Pathway to Profit Q&A

Edwina Peden & Katie Rose
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  • ENTREPRENEURSHIP

One Question Can Change Everything This private podcast is a space for real, practical business coaching for yoga teachers and women running heart-led wellness businesses. Inside, Edwina Peden (Shakti Creative) and Katie Rose (Bhakti Business) respond to real questions submitted by the community — offering experienced perspective, clear reflections, and grounded next steps to help you move forward with confidence. Sometimes it’s not a new offer or big overhaul that shifts things.Sometimes it’s one good question — answered well. You’ll hear short audio drops covering clarity, income, focus, positioning, and sustainable growth, plus occasional feedback episodes reflecting on websites or Instagram accounts submitted by listeners. If you’re feeling stuck, circling decisions, or standing at the edge of your next level — this space is for you. ✨ Want to work more closely with Edwina & Katie? Explore what’s next HERE: https://www.bhaktibusiness.com.au/yogabusinessaccelerator About us Katie Rose Katie Rose is a yoga teacher, ayurveda guide, doula and author with over 25 years of experience in the world of wellness. She holds accreditation with both Yoga Alliance and Yoga Australia as a registered experienced yoga teacher and teacher trainer with many thousands of teaching hours under her belt. Katie was the manager of the prestigious TriYoga centre in London before moving to Sydney and opening Samadhi Yoga in 2004 followed by Jivamukti Yoga Sydney which at its peak was a four-studio business and is still a thriving community today. Her popular online courses have helped hundreds of women from all over the world in empower themselves. She is the founder of the annual Bhakti Women Online Yoga Summit and the author of several internationally available books including ‘Mindful Living’ (Rockpool Publishing) 'Trust Life, Trust Yourself, Find Peace' (published by Affirm Press). Katie helps women go from feeling stuck and overwhelmed to living a life that is vibrant, creative and abundant. She lives in Sydney, Australia with her five children in a loud and busy household where her meditation practice keeps her sane! Edwina Peden Edwina is wildly passionate about helping heart-led, spiritual entrepreneurs truly shine their unique brand online. She will guide you to embody the very soul and energy of your business, to uncover its true nature. Edwina's super power is to take your vision and energetic brand blueprint and make pure magic. Bringing your vision to life - ain't no vanilla here! She lives with her husband and two sons off-grid, where they enjoy all that bush life offers. Edwina's career has seen her run multiple businesses over the past 10+ years, helping dozens of small businesses with online marketing. She has also led hundreds of women in her corporate retail and human resources career that spanned 20 years. Shakti Creative is a culmination of her love for beautiful content, expertise in online marketing for soulful businesses and passion for working with heart-led female entrepreneurs. Edwina is also a yoga teacher, ayurveda wellness coach and retreat facilitator. Being experienced in the industry from all sides positions her perfectly to support you if you're a yoga teacher, coach, retreat facilitator or healer.

Episodes

  1. FEB 9

    Audience building for online offerings (answer from Edwina)

    Edwina discusses strategies for yoga teachers to attract new clients to their online services. She emphasises the importance of identifying a niche audience, creating engaging content, and offering free resources to showcase their expertise. By focusing on specific demographics and addressing their unique challenges, yoga teachers can effectively market their online offerings and build a loyal client base. Takeaways Growing a business online opens up to billions of potential clients.Identify your target audience to tailor your offerings.Niche down to serve specific demographics effectively.Create content that resonates with your audience's challenges.Use social media creatively to showcase your unique approach.Engage with your audience through relatable content.Offer free resources to allow potential clients to experience your services.Intentional marketing leads to better client engagement.Utilize reels and other formats to reach a wider audience.Collaborate with others to refine your online offerings.Chapters 00:00 Attracting New Clients Online 02:57 Niche Marketing for Yoga Teachers 06:02 Creative Content Strategies 08:44 Offering Freebies to Engage Clients Want to continue working with us? The Yoga Business Accelerator Program is an immersive online reset for your business to have you gain focus and a plan for profit. We start in early March 2026. Whether you're at the very beginning of your business (you might not even have a website yet!) or you've been going for a while this intensive program will support you to vision into growth and clarity. Here's what's included: ✅ Personalised attention. We want to give you our focused attention to accelerate your business. Let’s go from overwhelm and procrastination to profit and passion together.⁠ ✅ A live online container, we will hold your hand through marketing, business strategy, content creation and pricing and more. ⁠ ✅ Practical and energetic support. We need a clear plan of action based on strategy. And we need a steady mindset so we can stay aligned with the vision. We've got you covered for both. ✅ Nine months of support, our first three months together will be intensive and focused and you'll have still have monthly zoom sessions after that to keep you accountable and supported. https://www.bhaktibusiness.com.au/yogabusinessaccelerator Edwina & Katie x

