Digital Media Spotlight

Software Oasis
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Digital Media Spotlight™ is the show for B2B marketers, founders, and agency leaders who need their digital channels to actually drive pipeline. Hosted by Software Oasis, the podcast puts AIO (AI optimization), SEO, GEO (generative engine optimization), and CRO under the microscope with experts who are actively running campaigns and experiments. In each episode, you’ll hear: - Deep‑dive conversations with practitioners, not theorists. - Concrete examples of campaigns, assets, and funnels that are working right now in AI‑driven search and social. - Playbooks for ranking in traditional search, surfacing in AI overviews, and turning that visibility into conversions and revenue. Hosted by Software Oasis founder Michael Bernzweig, Digital Media Spotlight™ gives you concrete examples and repeatable plays to turn your digital media footprint into a competitive advantage. If you’re responsible for organic growth, paid performance, or digital experience and want clear next steps instead of vague tips, this show will help you test smarter, move faster, and turn your digital media footprint into real results.

Episodes

  1. 1D AGO

    Owning Your Marketing Data in the Age of AI

    In this episode, host Michael Bernzweig sits down with Kevin Wassong, founder and CEO of Marketing AI, to explore why marketers have quietly ceded control of their brands to fragmented platforms and agencies. Kevin makes the case that creative and historical campaign data are a company’s true “brand DNA,” and argues that most teams no longer know what consumers are actually seeing from their brand. He outlines how an AI‑powered “Bloomberg terminal for marketers” and real data sovereignty can unify brand and performance, prevent platforms from owning your learnings, and turn past creative into a compounding asset instead of wasted spend. Mastering AI-Driven Marketing: Building Your Proprietary Data & Creative Foundation Key Topics: The importance of owning and archiving creative assets to prevent fragmentation and platform dependenceBuilding a "Bloomberg terminal" style dashboard for holistic marketing data managementHow to establish a proprietary brand taxonomy and ensure data sovereigntyThe role of AI as an enabler for scale decisions while maintaining human controlStrategies for maintaining visibility and consistency in content over timeThe risks of platform-owned taxonomies and the need for brand ownershipPractical steps for marketers to audit, archive, and leverage creative and performance dataHow to create a feedback loop from historical data to optimize future campaignsApproaches for framing human-in-the-loop processes to facilitate executive adoptionGuardrails for safe AI implementation, ensuring control over creative outputsTimestamps: 00:00 - Introduction with Kevin Wassong on AI’s role in unifying brand and performance marketing 02:14 - Kevin’s entrepreneurial journey from Sun Microsystems to Marketing AI 06:09 - The evolving landscape of AI platforms and media fragmentation 10:24 - Building a foundational marketing data system modeled as a Bloomberg terminal 14:19 - The importance of data sovereignty and creative ownership to prevent platform dependency 18:09 - The discrepancy between platform taxonomies and brand taxonomies—who truly owns the brand DNA? 22:43 - Key signals indicating a pipeline’s reliance on legion versus demand-driven leads 26:39 - How to implement a weekly cadence to stay visible to your target audience 30:56 - Strategies for reclaiming creative assets from ad platforms 33:53 - Distinguishing true process bottlenecks from slow tasks with Zane 37:27 - Framing human-in-the-loop as a feature, not a failure—adoption strategies for executives 40:14 - What a Bloomberg terminal for marketers looks like inside a large brand’s tech stack 43:03 - Structuring an effective weekly content cadence for event-focused businesses 46:14 - Ensuring organizational buy-in for AI projects with human-in-the-loop approaches 49:10 - Guardrails for safe AI-driven creative optimization: maintain control and oversight Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ (Claim Your Offer / Schedule Consultation) Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductions Get Your Networking Passhttps://experts.softwareoasis.com/executive-networking-pass Claim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/ https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    51 min

