Supply Chain Moves (Official Move Supply Chain Podcast)

Move Supply Chain

Supply Chain Moves gives DTC operators practical, no-fluff guidance, from product idea to on-time delivery, built on real numbers. Host Lara Guevara (CEO and Co-Founder, Move Supply Chain) turns vendor visits, factory audits, and live routing simulations into Monday-ready playbooks. This podcast also gives you ideas on how to have smarter China/Vietnam sourcing, logistics you can run on purpose, and tariff strategies that protect your margin. This one's for founders, COOs, and ops leads who want fewer surprises and better results. Subscribe now and listen to them all.

  1. 6d ago

    55 | The One With the Growth Trap: Why Profitable Brands Still Run Out of Cash

    You can have record revenue, healthy margins, and a business that looks like it's winning on paper... and still find yourself struggling to make payroll. In this episode of Supply Chain Moves, Omar breaks down one of the most overlooked metrics in DTC and product-based businesses: the cash conversion cycle. Learn why growth can actually create cash flow problems, how inventory ties up capital for months before it returns to your bank account, and why profitable brands can still run out of money. Through a real-world case study, Omar explains how founders accidentally fund their own growth into a corner and what they can do to avoid it. You'll learn: What the cash conversion cycle is and why it mattersWhy profit and cash flow are not the same thingHow rapid growth can increase cash pressureThe warning signs that your business is outgrowing its cash positionPractical ways to shorten your cash conversion cycleWhy every founder should build a 13-week cash flow forecast If you've ever wondered why your bank account doesn't reflect your revenue numbers, this episode is for you. Follow Supply Chain Moves wherever you get your podcasts. Connect with Lara & Move Supply Chain Want to keep learning and connect with Lara and the Move Supply Chain community? Follow & Subscribe: ⁠LinkedIn – Move⁠⁠LinkedIn – Lara⁠⁠X – Move⁠⁠X – Lara⁠⁠Facebook⁠⁠Instagram⁠⁠YouTube⁠ Get more insights: ⁠Unboxed Weekly⁠ – Lara’s newsletter on DTC supply chain moves⁠Lara’s AI Brain⁠ – Ask Lara’s AI anything about supply chainSC Lounge⁠ – Join Move Supply Chain's free Slack community for DTC founders

    15 min
  2. May 19

    54 | The One With Turning Suppliers Into Strategic Partners

    Treating suppliers as transactional vendors instead of long-term partners puts you at the back of their priority list — exactly when you can't afford to be there. Most early-stage founders manage supplier relationships purely transactionally — PO in, product out. In this episode, Lara makes the case that supplier partnership is one of the highest-leverage and lowest-cost investments an early brand can make, and breaks down exactly how to build those relationships from day one — even when you're small. For pre-revenue to $500K founders who want to be a priority client before they've earned it through volume. Key Takeaways: • Suppliers prioritize clients who treat them like partners, not purchase orders • Relationship capital translates into better pricing, preferential capacity, and early intelligence • Simple, consistent relational behaviors cost almost nothing and compound over time If this episode helped make your supply chain a little less painful, share it with another founder because nobody deserves to learn these lessons the hard way. Follow Supply Chain Moves wherever you get your podcasts. Connect with Lara & Move Supply Chain Want to keep learning and connect with Lara and the Move Supply Chain community? Follow & Subscribe: ⁠LinkedIn – Move⁠⁠LinkedIn – Lara⁠⁠X – Move⁠⁠X – Lara⁠⁠Facebook⁠⁠Instagram⁠⁠YouTube⁠ Get more insights: ⁠Unboxed Weekly⁠ – Lara’s newsletter on DTC supply chain moves⁠Lara’s AI Brain⁠ – Ask Lara’s AI anything about supply chainSC Lounge⁠ – Join Move Supply Chain's free Slack community for DTC founders

    12 min
  3. May 7

    53 | The One With Hiring Too Soon: Why a Full-Time Supply Chain Manager Can Hurt Early-Stage Brands

