Honest Wealth Builders

Abi Asija
  • 4.8 (21)
  • Entrepreneurship

Most business podcasts talk about success. Honest Wealth Builders works on it. This is a strategy lab where revenue-generating founders break down their business, identify the real constraint limiting growth, and workshop the next smart move. Each episode follows a simple three-part structure: 1. The Business: What are you building? How does it make money? What are you aiming for? 2. The Bottleneck: Where is growth slowing down? Sales, pricing, positioning, focus, execution? We isolate the real constraint. 3. The Strategy Session: We challenge assumptions, weigh tradeoffs, and decide the next clear step forward. This is not a traditional interview show. It’s a focused strategy session. Real businesses. Real constraints. Clear next moves. The insights come from building my own seven-figure company, completing over 700 deals, and documenting the principles behind sustainable growth. If you are building something serious and want sharper thinking around your next move, this show is for you.

  1. 9h ago ·  Video

    He Found a Way to Make $15K a Year Opening Bank Accounts | Dylan Sexton

    Abi Asija speaks with Dylan Sexton, founder of Dylan’s Bonuses and a bank bonus strategist who helps people systematically earn extra income from bank account promotions. Dylan has turned bank bonuses into a repeatable side hustle by identifying offers, sequencing applications, tracking requirements, and helping clients avoid the mistakes that make the process feel complicated. Key Insight: Dylan’s real value is not access to information. Bank bonus offers are already public. His advantage is implementation, sequencing, accountability, and helping clients consistently follow through. Abi pushes Dylan to stop treating the service like a spreadsheet-driven information product and instead build a more personal, collaborative coaching experience. They break down Dylan’s current offer and explore a stronger performance-based structure where clients pay based on the results they receive rather than a large upfront fee. This reduces risk for the customer while aligning Dylan’s incentives with the outcome. The conversation also exposes a major delivery problem. Dylan’s clients often fall behind on spreadsheets, updates, and required actions. Abi recommends simplifying the experience through one communication hub, proactive check-ins, clearer accountability, and a stronger relationship with each client. The goal is to make every interaction feel like the next obvious step, not homework. Abi also encourages Dylan to increase customer lifetime value by adding adjacent services only after the core bank bonus offer is working smoothly. Credit card rewards, travel points, cashback strategies, and other financial optimization services could eventually become natural upsells for clients who already trust him. For growth, Dylan has relied heavily on podcast appearances and has done very little consistent outreach or content. Abi recommends a mix of referrals, personalized Loom outreach, media exposure, and daily short-form educational content. Instead of hiding his expertise, Dylan should give away the information freely and sell the implementation, accountability, and personalized strategy. Viewers will learn how to turn specialized knowledge into a service, create a stronger performance-based offer, improve client compliance, build recurring relationships, expand customer lifetime value, and use educational content to grow a personal brand. To learn more about Dylan Sexton, visit https://dylansbonuses.com/.

  2. 13h ago ·  Video

    From SaaS Users to Enterprise Deals: This Founder’s Next Step | Balamurugan Balasubramanian

    Abi Asija speaks with Balamurugan Balasubramanian, co-founder of Voibe, a privacy-first AI productivity platform for professionals who handle confidential work. Voibe combines voice dictation and AI meeting notes with customizable vocabulary, workflow integrations, and privacy-focused infrastructure. Bala's biggest challenge is developing a repeatable go-to-market strategy that can continuously grow the business in a highly competitive AI software market. Key Insight: Voibe may not need to beat larger competitors in the general productivity market. Its strongest opportunity could be going deeper into privacy-sensitive industries such as legal, healthcare, and finance, where specialized workflows, compliance requirements, security, and personalized support matter more than competing only on price or features. Bala explains how Voibe uses dictation and meeting notes as an entry point into a professional's workflow. Instead of stopping at transcription, the long-term opportunity is to connect meetings and voice input directly into tools such as CRMs, Slack, and other industry-specific systems so users can move from conversation to completed work. The conversation breaks down Voibe's organic acquisition strategy, including SEO, AEO, competitor comparison pages, industry-specific content, and high-intent search queries. Abi also explores ways to improve product adoption by testing longer trials, usage-based offers, flash sales, annual upgrades, and stronger referral incentives. Another major opportunity comes from customer conversations. Bala already speaks directly with customers who need support or want to provide feedback. Abi recommends turning positive calls into video testimonials and creating a referral flywheel that rewards customers for introducing new users. The biggest strategic shift is enterprise growth. Instead of immediately relying on cold outbound, Abi recommends starting with professionals who already use Voibe inside their companies. Bala can personally reach out, learn why they chose Voibe, identify compliance and workflow requirements, and ask who else inside the organization should be involved. Once Voibe wins one strong company inside a specific industry, it can use those insights, integrations, compliance requirements, and proof to target similar companies. The goal is to become deeply specialized in a niche where larger general-purpose competitors have difficulty matching Voibe's personalized approach. Viewers will learn how to position an AI SaaS product in a crowded market, use SEO and AEO to generate demand, improve trials and referrals, collect better customer proof, uncover enterprise opportunities from existing relationships, and use personalized founder outreach to open high-value conversations. To try Voibe, visit https://getvoibe.com/. Bala is also available through LinkedIn.

