The Michael James Way

Michael James

The Michael James Way is a podcast about grit, growth, and the mindset it takes to win when the path gets hard. Hosted by Michael James, the show is rooted in his own story: riding a bicycle across the United States from San Francisco to the coast of North Carolina, then taking the lessons from that journey, discipline under pressure, mental toughness, and a competitive edge, and applying them to scale a company into a seven figure business. Each episode blends Michael’s personal perspective with real conversations from people who have done the work. The show begins with fellow remodeling company owners who have fought for every inch of progress, then expands into a wider world of high performers: business owners across industries, sports professionals, success coaches, and other leaders who have overcome long odds and kept moving anyway. This is not motivation for motivation’s sake. It is practical, honest, and story driven: what it costs, what it takes, and what it looks like to build resilience, earn momentum, and lead at a higher level, in business and in life.

  1. Jul 31

    $65,000 Gone. One 10-Minute Video Could Have Stopped It

    I lost $65,000 in a single crypto transaction. I still don't know exactly where it went. This is the conversation I wish I'd had two years earlier. Ryan Horst got into crypto in 2017, watched the 2022 collapse take 95% of his company's monthly revenue, and rebuilt from there. Today he's co-founder and CEO of Altcoin Pro, one of the largest crypto education companies in the country and one of the few crypto businesses growing during a bear market instead of shrinking with it. But this episode isn't really about crypto. It's about what it costs to learn things the slow way. Ryan breaks down how he chose every job he ever took based on the skills it would teach him rather than the money it paid. I tell the story of the mentor I handed $300,000 to and the eight-year-old girl who made the decision for me. And Ryan gives a straight answer to the question I've been stuck on for two years: how do you sell a $500,000 job to a client who's never spent that much on anything? If you've ever thought "I'll figure this out myself" — this one's for you. CHAPTERS 00:00 — $65,000, gone 01:20 — Ryan's start: pre-med, then everything else 06:00 — The Instagram post that changed a stranger's life 09:00 — Why the education system was built this way 12:00 — Michael drops out of college over one exam 14:30 — What Chick-fil-A teaches you about operations at scale 17:30 — Losing 95% of revenue in the 2022 crash 22:00 — "Focus only on what you can control" 25:00 — Choosing jobs for skills instead of salary 30:00 — Knowledge comes before money 33:00 — Michael's blind spot: great at the trade, bad at sales 36:00 — How do you sell a $500,000 job? 39:00 — Find out where your buyer already is 42:00 — Building a lead qualification filter 44:00 — Beating the "you're too expensive" objection 48:00 — Why the business almost didn't survive 54:00 — Growing while the market falls 56:00 — The $65,000 lesson 58:00 — The knowledge gap nobody tells you about 1:00:00 — One 10-minute video that could have saved a fortune 1:06:00 — "So do it." — the $300,000 mentor 1:09:00 — The eight-year-old who closed the deal 1:13:00 — Why Michael gave back a $700,000 client 1:17:00 — The ego trap that stalls most founders 1:20:00 — When your team's wins start feeling like your own 1:24:00 — Rebuilding the comp plan 1:28:00 — "Making money while you hang out with your friends" 1:30:00 — Altcoin Pro Summit + where to find Ryan FIND RYAN Altcoin Pro — altcoinpro.com Altcoin Pro Summit, Oct 2–4, Fontainebleau Miami Beach — altcoinpro.com/summit Instagram — @ryanhorst_ YouTube — Bull Runners Nothing in this episode is financial, investment, tax, or legal advice. Cryptocurrency involves substantial risk of loss. Do your own research.

  2. Jun 26

    Pushing the Chips In: The Mindset Behind Building a Legacy

    Before Michael James scaled his remodeling company past seven figures, he made a decision that mirrored something he'd done years earlier on a solo bike ride across the country: Push all the chips in. No turning back, no plan B, all in. In this solo episode, Michael reflects on the parallel between that cycling trip and the journey of building his business, from a million dollars in revenue to multiples of that today, and the mindset shifts required to keep going when the results aren't showing yet. He breaks down the "sleep, creep, leap" pattern of growth, why setbacks aren't a sign to quit, and how gratitude, not grinding, is often the real starting point for momentum. Michael also shares the math behind Mel Robbins selling out the Fox Theater in Atlanta, the rejection stories behind Coca Cola, Walt Disney, J.K. Rowling, and Michael Jordan, and what it really looks like behind the scenes of a company chasing a $100M goal, including two acquisition conversations that could add $13M in revenue almost overnight. In this episode: The "all in" decision that changed the trajectory of his businessWhy setbacks don't justify quitting, even when they feel like permission toThe "sleep, creep, leap" pattern most businesses go through before visible growthThe math behind Mel Robbins selling out the Fox Theater in AtlantaWhy rejection (Disney, Rowling, Jordan, Coca Cola) is part of every success storyTwo acquisition opportunities that could add $13M to the company's revenue Sources referenced in this episode: Mel Robbins, "5,4,3,2,1, The Count Down to Success" — https://youtu.be/_BNDdamTDakMichael Jordan, "Failure" Commercial — https://www.youtube.com/watch?v=JA7G7AV-LT8J.K. Rowling, "Is A Billionaire Again" — https://www.youtube.com/watch?v=nQ8E7On0IfUWalt Disney, Disneyland 1955 Opening Dedication Speech — https://www.youtube.com/watch?v=b-Ebp2PHofwCoca-Cola, 1983 Commercial featuring Keanu Reeves — https://www.youtube.com/watch?v=f9ZSPC3J6hA Connect with Michael James & The Michael James Way: themichaeljamesway.com / michaeljamesremodeling.com / @michaelgjames / @themichaeljamesway / @michaeljamesremodeling

5
out of 5
64 Ratings

About

The Michael James Way is a podcast about grit, growth, and the mindset it takes to win when the path gets hard. Hosted by Michael James, the show is rooted in his own story: riding a bicycle across the United States from San Francisco to the coast of North Carolina, then taking the lessons from that journey, discipline under pressure, mental toughness, and a competitive edge, and applying them to scale a company into a seven figure business. Each episode blends Michael’s personal perspective with real conversations from people who have done the work. The show begins with fellow remodeling company owners who have fought for every inch of progress, then expands into a wider world of high performers: business owners across industries, sports professionals, success coaches, and other leaders who have overcome long odds and kept moving anyway. This is not motivation for motivation’s sake. It is practical, honest, and story driven: what it costs, what it takes, and what it looks like to build resilience, earn momentum, and lead at a higher level, in business and in life.