Built In Noco

Built In Noco

Built in NOCO is a story-driven podcast highlighting the people and businesses shaping their communities. Each episode goes beyond surface-level conversations to explore personal journeys, defining moments, challenges, and lessons learned along the way. Hosted by Clint Fowler, the show features honest conversations with founders, leaders, and changemakers who are building something meaningful. Whether you’re a business owner, a community supporter, or someone who simply loves real stories about real people, Built in NOCO offers insight, inspiration, and connection. This is where stories come

Episodes

  1. The Poison on Your Plate: What Big Ag Never Told You About Your Food

    May 29

    The Poison on Your Plate: What Big Ag Never Told You About Your Food

    What if the pesticides in your food were quietly destroying your gut — and almost no one was talking about it? That question sent Jerry, owner of All States Organic Supply in Northern Colorado, down a path he calls the Grand Canyon. In this episode, I sit down with Jerry to find out why he left conventional agriculture behind and built a 100% organic herbicide and pesticide supply company. It started with his wife's unexplained health struggles and a doctor's recommendation that sent them on a multi-year research journey into soil biology, gut health, and the deep connections between what we grow and how we feel. What Jerry found was a network of farmers, soil scientists, and biologists who are quietly changing the way food gets grown — one field at a time. What You'll Learn Why seed quality is the single most important starting point for growing organic, and why you can't trust the word "organic" on a bag without looking furtherHow to read soil and compost labels to find truly certified organic products — look for OMRI, WSDA, or CDFA sealsThe story of soil biologist Gary Zimmer, who accidentally had to destroy every dairy cow in Hawaii and spent the next fifty years trying to fix what he foundHow one regenerative farmer in Nebraska averaged 310 bushels of corn while neighboring fields were completely wiped out by fungal diseaseWhy the same companies that sold synthetic fertilizers and pesticides to agriculture are often the same companies in the pharmaceutical business — and what that means for your health choicesChapters 00:00 — Introduction: Meet Jerry of All States Organic Supply00:01 — Jerry's wife's health crisis and how it started everything00:10 — Meeting Gary Zimmer: The soil biologist who has been to North Korea00:19 — The Hawaii dairy disaster and what one insecticide did to eighteen farms00:27 — Why organic growers share knowledge and have no borders00:34 — GMO seeds, Monsanto, and why saving your own seeds became a legal battle00:40 — How to read organic soil labels: OMRI, WSDA, and CDFA explained00:48 — Soil biology: Why bacteria and fungi matter more than NPK00:57 — Thym Pro, Kelp Pak, and the 310-bushel corn story01:05 — Japanese beetles, grubs, and organic solutions that work01:12 — Why organic soil means watering far less than you think01:18 — The agriculture-pharmaceutical connection01:24 — Upcoming shows and how to find All States Organic SupplyResources Mentioned Gary Zimmer — soil biologist and author (Wisconsin)OMRI (Organic Materials Review Institute) — organic certification program out of OregonWSDA — Washington State Department of Agriculture organic labelCDFA — California Department of Food and Agriculture organic labelThym Pro — thyme oil-based organic fungicideSea Tonic — cold water seaweed from the St. Lawrence Seaway, CanadaKelp Pak / Calpak — cold water kelp from South AfricaDouglas Plant Health BiologicalsColorado Farm Show (Greeley)Colorado Fruit and Veggie Show (Westminster)Contact and Links Mentioned Website: allstatesorganicsupply.comGreeley Farmer's Market — Lincoln Park, Greeley, CO | Saturday morningsUpcoming shows: Colorado Fruit and Veggie Show (Westminster) | Home and Garden Show (March, Greeley) | Colorado Farm Show (Greeley)If this episode opened your eyes to what's in your soil and on your plate, share it with someone who grows their own food or is trying to eat cleaner. Subscribe so you never miss a conversation like this one. #OrganicFarming #SoilHealth #GutHealth

    51 min
  2. Are Pageant Queens Just Fake Smiles and Backstabbing?

    May 19

    Are Pageant Queens Just Fake Smiles and Backstabbing?