  3. 2d ago ·  Video

    He Spent 53 Years in Real Estate. Now He Wants to Teach It. | Burt Mulwitz

    Abi Asija speaks with Burt Mulwitz, a real estate investor and mentor with 53 years of experience buying, financing, negotiating, and selling income properties. Burt is building a coaching business to teach agents, brokers, and investors how to find opportunities, structure creative financing, negotiate directly with owners, and either flip properties or hold them for cash flow. His biggest challenge is visibility and attracting his first coaching clients. Key Insight: Burt's experience is valuable, but experience alone is not enough to sell a $500-per-hour coaching offer. Prospects need current proof that his methods still work, evidence that he can help other people execute, and a clear reason to trust him before paying a premium. Burt shares several deals that reveal his real advantage. He bought properties with little or none of his own money, identified value others missed, negotiated directly with sellers and buyers, converted an apartment building into condominiums, and used creative financing to produce significant profits. Abi identifies Burt's real secret sauce as relationship building, negotiation, and creative deal structuring. The challenge is turning that track record into a credible modern coaching offer. Abi recommends coaching the first 5 founding members for free in exchange for honest feedback, current case studies, and video testimonials. Burt can then refine the program, prove that students can apply his methods in today's market, and begin charging from a position of stronger authority. Abi also recommends returning to active dealmaking. A boots-on-the-ground team member in the United States could source opportunities, make calls, and support transactions while Burt handles strategy and negotiation. Documenting those deals would create current proof and provide a steady supply of educational content. For visibility, Burt can publish short and long-form content built around real transactions, negotiation lessons, creative financing, and live deal analysis. A podcast where he advises beginner investors would showcase how he thinks without giving away authority to traditional interview guests. An authority book should focus on his real estate transactions and creative methods rather than broad mindset advice. Viewers will learn how to turn decades of experience into a credible coaching brand, validate a premium offer, build proof before raising prices, create content from active deals, and use mentorship as a path to new partnerships. To learn more about Burt Mulwitz, visit https://burtmentor.com/ or connect with him on LinkedIn at https://www.linkedin.com/in/burtmentor/.

  4. 3d ago ·  Video

    He Has 30 Years of Experience. Now He Wants a $500K Business. | Bill Sodeman

    Abi Asija speaks with Bill Sodeman, Ph.D., MBA, an executive coach and advisor helping business owners, emerging executives, and first-time executives think more strategically, communicate more effectively, and strengthen their emotional intelligence. Bill’s biggest constraint is lead generation. After earning about $40,000 last year, revenue fell to roughly $2,000 this year, even though recent LinkedIn activity has started producing stronger prospects. Key Insight: Bill does not only need more leads. He needs stronger proof, a premium offer tied to a measurable transformation, and personalized outreach that demonstrates his value before asking for a call. Abi argues that charging too little can reduce commitment and credibility. Bill should either coach pro bono for experience and testimonials or charge a meaningful price connected to the business outcome. They clarify Bill’s ideal client as a business owner or developing executive at a small or midsize company who needs more time, confidence, strategic focus, and leadership capacity. Abi recommends documenting Bill’s executive, academic, and coaching experience more clearly and adding video testimonials so prospects immediately understand why he is qualified. The offer is rebuilt around a 90-day transformation instead of generic hourly or monthly coaching. It can include weekly sessions, organized support between calls, assessments completed before the discovery session, a clear guarantee, bonuses, limited capacity, deadlines, and a benefit-driven name. A focused offer page and video sales letter would direct qualified prospects to apply. Abi also simplifies the website funnel. Instead of presenting several competing tools, Bill should feature one primary assessment, reveal the result immediately, and invite visitors to book a free call to review it. Every path should create a conversation because high-ticket coaching converts through trust and direct interaction. For lead generation, Abi replaces generic LinkedIn messages with personalized Loom videos that give each prospect useful advice. Bill can send 5 videos per day, activate his list of about 800 subscribers with a feedback offer, publish short and long-form content, and invite qualified podcast guests into free diagnostic sessions. Paid ads can wait until the organic funnel is proven. Viewers will learn how to position executive coaching, strengthen credibility, price around transformation, build an irresistible offer, improve website conversions, generate warm leads through personalized outreach, and follow up using deadlines and BAMFAM. To connect with Bill Sodeman, visit https://www.linkedin.com/in/billsodeman/.

