Talking The Talk with Courtney Reimer

Talking The Talk

Talking the Talk is a podcast about...podcasting. And everything that makes or breaks the best ones. Advice, guidance, and anti-guidance for founders, entrepreneurs, and thought leaders who want to launch, grow, and monetize a show that lasts. Hosted by podcast strategy expert Courtney Reimer, this podcast explores podcast growth, audience development, format strategy, monetization, sustainability, and industry trends. Through candid interviews with experienced podcasters and media leaders, you’ll learn what works, what doesn’t, and how to build a podcast that supports your business and amplifies your thought leadership. Lessons Learned. Wisdom Earned. Smart Podcast Strategy. To learn more about Courtney Reimer and how she can help you build a burnout proof podcast that earns its keep, visit soundsgreatstrategy.com.

  1. The Joy of Podcasting Without Metrics (with Lori Pine)

    4d ago ·  Video

    The Joy of Podcasting Without Metrics (with Lori Pine)

    Here’s a radical idea: what if the best thing you could do to ensure the success of your podcast is to not track your numbers. At all. In this episode of TALKING THE TALK, Courtney talks with Lori Pine, former corporate executive and host of THE JOY CEO PODCAST, about the radical-sounding but deeply strategic decision Lori made when she launched her show: she would not look at her podcast metrics for a full year. No downloads. No rankings. No dashboard spiraling. No letting a squiggle on a screen decide whether the work was worth doing. Instead, Lori committed to staying in the room long enough for the magic to happen. Courtney and Lori talk about redefining podcast success beyond the usual metrics, building a show around mission and service, and why protecting your momentum may matter more in year one than measuring every move. IN THIS EPISODE Why Lori chose not to check her podcast metrics for an entire year The non-numerical success metric that shaped her show from the beginning How a podcast can support a coaching or consulting business without giving everything away “for free” How Lori uses both guest interviews and solo episodes to serve her audience Why outsourcing and flexibility helped her stay consistent What happened when Lori accidentally learned her podcast was ranking in the top 5% globally ABOUT THE GUEST: LORI PINE Lori Pine is the founder of Lori Pine Coaching & Consulting and host of The Joy CEO Podcast, where she helps ambitious women redefine success on their own terms. Prior to launching her business, Lori spent decades leading teams and billion-dollar business units at companies including Coca-Cola, Anheuser-Busch, and Campbell Soup Company. Today, through coaching, consulting, speaking, and podcasting, she helps high-achieving women build careers and lives that align with their values, purpose, and definition of success. Learn more at loripine.com.   ABOUT THE HOST Courtney Reimer is the founder of Sounds Great Creative Podcast Strategy, where she helps founders, entrepreneurs, thought leaders, and brands build podcasts that create visibility, authority, audience connection, and long-term business value. Before founding Sounds Great, Courtney developed and launched award-winning audio content for companies including Spotify, Audible, MTV, and Discovery, including executive producing Archetypes, the Meghan Markle-hosted podcast that famously unseated Joe Rogan at #1. Today, she specializes in helping people build podcasts that are strategic, sustainable, and unmistakably human.   Follow Courtney: Instagram: @soundsgreatpodcasts LinkedIn: Courtney Reimer ⚡ Subscribe to Courtney’s newsletter, Sounds Great on Paper, for more insights, hot takes, and early access to opportunities to work with her. ⚡   ☕ This podcast runs on curiosity, crunch time, and caffeine. If you have enjoyed it, by all means Buy Me a Coffee! I’ll return the favor by continuing to create engaging, enriching episodes for you to slurp down like I do my morning cup of ambition. ☕⚡   buymeacoffee.com/soundsgreatcourtney

    42 min
  2. How Podcasts Turn Conversations Into Opportunities (with Greg Wasserman)

    May 27 ·  Video

    How Podcasts Turn Conversations Into Opportunities (with Greg Wasserman)