    Are pageant queens just fake smiles, big hair, and backstabbing drama? That is what the movies want you to believe. Miss United Universe Brandi Babin is here to blow that up entirely. In this episode, I sit down with Brandi — Northern Colorado native, founder of the Reclaim platform, and the inaugural Miss United Universe — to challenge just about every assumption most people carry about the pageant world. We get into the real sisterhood behind the sashes, the personal crisis she survived on the way to her first crown, and the platform she has been building and living for over five years without wavering once. Fair warning: this one gets real, fast. What You'll Learn Why everything Hollywood taught you about pageantry is almost completely wrong — and what it actually looks like insideHow Brandi went from a Word document she wrote in her darkest season to a published guidebook, a podcast, and an entire platformWhat suicidal ideation actually feels like from the inside — and the five-minute survival strategy that got her through itWhy she won a national title in a $300 Facebook Marketplace dress doing her own hair and makeup — and what that says about what actually mattersHow self-talk is the single most powerful thing you can change, and why you should start with just one sentenceChapters Intro: Meet the Woman Behind the CrownWhat Movies Get Completely Wrong About PageantryFrom Mrs. Colorado to Miss United Universe: The JourneyThe Personal Crisis That Became a PlatformThe Word Document That Became a BookReclaim: The Guidebook, Podcast, and PlatformHow to Get Started in Pageantry Without Losing Your MindButt Glue, Crowns, and the Reality Behind the StageFinal Words: Talk to Yourself Like a Five-Year-OldResources Mentioned Reclaim: A Journey to Self-Discovery (guidebook/workbook)Self Rediscovery Guide (mini version, $13)Shattered to Unbreakable Podcast (100+ episodes, Season 9 coming)Reclaim University (DIY video courses)Brainspotting resources (available on her website)Contact and Links Website: thereclaimstrategy.comInstagram (pageant): Miss United UniverseInstagram (personal): brandy.babin2Instagram (platform): thereclaimstrategyFacebook: Miss United UniverseIf this episode challenged the way you see pageantry — or the way you see yourself — share it with someone who needs to hear it. Subscribe so you never miss an episode. Your support keeps these conversations going. #WomensEmpowerment #SelfLove #PageantryTruth

    42 min
  3. Are Insurance Agents Lying to you.....?!

    May 12

    Are Insurance Agents Lying to you.....?!

    Are insurance agents lying to you? Or are they the one person standing between you and a very expensive mistake? I sat down with James Seela, founder of Seela Agency in Greeley, Colorado, to challenge some of the biggest assumptions people carry about insurance — that agents are just out for your money, that going online is just as good, and that filing a claim is always the right move. What James shared flipped a lot of that on its head, and I think it will for you too. We also got into the entrepreneurship side of running an independent agency — two years of hard lessons, what it takes to build a village, and the goal every business owner is chasing: working on the business instead of in it. What You Will Learn: Why your claims record works like a credit score and how a single filing can follow you for yearsThe real math behind when to file a claim and when to quietly walk awayHow storm-chaser roofers create problems that a trusted local agent can protect you fromWhy small businesses are often unknowingly out of compliance with their own lease coverage requirementsWhat two years of building an independent insurance agency actually teaches you about entrepreneurshipChapters: Intro — Are Agents Really Scam Artists? Setting the StageWhy Insurance? James's Road to Starting Seela AgencyAgent vs. Online: What You Are Actually Giving UpYour Insurance Score: How Claims Live on Your RecordThe Hailstorm Story: A Real Example of When Not to FileWhy Insurance Costs Keep Rising — and Our Role in ItCommercial Coverage and Protecting Small BusinessesTwo Years In: Entrepreneurship Lessons from the GrindWorking On the Business, Not In ItHow to Find and Contact Seela AgencyContact and Links: Search: Seela Agency — S-E-E-L-A AgencyLocated at Fox Run Business Park, Greeley, ColoradoFind James on Facebook, Instagram, and LinkedInLicensed in Colorado | Expanding to Wyoming and ArizonaPartnered with Farmers Insurance; works with outside carriers for broader needsIf this episode shifted how you think about your coverage, share it with someone who needs to hear it. Subscribe so you never miss an episode — this show is built for you, and your comments help it grow. #InsuranceAdvice #LocalInsuranceAgent #SmallBusinessColorado