  5. 4d ago ·  Video

    She Wants Passive Income From 4 Businesses | Tamara Croes

    Abi Asija sits down with Tamara Croes, an entrepreneur and consultant building several businesses across consulting, software, online communities, and an RV rental business. Tamara shares how she is transitioning her consulting work while developing new ventures designed to create more scalable income and reduce her reliance on active client work. Tamara currently generates approximately $120,000 in annual revenue, with her consulting business providing the majority of that income. She is working toward growing that revenue while launching a software application for beginner forex traders, an online community called The Tribe, and an RV rental business in Europe. A major focus of the conversation is Tamara’s trading application, which analyzes market conditions and sends alerts based on a specific methodology. Rather than simply notifying users when a price reaches a certain level, the application evaluates trends, market structure, and fair value gaps to help beginner traders identify potentially interesting opportunities without constantly monitoring charts. The discussion also highlights the challenges of building a paid software product in a competitive trading market. Abi questions whether the application can maintain a strong competitive advantage when established trading platforms already offer many free tools and larger companies could potentially replicate similar features. Tamara explains that her goal is not to target experienced traders who already have established strategies, but beginners who understand the basics of trading yet struggle with uncertainty and knowing when to enter a trade. This creates an opportunity to position the product around helping new traders develop confidence and apply a structured methodology. Another major theme is scalability. Tamara wants to build something that customers can use independently rather than creating another consulting or coaching business that depends on her time. The conversation explores whether her trading methodology could become a stronger educational or consulting offer while also considering the limitations of relying on software as the primary business model. Viewers will learn about the challenges of turning personal expertise into a scalable software product, identifying a clear target customer, building a defensible competitive advantage, and choosing between consulting, education, community, and software as business models. To learn more about Tamara Croes and her work, visit her website on www.camindadicroes.earth

  6. 5d ago ·  Video

    He Wants to Build a $1M Coaching Business With AI and No Employees | Lars Hedenborg

    Abi Asija sits down with Lars Hedenborg, founder of The Ascent, a coaching community designed to help men improve their businesses, marriages, health, faith, and other important areas of life. Lars explains how his experience building a successful business coaching company led him to create a more holistic approach focused on helping men build success without sacrificing the rest of their lives. Lars shares how The Ascent currently generates around $20,000 per month with 13 members paying $1,500 per month, while operating through 90-day cohorts. His three-year goal is to reach approximately $80,000 per month by building multiple cohorts while keeping the business intentionally lean and relying heavily on AI. A major challenge is generating enough qualified discovery calls to consistently fill new cohorts. Lars currently aims to increase his discovery calls to five or six per week and uses a 60 to 75-day window to fill each upcoming group. The discussion explores how a structured waitlist and application process could create demand without requiring Lars to constantly stay in sales mode. AI is central to Lars's strategy for keeping the business simple. He uses AI agents to monitor Slack activity, summarize members' daily work, generate weekly intelligence reports, communicate with members, and handle many operational tasks. This allows Lars to focus on the personal relationships and coaching conversations that require his direct involvement. The conversation also explores the importance of building authority in a new niche. Most of Lars's current members came from his previous business coaching audience, but he wants The Ascent to attract men who are looking for more than business success. His goal is to reach entrepreneurs who want to improve their businesses while also strengthening their marriages, physical health, faith, and overall priorities. Content and YouTube are another major growth opportunity. Lars is developing a more intentional content strategy designed to reach the specific men he wants to serve rather than chasing mass views. With only a limited number of cohort spots available, the goal is not millions of views but consistently reaching the right audience and turning that attention into qualified applications and a strong waitlist. Viewers will learn how to build a high-value coaching community, use AI to operate a lean business, create demand through waitlists, develop authority in a new niche, and balance business growth with personal priorities. To learn more about Lars Hedenborg and The Ascent, visit a12.life.