  2. 1D AGO

    Making Digital Products Sticky: Metrics, Messaging, and Habits

    In this episode, host Michael Bernzweig talks with Jono Bacon, founder and CEO of State Shift, about how to turn one‑way marketing into a true movement around your product. Jono breaks down why some brands win mindshare and passion while similar competitors stall, and shows how to communicate with “authentic mirroring,” focus on the right engagement signals, and design habit‑forming product experiences. He shares practical examples of tightening time‑to‑value, fixing vanity‑metric dashboards, and using simple hooks—from triggers to rewards to small user investments—to keep your audience coming back. Key Topics: The difference between communities, audiences, and movements — and how to build impactful onesAuthentic mirroring: how to communicate in a way that builds trust and relevanceSignals that show your content truly engages, beyond vanity metricsDesigning onboarding experiences that shorten time to value and increase stickinessThe importance of honest messaging free of hype to foster real relationshipsHow to measure meaningful signals like active users and engagement qualityBuilding a community journey that scales from casual users to passionate contributorsAligning development, QA, and security to own quality across the entire lifecyclePractical frameworks for creating triggers, actions, rewards, and investments to deepen product habit formationTimestamps: (00:00) - Introduction to Jono Bacon and the essence of building movements(02:13) - The journey from consulting to impact-driven impact(04:36) - Navigating influence without direct control; relevance over permission(07:25) - Surprising challenges in early entrepreneurship(09:53) - Metrics that matter: signals over vanity(12:17) - Building passion in target audiences: case studies from Ubuntu and Fedora(15:42) - Authentic mirroring: how to communicate naturally with your audience(18:02) - How measuring "useless" metrics can hinder progress(19:54) - Time to value: designing onboarding for product stickiness(24:42) - Creating triggers and rewards for sustained product engagement(42:51) - Designing community journeys that prevent burnout(46:19) - Cross-department alignment for quality ownership across development and security(47:55) - Data cleaning and transformation strategies for reliable AI(51:37) - Final thoughts on trust, signals, and movement-building Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ (Claim Your Offer / Schedule Consultation) Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductions Get Your Networking Passhttps://experts.softwareoasis.com/executive-networking-pass Claim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/ https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    52 min

  3. 1D AGO

    How Clearscope’s Bernard Huang Wins in AI Search and AEO

    Bernard Huang, founder of Clearscope, joins host Michael Bernzweig to explain how AI is transforming search and why so many brands are seeing their organic traffic quietly evaporate. He breaks down the rise of Answer/Generative Engine Optimization (AEO/GEO), shows how models like Gemini and ChatGPT actually research and assemble responses, and explains why brand mentions and AI citations are becoming as important as classic rankings. Bernard then shares a practical playbook: mapping the topics AI associates with your brand, doing prompt tracking to see how agents reason, creating long‑tail content that targets AI web searches, and tuning pages AI already cites so your brand shows up more often and in a better light across modern AI search experiences. Key Topics The rise of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) as successors to traditional SEOHow AI agents generate responses using training data, web searches, and social signalsPractical steps to influence AI responses: training data influence vs. real-time search influenceBuilding topic authority: identifying content gaps and creating AI-relevant contentTracking AI prompts and citations to enhance brand visibility and sentimentDifferences between traditional SEO and AI-centric visibility strategiesThe evolving role of online reputation and brand mentions in AI responsesHow to adapt content and marketing strategies amid declining traditional search trafficFuture market dynamics: AI companies competing for market share and traffic monetizationTimestamps (00:00) - Introduction to Bernard Huang and the shift from traditional search to AI-powered search(01:01) - Impact of AI on search behavior and click distribution(02:20) - Explanation of AEO versus traditional SEO(02:49) - How AI models generate responses based on training data and web grounding(04:16) - Key differences in how brands are rewarded: brand mentions vs. clicks(04:44) - The process of AI response generation: training data, grounding search, memory layer(07:03) - Strategies to influence AI responses during training and validation layers(08:19) - Building brand authority through topic research and content gaps(09:45) - Using Gemini and ChatGPT to understand core topics about your brand(10:15) - Keyword clustering and identifying content gaps(11:07) - Expanding brand topic coverage to include emerging areas like AI Search(12:13) - Implementing prompt tracking akin to rank tracking for AI questions(13:40) - Analyzing AI research processes using tools like Google's AI Studio(15:15) - Creating long-tail content for lesser-searched AI web queries(16:55) - The importance of quality and relevance in AI content(17:25) - Winning AI citations and their impact on training data updates(18:22) - Influencing AI brand mentions and sentiment on citation pages(19:20) - The declining relevance of traditional search traffic and the rise of model influence(20:16) - Bernard’s entrepreneurial journey leading to the creation of ClearScope(25:42) - How AI shifts the content landscape from traffic to brand influence(30:22) - The effect of AI on publishers, business models, and market competition(33:04) - The competitive landscape: Google versus AI startups and market dynamics(40:12) - Changing user discovery with AI overviews and featured snippets(41:41) - The legacy of Google search behavior evolving with AI models(42:12) - Understanding the sales cycle of growth and the importance of profitability(45:29) - Culture assessment and early warning signals for leadership(53:35) - Practical three-phase roadmap for AI implementation: foundation, pilot, scale(55:21) - Techniques for identifying and filling topic gaps to improve citation frequency(57:14) - Final key takeaway: shift from user-centric keywords to AI-agent-centric topic strategies. Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ (Claim Your Offer / Schedule Consultation) Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductions Get Your Networking Passhttps://experts.softwareoasis.com/executive-networking-pass Claim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/ https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    58 min