    37 min
  4. Helping Single Mothers Rebuild Their Lives in Northern Colorado

    May 2

    Helping Single Mothers Rebuild Their Lives in Northern Colorado

    What does it really take to help a single mother rebuild her life — not just for 90 days, but for good? In this episode, I sit down with Jaymi Anderson, Executive Director of the Genesis Project of Northern Colorado, to talk about one of the most meaningful organizations in our region. The Genesis Project operates out of a multifamily house in downtown Greeley, providing transitional housing and wraparound support for single mothers — many of whom are navigating trauma, substance abuse recovery, domestic violence, or involvement with the justice system. But this is not just a housing program. It is a long-term community built around real relationships, honest accountability, and the belief that every woman deserves a genuine second chance. What You Will Learn: How the Genesis Project's model goes far beyond transitional housing — and why that depth matters for lasting changeWhy community and shared living are the true engines of transformation for the women in the programHow trauma shapes behavior and coping patterns, and the practical ways the Genesis Project helps women build new defaultsWhat real success looks like in this work — from family reunification hearings to spontaneous backyard barbecuesHow paying off their mortgage has allowed the Genesis Project to stretch every donated dollar further and respond to new needs like the Weld County childcare assistance freezeChapters: 00:00:00 — Introduction and Welcome00:00:44 — What Is the Genesis Project?00:01:56 — How the Program Works: Housing, Classes, and Support00:04:08 — More Than a Short-Term Fix: Why Community Is Everything00:07:07 — Trauma, Coping Mechanisms, and Building New Defaults00:09:58 — Success Stories: Big Wins and Small Ones That Matter00:13:50 — Being Just One Piece of the Puzzle00:17:26 — Program Timeline: Phase One, Phase Two, and Aftercare00:21:58 — Impact by the Numbers00:23:47 — The Genesis Project's History: Founded 200200:25:18 — Paying Off the Mortgage and What It Means for Participants00:27:42 — The Weld County Childcare Crisis and How Genesis Responded00:31:12 — How to Get Involved: Events, Volunteering, and Donations How to Connect with the Genesis Project: Website: genesisprojectnoco.orgFollow on Facebook for upcoming events and volunteer sign-ups Events to Get involved in: Golf Tournament — SummerSpring Recognition Ceremony (Graduation)Autumn Ignite Gala — FallIf this episode resonated with you, please share it with someone who cares about this community, leave a review, and subscribe so you never miss a conversation like this one. #GenesisProject #NorthernColorado #SingleMothers

    36 min
  5. Why Bookkeeping Is the Foundation Every Entrepreneur Needs

    Apr 21

    Why Bookkeeping Is the Foundation Every Entrepreneur Needs

    You're busy. You're working hard. But are your books actually telling you the truth about your business? In this episode, I sit down with Jennifer, owner of a Northern Colorado-based bookkeeping firm, to talk about one of the most overlooked pillars of business success: your financial foundation. Jennifer brings years of experience in both bookkeeping and tax preparation, and she breaks down what you should look for in a trustworthy bookkeeper, why AI tools fall short, and how clean books can directly fuel your growth strategy. Whether you're just starting out or trying to untangle years of financial mess, this conversation will help you make smarter decisions with your money. What You'll Learn: Why bookkeeping is the foundation of every healthy business — not an afterthoughtHow to find a bookkeeper you can actually trust, and what to watch out forWhat bookkeeping services actually cost and how to know what's right for your stage of businessThe critical differences between a sole proprietorship and an LLC — and when to make the switchWhy AI can't replace a real bookkeeper and what a real one does that software never willChapters: 00:00:00 — Introduction: Why Bookkeeping Matters00:00:43 — Jennifer's Background and Journey into Bookkeeping00:03:13 — How to Find a Trustworthy Bookkeeper00:04:49 — Tax Strategy, Financial Advisors, and the Bigger Picture00:06:15 — What Bookkeeping Services Actually Cost ($250–$4,000/month)00:07:07 — Why AI Can't Replace a Real Bookkeeper00:09:36 — Inside Jennifer's Firm: Staff, Systems, and Industries Served00:12:20 — When Should You Hire a Bookkeeper?00:15:05 — LLC vs. Sole Proprietorship: What You Need to Know00:18:23 — Working Nationwide: Bookkeeping from Anywhere00:20:30 — How to Reach Jennifer + Closing Thoughts Contact & Links Mentioned:Phone: (970) 652-4299Email: jenny@jlullc.com If this episode helped you think differently about your finances, please like, subscribe, and share it with a fellow entrepreneur who needs to hear this. #Bookkeeping #SmallBusinessFinance #Entrepreneurship

