Podcast About Podcasting

Gintaras Vaitkus
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Whether you are just starting out or have been podcasting for years, Podcast About Podcasting is your daily resource for growth. Hosted by Gintaras from OnPodium.com, we cover audio, marketing, and workflow in strictly 5 minutes or less.

  1. 2D AGO

    Stop Using Boring Episode Pages - The Immersive Marketing Shift

    The "Static Page" Failure: Why the standard podcast website (Title + Image + Text + Player) is a relic of the past. The massive friction of asking a stranger for a 60-minute commitment based on a boring digital flyer. The Power of digital Storytelling Moving from flat text to immersive digital storytelling using digital storytelling platforms like scrollytelling.ai How to use AI to generate cinematic, scroll-driven web experiences where your podcast’s best quotes, data, and graphics animate as the user reads down the page. Earning the play button through a visual, interactive narrative. OnPodium's AI-Powered Landing Pages: Why OnPodium team built landing pages specifically designed to recruit new listeners. How the AI automatically scores your episode to find the strongest "hook" moments, generating native audio and vertical video teasers instantly. The Binge-Listening Mechanic: Borrowing the Netflix strategy: Your website shouldn't be a dead end. How to automatically transition a listener from a 15-second visual teaser directly into a multi-episode binge session. Action Step: * Stop sharing direct links to boring RSS feeds. Upgrade your episode pages to include a zero-friction listening experience.

    5 min

  2. MAR 22

    The Milestone Episode (How to Celebrate Without Being Self-Indulgent)

    The Statistical Milestone: Acknowledging the grit it takes to reach 50 or 100 episodes. You have survived "The Gap." The "Clip Show" Mistake: Why doing a massive compilation of your favorite moments is a terrible idea. It alienates new listeners who don't have the context to care about your nostalgia. The "Audience Spotlight" Strategy: How to make the milestone about them, not you. Reading success stories, playing voicemails from listeners, and validating their journey alongside yours. The "Lessons Learned" Framework: Delivering extreme value by summarizing your journey. (e.g., "The 3 biggest things I learned from interviewing 50 millionaires"). This turns a self-indulgent anniversary into a highly clickable, educational masterclass. Teasing the Future: Why a milestone shouldn't feel like a finish line. How to use the momentum of a milestone to announce a new segment, a new season, or a new community project. Thank You: * A sincere thank you to the listeners who made this 50-episode sprint possible.

    3 min

  3. MAR 21

    Why Your Audience is Lonely (Building a Podcast Community)

    Audience vs. Community: An audience scales linearly (One-to-Many). A community scales exponentially (Many-to-Many). Why being the center of attention is actually a bottleneck for your brand's growth. The "Lonely Listener" Phenomenon: Understanding the isolation of niche interests. Your podcast is the campfire they gather around, but they need a way to speak to the person sitting next to them. The Retention Bulletproof Vest: When a listener makes a real friend inside your podcast's private group, their retention rate jumps to 99%. They will never unsubscribe, because quitting the show means quitting their friends. Choosing the Right Platform: Facebook Groups: High discoverability, older demographic, algorithmic feed (good for casual engagement). Discord: Real-time chat, younger/tech-savvy demographic, highly organized channels (good for deep, rapid interactions). The "1% Rule" of the Internet: Don't be discouraged by quiet groups. 90% lurk, 9% comment occasionally, and 1% create the content. You only need a few superfans to spark the fire. Action Step: * Create a free Discord server or Facebook Group today. Invite your top 10 most engaged listeners personally to seed the group before announcing it on the air.

    3 min

  4. MAR 20

    Why Nobody Buys Your Podcast Merch (The "Inside Joke" Strategy)

    The "Billboard" Fallacy: Why slapping a massive podcast logo on a coffee mug or t-shirt fails to convert. Understanding the psychology of apparel: People buy clothes to express their own identity, not to advertise your brand. The Exception to the Rule: Why massive brands (like Nike or Joe Rogan) can sell logos, but indie creators cannot. The "Inside Joke" Strategy: How to design merch that acts as a secret handshake for your superfans. Using catchphrases, recurring segments, or niche industry jokes as your primary design elements. The goal: The shirt should look cool to a stranger, but have a deep secondary meaning to a listener. Inventory Risk vs. Print-on-Demand (POD): Why you should never buy a box of 100 t-shirts to keep in your garage. How to use services like Printful or Printify to automate manufacturing and shipping with zero upfront cost. Action Step: * Brainstorm one catchphrase or inside joke from your show. Go to Canva, design a text-based graphic, and upload it to a free Printify account today.