    9 min

  2. FEB 9

    Moving into prosperity and confidence (answer from Katie)

    We explore a grounded path from low self-worth to confident action by making the work about service, not self. Then we confront money blocks with practical tools that align values with prosperity and turn purpose into income. • using service as an antidote to self-doubt • adopting a WWI-inspired action mindset • reframing imposter syndrome into offering value • identifying cultural and family money blocks • applying Rachel Rodgers’ strategies for earning • learning from Denise Duffield-Thomas on pricing and ease • building weekly habits that link impact to revenue “If you're listening to this, just go get that book. It's free on Spotify Premium.” Want to continue working with us? The Yoga Business Accelerator Program is an immersive online reset for your business to have you gain focus and a plan for profit. We start in early March 2026. Whether you're at the very beginning of your business (you might not even have a website yet!) or you've been going for a while this intensive program will support you to vision into growth and clarity. Here's what's included: ✅ Personalised attention. We want to give you our focused attention to accelerate your business. Let’s go from overwhelm and procrastination to profit and passion together.⁠ ✅ A live online container, we will hold your hand through marketing, business strategy, content creation and pricing and more. ⁠ ✅ Practical and energetic support. We need a clear plan of action based on strategy. And we need a steady mindset so we can stay aligned with the vision. We've got you covered for both. ✅ Nine months of support, our first three months together will be intensive and focused and you'll have still have monthly zoom sessions after that to keep you accountable and supported. https://www.bhaktibusiness.com.au/yogabusinessaccelerator Edwina & Katie x

    4 min

  3. FEB 9

    Sharing niche teachings for women in an online community (answer from Edwina)

    Edwina provides valuable insights on creating a supportive online community for women in perimenopause and menopause. She emphasises the importance of engaging with the audience to understand their needs, structuring programs that fit their busy lives, and leveraging lived experiences to foster connection. Edwina also discusses the significance of thoughtful naming and marketing strategies, as well as the steps to successfully launch a new program. Takeaways There is a need for supportive communities for women in midlife.Polling your audience can provide valuable insights.Audio formats are effective for busy women.Start with smaller programs to test the waters.Lived experience is crucial in connecting with your audience.Community engagement is key to program success.Unique naming can help differentiate your program.Building trust is essential for launching new offerings.Short, digestible content is preferred by midlife women.Utilising social media can help capture interest and build an email list.00:00 Creating a Community for Women in Midlife 02:52 Engaging Your Audience: Polling and Feedback 06:02 Testing the Waters: Starting Small 08:48 Building from Lived Experience 11:56 Naming and Positioning Your Program 14:48 Launching Your Program: A Step-by-Step Guide Want to continue working with us? The Yoga Business Accelerator Program is an immersive online reset for your business to have you gain focus and a plan for profit. We start in early March 2026. Whether you're at the very beginning of your business (you might not even have a website yet!) or you've been going for a while this intensive program will support you to vision into growth and clarity. Here's what's included: ✅ Personalised attention. We want to give you our focused attention to accelerate your business. Let’s go from overwhelm and procrastination to profit and passion together.⁠ ✅ A live online container, we will hold your hand through marketing, business strategy, content creation and pricing and more. ⁠ ✅ Practical and energetic support. We need a clear plan of action based on strategy. And we need a steady mindset so we can stay aligned with the vision. We've got you covered for both. ✅ Nine months of support, our first three months together will be intensive and focused and you'll have still have monthly zoom sessions after that to keep you accountable and supported. https://www.bhaktibusiness.com.au/yogabusinessaccelerator Edwina & Katie x

