Founder Portraits

Christianne

Ambition, pressure, taste, instinct. FP decodes how the best builders actually think and decide; the gut-feel behind the companies that work. Long-form founder conversations, hosted by Christianne, a former comms & media banker who traded the deal desk for the mic. Formerly GUT with Christianne (CC).

Episodes

  1. Sep 10

    Cam Stajer: The $20 Logo That Became an Olympic Sponsor

    He cold emailed the Olympic committee with no connections and no reply for weeks. Three months later, his company had exclusive rights as Team Canada's official wellness recovery partner through 2028.Cam Stajer started Kala with 5,000 dollars, a 20 dollar Fiverr logo, and a product he found through a podcast because he couldn't afford the real thing. He turned down a deal on Dragon's Den. He bought out his co-founder. He recalled a million and a half dollars of product over a manual printing error. He didn't pay himself a cent for three years.Now Kala is the exclusive red light therapy partner of the Canadian Olympic Committee, sold in Costco, Walmart, and Cam still owns the company outright.What does it actually take to build a brand from your parents' basement into an Olympic sponsorship, without giving up equity? And why walk away from a deal that was already on the table? 00:00 Cold open 00:53 Meet Cam: CEO of Kala Therapy 01:35 20 years of hockey & what it taught him 02:40 Discovering red light therapy 03:56 Starting Kala: $20 logo, Alibaba & the name 06:02 Going on Dragon's Den 09:19 Early disaster: the Suez Canal shipment 10:49 Betting the whole farm12:12 Paying himself $0 for three years 14:33 The $1.5M Costco recall17:52 The dumbest mistake: wiring $50k to the wrong supplier 20:60 The Q4 inventory "Hail Mary" 22:54 Hype, misinformation & medical-device approvals23:55 Sponsor break26:40 Loneliness, mentors & building solo 28:42 Who shouldn't be a founder + ADHD as a superpower30:20 Growing up "different" 32:00 Envy, Forbes 30 Under 30 & what nobody sees 34:47 The Olympic deal 42:52 The Richard Branson cola story 44:47 The Shopify screenshot on his vision board 45:31 Manifestation & training the mind 48:42 Being the main character 49:19 What's next for Kala 50:16 OutroCam Stajer is the founder and owner of Kala, a red light therapy company and the official wellness recovery partner of the Canadian Olympic Committee.Subscribe on YouTube: https://www.youtube.com/@founderportraitsListen on Spotify: https://open.spotify.com/show/6T3jeLZ0wkMrUE2T9jkRzzListen on Apple: https://podcasts.apple.com/podcast/founder-portraits/id1875549655Follow on Instagram: @founderportraitsFollow on X: @founderportraitWebsite: https://www.founder-portraits.com #podcast #founderstory #entrepreneur #redlighttherapy #founderportraits

    Cam Stajer: The $20 Logo That Became an Olympic Sponsor
  2. May 15

    He Quit a Top Ad Agency to Bet on a Category That Didn't Exist | Rei Lalo, TRIHARD

    If you've been telling yourself you'll start the thing "when you're ready," this episode is for you. Rei Lalo had a stable job at McCann — one of the biggest ad agencies in the world. He'd been promoted twice in three years. He had a clear ten-year trajectory, a real salary, and the kind of resume that opens doors for the rest of your career. He walked away from it. With no college degree, no credibility in the industry he wanted to enter, and some savings, he started building TRIHARD — a hair and skincare brand for athletes. Six years later, it's in over Dick's Sporting Goods stores across the country, used by Olympic swimmers, and has raised ~$5M. In this conversation, we get past the highlight reel. Rei tells us about the rounds that almost didn't close and what it really took to break free from corporate. The voice in his head that is against playing it safe — and the question he asks himself every time he's tempted to hold back. If you're in the comfortable job dreaming about the uncomfortable one, this is the conversation you didn't know you needed and the best use of your time. In this episode, you'll learn: How to know when it's time to quit a stable jobHow to fundraise without experience or a track recordHow to take action before you feel readyHow to build a brand in a category that doesn't exist yetHow to make the worst-case scenario work for you instead of against youHow to think about financial risk when you're starting from scratchHow to keep going when investors push backHow to build resilience from injury, setback, or rejectionHow to listen to your gut when everyone around you says to play it safeHow to live with a decision that scares youThree takeaways for the founder you might become: The "right time" doesn't exist and is a story your fear tells youYour worst case is almost never as bad as you thinkRegret compounds faster than money doesConnect:Rei Lalo: on LinkedInTRIHARD: trihard.com / @wetrihard Follow GUT for conversations with founders about the calls they made that no one else would have.

