Honest Wealth Builders

Abi Asija

Most business podcasts talk about success. Honest Wealth Builders works on it. This is a strategy lab where revenue-generating founders break down their business, identify the real constraint limiting growth, and workshop the next smart move. Each episode follows a simple three-part structure: 1. The Business: What are you building? How does it make money? What are you aiming for? 2. The Bottleneck: Where is growth slowing down? Sales, pricing, positioning, focus, execution? We isolate the real constraint. 3. The Strategy Session: We challenge assumptions, weigh tradeoffs, and decide the next clear step forward. This is not a traditional interview show. It’s a focused strategy session. Real businesses. Real constraints. Clear next moves. The insights come from building my own seven-figure company, completing over 700 deals, and documenting the principles behind sustainable growth. If you are building something serious and want sharper thinking around your next move, this show is for you.

  1. 2d ago ·  Video

    How to Turn 25 Years of Experience Into a Premium Offer | Chris Ighodaro

    Abi Asija sits down with Chris Ighodaro, a wealth management professional turned financial coach, to build a strategy for launching and scaling his financial coaching business. After 25 years working in wealth management, including advising ultra high net worth clients with portfolios exceeding £5 million, Chris wants to help everyday investors apply the same principles used by wealthy investors to make better long-term financial decisions. His goal is to build a business generating £300,000 per year through 50 paid client meetings per month. Key Insight: The biggest opportunity is not competing as another financial coach. It is positioning Chris as the person who brings ultra high net worth investment strategies to everyday investors. Instead of simply helping people avoid common investing mistakes, Chris can teach the principles, mindset, and decision-making frameworks used by wealthy investors through his decades of experience. Chris explains why he chose coaching instead of traditional financial advising. While he has extensive experience in wealth management and investment consultancy, he wants to create a more approachable model that helps people understand their investments, manage risk, and make better financial decisions without feeling intimidated by traditional financial services. The conversation explores Chris’s ideal customer profile: investors over 35 who have disposable income, have already started investing, and want guidance to improve their long-term financial outcomes. Chris explains that his coaching focuses on helping people avoid common investing mistakes, including poor diversification, emotional decisions during market downturns, and failing to maximize available tax strategies. Abi helps Chris uncover the strongest positioning for his business: leveraging his 25 years of experience managing wealth for ultra high net worth clients. Instead of positioning himself around generic investing education, Chris can show everyday investors how sophisticated wealth strategies can be applied to their own financial journey. This creates a differentiated offer that is difficult for other coaches to replicate. The discussion then focuses on restructuring Chris’s offer. Chris originally considered a £500 day-rate model, but Abi challenges him to create a longer-term coaching program focused on transformation rather than one-time information delivery. They explore a 90-day program combining Chris’s expertise, personalized guidance, accountability, and ongoing support, followed by a recurring monthly relationship with clients. Chris also shares the tools he has built, including resources focused on investing behavior, fees, and helping investors understand the impact of their decisions over time. Abi explains that these tools should support the larger transformation rather than become the main product, with Chris’s experience and guidance being the true value behind the offer. The conversation concludes with a customer acquisition strategy focused on personal outreach. Abi recommends starting with Chris’s existing network, having one-on-one conversations, asking for feedback on the offer, building relationships, generating referrals, and turning those conversations into discovery calls. Viewers will learn how to turn professional expertise into a premium coaching offer, create stronger market positioning, build recurring revenue, and use relationship-based outreach to attract ideal clients. To learn more about Chris’s financial coaching resources, visit https://https://manresaschool.co.uk/