    15 min

  4. FEB 9

    Honouring yoga's cultural heritage and lineage (answer from Katie)

    Katie unpacks how to share chanting, sutras, and the koshas with integrity, drawing on Krishnamacharya’s three pillars for ethical teaching. Love, practice, and lineage become a clear permission slip to teach the subtle work without appropriation. • service as the foundation for teaching • embodied practice over performance • why struggle creates better teaching maps • naming sources and honouring lineage • cultural sensitivity in subtle teachings • practical ways to introduce chanting and koshas Want to continue working with us? The Yoga Business Accelerator Program is an immersive online reset for your business to have you gain focus and a plan for profit. We start in early March 2026. Whether you're at the very beginning of your business (you might not even have a website yet!) or you've been going for a while this intensive program will support you to vision into growth and clarity. Here's what's included: ✅ Personalised attention. We want to give you our focused attention to accelerate your business. Let’s go from overwhelm and procrastination to profit and passion together.⁠ ✅ A live online container, we will hold your hand through marketing, business strategy, content creation and pricing and more. ⁠ ✅ Practical and energetic support. We need a clear plan of action based on strategy. And we need a steady mindset so we can stay aligned with the vision. We've got you covered for both. ✅ Nine months of support, our first three months together will be intensive and focused and you'll have still have monthly zoom sessions after that to keep you accountable and supported. https://www.bhaktibusiness.com.au/yogabusinessaccelerator Edwina & Katie x

    5 min

  5. FEB 9

    Offering yoga outside - any weather-dependent considerations? (answer form Edwina)

    Edwina provides insights on how to successfully run outdoor yoga classes while navigating weather challenges. She emphasises the importance of having backup plans, such as utilising sheltered spaces, community halls, or even transitioning to online classes when necessary. Edwina shares her personal experiences and practical tips to help yoga instructors create a flexible and profitable teaching environment. Takeaways Running yoga classes outdoors can be a beautiful option.Always have a backup space for weather challenges.Consider using community halls for yoga classes.Online classes can be a great alternative in bad weather.Utilize sheltered spaces for outdoor yoga.Moving furniture can create space for indoor classes.Local community resources can be cost-effective for yoga.Having a WhatsApp group can help communicate with students.Flexibility is key in teaching yoga outdoors.Planning ahead can ensure a smooth yoga experience. 00:00 Navigating Outdoor Yoga Classes 05:14 Backup Plans for Weather Challenges Want to continue working with us? The Yoga Business Accelerator Program is an immersive online reset for your business to have you gain focus and a plan for profit. We start in early March 2026. Whether you're at the very beginning of your business (you might not even have a website yet!) or you've been going for a while this intensive program will support you to vision into growth and clarity. Here's what's included: ✅ Personalised attention. We want to give you our focused attention to accelerate your business. Let’s go from overwhelm and procrastination to profit and passion together.⁠ ✅ A live online container, we will hold your hand through marketing, business strategy, content creation and pricing and more. ⁠ ✅ Practical and energetic support. We need a clear plan of action based on strategy. And we need a steady mindset so we can stay aligned with the vision. We've got you covered for both. ✅ Nine months of support, our first three months together will be intensive and focused and you'll have still have monthly zoom sessions after that to keep you accountable and supported. https://www.bhaktibusiness.com.au/yogabusinessaccelerator Edwina & Katie x

