Mar 15

THE WEEK: 82 Cents. And a Deed.

Women earn 82 cents for every dollar men earn. But more single women own homes in the U.S. than single men — a reversal that's been quietly building since the early 2000s. This week on Women + Real Estate™: the market intelligence behind the number. Rates ticked up to 6.11% and buyers kept moving. February existing-home sales confirmed January's dip was weather, not trend. The Senate passed the most significant housing bill in three decades — and the tension inside it between restricting investors and expanding supply is real. The rental seasonal clock turned. And prediction markets are recalibrating heading into spring. Remember: Everything in real estate is negotiable. --- ⁠⁠⁠⁠⁠⁠⁠⁠⁠womenplusrealestate.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for full newsletter with charts, data, and observations: ⁠⁠read.womenplusrealestate.com⁠⁠ Rate and review Women + Real Estate™ to help other women find the show --- Women + Real Estate™ delivers market intelligence for decisive action—covering tactics, policy, opportunities, and analysis. By Eve Moss, market analyst and founder of Women + Real Estate™. New episodes weekly.

22 min

Mar 9

THE WEEK: You Can. Use That.

Something shifted this week. Not dramatically — but meaningfully. Mortgage rates are holding at 6.00%, near a three-year low. The prediction market resolved: traders had placed a 98.5% probability on U.S. home values landing between $420,000 and $425,000 by March 1. Parcl Labs confirmed $420,940. The market called it again — across six cities. In this episode: The rental window is open earlier than most renters realize. National vacancy hit a record high, average lease-up time has doubled, and the data still favors tenants — but not indefinitely. January's 8.4% sales drop was weather, not trend. February confirmed it: existing-home sales accelerated 4.2%. Five and a half million additional households now qualify at today's rates. Most are still waiting. The supply contraction institutional investors have been betting on is now showing in the data. The window to get ahead of repricing is narrowing. And it's Women's History Month. Until 1974, women couldn't get a mortgage without a male co-signer. We've been making our own opportunities ever since. Remember: Everything in real estate is negotiable. --- ⁠⁠⁠⁠⁠⁠⁠⁠womenplusrealestate.com⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for full newsletter with charts, data, and observations: ⁠read.womenplusrealestate.com⁠ Rate and review Women + Real Estate™ to help other women find the show --- Women + Real Estate™ delivers market intelligence for decisive action—covering tactics, policy, opportunities, and analysis. By Eve Moss, market analyst and founder of Women + Real Estate™. New episodes weekly.

27 min

Mar 1

THE WEEK: The Market Made It's Call

Something significant happened this week. Not one thing — two. Mortgage rates dropped below 6% for the first time in three and a half years. And a prediction market tracking where U.S. home values would land as of March 1 — with 95.1% confidence — resolves tomorrow. In this episode, we break down what both signals mean for renters, buyers, and investors — and why the window to act may be shorter than most people realize. This week: — The rental market's seasonal shift is here, but tenant leverage hasn't disappeared. What the data says you can still negotiate before summer changes the equation. — Five and a half million households now qualify for a mortgage that couldn't a year ago. Sales are still falling. What that gap means for anyone considering a purchase this spring. — Institutional investors deployed $165.5 billion into multifamily in 2025. The White House just moved to limit their access to single-family. What it means — and what it doesn't. — Rates at 5.98%: the real money savings broken down, and why the 3% era isn't coming back. — We're introducing something new: prediction market tracking for U.S. home values, city by city, month by month. Tomorrow we find out if traders called it correctly. The market is not waiting for conditions to be perfect. It is moving. The question is whether you are positioned to move with it. Remember: Everything in real estate is negotiable. --- ⁠⁠⁠⁠⁠⁠⁠womenplusrealestate.com⁠⁠⁠⁠⁠⁠⁠ Subscribe for full newsletter with charts, data, and observations: read.womenplusrealestate.com Rate and review Women + Real Estate™ to help other women find the show --- Women + Real Estate™ delivers market intelligence for decisive action—covering tactics, policy, opportunities, and analysis. By Eve Moss, market analyst and founder of Women + Real Estate™. New episodes weekly.