  2. 3d ago ·  Video

    When Should You Actually Move From 1:1 to Group Coaching? | Matthew Davies

    Abi Asija sits down with Matthew Davies, a performance coach and founder of a coaching business focused on helping people transform their lives through endurance challenges. After leaving the corporate world in banking and finance, Matt built a coaching business that has grown to 24 active monthly retainer clients and generated around $60,000 in revenue last year. His goal is to reach $400,000 in annual revenue by creating a clearer vision, stronger positioning, and a more scalable offer. Key Insight: Growth does not come from doing more things at once. It comes from clarity around your ideal customer, your offer, and the most effective way to create demand. For Matt, the biggest opportunity is simplifying his message, improving outreach, and building a premium coaching offer around the transformation he provides. Matt explains how most of his clients currently come through LinkedIn and referrals. Around 70% of recent clients came through LinkedIn and Instagram, with LinkedIn being the primary channel, while referrals make up the second-largest source. His current approach relies on organic content, personalized messages, and conversations with potential clients, but the process is time-consuming and difficult to scale. Abi challenges Matt to replace long written outreach messages with personalized Loom videos. By showing up face-to-face asynchronously, Matt can create stronger connections, stand out from automated messages, and start more meaningful conversations with potential clients. They discuss using video outreach to provide value first by reviewing someone’s goals, sharing insights, or offering feedback instead of immediately selling coaching. The conversation then explores Matt’s ideal customer profile. His current clients are mostly experienced athletes looking to improve, but his future vision focuses on helping people who are starting from zero and looking for a complete life transformation. Matt shares how his own journey from corporate executive to endurance athlete gives him a unique perspective for helping people who feel stuck and want to make a major change. Abi and Matt also discuss the risks of moving too quickly from one-on-one coaching into group coaching. While Matt has considered launching small cohorts and a premium “couch to Ironman” style program, Abi explains why building more demand, increasing one-on-one pricing, and creating a waiting list first can make the transition more sustainable. They explore how premium positioning, stronger guarantees, bonuses, and a clearer offer structure can help Matt charge based on transformation rather than competing on price. Viewers will learn how to refine an offer, identify the right customers, improve LinkedIn outreach, use personalized videos to increase conversations, and build a premium coaching business without spreading their message too thin. To connect with Matt and learn more about his coaching, visit his LinkedIn profile: https://www.linkedin.com/in/matt-davies-precision-coach/

  3. 4d ago ·  Video

    How to Turn Conversations Into Consulting Clients | Sarah Marshall

    Abi Asija sits down with Sarah Marshall, founder of Operations Architect, to solve the biggest challenge holding back her consultancy: turning expertise into a scalable business. Sarah helps executive teams improve how they adapt, execute strategy, and operate through periods of change. After generating around $120,000 in her first year, she wants to grow the consultancy to $1 million in revenue within three years. Key Insight: Expertise alone does not create growth. Scaling a consulting business requires clear positioning, an outcome-driven offer, and a sales process that helps potential clients understand the value of solving their biggest business challenges. Sarah explains how her clients have mainly come through referrals and existing relationships, with most engagements focused on strategy, operations, and organizational change. Abi challenges her to move beyond hourly consulting and create a recurring, value-based offer built around measurable business outcomes. The conversation explores simplifying Sarah’s message, connecting her framework to business results, creating an irresistible offer, and improving her LinkedIn outreach strategy by using her upcoming book as a conversation starter with potential clients. Viewers will learn how to turn consulting expertise into a scalable offer, attract better-fit clients, build recurring revenue, and create a sales process designed to turn conversations into long-term consulting relationships. To learn more about Sarah Marshall’s work, visit https://operations-architect.com/

  4. 4d ago ·  Video

    How to Scale a Proven Business Without Relying on Paid Ads | James Townsend-Rose

    Abi Asija sits down with James Townsend-Rose, CEO of Outsourcery, to solve the biggest constraint facing his company: qualified leads. Outsourcery helps UK SMEs build remote teams in South Africa through fractional support and a full-time employee-of-record model. After generating just over £1 million in annual revenue, James wants to reach £5.5 million within three years. The company has about 80 people deployed across 70 clients and an internal team of 11, but it needs more opportunities to reach that goal. Key Insight: More outreach is not automatically better outreach. Sustainable growth requires the right offer, precise targeting, customer success, and enough demand to qualify prospects properly. The real opportunity is turning successful placements into longer relationships, additional roles, and referrals. James explains why Outsourcery is shifting from fractional virtual assistants toward Direct, its full-time model. Fractional clients once churned at 8% to 10% per month, while Direct had zero churn during its first six months and helped reduce overall churn to about 3.5%. The transition must be gradual because fractional work still generates roughly 80% of revenue and a higher gross margin. In one example, a business development hire costs a client £2,500 per month compared with about £3,500 for similar UK talent. The conversation challenges James's decision to reduce client check-ins. Staying out of daily management gives clients and remote employees room to build a direct relationship, but Abi argues that this should not eliminate customer success. Check-ins every 30 to 45 days can rescue relationships, uncover additional placements, and generate referrals. Outsourcery offers partners 10% to 20% of gross margin for the life of a referred client, yet many clients are not actively aware of the offer. James then breaks down the funnel. About 60% of leads come from LinkedIn outbound and 30% from referrals. The company receives roughly 15 to 25 qualified leads per month and converts six to 10 into clients. Its automated LinkedIn system can send around 2,000 connection requests from James's account each month, but performance is declining as prospects recognize automated messaging. Abi proposes identifying 100 ideal UK companies and sending each one a personalized two-minute Loom video tied to an active hiring need, relevant case study, and clear value. They also explore cold email with a strong, risk-reversing offer and BANT qualification once top-of-funnel volume grows. James commits to testing both strategies and a more deliberate customer success process while exploring recruitment partnerships and long-term brand building. Viewers will learn how to transition from high-churn fractional services to full-time relationships, improve retention without interfering in daily management, and replace tired automation with targeted outreach. To learn how Outsourcery can help fill remote roles with South African talent, visit https://outsourcery.uk/ or connect with James at https://www.linkedin.com/in/jamestr/.