    5 min

  6. FEB 9

    Is it hard to sell online content? (answer from Katie)

    Katie answers Gabriella’s question about why online offers are harder to sell and map a path that works now. The heart of it: build real community and lead with passion, using AI as a tool, not a voice. • why information no longer sells on its own • making community the core product, not an add-on • human-to-human touchpoints across Zoom, WhatsApp and voice notes • live coaching as a driver of trust and conversion • choosing topics from passion and lived experience • translating deep interests into clear, relevant promises • using AI for notes and admin, not for ideas or voice • structuring programmes for accountability and momentum Want to continue working with us? The Yoga Business Accelerator Program is an immersive online reset for your business to have you gain focus and a plan for profit. We start in early March 2026. Whether you're at the very beginning of your business (you might not even have a website yet!) or you've been going for a while this intensive program will support you to vision into growth and clarity. Here's what's included: ✅ Personalised attention. We want to give you our focused attention to accelerate your business. Let’s go from overwhelm and procrastination to profit and passion together.⁠ ✅ A live online container, we will hold your hand through marketing, business strategy, content creation and pricing and more. ⁠ ✅ Practical and energetic support. We need a clear plan of action based on strategy. And we need a steady mindset so we can stay aligned with the vision. We've got you covered for both. ✅ Nine months of support, our first three months together will be intensive and focused and you'll have still have monthly zoom sessions after that to keep you accountable and supported. https://www.bhaktibusiness.com.au/yogabusinessaccelerator Edwina & Katie x

    5 min

  7. FEB 9

    How to start an online membership platform? (answer from Katie)

    Katie unpacks how to design a membership that creates recurring revenue without overwhelming you or your audience. We share pricing strategies, planning rhythms, and why a warm email list beats social vanity metrics every time. • the case for recurring revenue as stability • using one flagship deliverable each month • flexible scheduling over rigid calendars • quality over quantity in content • example of a high-ticket, single-class model • planning month by month with clear comms • building a warm list before launching • starting with freebies and low-cost offers • using funnels to grow email and trust We cover all of that in the yoga business accelerator, how to build that we call it a funnel that brings people into your world and builds your email list and builds your audience, which definitely can then eventually lead to a really successful membership Want to continue working with us? The Yoga Business Accelerator Program is an immersive online reset for your business to have you gain focus and a plan for profit. We start in early March 2026. Whether you're at the very beginning of your business (you might not even have a website yet!) or you've been going for a while this intensive program will support you to vision into growth and clarity. Here's what's included: ✅ Personalised attention. We want to give you our focused attention to accelerate your business. Let’s go from overwhelm and procrastination to profit and passion together.⁠ ✅ A live online container, we will hold your hand through marketing, business strategy, content creation and pricing and more. ⁠ ✅ Practical and energetic support. We need a clear plan of action based on strategy. And we need a steady mindset so we can stay aligned with the vision. We've got you covered for both. ✅ Nine months of support, our first three months together will be intensive and focused and you'll have still have monthly zoom sessions after that to keep you accountable and supported. https://www.bhaktibusiness.com.au/yogabusinessaccelerator Edwina & Katie x

    6 min

  8. FEB 9

    Instagram: why are views not converting to follows? (answer from Edwina)