  7. 5d ago ·  Video

    The Growth Strategy That Could 4X Her Marketing Agency | Melanie Gorman

    Abi Asija speaks with Melanie Gorman, founder of Crownsville Media, a digital marketing agency focused largely on mental health practices. Melanie reports approximately $400,000 in revenue last year and an initial three-year goal of $800,000. Her biggest challenge is training team members to bring the same strategic thinking and therapist-informed perspective to their work. Key Insight: With approximately 95% of new business coming through referrals, Melanie has built strong client relationships but relies heavily on others to generate leads. Abi explores how more proactive customer acquisition could help her grow beyond her original goal toward a $1.6 million agency.  Melanie explains how website projects lead to ongoing content marketing, newsletters, Google Ads, and other services as clients’ practices grow. Abi recommends presenting her existing free discovery and audit process as a clearly valued introductory offer. He also suggests a short refund window after a paid engagement begins, with availability limited by her actual capacity. These are proposed changes rather than existing policies. For customer acquisition, Abi recommends targeted cold email outreach to U.S.-based therapists, paired with short-form content that demonstrates Melanie’s expertise and builds trust. He also suggests training an existing team member to handle initial discovery and audit work, allowing Melanie to review recommendations and focus on closing clients. Viewers will learn how to strengthen an agency’s introductory offer, turn website projects into ongoing client relationships, delegate the sales process, and combine outreach with content that builds trust. To connect with Melanie or discuss marketing support for your practice, book a consultation through Crownsville Media’s website https://crownsvillemedia.com/

  8. Oct 28 ·  Video

    He Built a $1M AI Business in Just 6 Months | Jon Cheney

    Abi Asija sits down with Jon Cheney, founder and CEO of the General Artificial Intelligence Proficiency Institute (GenAIPI), a company helping businesses implement AI and improve operations. After generating approximately $1.4 million in revenue in 2025, Jon expects to reach around $4 million in 2026 and aims to build a $20 million business within three years. Despite his rapid growth, his biggest challenge is creating a predictable customer acquisition system instead of relying on inconsistent inbound leads. Key Insight: Jon has built a successful AI business through personal branding, thought leadership, and high-value consulting. However, much of his growth depends on LinkedIn, podcasts, speaking engagements, and outside exposure. Abi recommends building a repeatable lead generation system using founder-led advertising, AI readiness assessments, social proof, and a more intentional content strategy. Jon shares how he secured his first $15,000 client after building an AI-powered product with Replit, eventually reaching $1 million in revenue within six months. His business evolved into a fractional Chief AI Officer service and G.E.N.A., an agentic AI platform designed to connect business systems and automate workflows. With approximately 80% of revenue coming from consulting and 20% from software, Jon hopes to reverse that balance and build more predictable recurring revenue. They also explore Jon's customer acquisition strategy, with approximately 50% of leads coming from LinkedIn, 30% from live events, and 20% from podcasts. After unsuccessful paid advertising campaigns, Abi suggests featuring Jon directly in ads and directing prospects toward a free AI readiness assessment. He also recommends expanding into YouTube, creating intentional short-form videos, and launching a recurring live AI-building show where Jon demonstrates real business solutions using AI. Viewers will learn how to turn AI expertise into a multimillion-dollar business, generate predictable B2B leads, improve advertising funnels, leverage thought leadership, transition from consulting to recurring software revenue, and attract clients through live demonstrations. To connect with Jon Cheney, visit https://www.linkedin.com/in/joncheney/

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4.8
out of 5
21 Ratings

About

Most business podcasts talk about success. Honest Wealth Builders works on it. This is a strategy lab where revenue-generating founders break down their business, identify the real constraint limiting growth, and workshop the next smart move. Each episode follows a simple three-part structure: 1. The Business: What are you building? How does it make money? What are you aiming for? 2. The Bottleneck: Where is growth slowing down? Sales, pricing, positioning, focus, execution? We isolate the real constraint. 3. The Strategy Session: We challenge assumptions, weigh tradeoffs, and decide the next clear step forward. This is not a traditional interview show. It’s a focused strategy session. Real businesses. Real constraints. Clear next moves. The insights come from building my own seven-figure company, completing over 700 deals, and documenting the principles behind sustainable growth. If you are building something serious and want sharper thinking around your next move, this show is for you.

Information

  • Creator
    Abi Asija
  • Years Active
    2026
  • Episodes
    229
  • Rating
    Explicit
  • Copyright
    © 2026 Honest Wealth Builders
  • Show Website
    Honest Wealth Builders