Supply Chain Moves (Official Move Supply Chain Podcast)

Move Supply Chain
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Supply Chain Moves gives DTC operators practical, no-fluff guidance, from product idea to on-time delivery, built on real numbers. Host Lara Guevara (CEO and Co-Founder, Move Supply Chain) turns vendor visits, factory audits, and live routing simulations into Monday-ready playbooks. This podcast also gives you ideas on how to have smarter China/Vietnam sourcing, logistics you can run on purpose, and tariff strategies that protect your margin. This one's for founders, COOs, and ops leads who want fewer surprises and better results. Subscribe now and listen to them all.

  1. Jul 28

    62 | The One With PopSmith: Building a Premium Consumer Brand Without Sacrificing Profitability

    What does it take to launch a premium consumer product that stands out in a crowded market? In this episode of Supply Chain Moves, we're joined by David Stickland, Co-Founder & President of Popsmith, to discuss the journey of creating a modern kitchen brand from the ground up. David shares how PopSmith transformed an overlooked product category into a premium consumer experience through thoughtful product design, strategic crowdfunding, exceptional packaging, and disciplined supply chain execution. From working with industrial designers to leveraging Kickstarter for validation and funding, this conversation is packed with practical lessons for founders launching physical products. Whether you're building a DTC brand, preparing for your first product launch, or scaling an existing ecommerce business, you'll gain valuable insights into balancing innovation, operational excellence, and long-term profitability. In this episode, you'll learn: How PopSmith developed a premium product in a traditional categoryWhy encouraging bold product design often leads to better innovationLessons from launching successfully on KickstarterHow crowdfunding can validate demand and build a loyal customer communityWhy packaging is a critical part of the customer experience and brand perceptionThe role of New Product Introduction (NPI) teams in reducing manufacturing riskWhy building an audience before launching is one of the smartest growth strategiesHow consumable products can increase repeat purchases and customer lifetime valueWhy sustainable profitability matters more than chasing rapid growth David also shares how decades of experience in retail and supply chain management have shaped his approach to product development, manufacturing, and making difficult business decisions that create long-term value. If this episode helped make your supply chain a little less painful, share it with another founder because nobody deserves to learn these lessons the hard way. Follow Supply Chain Moves wherever you get your podcasts. Connect with Dave & Popsmith: LinkedIn - David SticklandWebsite - PopsmithConnect with Lara & Move Supply ChainWant to keep learning and connect with Lara and the Move Supply Chain community? Follow & Subscribe: ⁠LinkedIn – Move⁠⁠LinkedIn – Lara⁠⁠X – Move⁠⁠X – Lara⁠⁠Facebook⁠⁠Instagram⁠⁠YouTube⁠ Get more insights: ⁠Unboxed Weekly⁠ – Lara’s newsletter on DTC supply chain moves⁠Lara’s AI Brain⁠ – Ask Lara’s AI anything about supply chainSC Lounge⁠ – Join Move Supply Chain's free Slack community for DTC founders Keywords: David Stickland, PopSmith, Kickstarter, crowdfunding, product development, consumer products, DTC brands, ecommerce, product launch, supply chain management, product innovation, packaging design, manufacturing, NPI, retail operations, startup growth, brand building #SupplyChain #Ecommerce #ProductDevelopment #StartupGrowth

  2. Jul 21

    61 | The One With Supplier On-Time Delivery: The KPI That Prevents Stockouts Before They Happen