    One of the most common mistakes early-stage founders make is hiring a full-time supply chain manager too early. At first, it feels like the right move. Operations are messy, inventory feels unpredictable, and the supply chain starts becoming a black box the founder wants to escape from. So they hire someone senior to “take it over.” But in many cases, that hire creates more problems than it solves. In this episode of Supply Chain Moves, we break down why premature operations hires can drain cash, overcomplicate simple systems, and disconnect founders from the operational knowledge they actually need to build a resilient business. We unpack: Why a $65K to $85K supply chain salary is often the wrong investment for pre-revenue and early-stage brandsThe hidden risk of outsourcing operational understanding too earlyWhy senior operators struggle in low-complexity businessesHow over-engineering starts happening inside small brandsThe difference between strategic supply chain support and execution supportWhen fractional consulting makes more sense than a full-time hireWhy junior operations coordinators are often the better early-stage solutionThe revenue and operational milestones where a true supply chain manager becomes a “real unlock” If you're building a DTC brand and feeling overwhelmed operationally, this episode will help you understand what kind of support you actually need, and when. Connect with Lara & Move Supply Chain Want to keep learning and connect with Lara and the Move Supply Chain community? Follow & Subscribe: ⁠LinkedIn – Move⁠⁠LinkedIn – Lara⁠⁠X – Move⁠⁠X – Lara⁠⁠Facebook⁠⁠Instagram⁠⁠YouTube⁠ Get more insights: ⁠Unboxed Weekly⁠ – Lara’s newsletter on DTC supply chain moves⁠Lara’s AI Brain⁠ – Ask Lara’s AI anything about supply chain⁠SC Lounge⁠ – Join Move Supply Chain's free Slack community for DTC founders

    12 min
  4. Apr 30

    52 | The One With Scaling Too Soon: When Optimism Outruns Product-Market Fit

    Sales are picking up. The product is getting traction. And suddenly, it feels like you are ready to scale. This is exactly where many DTC founders go wrong. In this episode, we break down Mistake #8: building your supply chain for a version of the business that does not exist yet. What feels like smart preparation often turns into expensive overcommitment. More inventory, more SKUs, bigger orders, new suppliers. All based on early signals that have not fully proven themselves. We unpack the difference between real product-market fit and short-term demand spikes, and why that gap matters more than most founders think. You will learn: How early traction can create a false sense of predictabilityWhy inventory is not just product, but locked-in decisionsThe hidden cost of adding complexity too earlyA real example of how one brand scaled too fast and had to recoverA practical framework to separate proven products from experimentsHow to scale in layers without trapping cash or losing focus We also talk about the role of optimism in growth. You need it. But without guardrails, it can quietly push you into decisions your business is not ready for. If you are in that in-between stage where things are starting to work but still uncertain, this episode will help you stay flexible, protect your cash, and scale from proof instead of hope. Question to think about: Are you scaling based on what the market has proven, or what you hope will happen next? If this episode helped make your supply chain a little less painful, share it with another founder because nobody deserves to learn these lessons the hard way. Follow Supply Chain Moves wherever you get your podcasts. Connect with Lara & Move Supply Chain Want to keep learning and connect with Lara and the Move Supply Chain community? Follow & Subscribe: ⁠LinkedIn – Move⁠⁠LinkedIn – Lara⁠⁠X – Move⁠⁠X – Lara⁠⁠Facebook⁠⁠Instagram⁠⁠YouTube⁠ Get more insights: ⁠Unboxed Weekly⁠ – Lara’s newsletter on DTC supply chain moves⁠Lara’s AI Brain⁠ – Ask Lara’s AI anything about supply chain⁠SC Lounge⁠ – Join Move Supply Chain's free Slack community for DTC founders

    8 min
  5. Apr 23

    51 | The One With Cash Flow Blind Spots: Why Profit Doesn’t Equal Cash in DTC Brands (with Nate Littlewood of Future Ready CFO)

    Fast growth feels like success. Sales are up, ads are working, and demand looks strong. So the instinct is simple: keep buying inventory, keep scaling, don’t lose momentum. In this episode, Nate Littlewood, Founder of Future Ready CFO, breaks down why that instinct can quietly break DTC brands. On the surface, everything looks healthy. But underneath, cash is getting trapped in inventory, timing gaps between payables and receivables are widening, and profitability starts to look very different from reality. He walks through how brands end up in this situation, not because they are “bad at finance,” but because supply chain, marketing, and finance are operating in separate lanes. Marketing optimizes for growth, supply chain optimizes for availability, and finance is left trying to make sense of the cash impact after decisions are already made. The result is a business that looks strong in reporting, but feels tight in the bank account. If you’ve ever wondered how a “profitable” brand still ends up cash constrained, this episode will make it very clear. What You’ll Learn Why fast-growing brands can still run out of cashHow the Cash Conversion Cycle quietly determines your financial realityWhy inventory is really “frozen cash,” not just stock on a shelfHow siloed decisions between marketing and supply chain create cash blind spotsWhy over-ordering feels safe but slowly increases financial riskHow weak bookkeeping hides the real state of your cash flowWhat it looks like when finance actually acts as the conductor across the businessThe first steps to building clearer unit economics and a real cash flow forecast If this episode helped make your supply chain a little less painful, share it with another founder because nobody deserves to learn these lessons the hard way. Follow Supply Chain Moves wherever you get your podcasts. Connect with Nate & Future Ready CFO LinkedIn - Nate LittlewoodWebsite - Future Ready CFO Podcast - Profits on Purporse  Connect with Lara & Move Supply Chain Want to keep learning and connect with Lara and the Move Supply Chain community? Follow & Subscribe: ⁠LinkedIn – Move⁠⁠LinkedIn – Lara⁠⁠X – Move⁠⁠X – Lara⁠⁠Facebook⁠⁠Instagram⁠⁠YouTube⁠ Get more insights: ⁠Unboxed Weekly⁠ – Lara’s newsletter on DTC supply chain moves⁠Lara’s AI Brain⁠ – Ask Lara’s AI anything about supply chain⁠SC Lounge⁠ – Join Move Supply Chain's free Slack community for DTC founders