    We unpack why reels can surge while follower counts dip and show how to turn fleeting attention into trust. We share a clear profile audit, debunk the milestone myth, explain healthy churn, and lay out steps that convert views into real growth. • what views signal versus what follows require • the summer scrolling effect and passive engagement • wide reach versus deep relevance on reels • how to audit bio, pins, and first nine posts • designing series and clear calls to action • separating vanity metrics from revenue drivers • platform bot cleanups and healthy follower churn • staying consistent while building trust pathways For those of you that are listening to this, we go really deep into you know how to do all of this, how to get create create great content, how to get new followers, all of this stuff we talk about in the Yoga Business Accelerator. There’s a whole module in the Shakti Roadmap based on authentic social media. We actually work in real time in creative labs where we get down and dirty with our content and we work it, we analyze it, we do all of that. So definitely check out that if you’re up for getting really good at your content so you can sell your offers.Chapters 00:00 Understanding Instagram Reels and Followers 06:58 The Impact of Engagement on Growth 09:51 Strategies for Building a Stronger Instagram Presence Want to continue working with us? The Yoga Business Accelerator Program is an immersive online reset for your business to have you gain focus and a plan for profit. We start in early March 2026. Whether you're at the very beginning of your business (you might not even have a website yet!) or you've been going for a while this intensive program will support you to vision into growth and clarity. Here's what's included: ✅ Personalised attention. We want to give you our focused attention to accelerate your business. Let’s go from overwhelm and procrastination to profit and passion together.⁠ ✅ A live online container, we will hold your hand through marketing, business strategy, content creation and pricing and more. ⁠ ✅ Practical and energetic support. We need a clear plan of action based on strategy. And we need a steady mindset so we can stay aligned with the vision. We've got you covered for both. ✅ Nine months of support, our first three months together will be intensive and focused and you'll have still have monthly zoom sessions after that to keep you accountable and supported. https://www.bhaktibusiness.com.au/yogabusinessaccelerator Edwina & Katie x

    12 min

  9. FEB 9

    How do I get started with Instagram? (answer from Edwina)

    In this conversation, Edwina provides a comprehensive guide on how to start and optimize an Instagram account, particularly for personal brands in the wellness and yoga space. She emphasises the importance of setting up a creator account, optimising the bio, using clear usernames, and planning content strategically to attract and engage followers. Edwina also discusses the significance of personal branding and offers insights into effective marketing strategies for spiritual entrepreneurs. Takeaways Set up a creator account for personal branding.Choose a clear and specific username.Optimize your bio to reflect who you are and what you do.Include your name and location in your bio.Use links effectively to guide potential clients.A clear profile picture builds trust and connection.Plan foundational posts to introduce yourself.Instagram functions as a search engine; optimize for search.Engage with your audience through consistent content.Consider joining supportive programs like the Yoga Business Accelerator. 00:00 Getting Started with Instagram 02:45 Creating a Personal Brand 06:01 Optimizing Your Instagram Bio 08:55 Effective Use of Links 12:13 Building Your Content Strategy 14:35 Conclusion and Next Steps Want to continue working with us? The Yoga Business Accelerator Program is an immersive online reset for your business to have you gain focus and a plan for profit. We start in early March 2026. Whether you're at the very beginning of your business (you might not even have a website yet!) or you've been going for a while this intensive program will support you to vision into growth and clarity. Here's what's included: ✅ Personalised attention. We want to give you our focused attention to accelerate your business. Let’s go from overwhelm and procrastination to profit and passion together.⁠ ✅ A live online container, we will hold your hand through marketing, business strategy, content creation and pricing and more. ⁠ ✅ Practical and energetic support. We need a clear plan of action based on strategy. And we need a steady mindset so we can stay aligned with the vision. We've got you covered for both. ✅ Nine months of support, our first three months together will be intensive and focused and you'll have still have monthly zoom sessions after that to keep you accountable and supported. https://www.bhaktibusiness.com.au/yogabusinessaccelerator Edwina & Katie x

    15 min

  10. FEB 9

    Building a yoga business from scratch (answer from Katie)