    Most people launch podcasts hoping for downloads, growth, visibility, and maybe even money. All of which are attainable (with varying degrees of time investment).  But it turns out size isn’t everything when it comes to podcasting and the numbers-based data around it. One of the biggest returns on investment in your podcasting has nothing to do with the number of people listening to it. In this episode, Greg Wasserman, Head of Relationships at RSS.com and host of Podcast Network Insights, talks the talk with Courtney Reimer about why podcasts can function less like “content” and more like relationship engines: creating opportunities, conversations, introductions, partnerships, community, and long-tail business value that often has very little to do with traditional podcast metrics. They discuss: Why relationship ROI outpaces sponsorship revenue for entrepreneurs The under-tapped opportunity of building a community from your podcast guests How podcasts create access to people you might never otherwise meet Using podcasts as a networking and career-building tool The role of LinkedIn in growing thought-leadership podcasts How AI (sorry, not sorry!) can help newer hosts improve  How podcasts create access to otherwise inaccessible people  If you’ve ever wondered whether a podcast is worth the effort if you don’t have a large audience, this episode may completely reframe your thinking. ABOUT THE SHOW Talking the Talk is a podcast about podcasting, hosted by Courtney Reimer, founder and principal strategist, Sounds Great Creative Podcast Strategy. Here, you’ll get the realest of real talk about what it takes to make a podcast that lasts, reaches + resonates with your ideal audience, and earns its keep without burning you out. ABOUT THE GUEST: GREG WASSERMAN Greg Wasserman is the Head of Relationships at RSS.com and the host of Podcast Network Insights, a show exploring how podcast networks operate, grow, monetize, and support creators. Known for his deeply human approach to networking and connection-building, Greg believes life and business are built on two things: time and relationships. Connect with Greg on LinkedIn and mention you came from Talking the Talk (like he said to do in the episode)!  ABOUT COURTNEY Courtney Reimer is the founder of Sounds Great Creative Podcast Strategy, where she helps founders, entrepreneurs, thought leaders, and brands build podcasts that create visibility, authority, audience connection, and long-term business value. Before founding Sounds Great, Courtney developed and launched award-winning audio content for companies including Spotify, Audible, MTV, and Discovery, including executive producing Archetypes, the Meghan Markle-hosted podcast that famously unseated Joe Rogan at #1. Today, she specializes in helping people build podcasts that are strategic, sustainable, and unmistakably human. Follow Courtney: Instagram: @soundsgreatpodcasts LinkedIn: Courtney Reimer ⚡Subscribe to Courtney's newsletter ⚡Sounds Great on Paper⚡for more insights, hot takes, and early access to opportunities to work with her ⚡ ☕ This podcast runs on curiosity, crunch time, and caffeine. If you have enjoyed it, by all means Buy Me a Coffee! I’ll return the favor by continuing to create engaging, enriching episodes for you to slurp down like I do my morning cup of ambition. ☕ buymeacoffee.com/soundsgreatcourtney