22 min

Feb 22

The WEEK: The Smart Money is Moving

This week's housing data reveals a market frozen in contradiction. Mortgage rates fell again—now at 6.01%, the lowest since September 2022. Refinance applications more than doubled. The rental market officially tipped in favor of tenants, with 44 of 50 major metros now renter-friendly. An additional 5.5 million households qualify for mortgages at today's rates compared to a year ago. And yet: pending home sales fell. Again. Meanwhile, institutional investors are increasing transaction volumes. Lenders are "hungry" to put debt on multifamily assets. Investment activity is picking up, not slowing down. So what's happening? Two different markets are emerging. One where informed capital is moving aggressively. And one where consumers are waiting for conditions that have already arrived. Remember: Everything in real estate is negotiable. --- ⁠⁠⁠⁠⁠⁠womenplusrealestate.com⁠⁠⁠⁠⁠⁠ Subscribe for full newsletter with charts, data, and observations: ⁠⁠⁠⁠⁠⁠womenplusre.substack.com⁠⁠⁠⁠⁠⁠⁠ Rate and review Women + Real Estate™ to help other women find the show --- Women + Real Estate™ delivers market intelligence for decisive action—covering tactics, policy, opportunities, and analysis. By Eve Moss, market analyst and founder of Women + Real Estate™. New episodes weekly.

28 min

Feb 15

The WEEK: The Market Just Got Complicated

The Week: Market Intelligence for February 8-14, 2026 The market just got complicated—and that's exactly when knowing the numbers matters most. Home sales dropped 8.4%. Vacancy hit record highs. Landlords are offering concessions at levels we haven't seen in years. But mortgage rates fell to a three-year low, affordability improved for the seventh consecutive month, and institutional investors moved $165.5 billion into multifamily properties in 2025. So what does any of this actually mean for you? WHAT YOU'LL HEAR: - RENTAL MARKET: Why 39.3% of listings now include concessions—and exactly what to ask for - HOME SALES: Sales down 8.4%, but affordability is the best it's been since March 2022. What fewer buyers means for your opportunity. - INVESTMENT: CoStar's balanced outlook shows vacancy staying elevated through 2027. Why markets like this require knowing your numbers before you invest. - MORTGAGE RATES: 6.09%—a three-year low. Why waiting for 4% means missing the window that's already here. Remember: Everything in real estate is negotiable. --- ⁠⁠⁠⁠⁠womenplusrealestate.com⁠⁠⁠⁠⁠ Subscribe for full newsletter with charts, data, and observations: ⁠⁠⁠⁠⁠womenplusre.substack.com⁠⁠⁠⁠⁠⁠ Rate and review Women + Real Estate™ to help other women find the show --- Women + Real Estate™ delivers market intelligence for decisive action—covering tactics, policy, opportunities, and analysis. By Eve Moss, market analyst and founder of Women + Real Estate™. New episodes weekly.

15 min

Feb 9

Sarah's Story

Sarah offered $400,000. She waived the inspection. Added an escalation clause to $410,000. She lost to a cash buyer who paid $380,000. Twenty thousand dollars less than her losing bid. Three weeks later, Sarah won her second bidding war—paid $398,000, beat four other offers including a $405,000 cash buyer. How? She stopped competing on price and started competing on terms. This week: How a 28-year-old marketing coordinator with only $15,000 saved bought her first home six years earlier than planned. We break down the PREP Framework applied to bidding wars—the 60-day timeline that cost her $1,800 but beat $7,000 higher offers, the $7,500 down payment grant she didn't know existed, and why the NAR settlement changed everything about buyer agent commissions. The question: When did we start believing the highest bid always wins? Remember: Everything in real estate is negotiable. Even bidding wars. --- ⁠⁠⁠⁠womenplusrealestate.com⁠⁠⁠⁠ Subscribe for full newsletter with charts, data, and observations: ⁠⁠⁠⁠womenplusre.substack.com⁠⁠⁠⁠⁠ Rate and review Women + Real Estate™ to help other women find the show --- Women + Real Estate™ delivers market intelligence for decisive action—covering tactics, policy, opportunities, and analysis. By Eve Moss, market analyst and founder of Women + Real Estate™. New episodes weekly.

19 min

Feb 9

Does it Matter Where Your Grow Up?