  5. Aug 30 ·  Video

    How to Sell Consulting Before You Have Client Results | Kenny Cao

    Abi Asija sits down with Kenny Cao, founder of a new management consulting and advisory business and author of The Cultivator, to discuss how to build a consulting business from the ground up without existing client results or case studies. Kenny recently started his business and is working toward reaching $50,000 to $100,000 in annual revenue within the next three years. His biggest challenge is building market awareness, creating visibility, and finding the right opportunities to apply his organizational frameworks. Key Insight: Kenny’s fastest path to growth is not trying to appeal to every type of business. Instead, he can leverage his four years of experience working in a medical office, focus on a specific niche, and use that experience to build credibility by helping similar businesses improve their operations. Abi explains why narrowing the target market is critical for a new consultant. Rather than positioning himself as someone who helps all startups and small businesses scale, Kenny can focus on medical offices within a specific area where he already understands the challenges and workflows. By creating highly personalized outreach, researching each business, and providing valuable recommendations upfront, Kenny can create conversations with potential clients while building real-world proof of his frameworks. The conversation explores a focused outreach strategy using phone calls, direct messages, LinkedIn, personalized videos, and in-person relationship building. Instead of relying only on content or visibility efforts, Kenny is encouraged to prioritize direct conversations with businesses that match his ideal customer profile and provide value before making an offer. Abi and Kenny also discuss creating a 90-day consulting offer designed around clear outcomes, reduced risk, and strong customer value. The goal is to help early clients experience the framework firsthand, collect feedback and testimonials, and create the proof needed to grow the business over time. Viewers will learn how to find their first consulting clients, use existing experience as a competitive advantage, narrow their niche, create personalized outreach, develop a stronger consulting offer, and build the proof needed to scale a service business. To learn more about Kenny, his consulting work, and his book The Cultivator, visit CultivatorCo.net.

  6. Aug 29 ·  Video

    He Wants to Grow From $4.8M to $15M. What Has to Change? | Seth Spears

    Abi Asija sits down with Seth Spears of Wellnesse, a B Corp certified brand creating non-toxic, all-natural oral care products designed to provide healthier alternatives to conventional toothpaste and personal care products. Seth shares how Wellness grew to $4.8 million in revenue with a direct-to-consumer model, while navigating the challenge of acquiring new customers profitably in an increasingly competitive paid advertising landscape.    Key Insight: Wellnesse’s biggest opportunity is not simply spending more on customer acquisition. It is improving customer lifetime value through stronger subscriptions, better retention strategies, premium positioning, and deeper customer relationships. With rising Meta advertising costs impacting profitability, increasing recurring revenue and building a stronger brand moat are critical for sustainable growth.   Wellnesse can continue scaling by optimizing its subscription-first strategy while reducing unnecessary friction in the customer journey. Personalized subscription options, improved product recommendations, and better upsell opportunities can increase average order value while encouraging customers to purchase more products across the brand’s 25+ SKU catalog. Creating a smoother path for customers to manage recurring products based on their actual usage can improve retention and long-term satisfaction.    A major growth opportunity is shifting away from heavy discounting and strengthening premium brand positioning. Frequent discounts can train customers to wait for deals instead of recognizing the full value of the products. Wellnesse can preserve urgency and excitement through strategic offers, bundles, limited-time incentives, and value-added promotions that protect margins while encouraging repeat purchases.    Building a stronger customer success engine can also unlock additional growth. Proactively gathering customer feedback, identifying brand advocates, creating referral opportunities, and leveraging satisfied customers can generate more organic growth while reducing dependence on paid acquisition. Combining educational content, influencer partnerships, dental advisors, retail expansion, and community-driven marketing can help Wellness build a recognizable brand that customers seek out directly.    Viewers will gain a practical framework for scaling an ecommerce brand through profitable acquisition, subscription growth, customer retention, premium positioning, and long-term brand building. To learn more about Seth and Wellnesse’s non-toxic oral care products, visit wellnesse.com.

