Honest Wealth Builders

Abi Asija
  • 5.0 (8)
  • ENTREPRENEURSHIP

Most business podcasts talk about success. Honest Wealth Builders works on it. This is a strategy lab where revenue-generating founders break down their business, identify the real constraint limiting growth, and workshop the next smart move. Each episode follows a simple three-part structure: 1. The Business: What are you building? How does it make money? What are you aiming for? 2. The Bottleneck: Where is growth slowing down? Sales, pricing, positioning, focus, execution? We isolate the real constraint. 3. The Strategy Session: We challenge assumptions, weigh tradeoffs, and decide the next clear step forward. This is not a traditional interview show. It’s a focused strategy session. Real businesses. Real constraints. Clear next moves. The insights come from building my own seven-figure company, completing over 700 deals, and documenting the principles behind sustainable growth. If you are building something serious and want sharper thinking around your next move, this show is for you.

  1. 45M AGO

    This AI Startup Could Replace Marketing Agencies (Joe Toscano Interview)

    Abi Asija sits down with Joe Toscano, founder of Service Stories, to explore how he helps service-based businesses turn their day-to-day work into content that drives leads, rankings, and growth. Joe’s platform pulls metadata from repair tickets, job orders, and CRM systems and transforms it into blog posts, social media content, and multi-platform campaigns, all optimized for AI search and customer engagement. Key Insight: Complexity is where value lies. Joe explains that businesses with nuanced, variable services, like auto shops, HVAC companies, and medical offices, can leverage the specifics of each job to create highly targeted content that attracts more leads than generic posts or agency-produced content. His system captures the exact language customers use when describing their problems, turning it into high-value content that demonstrates authority and expertise online. Joe walks through the end-to-end workflow, from data capture and enrichment to multi-platform publishing, emphasizing quality control and flexibility. He also discusses pricing, the value of reducing agency dependency, and strategies for scaling while maintaining accuracy and relevance. Beyond the technical side, Joe shares insights on market expansion, channel partnerships, and the importance of building a product that can grow across service industries without losing focus. If you are a service-based business owner looking to generate leads, reduce content costs, and scale efficiently in an AI-driven world, this episode is packed with practical strategies and actionable advice. Connect with Joe Toscano and learn more about Service Stories at ServiceStories.com

    1h 14m

  2. 23H AGO

    The Freelancer Trap Nobody Warns You About (Keri Doan Interview)

    Abi Asija sits down with Keri Doan, founder of Waiting on West, to explore how she helps businesses clarify their messaging, educate clients, and scale effectively behind the scenes. Keri has spent almost 15 years supporting businesses on the back end, and she shares insights on how to position offers, communicate value, and create deeper connections with clients who might not initially understand the full scope of services. Key Insight: Many business owners struggle with client education and market positioning. Keri emphasizes that clarifying your offer and consistently educating your audience are critical for building trust, generating results, and scaling sustainably. She explains how small adjustments to messaging and website clarity can dramatically improve client engagement. Keri also walks through her approach to refining services for maximum impact, including the systems, tools, and processes she uses to ensure clients achieve tangible outcomes. The conversation touches on common pitfalls, how to avoid them, and strategies for turning deep expertise into a valuable, scalable service business. If you are a business owner looking to improve clarity, client communication, and back-end operations, Keri Doan offers actionable guidance and proven strategies. Connect with Keri and learn more about Waiting on West at WaitingOnWest.com.

    1h 26m

  3. 1D AGO

    This Housing Business Has Endless Demand… But Most Investors Avoid It (Jim Boad Interview)

    Abi Asija sits down with Jim Boad, founder of Group Home Accelerator, to uncover how he helps entrepreneurs start and scale sober living homes. Jim’s business bridges the gap between inpatient drug treatment and independent living, providing safe, structured environments that support long-term recovery. The core challenge explored in this episode is one every growth-minded operator faces: how to scale a service-based business while maintaining quality, compliance, and impact. Key Insight: Scaling a sober living business is not just about opening more homes. It is about systems, reputation, and creating environments where residents thrive. Jim emphasizes the importance of focusing on measurable outcomes, building a strong team, and leveraging networks and referrals to grow sustainably. Jim shares the operational, marketing, and financial lessons he’s learned from running multiple homes. He dives into common pitfalls new operators face, strategies for recruiting and managing staff, and marketing approaches that attract both clients and investors. He also explains how niche expertise, like running sober living homes, can become a powerful competitive advantage when paired with disciplined systems. One of the most practical takeaways is Jim’s step-by-step guidance for operators looking to expand safely and efficiently, ensuring each new home maintains the same standards of care and financial stability. This episode is packed with actionable advice for anyone interested in addiction recovery services, community-based entrepreneurship, or service-based scaling strategies. If you want to start or grow a sober living home, connect with Jim Boad through jimboad.com and follow him for more insights into building impactful, scalable recovery businesses.