    50 min
  3. May 20

    The Low-Lift Podcast Format That Converts Clients Like Crazy

    Would you believe me if I told you the most powerful style of podcast right now is less like a podcast and more like something you’re probably already putting out there–no fancy equipment necessary? The most underrated and undercelebrated type of show right now is the “voice-note podcast”: a collection of short, highly specific, deeply human audio episodes that prioritize intimacy, usefulness, POV, and connection over slick production and content-factory energy. Inspired by Build With Becky host Becky Pierson Davidson (whose minimalist, voice-note-style podcast has quickly become her #1 sales conversion tool), this episode explains how entrepreneurs, consultants, creators, and service providers may be dramatically overcomplicating podcasting…and freezing themselves out in the process. Inside this episode: Why “low-lift” does not have to mean “low-value” The hidden power of intimacy and imperfection in audio How short-form, voice-note-style episodes can build enormous trust The real nonnegotiables of a resonant podcast (spoiler: none involve a three-camera setup) Why podcasting may be especially powerful for service providers and thought leaders → If you’re stuck at the podcasting starting line, consider applying for my Podcast Launch Accelerator, a 5-week program that’s small, human, interactive, and focused on getting you out of your head and into the podcast players of your ideal audience.   ABOUT THIS PODCAST Talking the Talk is a podcast about podcasting, hosted by Courtney Reimer, founder and principal strategist, Sounds Great Creative Podcast Strategy. Inside, you’ll get the realest of real talk about what it takes to make a podcast that lasts, reaches + resonates with your ideal audience, and earns its keep without burning you out.   ABOUT THE PODCAST HOST Courtney Reimer is a podcast strategy architect, creative development consultant, and founder of Sounds Great, where she helps entrepreneurs, founders, thought leaders, and brands build podcasts that are strategically sharp, creatively compelling, and sustainable enough to actually keep making. Before founding Sounds Great, Courtney helped develop and launch award-winning podcasts for Spotify, Audible, and beyond—including Archetypes with Meghan Markle, which famously dethroned Joe Rogan from Spotify’s top spot upon launch. She’s also worked in radio since before many people even knew what a podcast was, interviewed celebrities in hotel junkets, and remains deeply convinced that audio is one of the most powerful relationship-building mediums on earth. Courtney is also the creator and host of the Sounds Great Podcast Launch Accelerator, a hands-on small-group program that helps aspiring podcasters go from idea to live show without burning themselves out in the process. Connect with Courtney: Instagram: @soundsgreatpodcasts Newsletter: Sounds Great on Paper LinkedIn:  Courtney Reimer on LinkedIn   ⚡☕ This podcast runs on curiosity, crunch time, and caffeine. If you have enjoyed it, by all means Buy Me a Coffee! I’ll return the favor by continuing to create engaging, enriching episodes for you to slurp down like I do my morning cup of ambition. ☕⚡ → buymeacoffee.com/soundsgreatcourtney

    19 min
  4. May 8

    She Didn’t Think She Could Start A Podcast. A Few Months Later, She’s On Season 2 (With Kathleen Wisemandle)

    There’s a particular kind of fear that shows up around podcasting for a lot of people… especially entrepreneurs, founders, and experts who know a podcast could help grow their visibility, relationships, and business, but can’t quite get themselves across the line from “thinking about it” to stepping up to the mic. This episode is about what happens when someone like that finally goes for it. Kathleen Wisemandle is a leadership coach, former corporate executive, and graduate of the Sounds Great Podcast Accelerator who, not long ago, genuinely did not think podcasting was in her future. Fast forward just a couple of months and she’s now completed her first season and is into the S2 of The Rooted Leader Podcast, experimenting with formats, building community, and (perhaps most importantly) having a whole lot more fun with podcasting than she expected. Inside this conversation, we talk about: The surprising thing that made podcasting feel within reach How perfectionism showed up once she began recording Why her interview episodes became more joyful than expected The unexpected ROI of podcasting  Sustainable podcasting rhythms, seasonal thinking, and avoiding burnout We also get into one of my favorite podcasting truths: you do not have to emerge from the womb with a slick video studio setup, perfect cadence, and an NPR voice to deserve a podcast. Sometimes the thing that matters most is simply sitting down and doing the thing.. ABOUT THE GUEST Kathleen Wisemandle is a leadership coach, organizational psychologist, former senior life sciences leader, and the founder of Aspire to Grow, where she helps leaders, founders, and professionals navigate growth, transition, and reinvention with greater clarity and intention. After more than 30 years leading teams and driving innovation across the biotechnology and pharmaceutical industries—including leadership roles at AbbVie, Takeda, Astellas, and Seagen—Kathleen shifted her focus toward coaching, organizational learning, and helping high-performing professionals uncover what’s possible in their next chapter.   ABOUT THE SHOW Talking the Talk is a podcast about podcasting, hosted by Courtney Reimer, founder and principal strategist, Sounds Great Creative Podcast Strategy. Inside, you’ll get the realest of real talk about what it takes to make a podcast that lasts, reaches + resonates with your ideal audience, and earns its keep without burning you out. ABOUT COURTNEY Courtney Reimer is a podcast strategy architect and the founder of Sounds Great, where she helps founders, entrepreneurs, brands, and thought leaders build podcasts that actually work—for their businesses, their audiences, and their lives. A former executive producer at Spotify, Audible, and MTV, Courtney has developed podcasts for everyone from Meghan Markle and Prince Harry to emerging founders launching their very first shows. She’s also the creator of the Sounds Great Podcast Accelerator, a community-centered program helping aspiring podcasters move from idea to launch without spiraling into perfectionism, overwhelm, or podfade. → Applications are open now for the spring cohort of the Sounds Great Podcast Accelerator. Head over to SoundsGreatStrategy.com to learn more and submit your interest in joining. Limited space available, so make it snappy! ← Connect with Courtney…  on LinkedIn: Courtney Reimer on Instagram: @soundsgreatpodcasts ⚡☕ This podcast runs on curiosity, crunch time, and caffeine. If you have enjoyed it, by all means Buy Me a Coffee! I’ll return the favor by continuing to create engaging, enriching episodes for you to slurp down like I do my morning cup of ambition… ☕ ⚡ buymeacoffee.com/soundsgreatcourtney