    Your supplier says they'll deliver in 45 days. But how often do they actually do it? In this episode of Supply Chain Moves, we dive into one of the most overlooked supply chain KPIs: supplier on-time delivery rate (OTD). Many ecommerce brands build their inventory plans around quoted lead times, only to experience recurring delays, stockouts, and cash flow problems because those estimates don't match reality. Learn how to measure supplier reliability using historical purchase order data, calculate actual lead times, and identify which vendors are helping or hurting your business. You'll also discover why measuring performance against original promised dates—not revised delivery dates—is the key to making better sourcing decisions. If your inventory planning constantly feels reactive, this episode will show you how better supplier data can make it predictable. In this episode, you'll learn: What supplier on-time delivery rate (OTD) measuresHow to calculate supplier on-time delivery performanceWhy quoted lead times are often unreliable for inventory planningHow to measure delivery slips using original PO promise datesHow to calculate your supplier's actual lead time from historical ordersThe connection between supplier delays, stockouts, and working capitalHealthy supplier OTD benchmarks and when to escalate performance issuesHow to use supplier scorecards to improve vendor accountability Whether you source from overseas manufacturers or local suppliers, tracking supplier on-time delivery can help you reduce stockouts, improve forecasting, and build a more resilient supply chain. If this episode helped make your supply chain a little less painful, share it with another founder because nobody deserves to learn these lessons the hard way. Follow Supply Chain Moves wherever you get your podcasts. Connect with Lara & Move Supply Chain Want to keep learning and connect with Lara and the Move Supply Chain community? Follow & Subscribe: ⁠LinkedIn – Move⁠⁠LinkedIn – Lara⁠⁠X – Move⁠⁠X – Lara⁠⁠Facebook⁠⁠Instagram⁠⁠YouTube⁠⁠Unboxed Weekly⁠ – Lara’s newsletter on DTC supply chain moves⁠Lara’s AI Brain⁠ – Ask Lara’s AI anything about supply chainSC Lounge⁠ – Join Move Supply Chain's free Slack community for DTC founders Get more insights: ⁠Unboxed Weekly⁠ – Lara’s newsletter on DTC supply chain moves⁠Lara’s AI Brain⁠ – Ask Lara’s AI anything about supply chainSC Lounge⁠ – Join Move Supply Chain's free Slack community for DTC founders Keywords: supplier on-time delivery, supplier performance, vendor scorecard, supplier KPIs, lead time, actual lead time, purchase order management, inventory planning, supply chain management, vendor management, ecommerce operations, DTC supply chain, supplier reliability, procurement metrics, inventory forecasting #SupplyChain #VendorManagement #InventoryManagement #Ecommerce

  3. Jul 14

    60 | The One With Stockout Costs: How Running Out of Inventory Quietly Kills Profit

    Running out of inventory isn't a sign of success. It's one of the most expensive mistakes an ecommerce business can make. In this episode of Supply Chain Moves, we explore two overlooked inventory metrics that can dramatically improve profitability: stockout rate and stockout cost. While most businesses celebrate selling out, few calculate what those missed sales, wasted ad dollars, and lost customers actually cost. Learn how to measure stockouts at the SKU level, estimate their financial impact, and build a proactive replenishment system that keeps your best-selling products available without creating excess inventory. If you're relying on gut feel to reorder inventory or only discovering stockouts after customers complain, this episode will show you a better way. In this episode, you'll learn: What stockout rate is and why it should be tracked by SKUHow to calculate the true cost of a stockout beyond lost revenueWhy stockouts waste advertising spend and hurt marketplace rankingsHow inventory shortages impact customer loyalty and lifetime valueThe difference between measuring stockout history and preventing future stockoutsHow to use days of cover to make smarter replenishment decisionsIn-stock benchmarks for hero and mid-tier SKUsCommon warning signs that your inventory planning process needs improvement Whether you sell on Shopify, Amazon, or multiple ecommerce channels, understanding stockout costs can help you protect revenue, improve customer experience, and make more confident inventory decisions. If this episode helped make your supply chain a little less painful, share it with another founder because nobody deserves to learn these lessons the hard way. Follow Supply Chain Moves wherever you get your podcasts.Connect with Lara & Move Supply ChainWant to keep learning and connect with Lara and the Move Supply Chain community?Follow & Subscribe: ⁠LinkedIn – Move⁠⁠LinkedIn – Lara⁠⁠X – Move⁠⁠X – Lara⁠⁠Facebook⁠⁠Instagram⁠⁠YouTube⁠⁠Unboxed Weekly⁠ – Lara’s newsletter on DTC supply chain moves⁠Lara’s AI Brain⁠ – Ask Lara’s AI anything about supply chainSC Lounge⁠ – Join Move Supply Chain's free Slack community for DTC founders Keywords: stockout rate, stockout cost, inventory stockouts, inventory management, ecommerce inventory, inventory planning, replenishment planning, days of cover, inventory forecasting, contribution margin, working capital, Amazon inventory management, DTC operations, supply chain management, inventory KPIs #InventoryManagement #SupplyChain #Ecommerce #InventoryPlanning

