Moneyball - The Business of Sport

Sport isn’t just about what happens on the field — it’s a multi-billion-dollar industry driven by the deals, decisions and dynamics behind the scenes. Moneyball is the podcast that pulls back the curtain on the business of sport — how it works, who makes it happen, and where the real game is being played. Hosted by brand expert and experienced storyteller Scott Keenan, the show dives into the intersection of sport, money and culture, with open, commercially focused conversations that go behind the big decisions shaping modern sport in Australia and around the world. From player contracts and sponsorship deals to broadcast rights, expansion teams, athlete brands and women’s sport, Moneyball is fun, curious and unfiltered — made for sports insiders and for fans who want to understand how the game really works. Subscribe and join the conversation. Because if you want to know what's really going on in sport, you've gotta follow the money!