    22 min
  6. The Northern Colorado Nonprofit That Turns Dance into Donations

    Apr 9

    The Northern Colorado Nonprofit That Turns Dance into Donations

    What if learning to two-step could change someone's life twice — once on the dance floor, and once in the community? Jordan Wagner is making that happen every single week. Jordan Wagner, founder and executive director of Country Kickup, joins Built in NOCO to share the story of one of Northern Colorado's most unique nonprofits. Country Kickup is a 100% volunteer-run 501c3 that teaches country swing and line dancing — and donates every dollar it earns to other vetted nonprofits in the community. From a college barn dance that started as a mission trip fundraiser to a multi-state organization with chapters across Colorado and Wyoming, Jordan opens up about how this movement grew from community demand, deep faith, and a group of volunteers who treat the whole thing like family. What You'll Learn: How Country Kickup operates as a fundraising platform — using dance lessons to fund other 501c3 organizations, with zero paid staffWhy 100% of revenue goes directly to the community, no exceptionsThe thorough vetting process Country Kickup uses to choose which nonprofits receive donationsHow volunteers experience real personal growth — including international opportunities through cruises — while serving othersThe unexpected emotional and therapeutic impact dance lessons have had on students, from mental health breakthroughs to a thriving special needs programChapters: 00:00 – What is Country Kickup?01:18 – Private lessons, studios, and how donations work01:59 – The 100% volunteer model02:39 – How the idea was born and how it evolved04:06 – Local business partnerships that helped launch it05:08 – When Country Kickup became an official 501c305:34 – Planning through COVID and discovering unexpected student impact07:42 – The founding team and early volunteers09:08 – Volunteer numbers and the probationary process10:41 – Finding the right fit for volunteer work12:01 – National reach: judging competitions and cruises14:06 – How volunteers personally grow through the organization17:49 – How the Wyoming chapter came to be19:18 – How Country Kickup selects and vets nonprofit partners21:21 – Featured nonprofit partners in Northern Colorado22:15 – Child advocacy, scholarships, and Iron Horse Therapeutic Riding24:59 – Country roots in Weld County25:47 – The real-life impact: kids standing on their own three years later27:09 – How to get involved with Country Kickup27:39 – The Country Kickup fund and future plans28:37 – National professional dance partnerships and closing thoughts Resources & Organizations Mentioned: Life StoriesChild Advocacy CenterRealities for ChildrenIron Horse Therapeutic Riding CenterGrace Upon Grace ProjectHabitat for Humanity — Hope Springs Project (Evans, CO)Aims Community College (scholarships)Helen's Coffee ShopBricks BreweryJourney Christian ChurchGreeley StampedeContact Country Kickup: Website: countrykickup.comSocial media: Available on all platforms, including LinkedIn — search Country Kickup If this episode moved you, please take a moment to like, subscribe, and share it with someone who loves this community. And if you're in Northern Colorado or Wyoming and want to get involved — as a student, volunteer, or donor — head to countrykickup.com. @builtinnoco #NorthernColorado #NonprofitLife #CountryKickup

    28 min
  7. If You Build It, They Won't Just Come: Matt Estrin on Personal Brand and Real Business Growth

    Mar 6

    If You Build It, They Won't Just Come: Matt Estrin on Personal Brand and Real Business Growth

    What happens when a worship pastor with a garage hobby turns a small inheritance into a craft spirits empire? Matt Estrin did exactly that. Today he runs 477 Distilling, Oak and Maple, and four locations across Northern Colorado — and he's distributing in nine states. In this episode, Matt breaks down how he went from leading worship at Journey Christian Church to graduating from Moonshine University, building a powerhouse personal brand, and learning — sometimes the hard way — that the plan always changes once you open the doors. What You'll Learn: Why personal brand is one of the most underrated assets any business owner can buildHow the "if you build it, they will come" mindset will get you in trouble — and what to do insteadWhat Matt learned at Moonshine University that changed how he approached businessWhy 477 Distilling's tasting room took off when distribution was supposed to be the focusHow Matt evaluates new business ideas, recruits partners, and knows when to walk awayChapters: 00:00 — Welcome and Intro: Meet Matt Estrin00:47 — From Worship Pastor to Craft Distiller: How 477 Distilling Got Started02:43 — Moonshine University: The Best Decision He Ever Made04:26 — Opening Day, Early Success, and the Tasting Room That Took Over12:21 — Rough Patches, Sleepless Nights, and What Business Ownership Really Looks Like15:34 — COVID, Pivots, and the Two-Year Learning Curve16:35 — Just Start: Why Waiting for Perfect Costs You More Than You Think20:15 — Personal Brand, the Gree-lebrity Effect, and Why People Do Business with People They Trust22:22 — Business #2: How a Bachelor Party Turned Into Greeley Hatchet House26:58 — Business Partnerships: What Works, What Doesn't, and Knowing When to Sell29:09 — Oak and Maple: The Waffle Concept Born in a Second Tasting Room31:24 — Four Locations, Nine States, and What's Next for 477 Distilling36:17 — Find Matt, Free Bartending Classes, and the 25 Days of ChristmasResources Mentioned: Moonshine University — MoonshineUniversity.com477 Distilling — 477distilling.comOak and Maple — oakandmaplewaffles.comFree bartending classes and cocktail recipes available at 477distilling.comContact and Links Mentioned: 477distilling.comoakandmaplewaffles.com477 Distilling on FacebookIf this episode gave you something to think about, share it with a fellow entrepreneur or someone who's been sitting on a business idea a little too long. Follow Built in NOCO so you never miss a conversation like this one. @builtinnoco #BuiltInNOCO #NorthernColorado #Entrepreneurship