  7. Aug 27 ·  Video

    Can She Turn Deep Expertise Into a Scalable Consulting Business? | Mahima Dwivedi

    Abi Asija sits down with Mahima Dwivedi, founder of Azoth Business Solutions, an advisory and consulting company focused on helping growing businesses with capital strategy, expansion planning, and cross-border growth. Mahima shares how she transitioned from fractional advisory work into building a more scalable consulting model designed to help founders understand their readiness, identify growth barriers, and prepare for capital raising opportunities. Key Insight: Many companies do not fail because they lack ambition, but because their growth plans are not aligned with their resources, operational readiness, documentation, or market realities. Mahima explains that her role is to stress test growth strategies, uncover hidden gaps, and create a practical roadmap that helps founders move from vision to execution. Mahima discusses how her deck analyzer and diagnostic process help evaluate a company's current position, future goals, strategic clarity, and potential blockers. Instead of relying only on pitch decks, she combines structured questionnaires, AI-assisted analysis, market information, and her own operator experience to create a deeper understanding of where a company stands and what needs to happen next. Her ideal clients are scaling founders who are preparing for expansion or seeking capital but may not have a full strategic team internally. She explains how companies across industries, including pharmaceuticals, fintech, food, clean energy, and technology, often struggle with translating ideas into actionable plans. A strong strategy requires more than a compelling narrative; it requires clear execution steps, realistic resource planning, and an understanding of regulatory and market challenges. Mahima also explains her approach to capital raising, where she helps companies refine their fundraising strategy, identify suitable investors, prepare documentation, and create targeted outreach plans. Rather than relying only on success-based fees, she structures engagements around milestones and deliverables so both the client and advisor have clear expectations throughout the process. The conversation explores how Mahima built her investor network through years of operating experience, networking, and helping businesses navigate funding challenges. She shares examples of helping companies determine whether they should pursue equity funding, bridge financing, partnerships, or alternative capital strategies based on their stage and readiness. Viewers will learn how founders can improve their fundraising readiness, create more realistic growth plans, and avoid common mistakes that slow down expansion. Mahima explains why successful scaling requires disciplined systems, clear positioning, and a structured approach to turning business goals into measurable action. To learn more about Mahima and Azoth Business Solutions, visit azothbizsol.com or connect with her through LinkedIn.

  8. Aug 27 ·  Video

    Her Business Is Growing. Should She Hire Before the Revenue Arrives? | Lenka Ilic

    Abi Asija sits down with Lenka Ilic of Lenka Ilic Architecture D.P.C. a full-service architecture firm based in Manhattan, with a specialized department called Apartment Renovation NYC specializing in apartment renovations, design, approvals, and construction administration. Key Insight: Lenka’s biggest opportunity is not simply taking on more projects. It is building a sustainable growth model where qualified homeowners find the firm directly, the team is prepared before demand increases, and every project receives the level of expertise and oversight expected from a professional architecture practice.   A major shift for the company has been moving away from relying primarily on contractor referrals and toward a direct-to-consumer approach through education, content, and online visibility. By creating apartmentrenovation.nyc as an educational platform, Lenka is helping homeowners understand renovation processes, building codes, permits, approvals, timelines, and the importance of working with the right professionals before construction begins.   Lenka explains why architects should be viewed as trusted advisors who protect homeowners through proper planning, documentation, and quality control. Many renovation challenges come from unclear scopes, poor communication, or misunderstanding the role of architects versus contractors. Establishing the architect-client relationship early can help homeowners avoid costly mistakes, unnecessary delays, and compliance issues.   The firm’s growth strategy focuses on improving lead generation through SEO, valuable educational content, and stronger online positioning. Instead of competing solely through referrals, Lenka is creating a system where potential clients discover the firm because they need expertise and guidance for complex apartment renovations in New York City.    To reach the company’s long-term revenue goals, Lenka plans to scale carefully by increasing project volume, expanding the team, and maintaining strong internal quality assurance processes. Rather than hiring reactively after projects are signed, the goal is to develop talent ahead of demand so new team members can support growth without compromising service quality.    Viewers will gain a practical framework for scaling a specialized professional service business, creating demand through education, improving client acquisition, and building systems that allow a boutique firm to grow while maintaining trust, quality, and expertise. To learn more about Lenka and Apartment Renovation NYC, visit apartmentrenovation.nyc, email hello@apartmentrenovation.nyc, or schedule a consultation through their website.

4.8
out of 5
19 Ratings

About

Most business podcasts talk about success. Honest Wealth Builders works on it. This is a strategy lab where revenue-generating founders break down their business, identify the real constraint limiting growth, and workshop the next smart move. Each episode follows a simple three-part structure: 1. The Business: What are you building? How does it make money? What are you aiming for? 2. The Bottleneck: Where is growth slowing down? Sales, pricing, positioning, focus, execution? We isolate the real constraint. 3. The Strategy Session: We challenge assumptions, weigh tradeoffs, and decide the next clear step forward. This is not a traditional interview show. It’s a focused strategy session. Real businesses. Real constraints. Clear next moves. The insights come from building my own seven-figure company, completing over 700 deals, and documenting the principles behind sustainable growth. If you are building something serious and want sharper thinking around your next move, this show is for you.