    1h 31m

  4. 2D AGO

    His Clients Started Replacing Him With AI… So He Built This (Tony Berardo Interview)

    Abi Asija sits down with Tony Berardo, founder of Human Dad and owner of a growing content agency, to break down what it really takes to build a human-first brand in the age of AI. Tony shares how he built a multi-revenue content business through UGC videos, social media management, YouTube monetization, and creator partnerships while helping local businesses grow through authentic content that AI still cannot replicate. The conversation dives deep into Human Dad, Tony’s apparel brand designed for fathers who want honest, relatable messaging instead of generic “dad merch.” Abi and Tony unpack niche positioning, affiliate marketing, premium pricing, creator outreach, and why building community matters more than ever in a world flooded with AI-generated content. One of the biggest takeaways from the episode is that founders eventually become the bottleneck in their own business. Tony explains the challenges of balancing client work, content creation, creator management, and parenting, while Abi shares strategies for scaling through systems, delegation, and niche domination. If you are building a content business, creator brand, or community-driven company, this episode is packed with actionable insights on standing out, scaling smarter, and creating brands people genuinely connect with. Check out Human Dad at HumanDad.com and follow Tony on social media @TheBerardo.

    1h 11m

  5. 4D AGO

    He Built A $10M Consulting Company… Then COVID Destroyed Everything (Chris Majer Interview)

    Abi Asija sits down with Chris Majer, founder of Human Potential Project, a business development and organizational training company that has worked with Fortune 500 clients, including AT&T, Allianz, and Cargill. After decades of delivering large-scale live training programs to groups of 200 to 2,000 people, COVID wiped out the core of his business overnight. With revenue now sitting under $1 million and a 3-year target of $5 million, Chris works through a full strategic pivot toward online delivery, new customer acquisition, and a repositioned offer. Key Insight: The biggest constraint is not the quality of the product. It is the absence of a consistent, multi-channel lead-generation system and a clearly packaged online offer that allows the methodology to scale without relying on in-person delivery. Chris built his reputation on what he calls commitment-based management. This framework treats every unit of work as a promise between 2 specific people, with clearly defined conditions of satisfaction and a firm deadline. The method addresses what he calls coordination waste, the invisible and unmeasured cost of misaligned expectations, vague commitments, and poor follow-through that bleeds tens of millions out of organizations annually. His historical programs produced documented returns as high as 68 times the initial investment, including a $685 million return for Allianz on a $10 million engagement. The strategic challenge now is packaging that methodology for online delivery without losing the result. Chris is launching 2 online programs targeting individuals inside companies, with the expectation that strong individual results will open the door to enterprise deals. The recommended path forward is a hybrid offer structure: an online course paired with weekly office hours, optional 1-on-1 coaching as an upsell, and a results guarantee tied to measurable incremental revenue. This creates accountability, drives program improvement, and gives prospective clients a compelling, low-risk entry point. On lead generation, Abi makes a clear case for organic content as the foundation before paid ads. Going live consistently across multiple platforms using tools like Restream, then repurposing that content into short-form video, builds compounding visibility without requiring a large ad budget. Once content performance is proven organically, those same assets become the creative for paid campaigns, reducing testing costs and improving conversion rates. The shift also positions Chris as an online authority, which aligns naturally with selling an online product. The final strategic lever discussed is niching by role or industry rather than staying industry-agnostic. While the methodology works universally, buyers are more likely to hire someone who speaks their specific language. Testing role-based messaging targeting CEOs, CFOs, and HR directors in parallel with industry-specific campaigns will surface which positioning drives the highest conversion, and that data becomes the foundation for scaling. To learn more about Chris and his work, visit humanpotentialproject.com or chrismajer.com, reach him directly at support@hp2mail.com, or pick up his book The Power to Transform on Amazon.