    We map a safer path from a marketing career to a sustainable yoga business, focusing on smart transitions, low overheads, and the power of a clear niche. We share why studios are risky now, how to avoid burnout, and how to build reliable income across classes and online offers. • planning a phased transition with income buffer • why bricks-and-mortar studios struggle in big cities • using gyms and studios to build reach and cash flow • limiting weekly classes and travel to prevent burnout • diversifying revenue with 1:1s, courses and workshops • choosing a focused niche to stand out online • building a simple online pathway and audience Want to continue working with us? The Yoga Business Accelerator Program is an immersive online reset for your business to have you gain focus and a plan for profit. We start in early March 2026. Whether you're at the very beginning of your business (you might not even have a website yet!) or you've been going for a while this intensive program will support you to vision into growth and clarity. Here's what's included: ✅ Personalised attention. We want to give you our focused attention to accelerate your business. Let’s go from overwhelm and procrastination to profit and passion together.⁠ ✅ A live online container, we will hold your hand through marketing, business strategy, content creation and pricing and more. ⁠ ✅ Practical and energetic support. We need a clear plan of action based on strategy. And we need a steady mindset so we can stay aligned with the vision. We've got you covered for both. ✅ Nine months of support, our first three months together will be intensive and focused and you'll have still have monthly zoom sessions after that to keep you accountable and supported. https://www.bhaktibusiness.com.au/yogabusinessaccelerator Edwina & Katie x

    8 min
  • 10 Episodes

About

One Question Can Change Everything This private podcast is a space for real, practical business coaching for yoga teachers and women running heart-led wellness businesses. Inside, Edwina Peden (Shakti Creative) and Katie Rose (Bhakti Business) respond to real questions submitted by the community — offering experienced perspective, clear reflections, and grounded next steps to help you move forward with confidence. Sometimes it’s not a new offer or big overhaul that shifts things.Sometimes it’s one good question — answered well. You’ll hear short audio drops covering clarity, income, focus, positioning, and sustainable growth, plus occasional feedback episodes reflecting on websites or Instagram accounts submitted by listeners. If you’re feeling stuck, circling decisions, or standing at the edge of your next level — this space is for you. ✨ Want to work more closely with Edwina & Katie? Explore what’s next HERE: https://www.bhaktibusiness.com.au/yogabusinessaccelerator About us Katie Rose Katie Rose is a yoga teacher, ayurveda guide, doula and author with over 25 years of experience in the world of wellness. She holds accreditation with both Yoga Alliance and Yoga Australia as a registered experienced yoga teacher and teacher trainer with many thousands of teaching hours under her belt. Katie was the manager of the prestigious TriYoga centre in London before moving to Sydney and opening Samadhi Yoga in 2004 followed by Jivamukti Yoga Sydney which at its peak was a four-studio business and is still a thriving community today. Her popular online courses have helped hundreds of women from all over the world in empower themselves. She is the founder of the annual Bhakti Women Online Yoga Summit and the author of several internationally available books including ‘Mindful Living’ (Rockpool Publishing) 'Trust Life, Trust Yourself, Find Peace' (published by Affirm Press). Katie helps women go from feeling stuck and overwhelmed to living a life that is vibrant, creative and abundant. She lives in Sydney, Australia with her five children in a loud and busy household where her meditation practice keeps her sane! Edwina Peden Edwina is wildly passionate about helping heart-led, spiritual entrepreneurs truly shine their unique brand online. She will guide you to embody the very soul and energy of your business, to uncover its true nature. Edwina's super power is to take your vision and energetic brand blueprint and make pure magic. Bringing your vision to life - ain't no vanilla here! She lives with her husband and two sons off-grid, where they enjoy all that bush life offers. Edwina's career has seen her run multiple businesses over the past 10+ years, helping dozens of small businesses with online marketing. She has also led hundreds of women in her corporate retail and human resources career that spanned 20 years. Shakti Creative is a culmination of her love for beautiful content, expertise in online marketing for soulful businesses and passion for working with heart-led female entrepreneurs. Edwina is also a yoga teacher, ayurveda wellness coach and retreat facilitator. Being experienced in the industry from all sides positions her perfectly to support you if you're a yoga teacher, coach, retreat facilitator or healer.

Information

  • Creator
    Edwina Peden & Katie Rose
  • Episodes
    10
  • Rating
    Explicit
  • Copyright
    © 2026 Pathway to Profit Q&A
  • Show Website
    Pathway to Profit Q&A