At 11 PM, Maya sat at her kitchen table doing different math. Not rent math. Future math. She'd found the Opportunity Atlas—a website showing what happens to children who grow up in each neighborhood. She typed in her address. Then the cheaper apartment she'd considered to save money. The numbers that appeared weren't about rent. They were about her daughters' statistical futures. This week: Why Maya's $225/month rent negotiation was actually about $1.28 million. We unpack the Moving to Opportunity study, Raj Chetty's research on zip codes and destiny, and why saving $3,900 over ten years would have cost Zara and Amara $640,000 each in lifetime earnings. The question: When Section 8 gives you "housing choice," are you choosing more than housing? And does anyone tell you that geography isn't destiny—but it's a powerful force? Remember: Everything in real estate is negotiable. Even the zip codes that try to determine futures. --- ⁠⁠⁠womenplusrealestate.com⁠⁠⁠ Subscribe for full newsletter with charts, data, and observations: ⁠⁠⁠womenplusre.substack.com⁠⁠⁠⁠ Rate and review Women + Real Estate™ to help other women find the show --- Women + Real Estate™ delivers market intelligence for decisive action—covering tactics, policy, opportunities, and analysis. By Eve Moss, market analyst and founder of Women + Real Estate™. New episodes weekly.

19 min

Feb 9

Maya's Story

Maya stared at the email for the third time. Subject line: "Lease Renewal Notice." Her rent was jumping from $1,200 to $1,500—$300 beyond her Section 8 voucher. $3,600 a year she didn't have. Everyone told her the same thing: "Section 8 landlords don't negotiate. Take it or leave it. You should be grateful to have housing at all." This week: How a single mother with a voucher saved $5,400 by negotiating what everyone said was impossible. We break down her exact PREP Framework strategy—the HUD data she used, the turnover costs she quantified, the three options she proposed, and why staying silent was her most powerful move. The question: What would happen if you stopped accepting "that's just how it works" and started asking for what you need? Remember: Everything in real estate is negotiable. --- ⁠⁠womenplusrealestate.com⁠⁠ Subscribe for full newsletter with charts, data, and observations: ⁠⁠womenplusre.substack.com⁠⁠⁠ Rate and review Women + Real Estate™ to help other women find the show --- Women + Real Estate™ delivers market intelligence for decisive action—covering tactics, policy, opportunities, and analysis. By Eve Moss, market analyst and founder of Women + Real Estate™. New episodes weekly.

18 min

Feb 8

Meet the 5 Women of "The Offer"

Five women. Five "impossible" negotiations. One framework. Maya was told Section 8 landlords don't negotiate. Sarah thought she needed six more years to save a down payment. Rebecca believed 6% commission was standard. Aisha almost let $12,000 in repairs go to avoid seeming "difficult." Maria heard commercial leases are non-negotiable. This week: Meet the five women who heard "that's just how it works" and learned everything's negotiable. We break down the PREP Framework—Position, Research, Exchange, Propose—and why rates dropping to 6.06% (lowest in 3+ years) changes the game. The question: Which woman's story is yours? The renter, the first-time buyer, the fresh start, the inspection battle, or the entrepreneur? Remember: Everything in real estate is negotiable. --- ⁠womenplusrealestate.com⁠ Subscribe for full newsletter with charts, data, and observations: ⁠womenplusre.substack.com⁠⁠ Rate and review Women + Real Estate™ to help other women find the show --- Women + Real Estate™ delivers market intelligence for decisive action—covering tactics, policy, opportunities, and analysis. By Eve Moss, market analyst and founder of Women + Real Estate™. New episodes weekly.

19 min

Feb 8

Welcome!

Welcome to the first episode of Women + Real Estate™—where we help you get past the gatekeepers. Picture this: Mortgage broker's office. Fluorescent lights. Acronyms flying. That sinking feeling in your stomach? That's the first wall. This week: Why 6% isn't the enemy, why waiting for 3% is a fantasy that costs money, and how five women negotiated "impossible" deals. The question: Are you waiting for a world that doesn't exist? Or are you ready to work with 2026's reality? Remember: Everything in real estate is negotiable. --- ⁠womenplusrealestate.com⁠ Subscribe for full newsletter with charts, data, and observations: ⁠womenplusre.substack.com⁠⁠ Rate and review Women + Real Estate™ to help other women find the show --- Women + Real Estate™ delivers market intelligence for decisive action—covering tactics, policy, opportunities, and analysis. By Eve Moss, market analyst and founder of Women + Real Estate™. New episodes weekly.

22 min

Women + Real Estate™

Episodes

THE WEEK: 82 Cents. And a Deed.

THE WEEK: You Can. Use That.

THE WEEK: The Market Made It's Call

The WEEK: The Smart Money is Moving

The WEEK: The Market Just Got Complicated

Sarah's Story

Does it Matter Where Your Grow Up?

Maya's Story

Meet the 5 Women of "The Offer"

Welcome!

About

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