    1h 18m

  6. 5D AGO

    How He Used Free Cake To Build A Million Dollar Business (Mike DeJong Interview)

    Abi Asija sits down with Mike DeJong, franchise owner and business growth coach, to unpack two very different businesses and the strategies connecting them. Mike owns a Nothing Bundt Cakes location in Kirkland, Washington, which he took from negative year-over-year sales to a projected $1,000,000 in revenue, and he is now building a coaching and keynote speaking business aimed at hitting $5,000,000 in 3 years. The core problem they explore is one every growth-minded operator eventually faces: how do you stop being the bottleneck in your own business and actually scale beyond yourself? Key Insight: The "operator trap" is the single biggest ceiling for most business owners. You grow by doing everything yourself, and then that same habit becomes the exact thing that stops you from scaling. Getting out of that trap requires a deliberate shift from operator to owner, and Mike built his entire coaching philosophy around this framework because he lived through it himself. Mike breaks down his franchise strategy with clarity that applies far beyond the bakery business. Selling a single-unit franchise is significantly harder than selling a multi-unit operation. Buyers can justify a management layer when revenue is spread across 3 locations, making the business truly passive and far more attractive. His plan is to open 2 more locations, scale each to roughly $1,500,000 in revenue, and position the group for either a full sale or an 80 percent buyout, allowing him to retain upside with minimal time invested. On the coaching side, Mike is following a deliberate progression that mirrors what the best in the industry have done. He starts with one-on-one clients across multiple industries, including attorneys, physicians, and small business owners, before moving into group programs, cohorts, and eventually large-scale events. He references the Alex Hormozi model not to copy it, but to demonstrate that outsized outcomes are possible when someone commits to a clear multi-year plan with serious execution behind it. One of the most practical takeaways is what Mike calls the "cake strategy" for referral-based business development. Showing up to any relationship-building touchpoint with something tangible and memorable is low-cost, high-impact, and completely replicable. It is a simple differentiator that keeps you top of mind long after the meeting ends. If you are a business owner stuck in the operator trap or a franchise entrepreneur looking to scale and eventually exit, Mike DeJong is worth following closely. His website is MikeDeJong.com and his email is mike@mikedejong.com. Just reach out to Mike directly through his website or connect with him on LinkedIn, and keep an eye on his YouTube channel at The Mike DeJong for content built specifically for business owners serious about growth.

    1h 49m

  7. 6D AGO

    This One Change Could 10X His Consulting Business (Rob Broadhead Interview)

    Abi Asija sits down with Rob Broadhead, a consultant with more than 25 years of experience helping businesses avoid costly technology mistakes. The conversation focuses on one of the biggest challenges facing service-based businesses today: converting interested prospects into qualified paying clients while navigating the rapid rise of AI adoption. Rob explains how companies are rushing into AI projects without the operational readiness, systems, or strategy needed to make those investments profitable long term. Key Insight: Most businesses do not have an AI problem. They have a readiness problem. Companies waste time and money chasing AI tools before building the processes, clarity, and infrastructure required to make those tools work in production. The real opportunity is creating systems that align technology with business outcomes instead of chasing trends. Rob breaks down why many AI projects fail after the demo stage and explains how businesses can avoid expensive implementation mistakes. Instead of focusing on flashy automation, he emphasizes understanding operational bottlenecks, internal workflows, and customer experience before investing heavily into AI systems. This creates a foundation where technology actually supports growth instead of creating more complexity. Abi and Rob also explore lead conversion and client qualification at a high level. Rather than trying to attract everyone, the strategy centers around building funnels that filter for serious buyers. They discuss why qualifying prospects early protects time, improves close rates, and positions premium consulting offers more effectively. The focus is on attracting businesses that are operationally ready to invest and execute. Another major takeaway is the importance of designing offers that provide immediate value while naturally identifying the right clients. Free resources and strategic consultations should not simply generate volume. They should create a filtering mechanism that separates committed decision makers from unqualified leads. This approach helps businesses scale without overwhelming calendars or wasting resources on low-intent prospects. The discussion also highlights the long-term value of trust, positioning, and consistent market education. Businesses that communicate clearly about outcomes, implementation risks, and operational strategy build stronger authority in competitive industries. Instead of selling hype, Rob focuses on helping companies make practical decisions that generate measurable business results over time. Viewers will walk away with a clearer understanding of AI readiness, lead qualification, offer positioning, and how to build a consulting business that attracts higher-quality opportunities. Guest’s website is www.rb-sns.com and you can also connect directly with Rob Broadhead on LinkedIn to learn more about his approach to AI readiness and business transformation.

