Abi Asija sits down with Ben Olmos founder of Dissed Media and Builder of ROSTR Studio, a platform designed to help podcasters, YouTube creators, and hosted-event operators manage guests, schedules, workflows, and promotion in one place. Ben has spent the last 3 years building the company, testing media ideas, and refining the product, but the core challenge now is capital, market positioning, and turning a ready-to-launch platform into a revenue-generating business. Key Insight: A good product is not enough if the market does not immediately understand why it matters. Abi pushes Ben to move beyond workflow management as the only value proposition and think more deeply about the bigger outcome creators want: staying consistent, reducing pod fade, improving monetization, and building a real business around their content. Ben explains that ROSTR Studio was born from his own operational pain as a podcaster. Managing guests, calendar invites, reminders, workflows, content coordination, and follow-up became too scattered, even for someone with a PhD in business and a strong operations background. The product exists to solve that coordination problem for creators who are serious enough to need structure but not yet large enough to have a full production team. Abi also examines Ben's fundraising strategy. Dissed Media is structured as a Delaware C Corp with a board of advisors, and Ben is preparing a SAFE raise of $250,000 for 10 percent future equity to support product development, market expansion, coding resources, and go-to-market execution. The conversation highlights how investors need to see not just the product, but the founder's conviction, the board's expertise, and the path from early traction to scalable revenue. The positioning conversation becomes the most important strategic shift. Abi challenges Ben to think less like he is only selling software and more like he is selling a creator growth system. The platform can become more compelling if it combines workflow tools with education, strategy, community, and guidance on how creators can build backend offers, improve monetization, and turn content into a business asset. Abi also pushes Ben on founder-led sales. Since ROSTR Studio is still early, the product does not yet have enough brand equity to sell itself. Ben's credibility, experience, and personal conviction are part of the product in this stage, which means demos, direct conversations, user onboarding, feedback loops, and hands-on support are not optional. They are the fastest way to learn, refine the offer, and win the first serious users. You will learn how to position a SaaS product for creators, why workflow tools need a stronger business outcome attached to them, how founder-led sales can validate an early product, and how capital, education, community, and product strategy can work together to build a more investable company. Ben and ROSTR Studio can be found at roster.studio.