    39 min
  5. May 4

    The Convention-Breaking Truths Behind a Sustainable Podcast (with Deb Boulanger)

    Podcasting can be an incredible tool for business, and many of the most successful founders say their podcast has become their strongest source of leads, visibility, and client connection. But it’s rare that we get a real peek behind the curtain of an entrepreneurial podcast that is hundreds of episodes deep. In this episode, I’m talking the talk with Deb Boulanger, host of Life After Corporate, about the role her podcast plays in her business, her community, her thinking, and her creative process. The honesty and realness here will open your eyes to paths beyond the dogmatic conventional wisdom of what sustains a podcast over the long run. And the conversation became something more than a standard interview. It turned into a brainstorm, a bit of a coaching session in both directions, and a reminder that some of the best podcast material is already sitting in your voice notes, shower thoughts, half-formed ideas, and everyday conversations. We’re talking the talk about: How Deb’s podcast began and how she has kept it going for 250+ episodes Why a podcast can support a business beyond downloads or direct sales How guest interviews can double as research and prospecting What happens when you loosen your grip on weekly publishing rules How rough ideas and voice notes can become real podcast material ABOUT THE GUEST: DEB BOULANGER Deb Boulanger is the founder of Life After Corporate, a business coaching platform, podcast, and community for women leaders transitioning from corporate careers into entrepreneurship. Through her community, podcast, Business Coaching Academy and Reliable Revenue masterminds, Deb helps women build profitable businesses with stronger strategy, clearer offers, resilient mindsets, and sustainable cash flow. Learn more and connect with Deb: LifeAfterCorporate.com ABOUT THE SHOW Talking the Talk is a podcast about podcasting, hosted by Courtney Reimer, founder and principal strategist, Sounds Great Creative Podcast Strategy. Inside, you'll get the realest of real talk about what it takes to make a podcast that lasts, reaches + resonates with your ideal audience, and earns its keep without burning you out. ABOUT COURTNEY Courtney Reimer is a decades-long veteran of the digital media business, a podcast strategy and development expert, host of Talking the Talk, and founder of Sounds Great, where she helps entrepreneurs and creators turn ideas into shows that drive business, visibility, revenue, and authority. She has worked at Spotify, where she executive produced Meghan Markle’s Archetypes, as well as Audible and MTV Radio, and now brings that experience to founder-led brands and mission-driven businesses through bespoke engagements, the Sounds Great Podcast Accelerator, her cohort-based program that helps entrepreneurs and creators launch with intention and a solid, sustainable foundation. → Applications are open now for the spring cohort of the Sounds Great Podcast Accelerator. Head over to SoundsGreatStrategy.com to learn more and submit your interest in joining. Limited space available, so make it snappy! ← Connect with Courtney on LinkedIn: LinkedIn.com/CourtneyReimer Follow on Instagram: @soundsgreatpodcasts ⚡☕ This podcast runs on curiosity, crunch time, and caffeine. If you have enjoyed it, by all means Buy Me a Coffee! I’ll return the favor by continuing to create engaging, enriching episodes for you to slurp down like I do my morning cup of ambition. ☕⚡ buymeacoffee.com/soundsgreatcourtney

