create “liquid gold” Connect with Tria Prima Distillery 🌐 Website: https://triaprima.com.au 📧 Email: info@triaprima.com 📘 Facebook: https://www.facebook.com/TriaPrimaWhisky/ 📸 Instagram: @triaprimawhisky Still Life Stories 🌐 https://stilllifestories.com 🎥 Youtube: Still Life Stories   Free Whisky Investing Guide If you’d like to learn how whisky casks can become part of a long-term investment portfolio, download my free guide: 🥃 https://whiskywealthmastery.com/free  Whisky Wealth Warrior brings you conversations with distillers, founders, investors and storytellers from across the world, uncovering the people, passion and purpose behind great spirits. #Whisky #AustralianWhisky #SingleMalt #TriaPrima #PaulShand #ChrisGreta #StillLifeStories #CraftSpirits #Distillery #WhiskyPodcast #WhiskyWealthWarrior

About

Whisky Warrior is a podcast for those who appreciate the craft, culture, and stories behind a great pour. Hosted by Glen Palmer, the show dives deep into the world of whisky - from tasting and collecting to investing, traveling, and uncovering the moments that make a dram memorable. Each episode celebrates the art of whisky in all its forms, exploring different styles, regions, and experiences, while also welcoming conversations around other fine, whisky-adjacent spirits that share the same heritage, craftsmanship, and character. Whether it’s a legendary bottle, a hidden gem, a memorable bar halfway around the world, or the evolving market behind the glass, Whisky Warrior blends insight with enthusiasm. Fun, relaxed, and driven by genuine curiosity, Whisky Warrior is for seasoned connoisseurs and curious newcomers alike - anyone who believes that the best conversations often start with a good drink in hand.