Tower 25 Podcast

Ross Furukawa

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Business

No Fluff. No Buzzwords. Just Results. Tower 25’s straight-talk marketing podcast for brands that want growth, not noise. We cut through jargon and vague promises to share real data, real strategy, and real insights from the worlds of media, finance, ad-tech, and branding.

May 27

Why Social Media Management Is the Missing Piece Your Brand Needs to Grow

Why do some brands grow on social media while others get ignored? In this episode, we break down why social media management is more than just posting content. Learn how consistency, engagement, strategy, and data-driven decisions help brands build trust, grow audiences, and turn followers into customers. From content planning to platform-specific strategies, we cover what businesses need to do to stand out online in 2026.

5 min
May 22

What is better, SEO or PPC?

SEO or PPC? Which one is better for your business? In this episode, we break down the key differences between long-term organic growth and fast paid traffic. Learn when SEO makes the most sense, when PPC becomes necessary, and why the smartest marketing strategies often combine both. Whether you’re working with a tight budget or need leads fast, this episode will help you understand where to invest your marketing dollars for the best results.

3 min
May 2

How FAQs Help With AEO to Boost Your Search Visibility Naturally

In this episode, we explore how FAQs play a powerful role in Answer Engine Optimization (AEO) and why they are becoming essential for getting discovered by both search engines and AI tools. Instead of relying on long-form content alone, structuring your website with clear, direct answers can help you appear in featured snippets, voice search results, and AI-generated responses. Through real examples, you will see how small businesses improved their visibility just by adding simple FAQ sections. We also break down how FAQ schema markup works and how it helps search engines better understand your content. If you want more visibility without relying on ads, this episode shows how small, strategic changes can make your content easier to find and easier to trust.

4 min
May 1

Google Maps SEO: How Local Businesses Get Found Faster

If your foot traffic is down, the issue might not be your business. It might be your visibility. In this episode, we explain why Google Maps has become the most important storefront for local businesses and how customers now search before they ever step outside. You will learn how Google ranks businesses using proximity, relevance, and trust, and what that means for your visibility. The episode covers how to optimize your Google Business Profile, choose the right categories, and build trust through reviews, updates, and accurate information. We break down why small businesses can compete with larger brands on Maps with the right approach and consistent execution. If you want more customers to find and choose your business, this episode gives you a clear and practical starting point.

7 min
Apr 23

Why Your Rankings Are Dropping and How to Fix It

Learn how Google’s shift to entity-based ranking, AI-driven results, and review recency is reshaping local visibility. Ross explains why your Google Business Profile is now your most important marketing channel, and how consistent reviews, accurate citations, and location-specific content impact rankings. He also explores how AI tools like voice assistants and chat platforms influence local discovery. If your rankings are slipping, this episode gives you a clear, practical plan to recover and compete.

7 min
Apr 21

Here’s How Voice Search Optimization Is Changing SEO

As more people rely on voice assistants, search behavior is shifting toward natural, conversational questions. Learn why “Position Zero” and featured snippets matter more than ever, and how to structure your content to become the answer search engines choose. Ross shares practical strategies, from answering questions clearly and optimizing for mobile, to building content clusters that establish authority. If you want your content to rank in a voice-first world, this episode gives you a clear, actionable roadmap to stay ahead.

6 min
Apr 17

Ghosted by Google: The Rise of Answer Engine Optimization

What if your competitors are showing up in AI answers, and you’re not even in the conversation? In this episode, we break down Answer Engine Optimization (AEO). The shift from ranking on Google to being cited by AI tools like ChatGPT and Perplexity AI. You’ll learn how search is changing, why traditional SEO isn’t enough anymore, and what it takes to become a trusted source in AI-generated answers.

6 min
Apr 14

Technical SEO Audit Service — Find the Hidden Issues Killing Your Rankings

If your rankings aren’t moving, the problem might not be your content. It’s your site’s technical foundation. In this episode, we uncover the hidden SEO issues that quietly hurt your traffic, from slow load times to poor mobile performance and indexing problems. You’ll learn what a real technical SEO audit looks like, and how fixing the right issues can unlock real growth.

6 min

No Fluff. No Buzzwords. Just Results. Tower 25’s straight-talk marketing podcast for brands that want growth, not noise. We cut through jargon and vague promises to share real data, real strategy, and real insights from the worlds of media, finance, ad-tech, and branding.

Creator

Ross Furukawa
Years Active

2K
Episodes

13
Rating

Clean
Copyright

© 2026 Tower 25. All rights reserved.
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Tower 25 Podcast