    46 min
  6. Apr 22

    ON REPEAT: Everyone Says You Need a Newsletter. There’s Another Way

    This one’s on repeat. The idea at the center of this episode keeps coming up: in client conversations, in DMs, in the general low-grade resentment many of us feel toward our inboxes. So if you missed it the first time– or even if you didn’t–it’s definitely one you don't want to miss. When you think about building visibility for your business, there’s one piece of advice that comes up again and again: you need an email newsletter. And sure… for a lot of people, that’s true. But what if I told you it's not the only way, and might not even be the best way–for you? Deep, full-body exhale, right?  In this solo episode, I’m pushing back (gently… but firmly) on one of the most widely accepted "truths" in business and making the case for podcasting as a perfectly acceptable–even superior–method of getting visibility with the people who matter most. It meets people where they actually want to be (i.e., outside of their overflowing inboxes), builds real connection, and doesn’t require you to compete with the 350 billion emails sent every single day. I get into: • Why the “you need a newsletter” narrative feels so pervasive—and why it doesn’t work for everyone • The actual math of attention (and what 350 billion emails vs. ~500,000 podcasts really means)  • How podcasting creates a different kind of relationship with your audience (hello, intimacy effect) • Why voice, flaws, and real-time expression build trust in ways written content often can’t • What it looks like to choose a content strategy that fits your energy… instead of draining it If you’ve been forcing yourself into a content channel that feels more like obligation than expression—or wondering if there’s another way to get your message out there—this episode is your permission slip to explore it. ABOUT THE SHOW Talking the Talk is a podcast about podcasting, hosted by Courtney Reimer, founder and principal strategist, Sounds Great Creative Podcast Strategy. To learn more, visit SoundsGreatStrategy.com. ABOUT COURTNEY Courtney Reimer is a podcast strategy architect and the founder of Sounds Great, where she helps founders, entrepreneurs, and brands build podcasts that actually work—for their businesses, their audiences, and their lives. Before launching Sounds Great, Courtney led high-profile audio projects at companies like Spotify (where she worked on Archetypes with Meghan Markle), Audible, and MTV. She now brings that experience to clients who want to build thought leadership, deepen audience connection, and create meaningful, sustainable visibility through podcasting. Connect with Courtney: LinkedIn (Linkedin.com/in/courtneyreimer) Instagram: (@soundsgreatpodcasts)   ⚡☕ This podcast runs on curiosity, crunch time, and caffeine. If you have enjoyed it, by all means Buy Me a Coffee! I'll return the favor by continuing to create engaging, enriching episodes for you to slurp down like I do my morning cup of ambition...☕ ⚡ buymeacoffee.com/soundsgreatcourtney

    15 min
  7. Apr 7

    The Sexiest Thing in Podcasting Right Now

    When you think about podcasting success, your mind probably goes straight to downloads, sponsors, and revenue. And yes… those things matter. But they’re only a fraction of the return a podcast can actually generate. In this solo episode, I’m making the case for something that sounds deeply unsexy on paper… but might be the very thing that keeps you in the game long enough to see real results: ROI. Not just in dollars, but in relationships, opportunities, audience connection, and the kind of momentum that compounds over time. I get into: • How most podcasters are measuring the wrong things • How to define ROI in a way that actually sustains your show • The role of KPIs (yes, I said it) in keeping you consistent • Why a single, clear CTA can change everything • And how to design your podcast to give something back… not just take from you If you’ve ever wondered whether your podcast is “worth it”… this is the episode where we actually answer that question. ABOUT THE SHOW Talking the Talk is a podcast about podcasting in which podcasting veteran Courtney Reimer cuts through all of the noise confronting new and seasoned podcasters who want to leverage this powerful medium in service to their mission and business. If you’d like to work with Courtney and Sounds Great on your podcast hopes and dreams, visit SoundsGreatStrategy.com ABOUT THE HOST Courtney Reimer is a seasoned (read: old AF) media strategy and creative development expert and founder of Sounds Great Creative Podcast Strategy, where she empowers entrepreneurs & mission-driven creators in converting ideas into shows that drive business, visibility, revenue, and authority. She earned her editorial chops at Spotify (EP’ing Meghan Markle’s Archetypes), Audible (launched and EP'd flagship editorial show, Audicted), and MTV Radio (ask her about her Ryan Gosling encounter), as well at the Columbia University Graduate School of Journalism and the University of Washington School of Communications.  She's also the mom of two adolescent girls + one adolescent ugly-cute dog and wife to a fellow audio + digital media industry veteran who has authored two novels and can fix anything that's broken (except Courtney's time blindness).  Connect with Courtney... on LinkedIn: LinkedIn.com/CourtneyReimer on Instagram: @soundsgreatpodcasts ⚡☕ This podcast runs on curiosity, crunch time, and caffeine. If you have enjoyed it, by all means Buy Me a Coffee! I'll return the favor by continuing to create engaging, enriching episodes for you to slurp down like I do my morning java... ☕ ⚡