  4. Jul 7

    59 | The One With Inventory Turns by SKU: The Metric That Reveals Hidden Cash Flow Problems

    If your inventory dashboard says everything looks healthy, but you're still running out of cash to reorder your best sellers, you're probably looking at the wrong metric. In this episode of Supply Chain Moves, we break down why tracking inventory turns by SKU is one of the most important habits for growing ecommerce brands. While blended inventory metrics can make your business appear healthy, they often hide slow-moving products that quietly tie up working capital and reduce profitability. You'll learn how to calculate inventory turns, convert them into months of supply, identify frozen cash, and build a simple monthly SKU-level report that highlights where your inventory is helping or hurting your business. Whether you're managing a growing catalog or trying to improve cash flow, this episode will help you make smarter inventory decisions based on real performance instead of averages. In this episode, you'll learn: What inventory turns actually measure and why they matterHow to calculate inventory turns and months of supplyWhy blended inventory metrics can hide costly problemsHow dead stock impacts cash flow and working capitalThe simple SKU-level report every operations team should maintainHealthy inventory turn benchmarks for DTC and ecommerce brandsRed flags that signal excess inventory before it becomes a financial problemPractical ways to free up cash without increasing sales If you've ever wondered why your best-selling products are constantly out of stock while slower-moving items keep filling your warehouse, this episode explains exactly what's happening and how to fix it. If this episode helped make your supply chain a little less painful, share it with another founder because nobody deserves to learn these lessons the hard way. Follow Supply Chain Moves wherever you get your podcasts. Connect with Lara & Move Supply Chain Want to keep learning and connect with Lara and the Move Supply Chain community? Follow & Subscribe: ⁠LinkedIn – Move⁠⁠LinkedIn – Lara⁠⁠X – Move⁠⁠X – Lara⁠⁠Facebook⁠⁠Instagram⁠⁠YouTube⁠⁠Unboxed Weekly⁠ – Lara’s newsletter on DTC supply chain moves⁠Lara’s AI Brain⁠ – Ask Lara’s AI anything about supply chainSC Lounge⁠ – Join Move Supply Chain's free Slack community for DTC founders Keywords: inventory turns by SKU, inventory turnover, inventory management, SKU analysis, dead stock, slow-moving inventory, working capital, cash flow management, ecommerce inventory, DTC operations, supply chain management, inventory optimization, months of supply, inventory KPIs, warehouse management #InventoryManagement #SupplyChain #Ecommerce #WorkingCapital

  5. Jun 30

    58 | The One With SpeedFulfill: How to Build a Cross-Border Supply Chain for International Expansion