    55 min
  6. Mar 31

    50 | The One With Overstocking That Feels Smart… Until It Isn’t

    Stockouts are painful. So the instinct is simple: order more, just to be safe. In this episode, Omar breaks down why that instinct quietly creates a bigger problem. Over-ordering feels like protection, but it often comes from fear, not strategy. And while stockouts are loud and obvious, excess inventory builds slower, hides deeper issues, and ties up the one thing growing brands need most: cash. He walks through how “just in case” ordering turns into heavier operations, messier planning, and slower decision-making, plus what to do instead if you want a supply chain that actually scales with you. If you’ve ever increased your order size after getting burned once, this one will feel familiar. What You’ll Learn Why over-ordering is usually driven by fear, not dataThe hidden costs of excess inventory (beyond storage)How too much stock creates less clarity, not moreThe difference between safety stock and panic stockWhy inventory stops being an asset when it doesn’t moveHow to separate real risk from emotional decision-making If this episode helped make your supply chain a little less painful, share it with another founder because nobody deserves to learn these lessons the hard way. Follow Supply Chain Moves wherever you get your podcasts. Connect with Lara & Move Supply Chain Want to keep learning and connect with Lara and the Move Supply Chain community? Follow & Subscribe: ⁠LinkedIn – Move⁠⁠LinkedIn – Lara⁠⁠X – Move⁠⁠X – Lara⁠⁠Facebook⁠⁠Instagram⁠⁠YouTube⁠ Get more insights: ⁠Unboxed Weekly⁠ – Lara’s newsletter on DTC supply chain moves⁠Lara’s AI Brain⁠ – Ask Lara’s AI anything about supply chain⁠SC Lounge⁠ – Join Move Supply Chain's free Slack community for DTC founders

    12 min
  7. Mar 24

    49 | The One With the Cheapest Landed Cost That Cost You More

    You found a lower landed cost. Better tariff exposure. Cleaner DDP quote. Cheaper freight. So why does everything feel harder? In this episode, Omar, Growth Partner at Move Supply Chain, breaks down one of the most common traps growing brands fall into: optimizing for the cheapest number on paper while ignoring the costs that actually show up later. Because landed cost tells you what it takes to get product into your warehouse. It does not tell you what it takes to run your business. Omar unpacks why obsessing over tariffs, DDP, and all-in cost feels like the “smart” move, and how it quietly introduces risk across your supply chain. From inconsistent suppliers to fragile operations, delayed timelines to emergency air freight, the real cost shows up when growth starts to put pressure on your system. If your backend can’t keep up, your margins will not matter. In this episode, you’ll learn: Why landed cost is only one piece of the decision, not the decisionThe hidden costs that do not show up in your supplier quotesHow DDP can simplify things and reduce visibility at the same timeWhy “cheaper” and “more efficient” are not the sameWhat to evaluate when choosing suppliers beyond priceWhere the bigger margin wins actually come fromHow to build a supply chain that supports growth, not just protects margin If you have been chasing lower costs but feeling more operational friction, this episode will help you zoom out and make better decisions for the stage you are in. Because the goal is not the cheapest landed cost. It is a supply chain you can actually scale. Connect with Lara & Move Supply Chain Want to keep learning and connect with Lara and the Move Supply Chain community? Follow & Subscribe: ⁠LinkedIn – Move⁠⁠LinkedIn – Lara⁠⁠X – Move⁠⁠X – Lara⁠⁠Facebook⁠⁠Instagram⁠⁠YouTube⁠ Get more insights: ⁠Unboxed Weekly⁠ – Lara’s newsletter on DTC supply chain moves⁠Lara’s AI Brain⁠ – Ask Lara’s AI anything about supply chain⁠SC Lounge⁠ – Join Move Supply Chain's free Slack community for DTC founders

    16 min

About

Supply Chain Moves gives DTC operators practical, no-fluff guidance, from product idea to on-time delivery, built on real numbers. Host Lara Guevara (CEO and Co-Founder, Move Supply Chain) turns vendor visits, factory audits, and live routing simulations into Monday-ready playbooks. This podcast also gives you ideas on how to have smarter China/Vietnam sourcing, logistics you can run on purpose, and tariff strategies that protect your margin. This one's for founders, COOs, and ops leads who want fewer surprises and better results. Subscribe now and listen to them all.