    18 min
  8. Mar 26

    Your Podcast's Most Valuable Asset Isn't Your Download Numbers (with Ali Prato)

    Most podcasters are exclusively focused on the impersonal numbers-based metrics they find on their show dashboard. But what if they’re chasing the wrong performance indicator? (Spoiler, they are.) The real value isn’t in the number of people in your audience, but what happens to, with, and because of your podcast audience. In this episode, Ali Prato, host of the Infertile AF podcast, is talking the talk with Courtney Reimer about what happens when you stop thinking of your podcast as a content engine and start treating it as a mechanism for connection. Ali launched her show after going through her own fertility struggles and realizing there was no place where people were having honest, nuanced conversations about what she and so many others were experiencing. Nearly 400 episodes later, that show has grown into something much bigger–and more profitable–than a personal podcast. All because the podcast catalyzed one thing: people with common interests and experiences finding their way to each other. We’re talking the talk about: Why niche podcasts are uniquely positioned to build real community How connection—not content—is the true value of podcasting The realities and work involved with turning a podcast into a business How relationships formed via a podcast lead to real-world opportunities Why “just begin” might be the most important strategy of all The throughline: real people looking for real connection in real time. About Ali Ali Prato is the creator and host of the Infertile AF podcast, a long-running show exploring fertility, family building, and the many paths to parenthood. Through her work, she has built a deeply engaged community and expanded her platform into live events, partnerships, and a children’s book series under the Work of ART brand. Learn more and connect with Ali: infertileafgroup.com About the show Talking the Talk is a podcast about podcasting, hosted by Courtney Reimer, founder and principal strategist, Sounds Great Creative Podcast Strategy. If you’d like to work with Sounds Great on your podcast hopes and dreams, visit SoundsGreatStrategy.com   About Courtney Courtney Reimer is a podcast strategy & development expert, host of Talking the Talk (a podcast about podcasting), and founder of Sounds Great, where she helps entrepreneurs and creators turn ideas into shows that drive business, visibility, revenue, and authority. She’s worked at Spotify (EP’ing Meghan Markle’s Archetypes), Audible, and MTV Radio, and now brings that expertise to founder-led brands and mission-driven businesses through bespoke engagements, a Podcast Launch Accelerator for new creators, and a Momentum community for established podcasters. Connect with Courtney on LinkedIn: LinkedIn.com/CourtneyReimer Follow on Instagram: @soundsgreatpodcasts ⚡☕ This podcast runs on curiosity, crunch time, and caffeine. If you have enjoyed it, by all means Buy Me a Coffee! I'll return the favor by continuing to create it... ☕⚡ buymeacoffee.com/soundsgreatcourtney

    34 min
5
out of 5
9 Ratings

About

Talking the Talk is a podcast about...podcasting. And everything that makes or breaks the best ones. Advice, guidance, and anti-guidance for founders, entrepreneurs, and thought leaders who want to launch, grow, and monetize a show that lasts. Hosted by podcast strategy expert Courtney Reimer, this podcast explores podcast growth, audience development, format strategy, monetization, sustainability, and industry trends. Through candid interviews with experienced podcasters and media leaders, you’ll learn what works, what doesn’t, and how to build a podcast that supports your business and amplifies your thought leadership. Lessons Learned. Wisdom Earned. Smart Podcast Strategy. To learn more about Courtney Reimer and how she can help you build a burnout proof podcast that earns its keep, visit soundsgreatstrategy.com.

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