    What does it really take to expand an ecommerce brand internationally? In this episode, SpeedFulfill features Omar Cali, Growth Partner at Move Supply Chain, for a conversation on building a cross-border supply chain that supports long-term global growth. Together, they break down the operational, logistical, and strategic decisions brands need to make before entering new markets. Whether you're planning your first international expansion or looking to optimize an existing global operation, this episode covers the real-world challenges behind cross-border ecommerce, including customs, fulfillment, tariffs, customer expectations, and market selection. In this episode, you'll learn: How to build a scalable cross-border supply chainCommon logistics mistakes brands make when expanding internationallyHow to choose the right market for global expansionWhat the latest US tariff environment and EU regulatory changes mean for ecommerce brandsHow to use slow seasons to improve logistics, reduce costs, and prepare for peak demandWhy regional warehousing is becoming the new standard for international fulfillment If you're an ecommerce founder, operator, or supply chain leader looking to grow beyond your home market, this episode offers practical strategies to help you scale internationally with confidence. Connect with Speedfulfill Website: speedfulfill.com  Contact Information: Phone: +86 18558994039WhatsApp: +86 18558994039Slack: speedfulfillofficial@gmail.comEmail: Info@speedfulfill.comLocation: Jinjiang, Quanzhou, China Connect with Move Supply Chain Want to keep learning and connect with Lara and the Move Supply Chain community? Follow & Subscribe: ⁠LinkedIn – Move⁠⁠LinkedIn – Lara⁠⁠X – Move⁠⁠X – Lara⁠⁠Facebook⁠⁠Instagram⁠⁠YouTube⁠ Get more insights: ⁠Unboxed Weekly⁠ – Lara’s newsletter on DTC supply chain moves⁠Lara’s AI Brain⁠ – Ask Lara’s AI anything about supply chain⁠SC Lounge⁠ – Join Move Supply Chain's free Slack community for DTC founders

  6. Jun 2

    57 | The One With the NPD Mistake That Doesn't Show Up Until Batch Three

    Your sample looked perfect. The stitching was flawless. The materials felt premium. The packaging was exactly what you envisioned. So you approved the vendor, wired the deposit, and moved forward with confidence. Then batch three arrived. And suddenly the product looked like it came from a completely different factory. In this episode, Andrew breaks down one of the most expensive mistakes founders make during product development: assuming a factory sample represents future production quality. You'll learn why the sample is often an audition rather than a preview, how quality drift quietly destroys margins and customer trust, and the simple systems that prevent suppliers from slowly changing your product over time. Plus, Andrew shares the story of a founder who watched a best-selling product unravel after a factory made an 11-cent component swap that ultimately cost more than $120,000 in lost inventory, returns, and damaged reviews. In this episode: Why your factory sample is usually the best version of your productHow quality drift happens across production runsThe hidden cost of accepting small quality issuesWhy customers are often the first to discover manufacturing problemsThe difference between a sample and a written specificationThe "magic sentence" every purchase order should includeHow third-party inspections prevent quality from slippingWhy supplier management is about systems, not suspicionThe simple process that protects product consistency as you scale If you're launching a new product, working with overseas manufacturers, or trying to maintain quality while growing, this episode will help you avoid a mistake that can quietly undermine your brand for years. Follow Supply Chain Moves wherever you get your podcasts. Connect with Lara & Move Supply Chain Want to keep learning and connect with Lara and the Move Supply Chain community? Follow & Subscribe: ⁠LinkedIn – Move⁠⁠LinkedIn – Lara⁠⁠X – Move⁠⁠X – Lara⁠⁠Facebook⁠⁠Instagram⁠⁠YouTube⁠ Get more insights: ⁠Unboxed Weekly⁠ – Lara’s newsletter on DTC supply chain moves⁠Lara’s AI Brain⁠ – Ask Lara’s AI anything about supply chain⁠SC Lounge⁠ – Join Move Supply Chain's free Slack community for DTC founders