  4. 3D AGO

    Crafting Impactful Ads: Messaging Secrets

    On this episode, host Michael Bernzweig sits down with Allan Khazak, CEO of Vroom Media Group, which builds high-impact digital campaigns for growth-stage brands across channels and formats. We unpack why so many ad campaigns underperform even when the creative looks sharp, and the targeting seems dialed in, and how vague ideal customer profiles quietly sabotage results. Allan shares a practical messaging framework built around clear ICPs, emotional triggers, and specific outcomes, plus how to adapt that message for paid social, search, YouTube, and native placements. If you lead or advise brands and want your digital media spend to consistently translate into real leads and revenue, you’ll come away with concrete steps to tighten your strategy and copy. Key Topics Why most ad campaigns fail and the importance of messaging over creative or targetingHow to build and refine a clear Ideal Customer Profile (ICP) that resonatesThe problem with vague demographic targeting and how to craft specific, emotionally-triggered messagesAdapting your messaging for different digital channels like paid social, search, YouTube, and native placementsThe four levels of customer awareness and tailoring ad content accordinglyExercises to sharpen your ICP and attract the right audienceCommon messaging pitfalls: talking like a brand instead of a person and lack of specificityCase studies of successful messaging shifts improving ad performanceHow to align internal teams (development, QA, security) around quality across the entire software lifecycleTimestamps 00:00 - Introduction to high-impact digital campaigns and common pitfalls 02:23 - The journey from accountant to marketing expert—lessons learned 03:36 - Understanding the types of clients and projects at Vroom Media Group 04:00 - Why sales skills are crucial early on for founders 05:12 - The real reason most ad campaigns fail—messaging over creatives 06:09 - The danger of vague ICPs and how detailed profiles improve targeting 07:03 - Exercises to deepen understanding of your target audience 08:00 - Crafting compelling problem-solution emotional triggers in ads 09:21 - Messaging strategies that resonate across different platforms 10:00 - Matching message to customer awareness levels 11:08 - The importance of focusing on problem-aware and solution-aware segments 12:26 - Tailoring ad content for different channels (social, search, native, YouTube) 13:48 - How to create irresistible hooks that filter in ideal clients 15:00 - The significance of a clear and humanized communication style 16:24 - A case story demonstrating transformative messaging shifts 16:53 - Common mistakes: talking like a brand, lacking specificity 17:42 - The power of speaking to one person and embracing uncomfortable truths 18:26 - Types of organizations that benefit most from targeted messaging 19:18 - Practical strategies for service-based businesses and software companies 20:07 - Recap and upcoming Q&A session 21:15 - Using AI to expand your target market and craft effective copy 23:22 - Building a movement around your product versus just a community 24:40 - Signals that a company still operates with waterfall thinking 26:36 - Approaches to replacing complex enterprise tech stacks gradually 29:06 - Questions for uncovering customer pain points during interviews 30:42 - Metrics to track for audience engagement and stickiness 32:45 - Upskilling testers to be owner-oriented, business-savvy engineers 34:18 - Quantifying the hidden costs of point-to-point integrations 36:21 - Designing community journeys that foster deep engagement without burnout 40:26 - Aligning QA, developers, and security for shared ownership of quality 42:20 - The importance of clean data pipelines to enable reliable AI operations 44:16 - Best practices for real-time data cleaning and AI model training 45:30 - How to connect with speakers for further questions and insights Maximize your ad performance by honing your messaging and defining a precise ICP. Remember: speak directly to one person's real pain, promise a tangible transformation, and humanize your content. Whether you're targeting problem-aware or solution-aware audiences, clarity and specificity are your best tools to attract the right clients and scale consistently. Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ (Claim Your Offer / Schedule Consultation) Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductions Get Your Networking Passhttps://experts.softwareoasis.com/executive-networking-pass Claim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/ https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    47 min