    1h 12m

  8. MAY 14

    The Business Nobody Wants To Talk About (Jay Jacobson Interview)

    Abi Asija sits down with Jay Jacobson, founder of Jacobson Professional Staffing and a longtime funeral industry leader, to break down how deep expertise can be transformed into a scalable, high-profit business. With nearly 45 years in funeral service, Jay built a respected authority in staffing, leadership, and training, but like many experienced operators, he faced the challenge of balancing a stable but labor-intensive legacy business with a far more scalable opportunity in consulting, education, and industry transformation. Key Insight: The biggest growth unlock is not creating more offers, but repositioning existing expertise into higher-value, recurring, and scalable systems. Jay’s transition from hands-on staffing and a home-based cookie business into premium funeral industry consulting reveals how niche authority, strategic packaging, and recurring contracts can dramatically increase income while reducing operational complexity. A major strategic takeaway is the power of shifting from labor-heavy revenue to knowledge-based revenue. Jay’s cookie business generates stable income, but his consulting and training business offers far greater upside because it monetizes expertise rather than physical output. By focusing on leadership, communication training, continuing education, and AI implementation in funeral service. Another critical framework discussed is offer stacking and pricing strategy. Rather than selling time alone, Jay’s model can expand by bundling live seminars, long-term contracts, books, AI resources, recorded training, and continuity programs into premium offers. This creates higher perceived value, improves client lifetime value, and positions him as a category leader instead of a service provider competing on price. The conversation also highlights how AI is becoming a competitive advantage in traditional industries. Jay’s approach is not about replacing people, but about freeing staff from low-value administrative work so they can focus on higher-quality customer experiences. In funeral service, where trust and emotional intelligence are critical, AI becomes a tool for operational efficiency, communication consistency, and improved client outcomes. Marketing and authority building play a central role in Jay’s expansion strategy. Through LinkedIn content, national conference speaking, publication placements, and strategic thought leadership, he is leveraging visibility to grow market awareness. The deeper lesson is clear: expertise alone is not enough. Packaging, positioning, and distribution are what convert credibility into scalable business growth. Viewers will walk away with practical insights on niche domination, recurring revenue strategy, premium offer creation, authority marketing, and using AI to modernize legacy industries. Whether you are building a consulting business, transitioning from hands-on work to thought leadership, or scaling through education, Jay’s journey offers a blueprint worth studying. Guest’s website is jacobsonprostaff.com, and his email is jay@jacobsonprostaff.com. Reach out to Jay directly if you are in funeral service, leadership development, or professional training and want to learn from a proven industry authority.

    1h 10m
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5
out of 5
8 Ratings

About

Most business podcasts talk about success. Honest Wealth Builders works on it. This is a strategy lab where revenue-generating founders break down their business, identify the real constraint limiting growth, and workshop the next smart move. Each episode follows a simple three-part structure: 1. The Business: What are you building? How does it make money? What are you aiming for? 2. The Bottleneck: Where is growth slowing down? Sales, pricing, positioning, focus, execution? We isolate the real constraint. 3. The Strategy Session: We challenge assumptions, weigh tradeoffs, and decide the next clear step forward. This is not a traditional interview show. It’s a focused strategy session. Real businesses. Real constraints. Clear next moves. The insights come from building my own seven-figure company, completing over 700 deals, and documenting the principles behind sustainable growth. If you are building something serious and want sharper thinking around your next move, this show is for you.

Information

  • Creator
    Abi Asija
  • Years Active
    2K
  • Episodes
    79
  • Rating
    Explicit
  • Copyright
    © 2026 Honest Wealth Builders
  • Show Website
    Honest Wealth Builders

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