  7. May 26

    56 | The One With the Best Practices That Hurt Your Business

    Everyone tells you to study successful brands. The problem? Most of the advice you're hearing was built for businesses 10, 50, or 100 times your size. In this Season 1 finale of Supply Chain Moves, we unpack one of the most expensive mistakes founders make: copying the operational playbooks of much larger brands.  From hiring too early and implementing complex software to diversifying suppliers before you're ready, these "best practices" often create unnecessary costs, complexity, and cash flow problems. You'll hear the story of a growing pet brand that adopted a $40M company's supply chain strategy and ended up with tighter cash, lower margins, and more stockouts than before. Then we'll break down how simplifying the business helped restore profitability and momentum. If you've ever felt behind because you're still using spreadsheets, managing fulfillment yourself, or running a lean operation, this episode is your reminder that simplicity isn't a weakness. At the right stage, it's a competitive advantage. In This Episode Why copying successful brands often backfiresThe hidden costs of importing "big company" infrastructure too earlyHow complexity compounds and drains cash flowWhy the scrappy phase teaches lessons software never canThe difference between copying tactics and understanding principlesHow to find advice that's actually relevant to your stage of growthThe real story of a founder who built a Ferrari pit crew for a go-kartWhy staying simple longer is often the smartest growth strategy Key Takeaway Don't copy the playbook. Understand the principle behind it. The tactics that help a $50M brand succeed can hurt a $500K brand. Instead of asking, "What are bigger brands doing?" ask, "What problem are they solving, and what's the simplest way to solve that problem at my stage?" If this episode helped make your supply chain a little less painful, share it with another founder because nobody deserves to learn these lessons the hard way. Follow Supply Chain Moves wherever you get your podcasts. Connect with Lara & Move Supply Chain Want to keep learning and connect with Lara and the Move Supply Chain community? Follow & Subscribe: ⁠LinkedIn – Move⁠⁠LinkedIn – Lara⁠⁠X – Move⁠⁠X – Lara⁠⁠Facebook⁠⁠Instagram⁠⁠YouTube⁠ Get more insights: ⁠Unboxed Weekly⁠ – Lara’s newsletter on DTC supply chain moves⁠Lara’s AI Brain⁠ – Ask Lara’s AI anything about supply chainSC Lounge⁠ – Join Move Supply Chain's free Slack community for DTC founders

  8. May 19

    55 | The One With Turning Suppliers Into Strategic Partners

    Treating suppliers as transactional vendors instead of long-term partners puts you at the back of their priority list — exactly when you can't afford to be there. Most early-stage founders manage supplier relationships purely transactionally — PO in, product out. In this episode, Lara makes the case that supplier partnership is one of the highest-leverage and lowest-cost investments an early brand can make, and breaks down exactly how to build those relationships from day one — even when you're small. For pre-revenue to $500K founders who want to be a priority client before they've earned it through volume. Key Takeaways: • Suppliers prioritize clients who treat them like partners, not purchase orders • Relationship capital translates into better pricing, preferential capacity, and early intelligence • Simple, consistent relational behaviors cost almost nothing and compound over time If this episode helped make your supply chain a little less painful, share it with another founder because nobody deserves to learn these lessons the hard way. Follow Supply Chain Moves wherever you get your podcasts. Connect with Lara & Move Supply Chain Want to keep learning and connect with Lara and the Move Supply Chain community? Follow & Subscribe: ⁠LinkedIn – Move⁠⁠LinkedIn – Lara⁠⁠X – Move⁠⁠X – Lara⁠⁠Facebook⁠⁠Instagram⁠⁠YouTube⁠ Get more insights: ⁠Unboxed Weekly⁠ – Lara’s newsletter on DTC supply chain moves⁠Lara’s AI Brain⁠ – Ask Lara’s AI anything about supply chainSC Lounge⁠ – Join Move Supply Chain's free Slack community for DTC founders

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About

Supply Chain Moves gives DTC operators practical, no-fluff guidance, from product idea to on-time delivery, built on real numbers. Host Lara Guevara (CEO and Co-Founder, Move Supply Chain) turns vendor visits, factory audits, and live routing simulations into Monday-ready playbooks. This podcast also gives you ideas on how to have smarter China/Vietnam sourcing, logistics you can run on purpose, and tariff strategies that protect your margin. This one's for founders, COOs, and ops leads who want fewer surprises and better results. Subscribe now and listen to them all.

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