  5. 6D AGO

    Driving AI-Era Search Traffic

    In this episode of Digital Media Spotlight™, host Michael Bernzweig sits down with John “JB” Russell of Digital Womble to dissect why so many websites are losing traffic—and what to do about it. JB explains why the real issue isn’t just AI or volume, but the quality of your traffic and the precision of your keyword and content strategy. They dig into practical examples of buyer-intent keywords (like “accountant” vs. “accountancy” and different broadband phrases), show how to use leading SEO tools and Google’s own data to uncover true demand, and outline how to structure titles, slugs, meta descriptions, headings, and internal links so both search engines and LLMs know exactly when to surface your pages. JB then reveals how to boost traffic volume by taking control of indexing instead of waiting for crawlers—breaking down crawl budgets, “last modified” dates, proactive indexing via search consoles, and a case study of a Premier League club that jumped from 2.1M to 3.2M visits in a month. He wraps with a simple three-part framework: focus on intent, implement properly, and index often—giving marketers, founders, and SEO leaders a clear roadmap for winning visibility in both traditional search and AI-powered results. Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ (Claim Your Offer / Schedule Consultation) Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductions Get Your Networking Passhttps://experts.softwareoasis.com/executive-networking-pass Claim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/ https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    42 min
  • 5 Episodes

About

Digital Media Spotlight™ is the show for B2B marketers, founders, and agency leaders who need their digital channels to actually drive pipeline. Hosted by Software Oasis, the podcast puts AIO (AI optimization), SEO, GEO (generative engine optimization), and CRO under the microscope with experts who are actively running campaigns and experiments. In each episode, you’ll hear: - Deep‑dive conversations with practitioners, not theorists. - Concrete examples of campaigns, assets, and funnels that are working right now in AI‑driven search and social. - Playbooks for ranking in traditional search, surfacing in AI overviews, and turning that visibility into conversions and revenue. Hosted by Software Oasis founder Michael Bernzweig, Digital Media Spotlight™ gives you concrete examples and repeatable plays to turn your digital media footprint into a competitive advantage. If you’re responsible for organic growth, paid performance, or digital experience and want clear next steps instead of vague tips, this show will help you test smarter, move faster, and turn your digital media footprint into real results.

Information

  • Creator
    Software Oasis
  • Years Active
    2K
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © 2026 Software Oasis, LLC
  • Show Website
    Digital Media Spotlight