    4 min

  5. MAR 19

    Can I Play That Song? (A Podcaster's Guide to Copyright and Fair Use)

    The "10-Second Rule" Myth: Exposing the lie that playing a short clip of a commercial song protects you from copyright infringement. (It doesn't. 1 second is enough to trigger a strike). Understanding Fair Use: Fair Use is not a right; it is a legal defense you use after you have been sued. The criteria: Are you actively critiquing, parodying, or educating about the specific audio clip? Why using AC/DC as background music for your intro is never Fair Use. The Consequence of a DMCA Takedown: Unlike YouTube (which simply demonetizes the video), Apple Podcasts and Spotify will completely ban your RSS feed for copyright violations. You lose your entire show. The "Spotify Premium" Loophole: Why you cannot use the "Music + Talk" feature on Spotify to build an independent podcast (it locks you exclusively to their platform and kills your Apple feed). The Legal Solution: You must use Royalty-Free music or subscribe to a licensing library. Recommendations: Epidemic Sound, Artlist.io, AudioJungle, or YouTube Audio Library. Action Step: * Audit your intro, outro, and transitions. If you do not own the license to a track you are using, delete it and replace it today.

    3 min

  6. MAR 18

    The 100-Episode Rule: Why Your First 99 Episodes Are Just Practice

    The Statistics of Quitting: Re-visiting "Podfade." Why the vast majority of RSS feeds are dead graveyards of 5 to 7 episodes. The emotional weight of checking analytics when you are a beginner. Ira Glass and "The Gap": The legendary broadcaster's theory on creative frustration. Why your "Taste" is highly evolved, but your "Skill" is terrible when you first launch, leading to massive disappointment in your own work. The 100-Episode Rule Defined: A mental contract you make with yourself: "I am not allowed to judge the success or failure of this show until I hit publish on Episode 100." The Sandbox Phase: Why having low downloads in the beginning is actually a blessing. It gives you the freedom to suck. You can experiment with formats, mess up interviews, and fix your audio engineering without a massive audience judging you. The Compound Effect: How pushing to 100 episodes builds an undeniable, massive catalog that serves as an SEO net for future listeners. Action Step: * Delete the analytics app from your phone. Stop checking downloads daily. Focus entirely on the reps.

    4 min

  7. MAR 17

    Why You Need Custom Artwork for Every Single Episode (Visual SEO)

    The Platform UI Shift: How Apple Podcasts (iOS 17+) and Spotify have redesigned their feeds to prioritize episode-level images over show-level images. Why the "Wall of Sameness" causes listeners to scroll past your new releases. The YouTube Thumbnail Mentality: Podcasts are now competing in a visual attention economy. Your audio file needs a billboard. Why a custom image converts "scanners" into "listeners." The Anatomy of Great Episode Art: The Face: Humans are biologically wired to look at faces. Put a massive, high-res cutout of your guest's face on the artwork. The Text Hook: Do not just write the episode title. Write a 3-word "Hook" that triggers curiosity. The Branding: Keep your colors and fonts consistent so it still feels like your show. The Workflow Hack: Don't spend an hour on this. Build a master template in Canva. How to swap the photo, change the three words of text, and export the file in under 90 seconds. Action Step: * Open Canva today. Create a 3000x3000px template with a placeholder for a guest photo and a bold text box. Use it for your next release.

    3 min

  8. MAR 16

    Why Your Guests Aren’t Sharing Your Episodes (The Frictionless Strategy)

    The "Lazy Link" Mistake: Why emailing a guest a raw Spotify link and saying "Please share!" has a 5% success rate. Understanding the schedule of a high-profile influencer or CEO: They do not have time to create graphics for your brand. The Rule of Frictionless Marketing: If you want someone to do something for you, you must reduce the physical and mental steps required to absolute zero. The "Guest Promo Package": Asset 1: The Audiogram/Video Clip. A highly polished, vertical 45-second video featuring the smartest thing the guest said. Asset 2: Custom Graphics. A square graphic with their headshot, a brilliant quote from them, and the episode title. Asset 3: Pre-Written Copy. You must literally write the tweet or the LinkedIn post for them so they can copy and paste it. The Ego-Stroke Psychology: Guests do not share episodes to help you grow. They share episodes that make them look like a genius to their own followers. Curate the assets to highlight their brilliance, not your interviewing skills. Action Step: * For your next interview release, spend 20 minutes creating a Google Drive folder with 3 custom assets and pre-written text. Email that folder to the guest. Watch your share rate skyrocket.

    4 min
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Whether you are just starting out or have been podcasting for years, Podcast About Podcasting is your daily resource for growth. Hosted by Gintaras from OnPodium.com, we cover audio, marketing, and workflow in strictly 5 minutes or less.

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  • Creator
    Gintaras Vaitkus
  • Years Active
    2K
  • Episodes
    51
  • Rating
    Clean
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    © 2026 © 2026 Podcast About Podcasting