    39 min
  8. Nutrition for a Stronger Heart

    Feb 27

    Nutrition for a Stronger Heart

    Heart health can feel heavy — especially when you’re hearing mixed messages about cholesterol, labs, and what you’re “supposed” to do. In this episode, we sit down with Heather Shasa of Welding Wellness, a registered dietitian and clinical lipid specialist, to talk about heart health in a way that feels human, clear, and doable. Heather shares the personal story that shaped her work, why knowing your family history and your numbers matters, and how nutrition and lifestyle changes can support people from prevention all the way through serious diagnoses — without fear, shame, or overwhelm. Heather Shasa has been connected to heart health since childhood — and after losing her dad young, she turned that pain into purpose. Today, through Welding Wellness, she helps people take practical steps toward better heart health through nutrition, lifestyle support, and education that cuts through misinformation. In this episode, we cover: Heather’s story — and why heart health became her life’s work What “familial hypercholesterolemia (FH)” is and why genetics matter Why knowing your numbers is information, not a scare tactic How to move from overwhelm to clarity when you’re not sure where to start What advocacy can look like: asking questions and starting the process A real client story: what consistent habits can change over a few months Why heart health is a lifelong journey — and you can always come back to it The role of nutrition, sleep, lifestyle, and even social connection in heart health How Heather built Welding Wellness to remove barriers with virtual support (and how insurance may apply) Guest Heather Shasa — Welding Wellness (Registered Dietitian + Clinical Lipid Specialist) Connect with Heather Website: weldingwellness.com Social: @WeldingWellness

    44 min
  9. TurboTax vs Professional Tax Prep

    Feb 19

    TurboTax vs Professional Tax Prep

    Tax season is stressful enough without second-guessing every number you enter. In this episode, I sit down with Sam White of West Ridge Financial Services to talk about what you actually get when you hire a tax professional, why “DIY” tools can create blind spots, and how taxes tie directly into bigger life moves like buying a home or planning for retirement. We dig into the real risks of relying on online advice (including AI and social media), why watching the “green bar” go up isn’t a strategy, and how tax prep should come with planning conversations—not just data entry. Sam also breaks down what people typically pay for tax prep, what drives pricing, and why many households and small business owners benefit from checking in more than once a year. If you’ve ever wondered whether a tax pro is worth it, or you’ve felt surprised by what your return says you made on paper, this episode will help you understand what to watch for and what to ask. Follow/subscribe for more episodes, and share this with someone who’s dreading taxes this year. Contact & Links Mentioned westridgeaccounting.com (970) 515-5267 Chapters 0:00 Taxes are unavoidable 0:22 Meet Sam White 1:03 Sam’s story: messing up taxes → learning the system 3:01 AI/social media tax advice pitfalls 4:55 Benefits of a tax professional 7:05 Schedule C and financing surprises 9:19 Pricing, complexity, and what you’re paying for 14:22 Why planning matters before tax season 17:04 Multi-state clients + licensing 18:19 No “generic minimums” and starting small 20:18 Ten years in business: communication + year-round support 23:21 Misconceptions: Social Security, inheritance, college 28:11 How often to meet 30:16 Final thoughts + contact

    33 min

About

Built in NOCO is a story-driven podcast highlighting the people and businesses shaping their communities. Each episode goes beyond surface-level conversations to explore personal journeys, defining moments, challenges, and lessons learned along the way. Hosted by Clint Fowler, the show features honest conversations with founders, leaders, and changemakers who are building something meaningful. Whether you’re a business owner, a community supporter, or someone who simply loves real stories about real people, Built in NOCO offers insight, inspiration, and connection. This is where stories come