    He Quit a Top Ad Agency to Bet on a Category That Didn't Exist | Rei Lalo, TRIHARD
  3. Feb 3

    Marcus Aurelius: How to Lead Through Collapse

    Content warning: this episode contains mentions of death and mature themes. In the winter of 169 AD, the most powerful man on earth was sitting in a freezing tent on the frontier, covered in mud, surrounded by dead soldiers. A plague was killing 2,000 people a day in Rome. The economy had collapsed. He had just buried his co-emperor. His children were dying. Marcus Aurelius did not write the Meditations in a library. He wrote it by a campfire in what is now Austria, and he wasn't writing for us. He was writing notes to himself, trying to hold it together. If you read it expecting polished wisdom you'll be disappointed. It's repetitive. He circles the same ideas over and over, from different angles, like he can't make them stick. That's because he couldn't. He had read every Stoic text there was and none of it was helping him do his actual job. So the book turns into something closer to a workout journal. Reps. Drills. The same exercises every morning. This episode is about what he did with all of it. He auctioned off his own family's belongings in the Forum of Trajan rather than raise taxes on people who couldn't fight back. Golden goblets, paintings, his wife's robes, heirlooms going back generations. Then, once the crisis passed, he offered to buy it all back from anyone who wanted to return what they'd bought. Nobody would have expected that. He kept doing things nobody expected. When his best general declared himself emperor on a false rumor that Marcus had died, Marcus told his troops he would step aside willingly if Rome would be better served by the man. When the general's letters turned up, the ones that would have named every senator who hedged their bets, he had them burned without reading them. He didn't want to know. He said he didn't want to be contaminated by vengeance. We also spend time on Lucius Verus, who makes an almost perfect control group. Same family, same tutors, same Stoic education, same crisis. When the pressure came, Lucius reached for wine and parties. Marcus reached for his notebook. Knowing the philosophy and practicing it turn out to be completely different things. And we don't skip the failures. He made Commodus his heir. The Meditations are a record of his problems, not his victories: the temper he couldn't manage, the mornings he didn't want to get out of bed. Wisdom isn't perfection. It's a floor you try not to fall below, and a way back up when you do. Struggle isn't a gift and it doesn't automatically improve anyone. Plenty of people go into the hole and come out cruel. The only real question is whether you pick your response or let it get picked for you. Marcus picked, every morning, through 20 years of catastrophe. Not perfectly. Persistently. CHAPTERS 00:00 A freezing tent, winter 169 AD 01:25 Act 1: The ledger of loss 01:29 Hadrian, the boy who couldn't lie, and 23 years of waiting 07:09 Selling the family treasure, and offering refunds 08:01 Burying eight of thirteen children 10:00 Act 2: Fire feeds on obstacles 10:05 Writing the Meditations by a campfire 18:12 The general who declared himself emperor Research credit to Stephen West at Philosophize This, whose episode on Marcus was a source for this one. Go listen to his show. Watch on YouTube: youtube.com/@founderportraits Instagram: @founderportraits X: @founderportrait Website: founder-portraits.com

    Marcus Aurelius: How to Lead Through Collapse
  4. Jan 24

    Beethoven: The Man Who Couldn't Hear His Own Masterpiece

    Content warning: this episode discusses suicide, childhood abuse, and mental health. Vienna, May 7th, 1824. A 53 year old man in an ill-fitting green coat is on the podium in front of an orchestra twice the normal size, punching at the air, crouching low, leaping up. The musicians aren't watching him. Before the concert the stage manager told them not to look at Beethoven and to follow the assistant conductor instead. He is conducting a symphony he cannot hear. When it ends he's still going, several bars behind. A young alto named Caroline Unger walks over and turns him around so he can see the five standing ovations he had no idea were happening. That's the image everyone holds. Triumphant genius, deafness conquered by will. It's a comfortable lie. Look closer and you see a man who is isolated, physically failing, and holding on by a thread. This is a story about someone who treated his life as a problem he could force, and what happened when he applied that to things that don't yield to it. Other people. His own body. It starts in a cellar in Bonn, where his father locked him in the dark when practice went badly, and at a keyboard at two in the morning with his father's drunk friends watching. He learned two things there. Perfection is the only safety, and nobody is coming to help. In Vienna he couldn't out-pretty the virtuosos, so he out-worked them. He played like a blacksmith, refused to be anyone's servant, and told a prince that there are thousands of princes and only one Beethoven. Then the ringing started. He hid it for six years, memorizing the way lips moved to guess at conversations, avoiding company because he couldn't say the words "I am deaf." At Heiligenstadt in 1802 a student pointed out a distant shepherd's pipe and Beethoven heard nothing. He went home and wrote what reads, in part, like a farewell letter. He decided to live. He did not decide to accept it. He decided to dominate the world instead. What follows looks like resilience until you look closely. Snapped piano hammers. Sawed-off piano legs to feel the floorboards through his skeleton. Manuscripts with holes torn in the paper where he scratched out the same melody twenty times. Not a divine download. A grind. Then he tried the same method on a nine year old. His brother died and left a son, Carl, and Beethoven decided that since he couldn't fix his ears or his loneliness he would fix this boy. He won an ugly custody fight, controlled the boy's schedule to the minute, hired servants to watch him. In 1826 Carl attempted to take his own life, and said afterward it was because of how his uncle had treated him. The last act is the interesting one. The heroic energy is gone. He holds entire conversations through a notebook passed across a table. He stops writing for the public and produces the late quartets and the Grosse Fuge, music critics called incomprehensible that took a century to catch up to. Music that doesn't try to dominate you and doesn't finish its own sentences. He didn't defeat deafness. He didn't fix his family. He didn't arrive at peace. He died difficult. But he stopped trying to conquer fate and started listening to the silence, and the work changed. He took the broken instrument he was handed and played it to the end. CHAPTERS 00:00 Vienna, May 7th, 1824 03:49 Act 1: The forge 09:40 Heiligenstadt and the shepherd's pipe 13:05 Act 2: The iron fist 15:51 Arrested: "I am Beethoven" 17:46 The Ninth, thirty years in the making 19:01 Carl 21:19 Act 3: The open hand 26:32 What brute force can't do If you're struggling, you don't have to do it alone. In the US, call or text 988. Elsewhere, findahelpline.com lists services by country. YouTube: youtube.com/@founderportraits Instagram: @founderportraits Website: founder-portraits.com

    Beethoven: The Man Who Couldn't Hear His Own Masterpiece
  5. Jan 19

    Maya Angelou: How to Find Your Voice

    Content warning: this episode includes descriptions of childhood sexual abuse, trauma and violence, racism, abandonment, and mental health struggles. In 1993, a 64 year old woman stepped up to a podium and read a poem to 20 million people at Bill Clinton's inauguration. Almost none of them knew she hadn't spoken a word for nearly five years of her childhood. Not because she couldn't. Because she believed her voice had killed a man. This is the story of how Marguerite Johnson became Maya Angelou. It starts on a train platform in 1931. She's three, her brother is four, and they're wearing tags on their wrists that read "to whom it may concern." Not addressed to anyone by name. The porter who was supposed to watch them got off in Arizona. Before anything else went wrong, she had already learned that people leave. Five years later she's eight, living in St. Louis, and her mother's boyfriend assaults her. She testifies. He serves one day. Four days after he walks free, he's found dead, kicked to death in the street. Nobody investigates. Her uncles handled it, but nobody tells her that. All she understands is that she said his name out loud in a courtroom and then he died. So she stops talking. What brought her back was a woman named Mrs. Flowers, a plate of cookies, and an assignment to memorize a poem and say it out loud. We also get into the part that doesn't make it into the inspirational quotes. She lied about her age to become the first Black streetcar conductor in San Francisco, after sitting in that office for three weeks straight until they gave her an application. She claimed to be an expert Creole chef having never cooked Creole in her life. She invented herself as a Cuban calypso singer. She edited a newspaper in Cairo with no journalism experience. She wrote about all of it on purpose, because she thought young people needed to know that successful people have skeletons. There's a word for people who claim to be something they aren't. There's another word for people who imagine a future self and grow into it. The only difference is whether it works. CHAPTERS 00:00 Intro 00:42 Content warning 00:56 January 1993, and a train platform in 1931 03:19 People leave 03:25 St. Louis, Mr. Freeman, and the trial 09:18 Uncle Willie and the pot bellied stove 10:01 Mrs. Flowers, and the poem that broke the silence 18:22 Collecting lives: fry cook, calypso singer, Cairo, Ghana 18:58 How Marguerite Johnson became Maya Angelou 21:52 Liars and dreamers 22:06 Why she wrote down the skeletons 23:11 Survival isn't destiny 23:32 Bouncing forward, and post traumatic growth To go deeper on her life, read her memoirs, starting with I Know Why the Caged Bird Sings. Watch on YouTube: youtube.com/@founderportraits Instagram: @founderportraits X: @founderportrait Website: founder-portraits.com

    Maya Angelou: How to Find Your Voice
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About

Ambition, pressure, taste, instinct. FP decodes how the best builders actually think and decide; the gut-feel behind the companies that work. Long-form founder conversations, hosted by Christianne, a former comms & media banker who traded the deal desk for the mic. Formerly GUT with Christianne (CC).